SlideShare a Scribd company logo
GROWTH
PLAYBOOK
@SujanPatel
TABLE OF
CONTENTS
About  
Customer Experience
Be Helpful
Education
01
02
03
04
@SUJANPATEL
I’m the Managing Partner at Ramp
Ventures & an Adrenaline Junkie
7/17 1/18 7/18 1/19 7/19
250,000
200,000
150,000
100,000
50,000
0
WHAT I'VE DONE IN THE LAST 2 YEARS
DISCLAIMER
Works best for SaaS companies#1
Not sexy and takes hard work#2
Takes at least 18 months to fully kick in#3
CUSTOMER
EXPERIENCE
GREAT CUSTOMER EXPERIENCE WORD OF MOUTH
/1 MAKE YOUR COMPETITORS'
WEAKNESSES
YOUR STRENGTHS
RIGHTINBOX.COM COMPETITORS:
/2 OPTIMIZE FIRST
USER EXPERIENCE
/3 ONBOARDING
EMAILS SHOULDN'T
BE ALL ABOUT YOU
HOUSTON, WE HAVE A PROBLEM
RIGHTINBOX.COM DID THE SAME THING
MAKE IT ABOUT THE CUSTOMER 23% INCREASE IN SALES
/4 HAND WRITTEN
THANK YOU CARDS
/5 EXPANDED PRODUCT
BASED ON CUSTOMER
FEEDBACK
BE HELPFUL
/1 BUILD
MICROTOOLS
OUR CUSTOMERS' BIGGEST PROBLEM IS COPYWRITING
/2 BUILD
RELATIONSHIPS
LEVERAGE CO-MARKETING OPPORTUNITIES
BUILD RELATIONSHIPS WITH INFLUENCERS
SECONDARY SEO
/3 BUILD A BRAND
Focus on an excellent customer experience#1
Create content/tools that solve customers' problems#2
Build relationships with influencers#3
EDUCATION
/1 CREATE CONTENT BASED
ON CUSTOMER FEEDBACK +
HIGH SEARCH VOLUME
/2 SEND A HELPFUL
CONTENT AT THE END
OF EACH SUPPORT
TICKET & SALES EMAIL
/3 REPURPOSE YOUR
BEST CONTENT ON
OTHER MEDIUMS
/4 EFFECTIVE LINK BUILDING
Leverage relationships#1
Mining competitor backlinks#1
Create linkable assets#1
Guest post#1
THANK YOU!
sujitsu@gmail.com
@sujanpatel
youtube.com/scubasewj

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