E-mail communication is an important tool for car dealerships but requires careful use to avoid negative consequences. The document provides examples of both good and bad e-mail practices from dealerships and advises on improving e-mail marketing efforts. It emphasizes using e-mail templates to standardize messages, maintaining relationships with major internet service providers to avoid blacklisting, and carefully structuring e-mail content and subject lines to avoid triggering spam filters. The overall message is that e-mail must be used strategically alongside phone contact to effectively engage customers.
Ralph Paglia shares best practices for auto dealers to get their email marketing past spam filters based on Courtesy Chevrolet's success. Key points:
1. Understand filtering rules of major ISPs like AOL, MSN, Yahoo and avoid trigger words like "free" or "discount".
2. Maintain good relations with ISPs and avoid blacklisting by checking status on sites like openrbl.org.
3. Test emails by seeding to major ISPs to ensure deliverability and compliance with CAN-SPAM regulations.
Ralph Paglia on Spam Filters in AutoSuccess MagazineRalph Paglia
Ralph Paglia shares best practices for auto dealers to get their email marketing past spam filters based on Courtesy Chevrolet's success. Key points:
1. Understand filtering rules of major ISPs like AOL, MSN, Yahoo and avoid trigger words like "free" or "discount".
2. Maintain good relations with ISPs and avoid blacklisting by checking status on sites like openrbl.org.
3. Test emails by seeding to major ISPs to ensure deliverability and compliance with CAN-SPAM regulations.
Many of the world’s largest brands encounter deliverability issues and roughly a quarter of all emails fail to reach consumers. Email deliverability has become increasingly complicated and intimidating for even the savviest marketers.
In this white paper, Yesmail busts various myths, including:
-Deliverability is all about subject lines and trigger words
-Bulking doesn’t matter if you keep acquiring new subscribers
-Best practices around deliverability are different for B2B email marketers
The document provides tips for improving email deliverability. It discusses obtaining permission, sending relevant content at an appropriate frequency, managing complaints, using authentication techniques, and maintaining list hygiene to build a good reputation. It also recommends testing emails and using a pre-flight checklist to ensure compliance. The key is focusing on permission, relevance and reputation to maximize deliverability and ROI.
The document provides an overview of email marketing, explaining that it is a targeted mass mailing done via email to advertise, introduce new products/services, or keep clients informed. It notes that email marketing is cost effective compared to traditional marketing but cautions that improperly sending large volumes of email, such as without opt-in, can result in being blacklisted as a spammer. It recommends outsourcing email marketing to professionals rather than doing it in-house to avoid technical and legal issues.
The document discusses the importance of deliverability in direct marketing campaigns. It notes that no matter how good the product, price, or message, poor delivery can ruin a campaign. The document provides tips for improving delivery of direct mail, email, SMS, and B2B campaigns. These include list hygiene, opt-in permissions, content expectations, and testing across platforms. The document emphasizes that anti-spam laws and user perceptions define what is spam, so marketers must focus on permission and value to recipients.
This document provides feedback on an assignment submitted by a student named Alex Christoudias for a BTEC L4 National Certificate in Computing and System Development course. The assignment was for Unit 1 and aimed to assess the student's ability to design e-commerce solutions by addressing criteria 3.1, 3.2, and 3.3. The assessor, Kalpesh Sagar, provided feedback indicating the student did not achieve a pass grade for the first submission. The feedback noted issues with spelling, grammar, referencing, and a need for more in-text examples and comparisons to meet the grading criteria. The student was asked to improve the work based on the assessor's comments.
Ralph Paglia shares best practices for auto dealers to get their email marketing past spam filters based on Courtesy Chevrolet's success. Key points:
1. Understand filtering rules of major ISPs like AOL, MSN, Yahoo and avoid trigger words like "free" or "discount".
2. Maintain good relations with ISPs and avoid blacklisting by checking status on sites like openrbl.org.
3. Test emails by seeding to major ISPs to ensure deliverability and compliance with CAN-SPAM regulations.
Ralph Paglia on Spam Filters in AutoSuccess MagazineRalph Paglia
Ralph Paglia shares best practices for auto dealers to get their email marketing past spam filters based on Courtesy Chevrolet's success. Key points:
1. Understand filtering rules of major ISPs like AOL, MSN, Yahoo and avoid trigger words like "free" or "discount".
2. Maintain good relations with ISPs and avoid blacklisting by checking status on sites like openrbl.org.
3. Test emails by seeding to major ISPs to ensure deliverability and compliance with CAN-SPAM regulations.
Many of the world’s largest brands encounter deliverability issues and roughly a quarter of all emails fail to reach consumers. Email deliverability has become increasingly complicated and intimidating for even the savviest marketers.
In this white paper, Yesmail busts various myths, including:
-Deliverability is all about subject lines and trigger words
-Bulking doesn’t matter if you keep acquiring new subscribers
-Best practices around deliverability are different for B2B email marketers
The document provides tips for improving email deliverability. It discusses obtaining permission, sending relevant content at an appropriate frequency, managing complaints, using authentication techniques, and maintaining list hygiene to build a good reputation. It also recommends testing emails and using a pre-flight checklist to ensure compliance. The key is focusing on permission, relevance and reputation to maximize deliverability and ROI.
The document provides an overview of email marketing, explaining that it is a targeted mass mailing done via email to advertise, introduce new products/services, or keep clients informed. It notes that email marketing is cost effective compared to traditional marketing but cautions that improperly sending large volumes of email, such as without opt-in, can result in being blacklisted as a spammer. It recommends outsourcing email marketing to professionals rather than doing it in-house to avoid technical and legal issues.
The document discusses the importance of deliverability in direct marketing campaigns. It notes that no matter how good the product, price, or message, poor delivery can ruin a campaign. The document provides tips for improving delivery of direct mail, email, SMS, and B2B campaigns. These include list hygiene, opt-in permissions, content expectations, and testing across platforms. The document emphasizes that anti-spam laws and user perceptions define what is spam, so marketers must focus on permission and value to recipients.
This document provides feedback on an assignment submitted by a student named Alex Christoudias for a BTEC L4 National Certificate in Computing and System Development course. The assignment was for Unit 1 and aimed to assess the student's ability to design e-commerce solutions by addressing criteria 3.1, 3.2, and 3.3. The assessor, Kalpesh Sagar, provided feedback indicating the student did not achieve a pass grade for the first submission. The feedback noted issues with spelling, grammar, referencing, and a need for more in-text examples and comparisons to meet the grading criteria. The student was asked to improve the work based on the assessor's comments.
How to get your emails delivered into the inboxRed C
The document provides steps to improve email deliverability, including reducing spam complaints, using a dedicated IP address, building reputation slowly with a new IP, carefully managing content and frequency, maintaining good data hygiene through audits and bounce management, avoiding spam traps, addressing non-engagement, and dealing with blacklisting. It emphasizes the importance of reputation, gives examples of factors that influence deliverability scoring, and advises monitoring metrics like opens, clicks, unsubscribes and complaints.
Why Business Email Etiquette is Important?Skilldom
Everyone likes a person who behaves politely, have basic manners and etiquettes; it makes life easy and pleasant for each one of us. Business email etiquette is no exception. Since the time email was appeared it has made our life simple as it’s an immediate medium.
