Purechannels is a marketing partner that provides strategic and operational channel sales and marketing services. They help companies optimize their channels through developing channel strategy, recruiting and engaging partners, driving partner growth through marketing, incentivizing partners through rewards programs, managing partner relationships, and facilitating partner communications. They have experience in various industries like IT and have successfully helped companies like SHL, Steljes, and Trend Micro strengthen their channel partnerships.

1. purechannels, an overview Presented by Olivier Choron Managing Director, purechannels

5. How to optimise your channels purechannels services Your channel objectives

6. Channel Strategy Channel Strategy Building the optimal channel through research, analysis and planning CHANNEL STRATEGY services from purechannels: • Strategic business & route-to-market review, assessment & channel structure planning • Profiling and mapping of key target markets and competitors • Financial / Point Of Sales (POS) transactional sales analysis • Partner research and focus groups • Channel business and marketing plan creation How purechannels helps you… your channels

7. Channel Development Channel Development Developing your channel through partner recruitment, engagement, enablement, sales process management & closure CHANNEL DEVELOPMENT services from purechannels: • Highly specialised and volume partner recruitment and engagement • Partner enablement through training, sales and marketing support • Pipeline development through account management and knowledge transfer • Partner programme creation, launch and management How purechannels helps you… your channels

14. purechannels recruited over 300 partners for SHL in less than 3 months Some of our work: SHL

15. What they said… “ Even though we are in a niche market and the recruitment sector was new to us, purechannels immediately understood our objectives and helped to shape our vertical proposition in a very short space of time. We had a tight deadline and they worked brilliantly with our existing suppliers to manage a recruitment campaign which has resulted in nearly 300 new partners for us in around three months.” Sarah Bishop, Marketing Manager, SHL Some of our work: SHL

16. We generated 310 new partner leads in 20 days Some of our work: Steljes

17. What they said… “ The expertise, energy and skill of the purechannels campaign managers and in-house telemarketing team are second-to-none. From the outset they fully understood our business and its needs, and armed with that knowledge generated lead after lead after lead. Using integrated direct marketing tactics, this partner recruitment campaign has achieved staggering results, which are now converting into fruitful returns for our business. Sally Mortimer, Channel Marketing Manager, Steljes Limited Some of our work: Steljes

18. We created a new Partner Locator Tool using real-time data Some of our work: Trend Micro

19. What they said… “ With an inherent understanding of our business processes, purechannels took our brief and delivered beyond it in a very short space of time. Our new partner locator tool not only delivers clear, accurate and valuable partner information to the end user community, it also enables end users to find their most suitable partner very quickly and simply, which ultimately means new sales of Trend Micro products are more likely to be realised.” Karen Holland, Senior Manager, Partnership Programme Office, EMEA, Trend Micro Some of our work: Trend Micro

20. Thank you! For more information, contact Olivier Choron 01424 774925 / 07876 472461 [email_address]