Coachwise were tasked to design, write, publish and distribute a dedicated membership magazine for sports coach UK’s community of coaches. Now in its 15th year, the magazine is also available as a mobile app. For more case studies see www.coachwise.ltd.uk/case-studies

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Coachwise Case Study:
© Steven Paston/Action Images Limited
sports coach UK
Coaching Edge magazine

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Client: sports coach UK
The Job
sports coach UK wanted to
share messages in an informal
and interesting way that would
connect with the whole range of
coaches, from grass roots to elite
level. To fulfil this goal,
Coachwise were tasked to
design, write, publish and
distribute a dedicated
membership magazine for
sports coach UK’s community
of coaches.
© Steven Paston/Action Images Limited
The Solution
The magazine is one of
sports coach UK’s key
communications tools and an
integral part of their strategy to
develop and maintain a well
informed and highly skilled
coaching community. Reaching
coaches in over 90 different
sports, the sports coach UK
messages are heard on pitch,
lawn, snow, track, stable and field
to name but a few.

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The Results
Now in its 15th year, the
magazine, which has
consistently developed and
moved with the times, is ready
to move into the digital age with
an all-new sports coach UK app
that puts Coaching Edge on
subscribers’ smartphones
and tablets.
As well as giving them a digital
copy of the latest issue, this
new membership benefit means
coaches can search the online
archive of Coaching Edge and
draw on coaching expertise
from the hundreds of coaches
interviewed over the years.
The Feedback
‘
We feed ideas and key
messages in to the
Coachwise editorial team,
and they ensure the magazine
is always full of insightful
analysis, informative articles
and inspirational interviews.
They also project manage the
design, print and mailing
process on behalf of sports
coach UK so, from a client’s
perspective, there is complete
peace of mind.
‘
John Driscoll, Executive Director
(PR and Communications),
sports coach UK