The CAN-SPAM Act establishes requirements for commercial emails, including accurate header information, non-deceptive subject lines, identification as an advertisement, inclusion of a physical address, and opt-out instructions. It applies to all commercial emails and violations can result in penalties up to $16,000 per email. The Act requires marketers to honor opt-out requests within 10 days and prohibits sending emails to those who unsubscribe.
This document discusses the anatomy and components of an effective email marketing campaign. It describes typical email components like the sender name and address, subject line, preheader, header, table of contents, main call to action, secondary/tertiary calls to action, social sharing/connecting options, and footer. For each component, examples are provided and tips are given for optimization, like testing different subject lines or placement of calls to action. The goal is to understand how to craft emails that get customers' attention and guide them towards a desired action.
This is very useful document provided by Sendgrid team. How to avoid reaching your email in spam folder. Hope this will be helpfull to you also. We (http://mystockalarm.com) are using Sendgrid transaction email service and we are happy until now. You can check with them for transaction and marketing emails.
CAN SPAM Act: A compliance guide for businessFlutterbyBarb
The document provides guidance on compliance with the CAN-SPAM Act for businesses that send commercial emails. The Act applies to all commercial emails and establishes requirements like not using false header information, clearly identifying messages as advertisements, and including opt-out instructions. It also requires honoring opt-out requests and monitoring third parties that send emails on a business's behalf. The document answers common questions around what types of emails are covered and how to determine an email's primary purpose.
Glossary of important email marketing termsInamDurrani2
This document provides definitions for 60 important email marketing terms to help beginners and experts understand the terminology. Some key terms defined include autoresponder, A/B split test, bounce rate, CAN-SPAM, call to action, conversion rate, deliverability, hard/soft bounce, opt-in/opt-out, and spam filters. Having a shared understanding of these terms is important for effective email marketing strategy and compliance with regulations.
This was an A/B test I conducted for the e-commerce course, whereby I analyzed the performance of the email subject line. The purpose was to collect 200 emails and split it into two groups of 100 recipients. The goal was to compare CTR to the blog post I was encouraging recipients to read in the email by using strong CTAs.
Your Autoresponder Guide To Success Part 2Amuro Wesley
This document discusses proper and responsible use of autoresponders. It provides examples of improper uses that should be avoided, such as autoresponders responding to each other indefinitely or being used on discussion lists. The document emphasizes obtaining permission before sending any commercial emails and including address and opt-out information in emails. It also provides tips for using autoresponders for tasks like automated invoicing, personalized messages, tracking response rates, publishing an ezine, and generating leads through giving away free content. The last section stresses the importance of using autoresponders responsibly and avoiding anything that could be considered spam.
This document provides tips and guidelines for writing effective email marketing campaigns. It discusses important things to avoid, such as CAN-SPAM violations and not testing links. It also covers best practices like using compelling headlines, writing short paragraphs, and proofreading. The document provides an overview of email marketing fundamentals and strategies for grabbing readers' attention and driving responses through email content and copywriting.
6 Retail Email Marketing Priorities for 2015Chad S. White
Getting ready for the holiday season is almost a year-round effort—which is to say you’re preparing for November and December the other 10 months of the year.
To help you prep, I discuss 6 retail email marketing priorities in this slide deck, which includes supplemental links to research reports, articles, and real-world examples that allow you to take a deep-dive into the topics that are most important to you:
1. Reassessing program goals
2. Getting mobile-friendly
3. Optimizing snippet text
4. Increasing targeting and personalization
5. Building out triggered emails
6. Keeping inactivity in check.
Check out this slide deck and see why making progress on each of these priorities between now and October will get your email program in excellent shape for the upcoming holiday season.
Kristina McMillan, VP of Research of TOPO at The Sales Development Conference...Tenbound
TOPO is an analyst firm that helps sales and marketing organizations grow revenue. They discuss how personalization in sales development has evolved from generic templates to fully customized messages to a middle ground approach. This involves teaching SDRs a repeatable personalization formula of preparing research on peers, setting up the message, engaging with a challenge, and offering a conversation. TOPO provides examples of messages customized using this framework and guidance on how to create a touch pattern for accounts.
Learn how your salespeople or your dealership can sell more cars using a Facebook Messenger Chatbot and how to get started with Messenger Marketing without getting frustrated with complex technobabble.
Nothing can help you acquire new customers and sell cars faster; even if you don’t have a technology bone in you.
Are you in for the ride? Excellent!
But remember, you need to be first, or this knowledge is all for nothing.
Access your FREE AUTOMOTIVE MESSENGER CHATBOT ROADMAP:
https://learn.turbomarketingsolutions.com/Free-Messenger-Roadmap
Writing articles effectively for more exposure & trafficZainullah Khan
This document provides tips for effectively writing articles and emails for marketing purposes. It discusses best practices such as obeying CAN-SPAM regulations like including opt-out links, identifying emails as advertisements, and including contact information. It also recommends testing emails using different browsers and spam checkers before sending, and writing attention-grabbing headlines and body copy. The document outlines strategies for grabbing readers' attention, determining keyword demand, and proofreading articles thoroughly before distribution.
This document provides an overview of email deliverability, including trends and tips to improve deliverability. It discusses how deliverability refers to an email's ability to be delivered instead of blocked by spam filters. Poor deliverability can result from undeliverable addresses or spam filters. Tips to improve deliverability include being recognizable, setting expectations, keeping content relevant and valuable, including opt-out links, and monitoring reports to remove invalid addresses. Authentication standards like SPF and DKM help prove the sender's identity. Subscriber engagement through opens and clicks also impacts deliverability.
Email Appending is one of the most taboo subjects in the digital marketing world. If done correctly, the potential ROI is ENORMOUS! But take a shortcut or miss one step in the process and you'll derail your entire email marketing program.
Join us for an in-depth look at the email appending process, how to get it right, and the benefits of doing so. We'll take a look at 4 leading brands that append responsibly and reap the game-changing benefits. We'll also provide some real-life examples of appending project gone wrong.
This can't-miss session will teach you everything you always wanted to know about email appending but were too afraid to ask.
The document summarizes a session on transport services held in Addis Ababa, Ethiopia on June 6th, 2013. The session brought together leaders from Ethiopian Airlines, Transnet, the Central Corridor Organization, and the World Bank to discuss trends in transport infrastructure and services in Sub-Saharan Africa and barriers to increasing trade in transport services. Key points made include that transport infrastructure outcomes depend on efficient services; services are often dysfunctional in SSA; while infrastructure has increased, rail services have seen a steady decline; and protectionism remains pervasive in transport services like trucking and airlines.
Strategic Grain Reserves Food Prices Stabilization in Africa Johan Lorenzen
This document discusses strategic grain reserves and their role in stabilizing food prices and ensuring food security in Africa. It argues that strategic grain reserves, which operate independently from the market by only lending stocks in emergencies, are more effective than integrated buffer stock policies that also involve government price setting and market interventions. Key elements of effective strategic reserves include high government commitment, coordination with safety net programs, clear stock release guidelines, and optimal storage of stocks in strategic locations.
El documento habla sobre el proceso de retorno de las familias desplazadas de la región Triqui a San Juan Copala. Señala que aún no hay una fecha definitiva para el retorno, ya que se quiere garantizar primero las condiciones de seguridad y un acuerdo de paz entre los actores involucrados. El gobierno de Oaxaca reconoce la voluntad de apoyo de otras organizaciones, pero aclara que el proceso será gradual y consensuado con las familias y autoridades de Copala, con acompañamiento de organismos de derechos humanos.
