The document discusses what social business is. It is presented by Peter Kim, the Chief Strategy Officer of Dachis Group. Social business uses social media capabilities and processes to meet the needs of employees, customers, and suppliers. It leverages the fundamental changes in work, society, and technology brought about by increased social interactions online. However, the typical current state of social business involves these new capabilities not being fully integrated into existing business processes and strategies.
Webinar: Social Business and Financial Services, with @DachisGroup @SocialwareDachis Group
Like their peers in retail and media, banks and insurance providers are going through a remarkable transition in how they engage with customers and partners through social channels like Twitter and Facebook.
How are they performing?
In this webinar, we'll dive into the social performance of the financial services industry, including unique challenges related to compliance and privacy.
We'll look at the "Financial Health Index," a data-driven snapshot into the social performance of global financial services brands, first presented In October at Sibos Innotribe in Osaka, the world’s largest financial services conference.
Speakers:
- Michael (MJ) Jones, VP Technology, Dachis Group
- Randy Jacops, VP of Customer Success, SocialWare
For the full replay, see the link below:
http://social.dachisgroup.com/webinar-social-and-financial-services-replay
Webinar: Social Business and Financial Services, with @DachisGroup @SocialwareDachis Group
Like their peers in retail and media, banks and insurance providers are going through a remarkable transition in how they engage with customers and partners through social channels like Twitter and Facebook.
How are they performing?
In this webinar, we'll dive into the social performance of the financial services industry, including unique challenges related to compliance and privacy.
We'll look at the "Financial Health Index," a data-driven snapshot into the social performance of global financial services brands, first presented In October at Sibos Innotribe in Osaka, the world’s largest financial services conference.
Speakers:
- Michael (MJ) Jones, VP Technology, Dachis Group
- Randy Jacops, VP of Customer Success, SocialWare
For the full replay, see the link below:
http://social.dachisgroup.com/webinar-social-and-financial-services-replay
Latest research from the Global Workplace - The Edge of CollaborationSu Butcher
Presentation given by Dr Marie Puybaraud and Hannah Hahn of Global WorkPlace Innovation at Johnson Controls at Workplace Trends 2012 Conference: Wellbeing and Performance, Thursday 25 October 2012, One Bishop's Square, London, E1 6AD
Communications getting attention & enhancing your reputationDeborah Spector
You're doing amazing work, but no one seems to know! Today's session is designed to help you streamline & coordinate your communications and develop a communications plan. Communications planning helps you define how you communicate with your various audiences. Any questions please contact deborah@creative-si.com.
Built on experience, Dell Social Media Services are for customers across many industries, including Fortune 500, public and education, non-profit and healthcare. They’re also relevant for those just starting out or for those who are further along in their journey and looking to scale their efforts. The suite of offers ranges from listening and insights to best practice seminars and from advisory services to command center build-outs. For more information, visit http://dell.to/11Dpylk.
Assignment - Module 1: Tools for collaboration in a Web 2.0 world Marc Bonnemains
0penED - Business and Management Competencies in a Web 2.0 world
Module 1: Tools for collaboration in a Web 2.0 world
This is my assignment with compilation of a short report on the opportunities and issues associated with using the latest freely available web-based collaboration tools and services. I design an overview on the existing types of tools for collaboration in a Web 2.0 world (separatly load in an excel file). I described the type of Web 2.0 Tools that I am using already with advantages and disadvantages of each Web 2.0 Tools and I added a global conclusion. I finish with a personal reflection on Web 2.0 Tools.
Web 2.0, Entreprise 2.0, Collaboration, Collaborative, Transparency, Sharing, Creativity, Idea Generation, Decision-Making, Work or Production, Evaluation or Recapitulation, Learning, Research, Social Networking, Publishing, Information, United Nations, Advantages, Disadvantages, Project, Management, Business
Social Media Governance, Tools and Employee CertificationDell Social Media
Presentation on Dell’s experience with employee training, governance and tools, at Social Media Week Copenhagen, February 2013. Learn more about Dell Social Media here: http://dell.to/11DoZIp
For many in the supply chain space, there seems to be some hesitation about entering social media. There is a luke warm “yes” to the fact that supply chain professionals ought to be using social tools in some way, however there is a struggle on how one would leverage this new media. Having worked in R&D, Supply Chain and Global Project Management for a number of years and now social media, I personally can see the potential of social tools in all these functions. Here is a top level perspective on how global supply chain and social media relate.
