Find out how Coachwise designed and published the RFL Player's Handbook. For more case studies see www.coachwise.ltd.uk/case-studies

1. Coachwise Case Study:
Rugby Football League
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2. Client: Rugby Football
League
The Job
To create a player’s handbook
for the Rugby Football
League’s (RFL) England
Women’s Talent Development
Squad. The aim of this book
was to provide added value
and support to the coaching
messages being provided to
the players prior to their New
Zealand tour in 2010 and
World Cup campaign in 2012.
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3. Client: Rugby Football
League
The Solution
With a month to deliver a
solution, and adhering to the
RFL’s brand guidelines,
Coachwise created a glossy,
attractive publication that was
housed in an England Rugby
League branded Filofax.
As added value for the RFL,
Coachwise created a slogan
to accompany the England
Rugby League logo for this
project – ‘Earn The Badge’.
Coachwise managed the
entire project: from receiving
raw copy and organising the
content, to proofreading and
arranging print production of
the handbook.

4. Client: Rugby Football
League
The Results
The RFL was presented with
a bespoke handbook that
added real value to the
support it provides to its
Women’s Talent Development
Squad. This publication
rivalled, or bettered, anything
given to the elite men’s squad
in preparation for a tour.
The players have embraced
the motivational ‘Earn the
Badge’ motto, which
underlines the RFL’s belief that
the squad have to put in
considerable work before
pulling on and ‘earning’
an England shirt in a
competitive match.
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