La Unión Europea ha acordado un paquete de sanciones contra Rusia por su invasión de Ucrania. Las sanciones incluyen restricciones a las importaciones de productos rusos clave como el acero y la madera, así como medidas contra bancos y funcionarios rusos. Los líderes de la UE esperan que las sanciones aumenten la presión económica sobre Rusia y la disuadan de continuar su agresión contra Ucrania.
How to get your emails delivered into the inboxRed C
The document provides steps to improve email deliverability, including reducing spam complaints, using a dedicated IP address, building reputation slowly with a new IP, carefully managing content and frequency, maintaining good data hygiene through audits and bounce management, avoiding spam traps, addressing non-engagement, and dealing with blacklisting. It emphasizes the importance of reputation, gives examples of factors that influence deliverability scoring, and advises monitoring metrics like opens, clicks, unsubscribes and complaints.
Why Business Email Etiquette is Important?Skilldom
Everyone likes a person who behaves politely, have basic manners and etiquettes; it makes life easy and pleasant for each one of us. Business email etiquette is no exception. Since the time email was appeared it has made our life simple as it’s an immediate medium.
The CAN-SPAM Act establishes requirements for commercial emails, including accurate header information, non-deceptive subject lines, identification as an advertisement, inclusion of a physical address, and opt-out instructions. It applies to all commercial emails and violations can result in penalties up to $16,000 per email. The Act requires marketers to honor opt-out requests within 10 days and prohibits sending emails to those who unsubscribe.
This document discusses the anatomy and components of an effective email marketing campaign. It describes typical email components like the sender name and address, subject line, preheader, header, table of contents, main call to action, secondary/tertiary calls to action, social sharing/connecting options, and footer. For each component, examples are provided and tips are given for optimization, like testing different subject lines or placement of calls to action. The goal is to understand how to craft emails that get customers' attention and guide them towards a desired action.
This is very useful document provided by Sendgrid team. How to avoid reaching your email in spam folder. Hope this will be helpfull to you also. We (http://mystockalarm.com) are using Sendgrid transaction email service and we are happy until now. You can check with them for transaction and marketing emails.
CAN SPAM Act: A compliance guide for businessFlutterbyBarb
The document provides guidance on compliance with the CAN-SPAM Act for businesses that send commercial emails. The Act applies to all commercial emails and establishes requirements like not using false header information, clearly identifying messages as advertisements, and including opt-out instructions. It also requires honoring opt-out requests and monitoring third parties that send emails on a business's behalf. The document answers common questions around what types of emails are covered and how to determine an email's primary purpose.
Glossary of important email marketing termsInamDurrani2
This document provides definitions for 60 important email marketing terms to help beginners and experts understand the terminology. Some key terms defined include autoresponder, A/B split test, bounce rate, CAN-SPAM, call to action, conversion rate, deliverability, hard/soft bounce, opt-in/opt-out, and spam filters. Having a shared understanding of these terms is important for effective email marketing strategy and compliance with regulations.
This was an A/B test I conducted for the e-commerce course, whereby I analyzed the performance of the email subject line. The purpose was to collect 200 emails and split it into two groups of 100 recipients. The goal was to compare CTR to the blog post I was encouraging recipients to read in the email by using strong CTAs.
Your Autoresponder Guide To Success Part 2Amuro Wesley
This document discusses proper and responsible use of autoresponders. It provides examples of improper uses that should be avoided, such as autoresponders responding to each other indefinitely or being used on discussion lists. The document emphasizes obtaining permission before sending any commercial emails and including address and opt-out information in emails. It also provides tips for using autoresponders for tasks like automated invoicing, personalized messages, tracking response rates, publishing an ezine, and generating leads through giving away free content. The last section stresses the importance of using autoresponders responsibly and avoiding anything that could be considered spam.
This document provides tips and guidelines for writing effective email marketing campaigns. It discusses important things to avoid, such as CAN-SPAM violations and not testing links. It also covers best practices like using compelling headlines, writing short paragraphs, and proofreading. The document provides an overview of email marketing fundamentals and strategies for grabbing readers' attention and driving responses through email content and copywriting.
6 Retail Email Marketing Priorities for 2015Chad S. White
Getting ready for the holiday season is almost a year-round effort—which is to say you’re preparing for November and December the other 10 months of the year.
To help you prep, I discuss 6 retail email marketing priorities in this slide deck, which includes supplemental links to research reports, articles, and real-world examples that allow you to take a deep-dive into the topics that are most important to you:
1. Reassessing program goals
2. Getting mobile-friendly
3. Optimizing snippet text
4. Increasing targeting and personalization
5. Building out triggered emails
6. Keeping inactivity in check.
Check out this slide deck and see why making progress on each of these priorities between now and October will get your email program in excellent shape for the upcoming holiday season.
Kristina McMillan, VP of Research of TOPO at The Sales Development Conference...Tenbound
TOPO is an analyst firm that helps sales and marketing organizations grow revenue. They discuss how personalization in sales development has evolved from generic templates to fully customized messages to a middle ground approach. This involves teaching SDRs a repeatable personalization formula of preparing research on peers, setting up the message, engaging with a challenge, and offering a conversation. TOPO provides examples of messages customized using this framework and guidance on how to create a touch pattern for accounts.
Learn how your salespeople or your dealership can sell more cars using a Facebook Messenger Chatbot and how to get started with Messenger Marketing without getting frustrated with complex technobabble.
Nothing can help you acquire new customers and sell cars faster; even if you don’t have a technology bone in you.
Are you in for the ride? Excellent!
But remember, you need to be first, or this knowledge is all for nothing.
Access your FREE AUTOMOTIVE MESSENGER CHATBOT ROADMAP:
https://learn.turbomarketingsolutions.com/Free-Messenger-Roadmap
Writing articles effectively for more exposure & trafficZainullah Khan
This document provides tips for effectively writing articles and emails for marketing purposes. It discusses best practices such as obeying CAN-SPAM regulations like including opt-out links, identifying emails as advertisements, and including contact information. It also recommends testing emails using different browsers and spam checkers before sending, and writing attention-grabbing headlines and body copy. The document outlines strategies for grabbing readers' attention, determining keyword demand, and proofreading articles thoroughly before distribution.
This document provides an overview of email deliverability, including trends and tips to improve deliverability. It discusses how deliverability refers to an email's ability to be delivered instead of blocked by spam filters. Poor deliverability can result from undeliverable addresses or spam filters. Tips to improve deliverability include being recognizable, setting expectations, keeping content relevant and valuable, including opt-out links, and monitoring reports to remove invalid addresses. Authentication standards like SPF and DKM help prove the sender's identity. Subscriber engagement through opens and clicks also impacts deliverability.
Email Appending is one of the most taboo subjects in the digital marketing world. If done correctly, the potential ROI is ENORMOUS! But take a shortcut or miss one step in the process and you'll derail your entire email marketing program.
Join us for an in-depth look at the email appending process, how to get it right, and the benefits of doing so. We'll take a look at 4 leading brands that append responsibly and reap the game-changing benefits. We'll also provide some real-life examples of appending project gone wrong.
This can't-miss session will teach you everything you always wanted to know about email appending but were too afraid to ask.