Latest research from the Global Workplace - The Edge of CollaborationSu Butcher
Presentation given by Dr Marie Puybaraud and Hannah Hahn of Global WorkPlace Innovation at Johnson Controls at Workplace Trends 2012 Conference: Wellbeing and Performance, Thursday 25 October 2012, One Bishop's Square, London, E1 6AD
Communications getting attention & enhancing your reputationDeborah Spector
You're doing amazing work, but no one seems to know! Today's session is designed to help you streamline & coordinate your communications and develop a communications plan. Communications planning helps you define how you communicate with your various audiences. Any questions please contact deborah@creative-si.com.
Built on experience, Dell Social Media Services are for customers across many industries, including Fortune 500, public and education, non-profit and healthcare. They’re also relevant for those just starting out or for those who are further along in their journey and looking to scale their efforts. The suite of offers ranges from listening and insights to best practice seminars and from advisory services to command center build-outs. For more information, visit http://dell.to/11Dpylk.
Assignment - Module 1: Tools for collaboration in a Web 2.0 world Marc Bonnemains
0penED - Business and Management Competencies in a Web 2.0 world
Module 1: Tools for collaboration in a Web 2.0 world
This is my assignment with compilation of a short report on the opportunities and issues associated with using the latest freely available web-based collaboration tools and services. I design an overview on the existing types of tools for collaboration in a Web 2.0 world (separatly load in an excel file). I described the type of Web 2.0 Tools that I am using already with advantages and disadvantages of each Web 2.0 Tools and I added a global conclusion. I finish with a personal reflection on Web 2.0 Tools.
Web 2.0, Entreprise 2.0, Collaboration, Collaborative, Transparency, Sharing, Creativity, Idea Generation, Decision-Making, Work or Production, Evaluation or Recapitulation, Learning, Research, Social Networking, Publishing, Information, United Nations, Advantages, Disadvantages, Project, Management, Business
Social Media Governance, Tools and Employee CertificationDell Social Media
Presentation on Dell’s experience with employee training, governance and tools, at Social Media Week Copenhagen, February 2013. Learn more about Dell Social Media here: http://dell.to/11DoZIp
For many in the supply chain space, there seems to be some hesitation about entering social media. There is a luke warm “yes” to the fact that supply chain professionals ought to be using social tools in some way, however there is a struggle on how one would leverage this new media. Having worked in R&D, Supply Chain and Global Project Management for a number of years and now social media, I personally can see the potential of social tools in all these functions. Here is a top level perspective on how global supply chain and social media relate.
Emerging Social Business Strategies in 2010 | Social Business Summit 2010Dion Hinchcliffe
Here's the slides for my keynote today in Austin at the Social Business Summit 2010. I used Google Moderator to open the questions to the entire Web to show how easy it is to incorporate social into a business process.
Innovation is the glue between invention and investment, and transforms ideas into businesses. The process of innovation shapes your idea into something people will value and ultimately purchase.
The innovation process cycles through 4 key steps:
1) Ideas and Solutions
2) Business propositions
3) Business feasibility
4) Business planning
Social Media Week 2012: Using LinkedIn to drive community, collaboration and ...FleishmanHillard UK
This presentation, shared with attendees at Social Media Week 2012 in London, provides an overview of LinkedIn Marketing Solutions offering and a step-by-step approach to building and implementing a successful B2B social media strategy on LinkedIn.
The focus is mainly on using LinkedIn groups to build a strong sense of community among B2B audiences and customers specifically through: discovery, strategy, promotion, content, community, lead generation and measurement.
Employer Brand Building - Career Site 2.0Dan Stuart
Employer brand building in the so-called Web 2.0 era entails reaching out to potential candidates with honesty, personalization and engagement. Creating an open career site that is personal and engaging must be coupled with a strategic effort to mobilize all staff to speak to potential hires where they spend their time on the internet.
Building the Social Powered Brand: Turning Social Data Into Competitive Advan...DataSift
Social data is exploding, providing new insight into markets, customers and audiences. Patrick Morrissey, VP of Marketing at DataSift and Shree Dandekar, Chief Strategist, BI and Analytics at Dell will tackle the social data challenge, explore the impacts and opportunities with social to drive brand advocacy and provide advice on how brands can make sense of social data at scale to drive advocacy and impact. Get an inside view on how Dell is using social data to translate conversations into a near real-time NPS (Net Promoter Score).
