We help organisations implement their sports development programmes. We work with our clients to provide solutions that strike the right balance between their developmental and financial goals – a constant challenge for most in the sector. And we're no flash in the pan. We've been delivering and refining innovative services since 1989.

1. Why Coachwise?

2. Our story...
Coachwise started in 1989
to help provide an excellent
experience to people
involved in sport.
Our raison d’être remains
the same: we meet the needs
of people who get involved in
sport and ensure best use of
public monies at the same
time. It’s that simple. So no
flannel or pressure selling;
just practical advice, brilliant
resources, incredible
service and great value.

3. Our clients tell us it is good to work with us because of our:
reliability
choice
know-how
advancements
passion

4. We’ve been working with
the team at Coachwise
for years. The team are
very helpful and really
know the products. And
it’s good to get expert
advice on what’s best
suited to your organisation.
Michelle Kirwin,
British Cycling
Coach Education

5. Top-notch programme delivery...
We spend over 90,000 hours a year developing and delivering sports
programmes and learning, all with the aim of creating an excellent
experience for participants. We have worked on over 60 participation,
coaching and talent programmes in sport. 15 clients have been with
us for over 10 years.

6. We know that the quality
of the trainer workforce is
very high, and Coachwise
could easily deliver to fit our
objectives. They were able
to provide me with a number
of bespoke and ‘off the
shelf’ CPD opportunities
that fitted exactly what I
was looking for.
Simon Toole,
Coaching Consultant,
Sport Northern Ireland

7. A vast array of services under one roof...
We are a vibrant mix of over 80 professionals hailing from learning,
digital, publishing, marketing and customer service backgrounds. We
use tried and tested processes from various industries to create a
cohesive service for sport:
• Learning workforce development... We’ve developed numerous
coach educator workforces, including those at British Cycling,
StreetGames and the Welsh Sports Association (WSA).
• Learning programmes... We have vast experience of designing
and administering learning programmes for sports organisations.
• Qualification awarding services... Our awarding organisation,
1st4sport Qualifications, develops and awards qualifications for
39 sports.

8. • Resource development... We have published over 80 titles, including
the best-selling resource Safe Practice in Physical Education and Sport.
• Creative Services... We have a team of 4 editors (3 are trained
journalists), 4 graphic designers and a multimedia buyer.
• Website development... Coachwise develops websites, including
one for sports coach UK that won two best in class awards from the
Interactive Media Council.
• Marketing communications... We have a team of 4 marketing
specialists with a successful portfolio of digital and direct marketing
campaigns and have been members of the Direct Marketing
Association (DMA) since 2001.
• Warehousing and stock management... We’re a member of the
UK Warehousing Association (UKWA), which means we undergo
rigorous inspections to ensure we operate to the highest standards
in our vast warehouse.

9. We connect the dots...
We know sport inside out and
use our experience to join up
partner programmes for the
benefit of participants.

10. Digital services...
We wouldn’t go so far as to say we’re
spearheading new technologies: that’s a risky
business. We use tried and tested technologies
to develop useful services for sport.
Our digital services enable you to:
• offer resources and eLearning
• manage stock
• offer courses/event booking
• develop interactive magazines
and resources, apps and websites
while complying with legislation and user-
experience best-practices.

11. We’re nice...
We give any proceeds
back to our parent charity,
sports coach UK, so that
they can continue to
advance coaching for the
benefit of participants.

12. Sebastian Coe was our first chair back in 1989.
1st4sport Qualifications offers 277* qualifications,
184 of these are coaching qualifications in 39 sports.
Each year, we certificate over 60,000 people in sports
qualifications.
We have worked on over 60 sports programmes.
There are over 80 blogs on our website, offering advice
and insights from the people who are shaping the sector.
*This number includes all pathways, disciplines and add-on modules.

13. We have a virtual warehouse. The Coachwise Stock
Portal allows our clients to manage and order their
own stock.
We have developed some popular apps for coaches
and athletes: the sports coach UK app, the Multistage
Fitness Test and the Rowing Fitness Test.
We dispatch over 30,000 parcels for sport per year.
Along with our own products for sale on 1st4sport.com
we also sell the official resources of 14 governing
bodies of sport.
We offer a Course Portal service so delegates can search
for and book themselves on to coaching and continuing
personal development (CPD) courses offered by our clients.

14. To explore how we can help with:
coaching programmes
participation
talent development