The 10-step marketing plan aims to position The Medical City Emergency Department as the preferred emergency care provider for companies in the Pasig area. The target market is companies seeking quality health coverage for employees. The plan involves defining the target market of companies and employees, analyzing competitors, partnering directly with companies to provide coverage and bypass HMOs, developing promotional materials, setting competitive pricing, and implementing a strategy to target companies who will then promote to employees for mutual benefit.
Medical Device Entrepreneurship,
by Charalambos Anastassiou, UCY.
Understanding funding, licensing from university working in one of the most entrepreneurial areas in the world, Boston Massachusetts,USA.
4th Annual OTC Pharma Asia 2014, SingaporeRita Barry
OTC sales in Asia-Pac region (excl. Japan) account for 21% of global OTC sales as of Sept 2012, according to IMS analysis. In fact, for the 3rd consecutive year, Asia-Pac sales have significantly outpaced the global OTC market growth. At the center of the growth, it becomes a priority for Asian consumer health companies to continue reinventing their business as the market becomes more competitive than ever.
The annual OTC conference is the first and only regional platform in Asia to access the latest market trends, regulatory updates, marketing strategies as well as strategic advice by industry experts to achieve sustainable growth and maximize ROI in the evolving consumer health market.
Key Discussion Themes:
Market Entry & Expansion Strategies in Asia
Updates on ASEAN Health Supplement Regulations
Driving OTC Business Growth with Prescription Sales
Promoting OTX/Pharmacist-Only-Medicine
Segment Marketing: Targeting Women, Elderly & Children’s Health
Consumer Trends & Growth Strategies in China & Indonesia’s Consumer Health Market
Launching a New OTC Brand Successfully
OTC Consumer Segmentation, Innovation & Branding Tools
Shopper Marketing for Pharmaceutical Industry
For more information, visit: www.otcpharmaasia.com
Codes of pharmaceutical ethics
In relation to his trade
In relation to his Job
In relation to his Profession
In relation to Medical Profession
Pharmacist's Oath
Medical Device Entrepreneurship,
by Charalambos Anastassiou, UCY.
Understanding funding, licensing from university working in one of the most entrepreneurial areas in the world, Boston Massachusetts,USA.
4th Annual OTC Pharma Asia 2014, SingaporeRita Barry
OTC sales in Asia-Pac region (excl. Japan) account for 21% of global OTC sales as of Sept 2012, according to IMS analysis. In fact, for the 3rd consecutive year, Asia-Pac sales have significantly outpaced the global OTC market growth. At the center of the growth, it becomes a priority for Asian consumer health companies to continue reinventing their business as the market becomes more competitive than ever.
The annual OTC conference is the first and only regional platform in Asia to access the latest market trends, regulatory updates, marketing strategies as well as strategic advice by industry experts to achieve sustainable growth and maximize ROI in the evolving consumer health market.
Key Discussion Themes:
Market Entry & Expansion Strategies in Asia
Updates on ASEAN Health Supplement Regulations
Driving OTC Business Growth with Prescription Sales
Promoting OTX/Pharmacist-Only-Medicine
Segment Marketing: Targeting Women, Elderly & Children’s Health
Consumer Trends & Growth Strategies in China & Indonesia’s Consumer Health Market
Launching a New OTC Brand Successfully
OTC Consumer Segmentation, Innovation & Branding Tools
Shopper Marketing for Pharmaceutical Industry
For more information, visit: www.otcpharmaasia.com
Codes of pharmaceutical ethics
In relation to his trade
In relation to his Job
In relation to his Profession
In relation to Medical Profession
Pharmacist's Oath
Listening to employers how health systems-masterCentralPAHEF
On March 3, 2016 at Highmark Blue Shield there were healthcare executives gathered for the Healthcare Executive Forum of Central PA's quarterly event. The three speakers shared their experiences, which opened doors for discussion and furthering healthcare in our transition of providing quality care. These speakers included: The speakers were: Moderator: Terry Madonna, Director of the Center for Politics and Public Affairs, Franklin and Marshall College; Speakers: John Holmes, VP, Finance-Population Health and Payor Contracting, Wellspan Health; David Vasillaros, Esq., The Benecon Group; Diane Hess, CLU CEBS, Interim Executive Director, Lancaster County Business Group on Health. This American College of Healthcare Executive's event was worth 1.5 face to face credits. Visit our website for full biographies and more at www.centralpa.ache.org.