The document summarizes a session on transport services held in Addis Ababa, Ethiopia on June 6th, 2013. The session brought together leaders from Ethiopian Airlines, Transnet, the Central Corridor Organization, and the World Bank to discuss trends in transport infrastructure and services in Sub-Saharan Africa and barriers to increasing trade in transport services. Key points made include that transport infrastructure outcomes depend on efficient services; services are often dysfunctional in SSA; while infrastructure has increased, rail services have seen a steady decline; and protectionism remains pervasive in transport services like trucking and airlines.
Strategic Grain Reserves Food Prices Stabilization in Africa Johan Lorenzen
This document discusses strategic grain reserves and their role in stabilizing food prices and ensuring food security in Africa. It argues that strategic grain reserves, which operate independently from the market by only lending stocks in emergencies, are more effective than integrated buffer stock policies that also involve government price setting and market interventions. Key elements of effective strategic reserves include high government commitment, coordination with safety net programs, clear stock release guidelines, and optimal storage of stocks in strategic locations.
El documento habla sobre el proceso de retorno de las familias desplazadas de la región Triqui a San Juan Copala. Señala que aún no hay una fecha definitiva para el retorno, ya que se quiere garantizar primero las condiciones de seguridad y un acuerdo de paz entre los actores involucrados. El gobierno de Oaxaca reconoce la voluntad de apoyo de otras organizaciones, pero aclara que el proceso será gradual y consensuado con las familias y autoridades de Copala, con acompañamiento de organismos de derechos humanos.
La Unión Europea ha acordado un paquete de sanciones contra Rusia por su invasión de Ucrania. Las sanciones incluyen restricciones a las importaciones de productos rusos clave como el acero y la madera, así como medidas contra bancos y funcionarios rusos. Los líderes de la UE esperan que las sanciones aumenten la presión económica sobre Rusia y la disuadan de continuar su agresión contra Ucrania.
The document discusses the importance of conservation agriculture and biotechnology for the success of farming in Portugal. It notes that prices for crops have decreased significantly while input costs have increased, reducing farmers' incomes. Conservation agriculture practices like no-till and strip-till farming have been adopted on the author's family farm since 1998. These practices cause less soil disturbance and help prevent erosion and maintain soil productivity and biodiversity. Conservation agriculture and biotechnology will be crucial for the long-term viability and sustainability of agriculture by making it more economical, environmental benefits like increased soil fertility and carbon storage, and addressing challenges like weeds and water scarcity.
R Paglia Spam Filters Auto Success Nov06Ralph Paglia
Ralph Paglia of Courtesy Chevrolet shares best practices for auto dealers to get their email marketing past spam filters:
1. Understand common trigger words that flag emails as spam and avoid them. Maintain good relations with internet service providers (ISPs) to avoid blacklisting. Continuously test emails to ensure deliverability.
2. Offer both HTML and plain text versions of emails since HTML is more likely to be flagged. Comply with CAN-SPAM regulations to avoid penalties.
3. Check for blacklisting on sites like openrbl.org and senderbase.org and follow procedures for removal if blacklisted. Monitor spam filters for new methods to improve deliverability.
Email marketing involves sending targeted mass emails to recruit new clients, introduce new products/services, or keep existing clients informed. It is more cost effective than direct mail, door-to-door sales, or telemarketing. Outsourcing email marketing to professionals is recommended to avoid legal issues and blacklisting that could result from improperly handling large-scale emailing from a personal or company server. Key things to look for in an email marketing company include automated subscription/unsubscription, personalized emails, bounceback handling, HTML email capability with plain text alternatives, and more.
Merit Event - E-Mail Marketing - How to do it Right!!!meritnorthwest
Email marketing is one of the most misunderstood and misused forms of marketing available to any business. Used right it can be a great benefit, linking you to your consumer in a personal, interesting and involving way. Used wrong it can be a complete pain in the neck, alienating your target audience, and causing annoyance and frustration.
Most emails never arrive in the inbox, look wrong if they do arrive and are deleted quickly by the majority of people. Over 80% of all emails received in your inbox are probably spam, some are irritating, some are offensive, some are dangerous, and some are trying to steal your money.
So how can you avoid, or at least minimise this for your emails? How can you make your work stand out and support your objectives?
This presentation covers how to create emails which will generate results, what pitfalls to avoid and how to make sure you get the most from your efforts. It is not a masterclass in email technology, there will be no email systems presented or suppliers recommended. It is a review of how to ensure that you maximise the opportunity through, getting the right data, designing the right email, to putting in the right copy, directing customers to the right place and what to do with them when they get there.
The intention is to allow you to take a critical look at your email marketing and make changes straight away which will improve your results.
Martin Corlett-Moss is the MD of Mobious, a digital and direct agency based in Cheshire and Newcastle-upon-Tyne. The agency runs email campaigns for businesses varying from Lloyds TSB Autolease, Sage and Carling, to Newcastle Race Course and Cholmondeley Estates. The agency was voted in the Top 100 outside of London this year and as the best agency in the North East for the 2nd year running.
Email Marketing What You Dont Know Can Hurt YouEric Salerno
20 slides on email marketing basics and some ideas on how to improve your email marketing practices. Presented by Red Ember Marketing at the Boston Internet Marketing MeetUp.
Q and A Whitepaper from our accompanying Webinar. The paper addresses questions about tips to improve delivery and email response rates for your well crafted HTML emails.
Sales letters have been an integral part of the business/customer relationship for
as long as printing presses and the postal service have existed. The invention of
the Internet hasn’t changed that, except that there is now a better, faster,
cheaper way to connect with customers – via email.
Unfortunately, there are those who have taken adverse advantage of this
wonderful communication technology, and this has made it harder for those of
us who are legitimately trying to do business through email. These people are
spammers and all-around crooks who try to take advantage of innocent people.
As Internet Marketers, we have had to work hard to overcome those issues, and
to get our customers and prospective customers to allow us to send them email
– without offending or angering them. We now are able to do that, however like
most things there is a right way and a wrong way to get this job done.
Email campaigns are the lifeblood of most industries.docxPatricia Rountree
here are several reasons why emails may end up in the spam folder. Reasons include filters, email appliances and human error. As an email marketer, it’s crucial to follow best practices to avoid it. Email delivery to the inbox is more likely to occur when you use complete sender information, create good content, have a great subject line,
The document discusses best practices for effective email marketing, also known as permission email marketing. It emphasizes getting permission from recipients and avoiding spam complaints. Poor email practices can damage a company's reputation and brand, and result in ISPs blocking email from their domain. The document outlines common email mistakes to avoid, such as not having an unsubscribe mechanism, and provides a 5-step process for permission email marketing.
Principles Of Effective Email MarketingEric Salerno
Email provides one of the best returns on investment in the standard marketing arsenal, but are you doing all you can to get the most out of this medium? This presentation was developed for a workshop hosted by the Enterprise Center at Salem State College in Salem, MA. It is geared towards small businesses seeking to improve their email marketing techniques and maximize the return on their email investments.
Topics:
1) Why Email Marketing?
2) Trust, Reputation & Permission
3) Authentication
4) Know Thy Audience
5) Goals & Creating Calls to Action
6) Layout & Design Considerations
7) Testing & Real Experiments
8) Monitoring Performance
9) List Building Techniques
10) Ideas & What’s Next
The document discusses email marketing best practices. It provides 10 tips for successful email campaigns such as asking for permission, using effective subject lines, and understanding metrics. It emphasizes the importance of planning campaigns, building opt-in lists organically rather than purchasing lists, and segmenting lists. Follow-up is also highlighted as critical for evaluating campaign performance and continuing conversations.
