AAUP 2016: Books & Journals—Collaboration (K. Luu)
B O O K S & J O U R N A L S
Steve Cohn (Duke), Katie Luu (MIT; @kt_luu), Emily Nowak (Wayne State)
"Teamwork" by Eric Harrison via
Flickr Creative Commons
Steve Cohn, Director, Duke University Press
Emily Nowak, Marketing and Sales Manager,
Wayne State University Press
Katie Luu, Journals Marketing Specialist, MIT
BEFORE WE BEGIN
" Q U E S T I O N 1 " B Y V I R T U A L E Y E S E E
V I A F L I C K R C R E A T I V E C O M M O N S
T H E M I T P R E S S
why, how, & what's next
KATIE LUU, KLUU@MIT.EDU
Merged books & journals
marketing teams into one
Shifting times = shifting
W H A T D I D W E C H A N G E ?
22 people, 6 strategic drivers.
TRADE MARKETING & SOCIAL MEDIA
PROFESSIONAL, TEXTBOOK, AND
DIGITAL & USER EXPERIENCE
" C a n m o r e R o a d T r i p i n t h e R a i n " v i a F l i c k r C r e a t i v e C o m m o n s
More effective use of
resources and talents.
Rethinking user experience,
conference presence, & how
we share our content.
W H Y D I D W E C H A N G E I T ?
Better serving our current
readership while reaching
A K A G R O W I N G P A I N S
"Struggle" by David Feltkamp via Flickr Creative Commons
what we've tried so far
Unified conference presence
Little Free MITP
User experience/customer satisfaction survey
Cohesive web presence (Pentagram)
"Flourish" by jim simonson via Flickr Creative Commons
Books and journals, integrated
TRAVEL IS MORE
THAN JUST AN
"Travel is a way of life."
engaging with our community
L O C A L O U T R E A C H
Earlier this year, a few of our creative staff members
sprinkled local "little free libraries" with our books &
journals, along with a coupon to use in the
MIT Press bookstore.
Check out the video: bit.ly/1lSINHs
Revamping international outreach, improving user experience, looping in acquisitions
O N W A R D
Utilize our neighbors across the pond
A recent user experience survey (March 2016) revealed
that half of our audience is located outside of the US. We
need to better utilize our UK office & shape marketing
efforts to reflect ourselves as a truly international
of our audience is
" I N W H A T C O U N T R Y D O
Y O U L I V E ? "
"Macro Globe" by Max Froumentin via Flickr Creative Commons