In January 2017, we had managed the "Marketing Plan for Disabled Market" project. Our mentor was honorable faculty of North South University, Ms. Fairuze Chowdhury. During this project, we had emphasized several important points including issues, macro environment and competitor analysis of disabled market. Finally, our research resulted in marketing and targeting strategy, marketing mix and budget recommendations for disabled market.
Mint Physician Staffing is a locum tenens agency. We place physicians, Nurse Practitioners, and Physician Assistants in temporary positions and specialize in Emergency Medicine, Hospital Medicine, and Outpatient Medicine.
Running head BLESSED HEALTHCARE FACILITY MARKETING PLAN .docxtoddr4
Running head: BLESSED HEALTHCARE FACILITY MARKETING PLAN 1
BLESSED HEALTHCARE FACILITY MARKETING PLAN 11
Blessed Healthcare Facility Marketing Plan
Marilyn Diaz
Healthcare Marketing – MAR3712
Professor Christos Christou
Florida National University
June 9th, 2019
Abstract
Blessed Healthcare Facility is a newly emerging healthcare center located in Miami. This is a privately-owned hospital, which is administered and managed according to the Scheme of the Management approved by the Order of the High Court. This facility a total of 120 beds with 100 in-patient beds and 20 daycare beds. The inpatient specialties care includes gynecology, general surgery, and general medication. These are just but a few services being offered by this healthcare facility. Other services being offered include the Day Surgery; Chaplaincy services; physiotherapy and pharmaceutical services; radiology and the laboratory services; dietetic services, which are involving the provision of the nutritional assessment, education, and assessing the patients based on their nutritional status; and the consultant out-patient clinics. There is also service related to the continence management, control of the infections, palliative care as and the management of pain; and the clinical nurse's specialists in common illness such as diabetes.
Blessed Healthcare Facility Marketing Plan
Analysis of the Services
With regard to the Consultant Out-Patient Clinics, the goal of this facility is to move closer to home. This is aimed at adhering to the hospital policy which recommends for closer movement to home by the children specialist of this facility to ensure that the general pediatrics outpatient services are effectively provided. This approach is aimed at reducing the non-attendance during appointments. It also ensures that services are provided to more accessible regions thus helping in the creation of new physical clinic capacity. The goal of offering such kind of services is to help in increasing the number of pediatrics who are brought to the facility for clinic services (Hazel & Kussel, 2019).
With regard to Diagnostic Radiological and Laboratory services, there are pathological tests as well as x-ray examinations. The radiology department is providing high-quality diagnostic service to both in and outpatients. There are also radiology services for the Daycare, and these services are aimed at helping to diagnose the treatment. This, therefore, implies that most of the tests are done within the facility and patients are not referred to other facilities for laboratory procedures. Appointments are also allowed for the patients who are wishing to do so.
On physiotherapy services, the hospital has a staff who is experienced in the treatment of both in and out-patients by ensuring that patients are safe to achieve the optimum potential within the shortest time possible. Physiotherapists in this facility are .
Hospital marketing -Multi specilality hospital By Dr Kavita Soni Dr.Kavita Soni
Hospital Marketing has been viewed from a different perspective these days.It has become a major tool for business development in health care sector.The only challenge to incorporate and customize the core marketing concept to go well with hospital setting
The Gram stain is a fundamental technique in microbiology used to classify bacteria based on their cell wall structure. It provides a quick and simple method to distinguish between Gram-positive and Gram-negative bacteria, which have different susceptibilities to antibiotics
Knee anatomy and clinical tests 2024.pdfvimalpl1234
This includes all relevant anatomy and clinical tests compiled from standard textbooks, Campbell,netter etc..It is comprehensive and best suited for orthopaedicians and orthopaedic residents.