Email marketing involves companies sending commercial electronic messages to groups of potential customers at a relatively low cost compared to other advertising. It can include images, video and other rich media formats. Email marketing is effective because it can reach a large percentage of internet users, generates higher response rates than direct mail, and has lower costs than other forms of communication. To be successful, email marketers must get permission from recipients, send relevant content on a regular basis, and use metrics like open and clickthrough rates to measure performance.
eBook Example - Agile Education Marketing - Email Marketing Best Practices.pdfBrafton
This eBook is an example of a detailed guide meant to educate the reader on a particular topic.
To learn more about eBook marketing, browse the complete guide here: https://www.brafton.com/blog/strategy/how-to-create-a-marketing-ebook/
Growth hacking your email marketing will show you how to make your email ROCK…
1. why email marketing?
2. targeting your email marketing campaigns
3. subject lines and preheader text
4. email marketing for mobile
5. killer landing page design
6. understanding your results with Google Analytics
Enhance your email marketing and BOOST your ROI today
An older presentation for new senders; describes in broad terms the dangers of engaging in e-mail marketing with poor list hygiene practices or lack of permission from recipients.
"Email: The Best Growth Hacking Weapon for Startups" par Shubham SharmaTheFamily
Par Shubham Sharma, Developer Evangelist at MailJet
Inscrivez-vous au prochain meetup! — http://www.meetup.com/StartupWorkshop
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The document discusses the Milton Historical Society's use of Constant Contact for email marketing. It describes how Constant Contact allows the Society to easily create and send emails to subscribers. The document outlines best practices for permission-based email marketing such as avoiding spam triggers and ensuring emails are relevant to subscribers' interests. It emphasizes the importance of permission, frequency, and quality over growing subscriber lists.
Workshop: Email Marketing Program Options & Best PracticesLendora Johnson
This document summarizes email marketing tools and best practices for creating effective email newsletters. It discusses popular email service providers like MailChimp and Constant Contact, and tips for writing subject lines, including avoiding certain trigger words. The document provides examples of both good and bad subject lines for email newsletters.
10 Steps to a Successful Email Marketing CampaignLaura Comben
In this white paper, we examine how every business can create more powerful email marketing campaigns.
By the end of this white paper you’ll know how to:
Define your goals
Increase open rates and engagement
Create winning subject lines and copy
The Importance of testing
Expand your social circle
Use reporting to improve future sends
Integrate your software.
http://cobb.agency/digital
Similar to 139 digital dealer6emailiskillingyouv1 (20)
TrueCar received significant criticism from dealers and dealer associations starting in late 2011. In response, from January to April 2012 TrueCar made major changes to their business model and practices to address these concerns. Some key changes included overhauling their website to address regulatory compliance issues, changing how pricing data was displayed to provide more context, and reducing the data received from dealers to address misinformation. TrueCar felt these changes were necessary to ensure they were properly partnering with the auto industry.
The document summarizes the AutoConnections 2012 conference to be held September 5-8 at the Aria Resort & Casino in Las Vegas. The conference will focus on connecting automotive dealerships with technologies, strategies, and leaders to create new business outcomes. It will feature keynote speakers and workshops on topics like attracting employees, implementing business processes, using social media and mobile marketing, and strengthening a dealership's local presence. Attendees will learn strategies for measuring performance and leveraging relationships to increase sales and profits.
Ralph Paglia is the President of Automotive Media Partners and Chairman of the AutoConnections Conference and Exposition. He has over 30 years of experience in the automotive industry as a marketing practitioner, operations consultant, and thought leader. Paglia has written dozens of published articles and has consulted for major automakers and dealerships, helping them adopt digital marketing strategies over the past 15 years.
TrueCar will sponsor AutoCon 2012, the largest automotive industry conference, in September in Las Vegas. As title sponsor, TrueCar will sponsor meals and receptions, provide scholarships for attendees, and showcase their products. AutoCon 2012 aims to bring together over 12,000 automotive professionals online through networks like ADM and DealerELITE for speakers, workshops, and exhibits focused on automotive marketing strategies. It is produced by First Class Educators, an event planning company known for high quality automotive industry events.
Robin Cunningham, a faculty member of the NCM Institute, will be leading a benchmarking workshop at the AutoCon 2012 automotive conference to help auto dealers improve profitability through proven benchmarking processes. The workshop will teach attendees the top three areas of opportunity to enhance total dealership profits based on analyses of high-performing dealers. AutoCon 2012 aims to provide dealer principals with the latest best practices and technologies through various workshops and sessions to help them adapt to current industry changes.
This document provides techniques for automotive dealers to effectively utilize social media in 2011. It discusses establishing a social media mindset focused on conversation rather than constant selling. The document outlines best practices for Facebook, such as posting a variety of interesting, informed, involved, and in-business content. For Twitter, it recommends finding and starting conversations. It also stresses the importance of creating video and blog content to engage customers. The overall recommendation is to focus on listening to customers and engaging in conversations rather than constant broadcasting to build a strong social media strategy.
The document is a workbook for assessing social media strategies. It provides steps and worksheets to help users define objectives, determine where they are in the social media lifecycle, understand challenges, and monitor target audiences. The goals are to formulate a strategic social media plan by identifying goals, researching the competitive landscape and audience, aligning objectives to metrics, and gaining insights into audience behaviors. Completing the workbook activities helps create a effective strategic approach for social media.
The document discusses how having multiple dealership websites is more effective than a single website for digital marketing success. It explains that 75% of car buyers spend much of their online time shopping, and over 65% research vehicles online. The author details how his dealership significantly increased internet-generated leads and sales by implementing additional websites focused on specific topics and audiences, growing revenues over 200% with a 40% increase in interactive marketing spending. In conclusion, the document advocates that multiple targeted websites and landing pages are far more cost-effective for converting visitors to leads and sales than relying on a single all-purpose dealership website.
This document summarizes a Forrester Consulting report on how interactive marketers should rethink traditional approaches to campaign management. The report finds that interactive marketers struggle with customer data integration and generating insights across channels. It also finds that integrated campaign management is needed to provide a consistent customer experience. The report recommends that interactive marketers focus on real-time customer insights, integrated campaign management, and improved measurement and attribution of ROI across channels.
This document discusses different types of users on automotive social media platforms including creators who generate and share content, critics who comment and review content, collectors who follow brands and save media, joiners who participate in groups and discussions, spectators who passively view content, and inactives who have profiles but do not engage. It also mentions prioritizing online SEO tactics for these platforms.
This document presents a framework for estimating the prevalence of deceptive reviews in online review communities. It proposes using a machine learning classifier trained to detect deceptive reviews, along with estimates of the classifier's accuracy, within a generative model. The model is used to estimate deception rates in six major review sites like Expedia and Yelp, without requiring gold-standard human annotations. It finds deception rates vary significantly between sites, with sites having lower "signaling costs" for posting reviews generally showing higher estimated deception. When sites take measures to increase costs, like filtering new reviewers, estimated deception decreases substantially.
The document summarizes research on detecting fake reviewer groups on consumer review sites. The researchers developed a method to discover groups of reviewers working collaboratively to write fake reviews to promote or demote products. The method uses frequent itemset mining to find candidate groups and behavioral models to detect abnormal behaviors between group members. It was shown to outperform other detection methods and a labeled dataset of fake reviewer groups was created for evaluation. The researchers provide an example of a detected fake reviewer group coordinating positive reviews for the same products.
