Abbreviated Powerpoint Final Presentation

Institute at the Golden Gate Marketing and Business Development Plan Final Presentation May 7, 2008 Hans Cole Morgan Clements Jason Goldman Jamie Hall Emily Poague

Our Recommendations Centered on the Institute’s Current Brand Positioning *See appendix for more detailed descriptions

Enhanced Program Offerings Will Help Build the Value Proposition and Expand Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],High quality and high cost per client Event-specific content Reaches selected clients ,[object Object],[object Object],[object Object],[object Object],Generic/non-specific content Lower cost per client Reaches all clients Engages wider audience + = IDEAL OFFERING MIX and HIGH VALUE PROPOSITION FOR ALL CLIENTS

IGG Can Add Value Through 3 Types of Program Offerings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommendation: Develop a cutting edge technology and web strategy for IGG ,[object Object],[object Object],[object Object],[object Object],[object Object],Why Focus on a Technology and Web Strategy? Why Focus on a Technology and Web Strategy? Competition Web 1.0 Web 2.0 Web 3.0

Web Trends Have Progressed through 3 Stages of Development WEB 1.0 WEB 2.0 WEB 3.0 Website, text / graphics based Two way web, blogs, video, podcast, personal publishing, 2D Portals 3D Portals, avatar representation: all media in virtual worlds 1995 2000 2005 2010 10mil 100mil 1bill USERS TIME

Web 1.0 Basic Website Web 2.0 Networking & Dialogue Web 3.0 3D and Interactive IGG Should Also Consider Moving Through All Phases of Web Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Specifically, we recommend that the Institute strongly pursue Web 2.0 and do further research and cost analysis on Web 3.0 elements.

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Implementing a Web 3.0 Strategy Requires 3 Main Tasks Implementing a Web 3.0 Strategy Requires 3 Main Tasks

There Is Significant Opportunity for Website Content Development ,[object Object],Other Opportunities for capturing and building content IGG Launch Task: Capture relevant speeches, lectures, and events and host them on IGG website. Nancy Pelosi: Provide commentary segment to Gore’s IGG launch speech online ,[object Object],[object Object],There Is Significant Opportunity for Website Content Development

What is a Green Meeting? The "greenest" conference is one where participants minimize their carbon footprint. As pioneers of virtual conferencing products, IGG will become the leader in green conferences and capture international dialogue. A green meeting is a meeting where I don’t have to travel anywhere.. Prof. Dan Kammen Professor of Energy and Society (ERG) Professor of Public Policy in the Goldman School Professor of Nuclear Engineering Director, Renewable and Appropriate Energy Laboratory Energy and Resources Group (ERG ) Virtual Conferencing Is an Exciting Opportunity Virtual Conferencing Is an Exciting Opportunity

Virtual Worlds, such as Second Life, Are Becoming Prevalent ,[object Object],[object Object],[object Object],What is a Virtual World (Second Life)?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Institute has an opportunity to become the “TED of the environment”. However, it must also consider the following challenges. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mckinsey & Company on Second Life ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ IGNORE SECOND LIFE AT YOUR PERIL: Companies which do not embrace virtual worlds risk missing the next wave of the web's development”

Web 1.0 Basic Website Web 2.0 Networking and Dialogue Web 3.0 3D and Interactive ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Increasing Capacity of Web Functions

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],_______________________________________________________________________ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Registration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Building a community of users

Virtual Meeting Products Products Offerings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Virtual Worlds: Second Life (cont).

Abbreviated Powerpoint Final Presentation

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (8)

Similar to Abbreviated Powerpoint Final Presentation

Similar to Abbreviated Powerpoint Final Presentation (20)

Recently uploaded

Recently uploaded (20)

Abbreviated Powerpoint Final Presentation