Coachwise were given the opportunity to redesign England Netball's branding and a wide range of resources. For more case studies see www.coachwise.ltd.uk/case-studies

1. Coachwise Case Study:
England Netball
© Action Images Limited/Reuters

2. Client: England Netball
The Job
Knowing that our design
function is one of the best in
the sector, England Netball
initially approached us to
discuss the graphic design
of its Coach Development
Model and Talent
Identification programme.
From these early discussions,
the brief expanded to all areas
of England Netball’s branding
and resource development.
© www.SWpix.com

3. Client: England Netball
The Solution
Coachwise researched
England Netball’s market,
studying media their target
audience might consume,
and creating mood boards to
find patterns in design,
colours and typography.
From this research we began
to update and modernise the
existing England Netball
branding, better targeting
the sport’s audience.

4. Client: England Netball
The Solution
A new strapline that reflected
the England Netball brand,
‘Be The Team’, was created
and rolled out to great
acclaim throughout
the organisation.

5. Client: England Netball
The Results
England Netball can now
portray a consistent image
C=0
Pantone 704
M = 90 to all stakeholders, with
Y = 72
K = 29 strong, modern and
relevant branding.
CEL CEL+
Club Development Volunteering All communications and
Pantone 1375 C=0 Pantone C = 100
M=0
resource materials now clearly
E E
M = 45 Process
Y = 91 Cyan Y =0
K =0 K =0 ‘belong’ to the brand, which
has led to an increase in
brand pride and association.
Pantone 2597 C = 85 Pantone 158 C=0
youth M = 100
Y =0
Officiating Coaching
Excel M = 70
Y = 100
K =0
C = 41
Pantone 2593 C = 67
M = 91
Pantone C = 93
M=0
K =0
C=0
England Netball’s brand
Pantone 375 Hexachrome Pantone 485
youth M=0
Y = 78
Y =0
K =0
Green Y = 100
K =0 Excel + M = 95
Y = 100
recognition has been
K =0 K =0
enhanced exponentially,
resulting in increased
Competition Back to Netball exposure for the sport.
Pantone 123 C=0 Pantone 1925 C=0
M = 24 M = 100
Y = 94 Y = 55
K =0 K =0

6. Client: England Netball
The Results
Coachwise has designed a
wide range of collateral for
England Netball, including
resources, business cards,
PowerPoint templates and
competition branding.
It has enjoyed the significant
financial benefits offered
by our print management
solution, saving considerable
costs in the process.
© Action Images Limited/Reuters

7. 1 Example
England Netball
Official Netball Rules

8. 2 Example
England Netball
On the Ball resource

9. 3 Example
England Netball
Umpiring resource and
Coaching DVD Cover

10. 4 Example
England Netball
Excel Framework document

11. 5 Example
England Netball
Roller Banners

12. 6 Example
England Netball
Workshop promotional flyer

13. 7 Example
England Netball
Superleague Programme

14. 8 Example
England Netball
U14s Club Programme