This document provides techniques for automotive dealers to effectively utilize social media in 2011. It discusses establishing a social media mindset focused on conversation rather than constant selling. Effective Facebook techniques include posting a mix of interesting, informed, involved, and business content to engage users and expose converting messages. Twitter should be used to find and start conversations rather than just broadcasting. Video testimonials and blog posts that provide tips, opinions, events, or offbeat facts are recommended ways to create engaging content. The document emphasizes that social media requires dedication to conversation in order to effectively sell through these channels.
The document provides an executive summary and overview of the top digital trends for 2012 according to eMarketer. Some of the key trends highlighted include:
- Smartphone, tablet, and e-reader adoption continuing to grow rapidly in the US.
- Marketers and retailers focusing more on analyzing vast amounts of consumer data to drive outcomes rather than just collecting data.
- A shift from location-based check-ins to helping consumers complete purchases and transactions.
- Growing emphasis on measuring the real impact and ROI of digital marketing campaigns across various channels.
- Political campaigns expected to make novel uses of social media and digital platforms during the 2012 US presidential election.
Jay Baer is a leading social media consultant and strategist based in the United States. He has worked with many large American companies through his consulting firm Convince and Convert since 1994. As well as consulting, he is also an author, blogger, and frequent keynote speaker on social media and its impact on business. When not working, he enjoys spending time with his family and enjoying activities like wine, theatre, and sports.
YouTube reaches 59% of all auto enthusiasts, with over 2 million unique auto enthusiast users per month. These users are males aged 18-44 who are influential in vehicle purchase decisions. YouTube reaches a significantly higher percentage of auto enthusiasts than other niche vehicle sites, demonstrating it is an effective platform for reaching this target audience.
This document discusses how mobile changes businesses' value propositions. It provides examples of companies that have adapted well to mobile, such as Chase allowing mobile check deposits and Intuit offering tax filing via smartphone photos. The document emphasizes that companies should define their value proposition by determining what consumers want to do with their business via mobile. It also discusses how mobile can help businesses reach local customers within a short distance to get them through the door. The examples provided illustrate how location-based features and functionality can embrace potential nearby customers.
AutoCon 2012 - The AutoConnections Conference and Exposition will be held at the Aria Resort and Casino in Las Vegas from September 5th to the 8th. Learn more and register for this event at http://AutoCon2012.com
Lon Safko is an inventor, author, and entrepreneur who has founded 14 successful companies. He created the first computer that saved a human life and holds three patents. Safko has won numerous awards for his creativity and innovation. He is the author of seven bestselling books on topics such as social media, online business, and creative thinking. Safko gives presentations to corporations on harnessing innovative thinking and using social media to increase productivity and profits.
More from Automotive Digital Marketing Professional Community (20)
1. E-mail is Killing You! Type one wrong word and you’re dead… you will laugh when you recognize the real world examples of the good, the bad and the ugly sides of e-mail Actual examples of best and worst practices in e-mail communication from dealerships all over America. Improve e-mail communications with customers, increase phone contact percentages and appointments scheduled. Implement words, phrases and template e-mails on your first day back to start selling more cars on your second day. What to avoid, and how to recognize the e-mail death traps that too many Internet sales specialists are using in thousands of dealerships. See examples of actual disaster scenes, sales mayhem and the brutality of gross profit destruction caused by as little as a single word that was poorly chosen. Gain insight into pitfalls of e-mail when used inappropriately as a replacement for good phone communication skills. See lead management tactics that leverage e-mail to dramatically increase the number of phone conversations between your dealership and the people that sent those leads. Learn how to use e-mail the right way. Attendees will receive access to online resources:. SeeLastSlide.com
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3. Executed Digital Marketing strategy that generated144,000+ leads to single-point Chevy dealer in 2 years.
5. Worked with Ford in 2007 to develop first Tier 3 Digital Advertising program providing dealers with geotargeted Tier 1 marketing assets
6. Managed first retail automotive Behavioral Targeting Digital Ad pilot program while at Courtesy Chevrolet in 2005, 2006 and 2007
7. Started generating Internet leads in 1988 using CompuServe ISP access and vehicle listings on defense contractor BBS’s in SoCal
8. Internet Sales & Marketing Consultant to Ford, Mercedes-Benz, GM, Honda, Toyota, Mercedes-Benz, Hyundai and over 200 dealers.Cell: 505.301.6369 ralph_paglia@adp.com www.ADMPC.com
9. Do any of the email messages sent to customers by your dealership generate radioactive sales fallout? RADIOACTIVE SALES FALLOUT: Negative impact that occurs when an opportunity to do business is handled incorrectly on a scale that in addition to losing 1 sale, the customeris transformed into an outspoken criticmotivated to take additional actions to prevent other customers from doing business with your dealership.
10. ----- Email Message From Customer to Toyota ----- From: Jeff McGrath [jamcgrath@email.msn.com] Sent: February 05, 2009 2:18 PM To: Advisor4@buyatoyota.com Subject: Re: JEFF, how is your TOYOTA request going? My request went terribly. XXXXXXX would not send out a quote by email as requested. The salesman told me I had to come in to the dealership to talk about options before giving a quote. They misquoted MSRP to me. Then after I came in, XXXXXXX held onto my license for 3 days. I tried to get it back and they said they would send a salesman to my house with the car. I said no and that I wanted to pick up my license at the dealership -- it took 3 days for them to get it there. I got a apology mail from them later - but I never gave them my address. They got my address from my license as they withheld it. If they ran a credit check on me while they held my personal information I'm going to scream. I will never go to that dealership again. Where do they make people like that?? AND I LOVED THE CAR. I WANTED TO BUY IT. I am not upset with buyatoyota.com - you guys rock. I hope you guys find out a way to bypass the dealerships altogether. Thanks, Jeff
11. -----Email Message From Customer To ISS ----- Subject: No Subject I got your voicemail, I was in lecture. What do you mean my email message made you laugh? You should respond via e-mail so I can read what I wrote plus your response. This is the wonderful thing of e-mail, no phone calls. When you get this message, please reply by email. Denise
12. The Telephone - Still the Killer Sales App! Before we get into more detailed talk about email communication, there’s one thing that every Internet-savvy dealer needs to keep in mind: The telephone is still the killer sales application, second only to the face-to-face meeting. I once heard that Donald Trump never uses a computer; he’s always on the phone. Regardless of what you might think of Mr. Trump, you can’t deny the man’s success. Yes, you’re an Internet dealer, and yes, these are Internet prospects who prefer to interact online.Still, it’s business critical to get on the phone whenever possible, in addition to emailing your prospects, until they expressly tell you not to. That being said, the following slides present techniques that can help you eliminate the problems preventing your email messages from producing their desired outcome with prospects and customers…
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14. DigitalRalph.com says: “NEVER type out the same, or similar email message a second time! If you must write an email message about something related to buying a car, then odds are you will need to write a similar email message again in the future. Save any email you create as an email template, then every time you use it, refine that template, improve, rewrite, edit and rework it. Then, save it again as a template before sending… Repeat process so you develop a powerful set of email templates that are CONTINUOUSLY OPTIMIZED!”