Title: Sense of Taste
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the structure and function of taste buds.
Describe the relationship between the taste threshold and taste index of common substances.
Explain the chemical basis and signal transduction of taste perception for each type of primary taste sensation.
Recognize different abnormalities of taste perception and their causes.
Key Topics:
Significance of Taste Sensation:
Differentiation between pleasant and harmful food
Influence on behavior
Selection of food based on metabolic needs
Receptors of Taste:
Taste buds on the tongue
Influence of sense of smell, texture of food, and pain stimulation (e.g., by pepper)
Primary and Secondary Taste Sensations:
Primary taste sensations: Sweet, Sour, Salty, Bitter, Umami
Chemical basis and signal transduction mechanisms for each taste
Taste Threshold and Index:
Taste threshold values for Sweet (sucrose), Salty (NaCl), Sour (HCl), and Bitter (Quinine)
Taste index relationship: Inversely proportional to taste threshold
Taste Blindness:
Inability to taste certain substances, particularly thiourea compounds
Example: Phenylthiocarbamide
Structure and Function of Taste Buds:
Composition: Epithelial cells, Sustentacular/Supporting cells, Taste cells, Basal cells
Features: Taste pores, Taste hairs/microvilli, and Taste nerve fibers
Location of Taste Buds:
Found in papillae of the tongue (Fungiform, Circumvallate, Foliate)
Also present on the palate, tonsillar pillars, epiglottis, and proximal esophagus
Mechanism of Taste Stimulation:
Interaction of taste substances with receptors on microvilli
Signal transduction pathways for Umami, Sweet, Bitter, Sour, and Salty tastes
Taste Sensitivity and Adaptation:
Decrease in sensitivity with age
Rapid adaptation of taste sensation
Role of Saliva in Taste:
Dissolution of tastants to reach receptors
Washing away the stimulus
Taste Preferences and Aversions:
Mechanisms behind taste preference and aversion
Influence of receptors and neural pathways
Impact of Sensory Nerve Damage:
Degeneration of taste buds if the sensory nerve fiber is cut
Abnormalities of Taste Detection:
Conditions: Ageusia, Hypogeusia, Dysgeusia (parageusia)
Causes: Nerve damage, neurological disorders, infections, poor oral hygiene, adverse drug effects, deficiencies, aging, tobacco use, altered neurotransmitter levels
Neurotransmitters and Taste Threshold:
Effects of serotonin (5-HT) and norepinephrine (NE) on taste sensitivity
Supertasters:
25% of the population with heightened sensitivity to taste, especially bitterness
Increased number of fungiform papillae
- Video recording of this lecture in English language: https://youtu.be/lK81BzxMqdo
- Video recording of this lecture in Arabic language: https://youtu.be/Ve4P0COk9OI
- Link to download the book free: https://nephrotube.blogspot.com/p/nephrotube-nephrology-books.html
- Link to NephroTube website: www.NephroTube.com
- Link to NephroTube social media accounts: https://nephrotube.blogspot.com/p/join-nephrotube-on-social-media.html
Title: Sense of Smell
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the primary categories of smells and the concept of odor blindness.
Explain the structure and location of the olfactory membrane and mucosa, including the types and roles of cells involved in olfaction.
Describe the pathway and mechanisms of olfactory signal transmission from the olfactory receptors to the brain.
Illustrate the biochemical cascade triggered by odorant binding to olfactory receptors, including the role of G-proteins and second messengers in generating an action potential.
Identify different types of olfactory disorders such as anosmia, hyposmia, hyperosmia, and dysosmia, including their potential causes.
Key Topics:
Olfactory Genes:
3% of the human genome accounts for olfactory genes.
400 genes for odorant receptors.
Olfactory Membrane:
Located in the superior part of the nasal cavity.
Medially: Folds downward along the superior septum.
Laterally: Folds over the superior turbinate and upper surface of the middle turbinate.