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
1. What is social business?
Peter Kim
Chief Strategy Officer
22 July 2011
Wednesday, July 20, 2011
2. About Dachis Group.
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
3. What is social business? | 22 July 2011 #sbs3M
We are 200+ professionals worldwide
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
4. What is social business? | 22 July 2011 #sbs3M
We are 200+ professionals worldwide
Austin
London
New York
Portland
Philadelphia
St. Louis
Lincoln
Madrid
Amsterdam
Sydney
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
5. What is social business? | 22 July 2011 #sbs3M
Weʼve worked with...
Fortune 100
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
6. What is social business? | 22 July 2011 #sbs3M
Social business is business
CUSTOMERS &
THE WORLD
CUSTOMERS &
BUSINESS PARTNERS
BUSINESS NEEDS EMPLOYEES
SOCIAL BUSINESS
CAPABILITIES & PROCESSES
EMPLOYEES, CUSTOMERS &
SUPPLIER NEEDS (MET & UNMET)
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
7. What is social business? | 22 July 2011 #sbs3M
Social business is business
CUSTOMERS &
THE WORLD
CUSTOMERS &
BUSINESS PARTNERS
BUSINESS NEEDS EMPLOYEES
SOCIAL BUSINESS
CAPABILITIES & PROCESSES
EMPLOYEES, CUSTOMERS &
SUPPLIER NEEDS (MET & UNMET)
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
8. “For the things we have to learn
! before we can do,
! ! we learn by doing.”
! ! ! ! - Aristotle
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
9. What is social business? | 22 July 2011 #sbs3M
>
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
10. What is social business? | 22 July 2011 #sbs3M
the power of the social network
#sbs3M
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
11. The state of social media
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
12. What is social business? | 22 July 2011 #sbs3M
Facebook analyst briefing, June 2006
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
13. What is social business? | 22 July 2011 #sbs3M
Facebook analyst briefing, June 2006
• Additional round of funding ($25 million)
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
14. What is social business? | 22 July 2011 #sbs3M
Facebook analyst briefing, June 2006
• Additional round of funding ($25 million)
• Launched mobile in April
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
15. What is social business? | 22 July 2011 #sbs3M
Facebook analyst briefing, June 2006
• Additional round of funding ($25 million)
• Launched mobile in April
• Enhanced flyer capabilities, i.e. advertising,
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
16. What is social business? | 22 July 2011 #sbs3M
Facebook analyst briefing, June 2006
• Additional round of funding ($25 million)
• Launched mobile in April
• Enhanced flyer capabilities, i.e. advertising,
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
17. What is social business? | 22 July 2011 #sbs3M
Facebook analyst briefing, June 2006
• Additional round of funding ($25 million)
• Launched mobile in April
• Enhanced flyer capabilities, i.e. advertising,
7 million registered users
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
18. What is social business? | 22 July 2011 #sbs3M
750M
users worldwide
Source: Facebook
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
19. What is social business? | 22 July 2011 #sbs3M
750M
users worldwide
$79 billion valuation
Source: TechCrunch
Source: Facebook
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
20. What is social business? | 22 July 2011 #sbs3M
Twitter
Source: Twitter
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
21. What is social business? | 22 July 2011 #sbs3M
YouTube
Source: Google
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
22. What is social business? | 22 July 2011 #sbs3M
FourSquare
Source: FourSquare
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
23. What is social business? | 22 July 2011 #sbs3M
LinkedIn
Source: LinkedIn
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
24. Evolution:
From social media to social business.
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
25. What is social business? | 22 July 2011 #sbs3M
Social business is built on fundamentals
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
26. What is social business? | 22 July 2011 #sbs3M
Social business is built on fundamentals
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
27. What is social business? | 22 July 2011 #sbs3M
Work: Increasing accountability + always on mentality
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
28. What is social business? | 22 July 2011 #sbs3M
Work: Increasing accountability + always on mentality
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
29. What is social business? | 22 July 2011 #sbs3M
Society: Institutions engaging directly
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
30. What is social business? | 22 July 2011 #sbs3M
Society: Institutions engaging directly
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
31. What is social business? | 22 July 2011 #sbs3M
Society: Institutions engaging directly
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
32. What is social business? | 22 July 2011 #sbs3M
Society: Institutions engaging directly
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
33. What is social business? | 22 July 2011 #sbs3M
Technology: IT consumerization
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
34. What is social business? | 22 July 2011 #sbs3M
Technology: IT consumerization
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
35. But not so fast...
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
36. What is social business? | 22 July 2011 #sbs3M
The typical current state of social business
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
37. What is social business? | 22 July 2011 #sbs3M
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
38. Designing for social business
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
39. What is social business? | 22 July 2011 #sbs3M
Social business requires a holistic perspective
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
40. What is social business? | 22 July 2011 #sbs3M
The social business design framework
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
41. What is social business? | 22 July 2011 #sbs3M
The social business design framework
Connections Culture Communication Clarity
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
42. What is social business? | 22 July 2011 #sbs3M
Connections
ECOSYSTEM:
To whom are you
connected and how?
