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eValuation info
- 1. Evaluate. Educate. Dominate.™ May 28, 2009
- 2. Who is ? “We are an automotive Internet sales consulting company with a focus on helping you protect and maximize your dealership’s Internet leads.”
- 3. Our Mission “To assist our clients in maximizing each and every opportunity by working as a valued partner that, above all else, serves with a passion for excellence.”
- 4. Our Pledge “We will work diligently in the systems and processes that make our clients successful. We are dedicated to ensuring accountability at all levels. And lastly, we pledge to provide timely and actionable information that provides our clients with the greatest competitive advantage.”
- 6. You can’t manage what you can’t measure.
- 7. You must inspect what you expect.
- 8. Success is connected to continuous action.
- 11. Capture the Customer While They are “In the Mode”
- 12. Exceed the Customer’s Expectations
- 15. Competitive Edge An increased focus on the quality of the consumer experience can more than triple the rate at which leads convert to sales. Source: Cobalt 2008 Automotive eShopper Experience
- 16. Example #1:Real Lead Quick Quote 2008 HUMMER H2 SUV Stock #: H9610 Is the Homelink device available on this model?
- 17. Example #1:Real Response CLICK HERE TO SEE OUR INVENTORY Dear <2: CustFirstName>, I want to thank you once again for the opportunity to earn your business.Yes Universal Homelink is available. Once again feel free to browse our inventory by clicking the link at the top of the page. ABC HUMMER 200 HUMMER Way Mainland, USA 12345 Tel: 800-123-4567 Fax: 800-987-6543 Email: sales@ABCHUMMER.com John Doe ABC HUMMER 800-555-1212
- 18. Example #2:Real Lead New Vehicle Inquiry 2008 Cadillac Escalade EXT Stock # 18203 “Are there heat controls for the back seat?”
- 19. Example #2:Real Response CADILLAC NO LONGER OFFERS HEATED REAR SEATS IN THE EXT. REGARDS, JOHN DOE 321-555-0987
- 20. What can do for you? “We continuously monitor and EVALUATE your people, processes and technologies. We EDUCATE you by providing timely and actionable information and advice. We provide you with the competitive advantage you need to DOMINATE in this constantly changing and increasingly challenging marketplace.”
- 21. Monitor & Measure Inspect What You Expect They will perform better if they know you are watching Continuous Process Improvement Real ways to improve they way you do business Goals If you aim at nothing, you will hit it every time Lead Evaporation You could be paying for leads and not getting them!
- 22. The Packages Evaluate. Educate. Dominate.
- 23. The Packages Evaluate. Educate. Dominate.
Editor's Notes
- Our main focus is to help you better manage all of your opportunities. We have 3-pronged approach. First, we need to know where you are today to help you formulate a game plan for where you want to be. Once we know you have a foundation we can build on, we will come into the dealership and help you develop and implement YOUR strategy. And lastly, we will help you hold your people accountable for their performance. We will help you Inspect What You Expect from your people.
- Our main focus is to help you better manage all of your opportunities. We have 3-pronged approach. First, we need to know where you are today to help you formulate a game plan for where you want to be. Once we know you have a foundation we can build on, we will come into the dealership and help you develop and implement YOUR strategy. And lastly, we will help you hold your people accountable for their performance. We will help you Inspect What You Expect from your people.