The document discusses conventions for creating double page spreads and advertisements for magazines and newspapers. It provides examples of effective double page spreads from different magazines that use large images, quotes, subheadings, and short paragraphs. The document also outlines key elements for newspaper advertisements, including using eye-catching images and clear information about the TV channel, show name, and air time. Overall, the document explores design principles for promotional materials across different print media formats.

1. Ancillaries
SHAHNA PINNOCK

2. Double Page Spread
 If we were to put our double page spread in women's
magazines such as Now, Look or Closer we would get 2
sides of a A4 piece of paper which would make an A3.
 With some double page spreads one side has an article
explaining a topic while the other side has a picture.
 As our documentary will be on either Channel 4 or BBC3
we will need bright images, a large picture of food and
our logo.
 There must be no offensive language or images as anyone
can pick up the magazine even though the target
audience is people who are 18 and upwards.

3. Examples of Double Page Spreads
(NME)
Large quote which draws The costume of the celebrity
the attention of the reader contrasts the colour of the
and also substitutes as the article
heading.
Recognition of the
journalist who wrote
the article
4 brief paragraphs
on the subject. Subheading is easy to read
and highlights important
things such as Lily Allen.

4. Vibe Magazine
Recognition of photographer and Unlike Lily Allen’s
journalist. Also subheading is spread there are
short and straight to the point. many images and
one large one
making it more eye
catching. One is in
colour.
Name of the
magazine
There are several paragraphs as it is an
interview however this may get boring for Long quote.
the reader.

5. Food Magazine
Name of
magazine in 2 large
large font images
relating to
the topic
Subheading is
short and clear
Small
subheading
explaining
pictures
3 simple and
short
paragraphs.

6. Vibe Magazine
Logo of
the
Quote as the magazine
subheading
Large letter
to show
where
reader
should start
reading Photos of
musician in
his place of
work
Long paragraphs as Large picture with a creating
it is a description contrasting background realism
and interview to make the writing
seem less.

7. Differences and Similarities
 There are many similarities and differences in the
examples of double page spreads I have used
 Some use several images while others use one.
 Some have longer paragraphs as they contain short
interviews.

8. Double Page Spreads for a TV Show
Names of those in
The colours the programme
are eye which is a comedy
catching and their target
audience will
recognise some.
There is no The logo of the
name, subheading or channel it will be
a heading which can shown on and the
confuse the reader. time is clear and
simple.

9. Conventions of a double page spread
 Usually have large images which takes up a page and is
relevant to the topic.
 a heading.
 A sentence to tell us what the article is about.
 Sometimes the first letter of the sentence is big to show
the reader where to start reading.
 Quotes
 They usually have sub headings and a written article in
columns.
 The journalists name is written usually at the bottom of
the page and sometimes at the top.
 Smaller images also relating to topic

10. Appealing to Target Audience
 Our target audience is people from the age of 16 and
onwards.
 Mostly women but we will design our double page
spread for men too.
 We will have a small written description of our
documentary and several images to appeal to our
audience.
 Putting our double page spreads in magazines like
Now, Closer and (Men’s Weekly or Fitness) allows us
to reach a wide audience and these magazines have
health sections.

11. What has inspired me from double page spreads
 I have been inspired by many of the pictures which
are large and draw attention to the subject.
 I also like the journalist or designer recognition
 The organisation of information is good as it is short,
easy to find and does not reveal too much
information.

12. Newspaper I want to advertise in
 I have done research and considered putting
my documentary in newspapers like The Sun
which target both male and female and cost
less than 50p.
 I have decided to advertise my documentary
in the Metro, my reasons for choosing this one
is because of their target audience which is
similar to mine, it is free so everyone is able to
get one and also their advertisements contain
TV shows from a variety of Channels.

13. Adverts
This was taken from the metro and is
an advert for a phone but the layout
is similar to that of a TV show.
Image
Name
Logo

14. I like this section in
the Metro as it
informs the audience
of what is on show
that week. This is
another reason why I
would like to use the
Metro for our
ancillaries
Channel of our
documentary.

15. Cost and Size of adverts
 There is a process of making a newspaper so
advertising costs quite a bit of money.
 Newspapers generally generate 70%-80% of
revenue from advertisement.
 You have to think of the cost for printing and
distribution.
 The internet has an increasing rate of
advertisements and on every website there is
some kind of advert whether its for a TV show or
product.
 In the Metro the size of the advert is usually a
page, so it is important to consider how much
information you want on it.

16. Conventions of Newspaper Adverts
 The advert always has a logo of the channel it
will be shown on.
 One large image which explains what the TV
show will be about.
 The details of the time it will be shown and the
channel and the title of the programme.

17. Typical of a
advert for a
channel 4 show.
Logo
Image in
the
middle
Title
Description

18. Appealing to Target Audience
 I will make my advert eye catching with a large image of
food.
 The channel it will be shown on will also appeal to my
target audience.
 As we are targeting mostly females, the use of colours and
images of women will appeal to them as they will be able to
relate more. However we may use a man also which can
attract both men and women.
 As food is something everyone eats it may catch attention
as many people are interested in what they eat due to how
media portrays certain foods.
 As fast food is more popular instead of using an image of a
salad we could use either chips or burgers.

19. Inspirations
 For my advert I would like to have a large image taking up
the whole page as this will catch attention and then
medium sized titles.
 I would also like the logo of the TV channel to be large so
our target audience remembers which channel and what
time to watch it.
 Colours are appealing so therefore I would like to use a
variety.