15. DigitalRalph.com says: “Use a system of Email Templates organized by number prefixes, with the template numbers sequenced according to the process workflow of how they are most often used… Then you can create email and phone process charts that refer to the template or phone script by number. Having documented processes makes it easier to train people, review and improve the processes”
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17. Spam Filters have Changed the Rules… And, the Penalties! Anti-spam filters are the mine fields in the war against spam, and they’re a threat to your outbound dealership emails. There are spam filters on the mail server, or Internet service provider, side; in corporate firewalls; and also on the client-side, or your intended recipient’s PC. Many filters today assign a point system to certain trigger words, phrases, or punctuations that are commonly seen in spam emails. If an email surpasses its quota of spam points, it is sent to the junk email folder or else destroyed before it ever gets to your intended recipient’s inbox. Spam Filters work like a Missile Defense system, blowing up your dealership’s email messages before they hit your customer’s inbox
18. Spam Filters have Changed the Rules The top Internet service providers, like AOL, MSN, Yahoo, and Verizon, all have their own customized rules for defining and weeding out spam. The big ISPs have routers for their email domains that analyze all incoming emails. These routers can block emails that come from certain addresses, which the ISP has “black listed,” because consumers have complained about spam. Dealers that have been put on Black Lists may not be aware of the problems it can create… And, it is almost impossible to get off! Dealers need a “good email reputation” with customers, because complaints can mean doom for your email marketing program. This goes for both your dealership and your CRM tool vendor – both of which have an impact on ISP relations and a hand in staying off email Black Lists. ISS’s can inadvertently get dealers “Blacklisted”
19. Create Relationships with Your Customer’s Top 5 ISP’s The most important element to getting your emails through is maintaining good relations with Internet Service Providers. Email servers that send your emails must remain in good standing. If a few consumers complain to their ISP about junk mail coming from a particular dealership’s mail server, the ISP will address the issue by categorically blacklisting, or blocking all mail, coming from that server. This will affect every department that sends emails from that server. A quality email service provider will always work to maintain good relations with ISP’s. As a dealer, the part you play in maintaining that good reputation is building your email list and controlling email content. Do not abuse how often and how many people you send bulk emails to. Seek a partnership where you and your supplier protect each other’s interests. Web analytics will show the Top 5 ISP’s used by your customers
25. hello@2. Also avoid in these fields: a lot of spaces or an empty field a strange name, or unreal name in the From field
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27. Avoid using punctuation symbols – like “ ” quotation marks, $$$ dollar signs, and !!!! exclamation points
28. Avoid using all CAPITAL letters, in other words, no need to SHOUT – you’ll wake up the spam filters!
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30. The following words, in both your email subject headlines and in the body of the email are known to trigger filters: remove collect amazing cash bonus credit loans Act Now! All New Buy direct Special Promotion easy terms great offer No cost, No fees Offer One time Please read Don't delete Save up to Time limited Visit our website While supplies last Why pay more? You've been selected give it away, giving it away
31. Your Email Content, Structure and Form The following words, in both your email Message Body of the email are known to trigger filters: One or more lines of large fonts or all caps – YELLING at the recipient At least 70 percent blank lines Header contains numbers mixed in with letters Message body claims not to be spam Body contains "removal instructions" Body contains "Dear friend" Excessive use of “click here”
32. If you use HTML emails, consider the following to avoid spam filters: Do use all-white backgrounds instead of colors. Do use style sheets in your HTML code if possible. Do include links to Web pages with robust content instead of trying to include that content in your email. Do use tables to organize information and separate numbers from text. Don’t send HTML messages without a text alternative. Don’t use oversized fonts. Don’t use a lot of different colored fonts. Don’t include “.exe” files or attachments with your message unless requested by recipient. Don’t use BCC distribution with over 10 emails.
45. ---------- Response from the Customer’s to the Dealer’s First Personalized Message ------------ Subject: Re: About your certificate from ABC Motors... Something must have happened to my inquiry amongst these replies I'm getting from you. Anyway, I see you have a Spectra Blue Camry listed. What equipment is on it and what kind of price are we talking about? Yesterday I mentioned trading in my Miata but I've decided if the car contains what I'm looking for (must be a 5 speed for sure), instead I would like to know what kind of a trade we would be talking about for a 2005 VW GTI GLS 1.8 Turbo with 31K miles on it. Thank you Don Hill 1
46. ---------- Response from Dealership to the Customer’s Message ----------- From: sales@toyotaofbuttwipe.dealerspace.com Date: 13 Feb 2009 16:15:15 -0500 (Eastern Standard Time) From: ABC Motors To: Don Hill Subject: 2009 Camry #321014 Hello Don, below is price information on the Camry described. The actual price is up to you. You know your budget better than we do. Just make us an offer and it is as simple as a yes or no or what is acceptable. It's as simple as that. On your trade, please go to kbb.com. They will give you a pretty fair indicator Everytime we give a trade in estimate over the internet or phone without seeing the car we are always wrong. Either we give you too much or not enough, and then we look bad to you right in the beginning. Not very fair too you. Give me a call with other questions and if I am not in our associate manager, Mr. Ken Felby is familiar with your inquiry. Thank you for your inquiry on the Camry. Below you will find important information about this vehicle and several other vehicles very similar to what you requested: Year & Make: 2009 Toyota Model: Camry model 2844 Color: spectra blue Stock # 321014/options FE CL AW SR UP XU Z1 MSRP: $27573.00 Dealer Invoice: $24776.00 Internet Price: ???? please see Curt Williams 2
47. -- Second Email response from customer sent to the dealership -- Subject: Re: ABC Motors; 888-555-7777 x3009 Thank you for your response. This car has more options on it than what I'm looking for but just sending me the option codes means nothing without a 'key' to the option codes. At this price I suspect it's an automatic with sunroof, two items I definitely don't want. 3
48. ----- Message from Customer Responding to Dealer’s Broadcast Email ----- Subject: Re: Are You Still In The Market? Sorry, I thought I responded. What I am after is an AVALON XLS WITHOUT A SUNROOF. Also, my preferred color is Desert Sand. Let me know if you are able to find this one. Thanks, Bill Wilder
49. ----- Message from Customer to Dealership after Salesperson Spoke with Customer on Phone ----- Subject: price request Hi, I have spoken to Nick on the phone and tentatively set up an appointment for Sat (tomorrow) at 1pm. I won't be able to make it (I am not feeling well.) Please pass this message on to Nick. I have included below the car I am looking to order - a Matrix complete with options. Matrix XR 2 wheel Drive Automatic Color: -- Desert Sand Mica Anti Lock Brakes, Side Impact Airbags, All weather guard package, Floor mats, Cargo mat, Rear bumper protector Would you be able to give me an idea of pricing on such an order and whether you can give me the 1.9 % Financing? I would like to have the information prior to the weekend so that I can make a decision over the weekend. I think I covered it all. If you have any questions, please email back. I am not feeling well and it's easier for me to email than to talk, but I would like to get something going on this. I appreciate your helpfulness in this matter. Sharon Jamison Washington National Bank TSG - Information Delivery 206-555-6769