Total surface area: 5-10 square centimeters.
Olfactory Mucosa:
Olfactory Cells: Bipolar nerve cells derived from the CNS (100 million), with 4-25 olfactory cilia per cell.
Sustentacular Cells: Produce mucus and maintain ionic and molecular environment.
Basal Cells: Replace worn-out olfactory cells with an average lifespan of 1-2 months.
Bowman’s Gland: Secretes mucus.
Stimulation of Olfactory Cells:
Odorant dissolves in mucus and attaches to receptors on olfactory cilia.
Involves a cascade effect through G-proteins and second messengers, leading to depolarization and action potential generation in the olfactory nerve.
Quality of a Good Odorant:
Small (3-20 Carbon atoms), volatile, water-soluble, and lipid-soluble.
Facilitated by odorant-binding proteins in mucus.
Membrane Potential and Action Potential:
Resting membrane potential: -55mV.
Action potential frequency in the olfactory nerve increases with odorant strength.
Adaptation Towards the Sense of Smell:
Rapid adaptation within the first second, with further slow adaptation.
Psychological adaptation greater than receptor adaptation, involving feedback inhibition from the central nervous system.
Primary Sensations of Smell:
Camphoraceous, Musky, Floral, Pepperminty, Ethereal, Pungent, Putrid.
Odor Detection Threshold:
Examples: Hydrogen sulfide (0.0005 ppm), Methyl-mercaptan (0.002 ppm).
Some toxic substances are odorless at lethal concentrations.
Characteristics of Smell:
Odor blindness for single substances due to lack of appropriate receptor protein.
Behavioral and emotional influences of smell.
Transmission of Olfactory Signals:
From olfactory cells to glomeruli in the olfactory bulb, involving lateral inhibition.
Primitive, less old, and new olfactory systems with different path
ARTIFICIAL INTELLIGENCE IN HEALTHCARE.pdfAnujkumaranit
Artificial intelligence (AI) refers to the simulation of human intelligence processes by machines, especially computer systems. It encompasses tasks such as learning, reasoning, problem-solving, perception, and language understanding. AI technologies are revolutionizing various fields, from healthcare to finance, by enabling machines to perform tasks that typically require human intelligence.
New Drug Discovery and Development .....NEHA GUPTA
The "New Drug Discovery and Development" process involves the identification, design, testing, and manufacturing of novel pharmaceutical compounds with the aim of introducing new and improved treatments for various medical conditions. This comprehensive endeavor encompasses various stages, including target identification, preclinical studies, clinical trials, regulatory approval, and post-market surveillance. It involves multidisciplinary collaboration among scientists, researchers, clinicians, regulatory experts, and pharmaceutical companies to bring innovative therapies to market and address unmet medical needs.
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Ve...kevinkariuki227
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Verified Chapters 1 - 19, Complete Newest Version.pdf
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Verified Chapters 1 - 19, Complete Newest Version.pdf
How to Give Better Lectures: Some Tips for Doctors
Abad 10stepmarketingplan
1. 1
10 Step Marketing Plan for
The Medical City –
Emergency Department
Timothy Joseph Abad
Ateneo School of Medicine & Public Health
November 2010
2. 5 Steps for Part 1
(PTM and positioning)
People who suffer accidents and needs
immediate medical care
Who wants their symptoms to be addressed
quickly and with accuracy
Can choose any hospital with an emergency
room
Gap is that ERs in other hospitals focuses on
individual patients and not bulk patients
Target market is any company near the Pasig
Area
3. Primary Target Market
Any company that wants health care
coverage for their employees
Employees who wants to work in companies
with a good health coverage
Companies and employees who want to have
medical treatment round the clock
Behaviour:
Companies: Want a healthy work force
Employess: Want to work as quickly as they can
4. Influencing Buyer Behaviour
Employee: I need a company that can
give me health insurance
Company: I need a healthy workforce
Employee: I need to be healthy to
work better and earn more
Company: I need employees that are
healthy so I can have more profit
Employee: I need to know that the company appreciates my
contributions and that they will take care of me
5. Step 3: Competition
and Competitive
Position Map
Direct Competitors: St. Luke’s Medical
Center, Makati Medical Center, Asian
Hospital
Indirect Competitors: Small hospitals
and clinics, Company-based clinics
6. Competitive Position
Map
Location Brand Price Ties with
Companies/
HMOs?