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
43. What is social business? | 22 July 2011 #sbs3M
The Westgate Studies
® 2011 Dachis Group. Confidential and Proprietary Site plan of Westgate and Westgate West — Festinger, Schacter, Lewin, Back, 1950
Wednesday, July 20, 2011
44. What is social business? | 22 July 2011 #sbs3M
The Westgate Studies
® 2011 Dachis Group. Confidential and Proprietary Site plan of Westgate and Westgate West — Festinger, Schacter, Lewin, Back, 1950
Wednesday, July 20, 2011
45. What is social business? | 22 July 2011 #sbs3M
Then: communities on owned platforms
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
46. What is social business? | 22 July 2011 #sbs3M
Now: groups in earned media platforms
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
47. What is social business? | 22 July 2011 #sbs3M
Now: social service at scale
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
48. What is social business? | 22 July 2011 #sbs3M
Then: virtual worlds like Second Life
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
49. What is social business? | 22 July 2011 #sbs3M
Now: “game-ification” e.g. FarmVille + GagaVille
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
50. What is social business? | 22 July 2011 #sbs3M
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
51. What is social business? | 22 July 2011 #sbs3M
Who owns social business?
SOCIAL BUSINESS LEADERSHIP
Customer
Service
PR One throat to choke
Social Business
Managers
Creative Teacher Writer
Measurement
Listening Knowledge
Technology Project Community Manager
Manager Managers
Social Brand Managers
REGIONS OVERSIGHT
EXAMPLE
MARKETS
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
52. What is social business? | 22 July 2011 #sbs3M
The right organization model matters
• Point in time
Decentralized Shared Services / Centralized
Model Coordinated Model Model
• Process
!"#$%&$'())) -.'#$%&$'())) !"*(%"+,($!)
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
53. What is social business? | 22 July 2011 #sbs3M
The right organization model matters
• Point in time
Decentralized Shared Services / Centralized
Model Coordinated Model Model
• Process
!"#$%&$'())) -.'#$%&$'())) !"*(%"+,($!)
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
54. What is social business? | 22 July 2011 #sbs3M
Are you siloed or networked?
® 2011 Dachis Group. Confidential and Proprietary Source: LOC, twiangulate.com
Wednesday, July 20, 2011
55. What is social business? | 22 July 2011 #sbs3M
Are you siloed or networked?
® 2011 Dachis Group. Confidential and Proprietary Source: LOC, twiangulate.com
Wednesday, July 20, 2011
56. What is social business? | 22 July 2011 #sbs3M
Culture
HIVEMIND:
Do you have a social
calibration?
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
57. What is social business? | 22 July 2011 #sbs3M
If you had to describe your relationship with work...
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
58. What is social business? | 22 July 2011 #sbs3M
If you had to describe your relationship with work...
1 Me Work
2 Me Work
3 Me Work
4 Me Work
5 Me W ork
6 Me Wo rk
7 Me Work
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
59. What is social business? | 22 July 2011 #sbs3M
Self vs. Work
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
60. What is social business? | 22 July 2011 #sbs3M
Self vs. Work
• We all have different levels of thinking about ourselves.
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
61. What is social business? | 22 July 2011 #sbs3M
Self vs. Work
• We all have different levels of thinking about ourselves.
• Do you your employees consider themselves independent
agents or team members?
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
62. What is social business? | 22 July 2011 #sbs3M
Fortuneʼs 100 Best Companies to Work For
in America vs. S&P 500
100 Best S&P 500
Source: Great Place To Work Institute
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
63. What is social business? | 22 July 2011 #sbs3M
Fortuneʼs 100 Best Companies to Work For
in America vs. S&P 500
100 Best S&P 500
11%
10%
9%
8%
7%
6%
4%
3%
2%
1%
0%
1998 2010
Source: Great Place To Work Institute
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
64. What is social business? | 22 July 2011 #sbs3M
Now, what about your customers?
