Boccia England commissioned Coachwise to create a handbook for those undertaking their Level 1 coaching qualification for boccia, a Paralympic target sport. Coachwise worked closely with Boccia England to design the 52-page handbook using their colors and provide instructional photography and diagrams to make learning to play and coach boccia straightforward. Feedback from Boccia England praised Coachwise's patient approach and said the handbook will help grow the sport and increase participation.

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Coachwise Case Study:
© Boccia England
Boccia England
Delegate Handbook

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Client: Boccia England
The Job
© Boccia England
Given the increased
awareness and interest in the
sport since The London 2012
Paralympic Games, Boccia
England aim to double the
number of players in the
game by 2017. With that goal
in mind, and with a focus
firmly on the future, they
commissioned Coachwise to
create a handbook for those
undertaking their Level 1
coaching qualification.

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Client: Boccia England
The Solution
Boccia is a non-contact,
target-driven sport that relies
on skill and subtlety, rather
than size, strength or speed,
played predominantly (but not
exclusively) by people with
disabilities. Coachwise liaised
closely with the client at every
stage of the production
process to ensure this printed
resource would meet the
needs of its target audience.
We first created a series of
sample designs drawing
heavily on the organisation’s
red, white and blue colour
scheme and, after settling on
a preferred look and feel, we
typeset the 52-page resource.

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Client: Boccia England
The Results
The Boccia Level 1 Delegate
Handbook really brings this
emerging sport to life. The
design is clean and simple,
making it easy to navigate,
and the large-print text makes
this resource accessible to all.
The instructional photography
and colour-coded diagrams
make learning to play and
coach boccia straightforward.

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Client: Boccia England
‘
The Feedback
This project involved
numerous partners, and I
found the approach of the
Coachwise editorial team
reassuringly patient and
supportive. The end result is
a coaching resource that
really will help us to grow the
sport and get more people
playing boccia’
‘
© Boccia England
Lucy Hall, National
Development Officer,
Boccia England