The Welfare Tech Region is an international hub in Southern Denmark that focuses on innovation and development of welfare technologies for social and health care. The initiative aims to address challenges such as increasing demand for public services and a decreasing labor force by promoting collaboration among private enterprises, research institutions, and public authorities. With 10 million euros in funding and the goal of creating 500 new jobs and 50 new companies by 2012, the project emphasizes testing, knowledge sharing, and product development in assistive technologies.

1. An international hub for innovation,
testing and use of welfare technologies
for social and health care
Managing director Henning Seiding

2. The Challenge (”Burning platform”)
Increasing demand for public
service
•Increasing number of senior
citizens
•More demanding clients
Market potential for
BURNING welfare technology
PLATFORM
Available resources (labor force and
capital)
•Decreasing labour force
•Restrictive economic policy
Time: 2010 -
2012

3. Potential
New enterprises
Technological
opportunities
New jobs
NEW PRODUCTS
and
SOLUTIONS
Use of new
technology in the
public sector
Time

4. Location
• Welfare Tech Region is The Region of Southern
Denmark
• Welfare Tech Region includes 22 Municipalities and
more than 1,2 mio. citizens
• Close to the German border and a natural gateway
to the European markets and the other
3 hours
Scandinavian countries 2 hours

5. The An independent organization
Welfare Tech Region •Strategy and business development
•Executive board
Association
The
Welfare Tech Region A project under The European
Project Regional Development Fund
•Period 2010-2012
•10 million EURO in private and
public funding
•Goals and milestones
•100 Projects

6. Innovative collaboration
Public Funding
Programs
Support
Enterprises/indust Designers
ry Design
•Development Concepts
•Market knowledge
•Production
•Business
Municipalities –
Health Care Sector Social/health
•Needs / demands care public
•Ideas and userbased sector
innovation •Needs /
•Testing demands
•Research •Ideas and
Institutions of Research and userbased
Education innovation
Generates knowledge •Testing
Disseminates
Education

7. Vision
• Welfare Tech Region is an international hub for
innovation, testing and use of welfare technologies for
social and health care
– Unique interplay and collaboration between private
enterprises, hospitals, universities and public
authorities
– Concentration of private enterprises that produce
and develop intelligent solutions for the social and
health care sector
– Proactive approach to testing and implementing new
technologies at hospitals, private homes,
rehabilitation centres etc.

8. Mission
• Promoting business growth and create value
through collaboration between industry, private
enterprises, research, education and public sektor
to develop, produce and implement technological
products for social and health care, that are useful
for the society and improves the daily lives of
citizens
– Coordinate collaboration and knowledge sharing
– Fundraising
– Consultancy services

9. Focus and objectives for the WTR Project
Assistive Information
Telemedici Robotics
Techonologie Technologies
ne
s
2010 - 2012
50 new companies in the region
500 new jobs in the region
100 new projects

10. Overview
Board
Welfare Tech Members
5 private sector
Region Association
3 research & education
Industry / enterprises
3 public authorities
Research/education
Welfare Tech Region Public sector
Partners
Project
Projects for Product Development
Telemedicine Assistive Robotics Information
Techonologies Technologies
Projects
A B C D E F
Product Project Marketing Network Education Internationa
development developmen and and l
t PR conference aktivities
s

11. Partners in the WTR project
• 49 initial partners from the region
– 24 corporate interprises and companies
– 25 public organizations and universities
• Members of the association:

12. Prerequisites - Strong political support
• Political support by the Region of Southern Denmark
• Political support by the City of Odense
• Collaboration with 22 municipalities in the region
• Welfare technology is pointed out as a strategic area by
the Danish government
• Support by 60 public and private organisations
• The members include University Hospital Odense, one of
the leading hospitals in Denmark and University of
Southern Denmark
• All are working together to develop new welfare
technology products and to create the best possible
business environment for international enterprises.

13. The Regional Venture
Velfærdsteknologi.nu
Umbrella organisation for the regional initiatives
Welfare Tech
Region
Living Lab
Developmen Test center
t Testing Commercial
Research success
Needs
Users Profit/
savings
Business
Implementation development
Knowledge base
Public / Private
collaboration
Venture Capital

14. WTR - Services for the members
• Access to end-users • Testing/living lab
• Idea development • Access to public buyers
• •
Testing of proof of concept Social networks
• Project development • Knowledge sharing
• Matchmaking
• Fundraising
• Project management

15. Contact
For further information contact: Managing Director
Henning Seiding
Welfare Tech Region
+45 2127 0039
hts@wtr.dk
Deputy Managing Director
Morten Bierbaum
Welfare Tech Region
+45 2933 5432
mbi@wtr.dk
Welfare Tech Region
Forskerparken 10
DK-5230 Odense M
info@wtr.dk
www.welfaretechregion.dk