1) The
Medical City
ER
Convenient for
Pasig Residents
Trusted 980 pesos Yes
2) St. Luke’s
Medical
Center
Convenient for
Quezon City and
Makati Residents
Trusted 1000 pesos None
3) Makati
Medical
Center
Convenient for
Makati Residents
Trusted 1030
pesos
None
4) Asian
Hospital
Convenient for
Muntinlupa/
Alabang
Residents
Trusted 1200 pesos None
7. Step 4: Partnering with
Companies
Companies and their employees want the same
thing:
a healthy workforce
Less disruption from work
By partnering with companies, we serve both the
company and the employees working in it.
Companies want a healthy work force. This would also serve
in attracting employees
Employees want a good health coverage
Eliminating the middle men (HMOs)
8. Step 5: Market Size
Customer: Big Companies willing to
offer a health care package to their
employees
Company: Medical City – Emergency
Room Department
Competition: Other Hospitals, HMOs
10. Step 6: Product
The Medical City Special Services:
“The Emergency Department is a 24-hour
service department principally dedicated
to immediate and competent first contact
care of patients whose conditions require
prompt attention. “
11. Product Competitors
Makati Medical Center Emergency Medicine:
At the frontline of medical care
Makati Medical Center´s Emergency Department
is always ready to provide treatment for patients
with acute illnesses and injuries that require
immediate medical attention. With state of the art
diagnostic equipment and a full arsenal of the
latest treatment modalities our highly trained
emergency medicine specialists are fully capable
of helping patients with all kinds of medical needs.
12. Product Competitors
Asian Hospital Emergency Medicine:
Providing high-quality emergency care
Asian Hospital and Medical Center’s
Department of Emergency Medicine provides
high-quality care to patients whose life is
seriously threatened by disease or trauma.
Patients receive prompt and personalized
attention from our team of highly trained
emergency medicine specialists and
experienced, compassionate nurses and
caregivers.
13. Product Competitors
St. Luke’s Medical Center:
The St. Luke’s Emergency Department is composed of a group of
adult emergency physicians trained in Emergency Medicine and
pediatric specialists with a background in Pediatric Emergency. The
Emergency Room sees about 30,000 – 40,000 adults and 12,500 -
15,000 children annually. The Emergency Department can handle
medical, surgical and toxicologic emergencies in adults and
children 24 hours a day. It is well staffed and equipped with
personnel trained in the latest guidelines for adult and pediatric
resuscitation. The latest in diagnostic modalities and therapeutics
can be made available to patients on a timely basis.
14. Competition
Not all of the competition, including the
TMC, has not yet focused on partnering
with companies
HMOs are indirect competitors at this
point since they are already attaching
themselves to other companies
16. Step 7: Promo
Target the big companies, the small
ones will follow
Have meetings with the company and
present offer
If an agreement is in place, let companies
handle the promos
17. Step 8: Price
Location Brand Price
1) The
Medical
City ER
Convenient for
Pasig
Residents
Trusted 980 pesos
2) St.
Luke’s
Medical
Center
Convenient for
Quezon City
and Makati
Residents
Trusted 1000
pesos
3) Makati
Medical
Center
Convenient for
Makati
Residents
Trusted 1030
pesos
4) Asian
Hospital
Convenient for
Muntinlupa/
Alabang
Residents
Trusted 1200
pesos
19. Step 10 Winning
Strategy
Target the companies
Companies will target the employees
Stress importance of working together
Stress mutual benefits for both parties
20. 20
10 Step Marketing Plan for
The Medical City –
Emergency Department
Timothy Joseph Abad
Ateneo School of Medicine & Public Health
November 2010