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
65. What is social business? | 22 July 2011 #sbs3M
Now, what about your customers?
1 Me Customer
2 Me Customer
3 Me Customer
4 Me Customer
5 Me Customer
6 M e Customer
7 Me
Customer
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
66. What is social business? | 22 July 2011 #sbs3M
Then: ratings and reviews
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
67. What is social business? | 22 July 2011 #sbs3M
Now: social shopping
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
68. What is social business? | 22 July 2011 #sbs3M
Miscalibrated communications
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
69. What is social business? | 22 July 2011 #sbs3M
Miscalibrated communications
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
70. What is social business? | 22 July 2011 #sbs3M
Miscalibrated communications
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
71. What is social business? | 22 July 2011 #sbs3M
Miscalibrated communications
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
72. Vision
What is social business? | 22 July 2011
Focus onAcultureallin contextbusinesses.
future in which businesses are social
What does that look like?
#sbs3M
CUSTOMERS
PEERS PARTNERS
EMPLOYEES INFLUENCERS
PEOPLE
and their networks power
how business gets done.
PROCESSES TECHNOLOGIES
are designed for enable and optimize
collaboration the ecosystem
WE TRANSFORM COMPANIES TO
® 2011 Dachis Group. Confidential and Proprietary
THRIVE IN A SOCIAL WORLD
Wednesday, July 20, 2011
73. Vision
What is social business? | 22 July 2011
Focus onAcultureallin contextbusinesses.
future in which businesses are social
What does that look like?
#sbs3M
CUSTOMERS
PEERS PARTNERS
EMPLOYEES INFLUENCERS
PEOPLE
and their networks power
how business gets done.
PROCESSES TECHNOLOGIES
are designed for enable and optimize
collaboration the ecosystem
WE TRANSFORM COMPANIES TO
® 2011 Dachis Group. Confidential and Proprietary
THRIVE IN A SOCIAL WORLD
Wednesday, July 20, 2011
74. Vision
What is social business? | 22 July 2011
Focus onAcultureallin contextbusinesses.
future in which businesses are social
What does that look like?
#sbs3M
CUSTOMERS
PEERS PARTNERS
EMPLOYEES INFLUENCERS
PEOPLE
and their networks power
how business gets done.
PROCESSES TECHNOLOGIES
are designed for enable and optimize
collaboration the ecosystem
WE TRANSFORM COMPANIES TO
® 2011 Dachis Group. Confidential and Proprietary
THRIVE IN A SOCIAL WORLD
Wednesday, July 20, 2011
75. What is social business? | 22 July 2011 #sbs3M
Communication
DYNAMIC SIGNAL:
Are you creating
signal or noise?
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
76. What is social business? | 22 July 2011 #sbs3M
Communication for work...
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
77. What is social business? | 22 July 2011 #sbs3M
...or communication as work?
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
78. What is social business? | 22 July 2011 #sbs3M
Nokia uses social signals for collaboration
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
79. What is social business? | 22 July 2011 #sbs3M
Does communication flow freely?
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
80. What is social business? | 22 July 2011 #sbs3M
Does communication flow freely?
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
81. What is social business? | 22 July 2011 #sbs3M
Then: corporate blogs to transmit clear signal
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
82. What is social business? | 22 July 2011 #sbs3M
Now: corporate Twitter accounts
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
83. What is social business? | 22 July 2011 #sbs3M
Policies, playbooks, and training create baselines
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
84. What is social business? | 22 July 2011 #sbs3M
Collaboration is key
SOCIAL INTELLIGENCE HUB
MKT
PR
HR
S SALES
C KNOWLEDGE
R
M LEGAL
CUSTOMERS
ACTIONABLE PRODUCT
VALUE
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
85. What is social business? | 22 July 2011 #sbs3M
Clarity
METAFILTER:
How can you measure
and filter for meaning?
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
86. What is social business? | 22 July 2011 #sbs3M
Technology options abound
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
87. What is social business? | 22 July 2011 #sbs3M
Technology options abound
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
88. What is social business? | 22 July 2011 #sbs3M
Then: user-filtered mashups
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
89. What is social business? | 22 July 2011 #sbs3M
Now: brand-curated mashups
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
90. What is social business? | 22 July 2011 #sbs3M
Measurement: Where to start?