50. -----Message from Customer to Dealer in Response to Broadcast Email----- Subject: Re: Are You Still In The Market? Hi, I've been speaking with Judy (her name escapes me at the moment), and I am still in the market. I just don't have time to deal with it at the moment. It's not an urgency for me. Thanks a lot, Gavin ----- Original Message ----- Subject: Are You Still In The Market? Hello Gavin Niestrami: I regret not having been successful in contacting you regarding your Internet Purchase Request... It only seems fair to give it one more try. I'd appreciate it very much if you would advise me as to whether you have already bought a car or truck... Or, if you think you will be buying elsewhere. I am ready to provide you with a great deal and a pleasant buying experience, as I have for many other customers who have sent us requests using the Internet. Thank you, Curt Williams
51. ---- Response from Customer to Dealer’s Autoreply ----- Subject: Re: Toyota of Springville; 800-555-1234 Thank you. Can you tell me what the towing capacity is on the Tacoma? I think I am looking for an automatic, either ext. cab or double cab, 2WD and 6 cylinder. I would probably be comfortable with a 6000 lb towing capacity. Thanks, Brenda
52. ----- Response from Customer to Dealer’s Broadcast Email ----- Subject: RE: Are You Still In The Market? Hello - thanks for contacting me. I am still in the market and I have been working with Ron and Steve at your dealership. The real problem is that you do not have the exact vehicle I want on your lot. Does the Internet Dept. work on a different price structure than working directly with a salesperson at the dealership like I was doing? I am interested in a V8 limited 4Runner (which is different from what I was originally interested in). I want the 6 disc changer in dash, sunroof, and rear spoiler. Do you have that available or can you get it? Thanks. Jerry
53. -----Message Sent to Customer by Dealership Salesperson ----- Subject: Are You Still In The Market? Hello Jaime West: You were here and you left, I thought it was Juan that drove you away, so he went to Malaysia, your new manager is CJ Singh. Please contact him for a new test drive. I regret not having been successful in contacting you regarding your Internet Purchase Request... It only seems fair to give it one more try. I'd appreciate it very much if you would advise me as to whether you have already bought a car or truck... Or, if you think you will be buying elsewhere. I am ready to provide you with a great deal and a pleasant buying experience, as I have for many other customers who have sent us requests using the Internet. Thank you, Curt Williams 1
54. -----Customer Response sent back to the Dealer----- Subject: Re: Are You Still In The Market? Hello, This is Jaime West. I am currently still trying to sell my car. Until I sell it, I will be just waiting and thinking. Thank you for your response. I will get back to you when I have sold my car! Thank you for your time.Sincerely, Jaime West 2
55. ----- Customer Response to Broadcast Email Sent from Dealership ----- Subject: Re: Are You Still In The Market? Thanks, We are still looking and are swaying back and forth between the highlander, an audiwagon, and a honda pilot - we have not even test driven yet and hope to make a purchase in the next 6 weeks - also looking at trading in a 2005 Honda Accord EX with 45000 miles; David Ridge 1216 N 97th Street Seattle, WA 98108 davidridge@mail.pge.com (206) 555-9850
56. ----- Dealership’s Response to Customer’s Initial Inquiry Message ----- Subject: Re: ABC Motors/Jeep Thank you for your inquiry on the 1999 Jeep. The actual stock # is 10810A. On your trade, Chuck...I quit doing that over the phone or internet. I am always wrong. Without actually seeing the vehicle and having our 2 appraisers see it either I don't give enough or I give too much. So, could you please go to kbb.com and they will give you a fair indicator of what your vehicle is worth. We actually also get on the phone and call a Dodge store while you are here and get a buy bid. It's the only way to be fair to you. I hope you understand. The Jeep is in excellent condition and for you to drive all the way to here and see it I would have to charge you $10,995.00 plus tax and license and of course all the free coffee you could drink. Let me know and I look forward to meeting you. NOTE: the associate manager that knows a lot about that Jeep is Mr. Roman Polyak. He is also a professional auto technician so he also knows the mechanical aspects of it. Curt Williams e-Business Marketing Manager 1
57. ----- Customer’s Message sent back to the Dealer ----- Subject: Re: ABC Motors/Jeep Hi Curt, Just to let you know I have been pre-approved by my credit union. So if you find the numbers I presented you with close enough to discuss let me know and we can set up a time to meet. If not then I do appreciate your time. Thanks Chuck 2
58. ----- Customer’s Response to the Dealer’s Personalized Email ----- Subject: ‘09 Toyota 4Runner SR5 Hi Folks, Thanks for the reply and info. If you do have an SR5, 4WD, V-8, Galactic grey exterior w/stone interior: Any chance of getting a price quote along with the list of options on the vehicle? Please advise as soon as you can. Thanks, Bill Flannery
59. ----- Original Personal Response From ISM to Internet Customer ----- From: ABC Motors To: Wayne Holman Subject: ABC Motors; 888-555-7115 x3009 Hello Wayne, I wanted to give you some additional pricing information on the Prius. I have two on the floor as described below. Did Nick offer for you to take the Prius out for a couple of hours? Just to get the feel and flow of the car. Thank you for your inquiry on the 2009 Toyota Prius. Below you will find important information about this vehicle and several other vehicles very similar to what you requested: Year & Make: 2009 Toyota Model: Prius Color: Stock #: options FE CL RL BE MSRP: $21,549.00 Dealer Invoice: $20,678.00 Internet Price: see Nick Lashami please 1
60. ----- Customer Response to Email Sent by the Dealership’s ISM ----- Subject: Re: ABC Motors; 888-555-7115 x3009 Greetings! Yes, Nick offered to take my wife and I out for a test drive, but we had already driven the vehicle. We know for sure that this is the type of car we want, but need to wait 2-3 more months until we have saved up enough money. (We have always paid cash for our cars.) I'm sure we will be in contact again when we have the cash. Thank-you Wayne Holman Mountlake Terrace, VA 2
61. I live in Springville, but this is pretty much what I want. How would I get this checked by an independent shop, or is this a Jeep Certified Used Vehicle? Does this have ABS? How are the tires? Non-smoker before? Electric windows/locks? Overdrive tranny? Is this Sport, Classic, or Limited? I could be VERY interested! Please e-mail back before I come up with an offer!! == VEHICLE INFORMATION ======================================== Lead Type: USED Year: 1999 Manufacturer: Jeep Model: Cherokee Trim: 4DR VIN: 1J4FF68S2XL555555 Stock #: 10810A Price: $12,850 == CONTACT INFORMATION ======================================== Name: Kevin Masereno Email: KMasereno@attbi.com Home Phone: (360)555-5752 Day Phone: same as home Address: N/A
62. USER-GENERATED CONTENT DRIVES HALF OF U.S. TOP 10 FASTEST GROWING WEB BRANDS, ACCORDING TO NIELSEN//NETRATINGS “They also benefit from their cost-effectiveness - the content is practically free.” Gibs continued, “Notably, the Associated Press also stands out, as a more traditional outlet innovating to keep pace with technology. The launch of its video offering earlier this year has driven significant growth as consumers seek streaming content to complement online and print news.
63. Ralph Paglia ADP Digital Marketing Solutions www.ADPdigitaladvertising.com ralph_paglia@adp.com Cell: 505-301-6369 www.DigitalRalph.com Presentation available at: AutoDigitalMarketing.com1. Join ADM 2. Go to “ADM Forum” 3. Use Search: “Presentation File Exchange” Attendees will receive free access to online resources they can useto gain competitive advantage in their local markets. Email Templates: www.YourDealershipWebsite.com or… http://www.automotivedigitalmarketing.com/forum/topics/1970539:Topic:6467