The document discusses 3 ideas for customer engagement: localise, visualise, and "gamify". It suggests localizing a company's presence by considering local platforms, languages and markets. It recommends leveraging visual media like photos and videos to enhance customer engagement. It also proposes using game mechanics and rewards to motivate customer behavior in a way that helps achieve business goals, like rewarding social interactions or purchases.

1. Hello.
Margery Lynn | @MargeryLyle | margery.lynn@dachisgroup.com

2. 3 Ideas for Customer Engagement
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Photo Credit: Flickr @JohnAtthane_Pictures

3. Localise
Visualise
“Gamify”
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Photo Credit: Flickr @underactive

4. Localise
Visualise
“Gamify”
® 2011 Dachis Group. Confidential and Proprietary
Photo Credit: Flickr @underactive

5. Behaviour
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6. Behaviour
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7. Behaviour
Source: GlobalWebIndex Survey 2010
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8. Even Closer
Platforms
Source: Burson Marsteller Asia Pacific
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9. Motivations
Source: GlobalWebIndex Survey 2010
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10. Example of Strong Localisation
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11. With the lens of your business and
understanding of your customers, localise
your presence by considering local
platforms, local languages,
and market relevance.
® 2011 Dachis Group. Confidential and Proprietary

12. Localise
Visualise
“Gamify”
® 2011 Dachis Group. Confidential and Proprietary
Photo Credit: Flickr @underactive

13. Localise
Visualise
“Gamify”
® 2011 Dachis Group. Confidential and Proprietary
Photo Credit: Flickr @underactive

14. • 2,500+ images per minute
• A new billion-photo mark is
being hit every year for the
last five years
• Total video uploads are 3.5x
higher yoy
• Total photo uploads from
mobile devices exceeds 25
million per month - 5x higher
yoy.
® 2011 Dachis Group. Confidential and Proprietary

15. % of People Who Share Photos Directly to Social Networking Sites!
Mobile Photo Sharing by Market
Source: comScore Video Metrix
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16. 12 Million Users
100K Downloads
Per Week in CN
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17. Hours Per Viewer in 1 month
20
15
10
5
0
JP AU MY HK SG
Online Video Viewing by Market
Source: comScore Video Metrix
® 2011 Dachis Group. Confidential and Proprietary

18. Example of Photo Sharing

19. Example of Video Integration

20. Identify opportunities to leverage visual
media to enhance customer-brand and
customer-customer engagement before,
during, and after their cruise.
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21. Localise
Visualise
“Gamify”
® 2011 Dachis Group. Confidential and Proprietary
Photo Credit: Flickr @underactive

22. Localise
Visualise
“Gamify”
® 2011 Dachis Group. Confidential and Proprietary
Photo Credit: Flickr @underactive

23. Stereotypical
Gamer
® 2011 Dachis Group. Confidential and Proprietary
Photo Credit: Flickr @evoo73

24. Average
Social Gamer
® 2011 Dachis Group. Confidential and Proprietary
Photo Credit: Flickr @evoo73

25. Social Gaming in Business
Source: Parks Associates
® 2011 Dachis Group. Confidential and Proprietary

26. “Gamification is understanding how users
behave, how they can be motivated and
the types of reward which will make them
behave in a way that will help a company
achieve its business goals.
Source: eConsultancy “Internet Marketing Strategy Briefing”

27. Example of Game Mechanics
® 2011 Dachis Group. Confidential and Proprietary

28. Consider how game mechanics can help you
achieve your business objectives with a
specific audience.
® 2011 Dachis Group. Confidential and Proprietary

29. Grounding Social Efforts
Photo Credit: Flickr @Travis S.

30. Plan for Success from the
Inside Out

31. Letʼs Connect!
Margery Lynn | @MargeryLyle | margery.lynn@dachisgroup.com