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
91. What is social business? | 22 July 2011 #sbs3M
Measurement: Where to start?
buzz share of voice social bookmarks
demographics of target audience
followers page views
uploads
influence of consumers reached
popularity favorites sentiment change in SEO rankings
downloads
embeds/installs user views comments
number of UGC submissions
mainstream media mentions
interaction rate contest entries effective CPM
brand association
clicks
subscriptions
tags added
likes
savings per customer generated
through direct social media interactions
growth rate of fans/followers
® 2011 Dachis Group. Confidential and Proprietary
fans
Wednesday, July 20, 2011
92. What is social business? | 22 July 2011 #sbs3M
Measurement for / of the masses
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
93. What is social business? | 22 July 2011 #sbs3M
Measure what you control, not just what you can
• Only measure things that provide insight
• Donʼt measure just for the sake of measurement
® 2011 Dachis Group. Confidential and Proprietary Sources: overtone.com, facebook.com, sas.com
Wednesday, July 20, 2011
94. What is social business? | 22 July 2011 #sbs3M
Gatorade aggregates real-time data streams
Goal: Reverse 3-year sales
slide by actively increasing real
time participation
Tool: Dashboard features
proprietary combo of Radian6,
IBM programs, and other social
media monitoring systems
How: Weighing real-time
response options by prioritizing
mentions from fans, followers,
and influencers
Metrics include:
• Online discussions
• Sports trends
• Media performance
• Brand attributes
• Sports buzz
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
95. What is social business? | 22 July 2011 #sbs3M
Technology: tools support engagement
I.M. WEB
LOYALTY
EASY URL EMAIL
INFLUENCERS
SHARE Blogs,
POINT Communities
LISTENING
SOCIAL SOCIAL
HUB APPLICATIONS
Widgets, Registration,
CRM
Mobile Apps
WEB
TRENDS
SOCIAL
SOCIAL SOCIAL MEDIA PLATFORMS
Twitter, Facebook,
ANALYTICS CRM YouTube, Blogs
COLLABORATION
BUSINESS DASHBOARD MOBILE SOCIAL Apps
Foursquare, Gowalla,
Etc.
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
96. What is social business? | 22 July 2011 #sbs3M
Engagement in the Social CRM ecosystem
Participation and
Structured and oversight
unstructured data
Employees
Self-
service
Community generated
activity
sCRM
Customers
• Open participation channels
• Community-driven Collective
• Joint accumulated value intelligence
• Scalable relationships
• Improved and emergent outcomes
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
97. Are you ready for social business?
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
98. What is social business? | 22 July 2011 #sbs3M
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
99. What is social business? | 22 July 2011 #sbs3M
Austin Solid Waste Services
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
100. What is social business? | 22 July 2011 #sbs3M
• Austin Resource Collection & Recovery Utility
• Austin Recycling & Waste Reduction Department
• Austin Resource Recovery Utility
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
101. What is social business? | 22 July 2011 #sbs3M
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
102. What is social business? | 22 July 2011 #sbs3M
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
103. What is social business? | 22 July 2011 #sbs3M
Consumers are not in control
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
104. What is social business? | 22 July 2011 #sbs3M
Consumers are not in control
The overheated rhetoric acts as a deceptive rationalization.
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
105. What is social business? | 22 July 2011 #sbs3M
Consumers are not in control
The overheated rhetoric acts as a deceptive rationalization.
We marketers have far more control than we let on.
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
106. What is social business? | 22 July 2011 #sbs3M
Consumers are not in control
The overheated rhetoric acts as a deceptive rationalization.
We marketers have far more control than we let on.
We buy the media, make the product, write the message,
pick the messaging platform, select the suppliers, and hire
the employees who ultimately do all the above.
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
107. What is social business? | 22 July 2011 #sbs3M
Consumers are not in control
The overheated rhetoric acts as a deceptive rationalization.
We marketers have far more control than we let on.
We buy the media, make the product, write the message,
pick the messaging platform, select the suppliers, and hire
the employees who ultimately do all the above.
— Pete Blackshaw,
Nestlé Global Head of Digital Marketing and Social Media
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
108. What is social business? | 22 July 2011 #sbs3M
Social business leads to success.
® 2011 Dachis Group. Confidential and Proprietary
Wednesday, July 20, 2011
109. Thank you
www.dachisgroup.com
+ 1 512-275-7825
peter.kim@dachisgroup.com
@peterkim
Wednesday, July 20, 2011