Sophie Hibberd evaluated her media product, a digipak for a music video telling a story through friendship and love instead of a song. She challenged conventions by using a colorful, unique design not focused on a popular artist. Her locations of Sandringham Woods and Hunstanton Beach were nature settings appropriate for the theme. Font and color scheme were kept consistent across the DVD cover, magazine ad, and disc to create cohesion. Feedback noted the bright, straightforward designs and matching colors were liked though the disc could be more detailed. Sophie researched digipaks online and used technology like HD cameras, editing software, and blogs to plan, create, and evaluate her project.

1. Evaluation
Sophie Hibberd

2. In what ways does your media product use,
develop or challenge form and conventions of real
media products?
• Within the media there are many different digipaks to
buy. Some are better than others as some artists are
more popular than others.
• My digipak challenges these other digipaks as my music
video tells the story completely and not through a song,
whereas, many music video stories are told with a song.
• My digipak is bright and colourful, it stands out and it is
different. It is not based on an artist but it is based on
friendship and love, this can attract many different types
of people.
• I have based some of my digipak on other digipaks I have
seen for example with Jessie J. I liked the style of her
magazine advert, so I based mine on the style of hers.

3. Jessie J Digipak

4. How effective is the combination of
your main product and ancillary texts?
• Love hearts – I incorporated a small white heart
throughout my digipak as the record label is called
Love Heart. I included the hearts with my DVD
cover, magazine advert and my disc design. Not
only do they show the record label they also show
love and friendship which is what my digipak is
about.
• Location – I made sure that my locations were
family and friends oriented. I picked Sandringham
Woods and Hunstanton Beach, these are both
beautiful areas for scenery and recording.

5. Hunstanton Beach &
Sandringham Woods

6. • Fonts – I kept to a friendly font such as ‘Ravie’ as
that is the main style of my product. I tried to keep
the colours of my fonts matching the colours of the
actor’s clothes and the scenery around her.
• Colour Scheme- I tried to keep the same colour
scheme going throughout the digipak. The main
colours I used were white and navy blue. This is
because of the clothes the actor is wearing, I wanted
them to all look good together and match.

7. What have you learnt from your
audience feedback?
• I have learnt that my designs are liked, people
think that they are bright and straight to the
point. They like the colours I have chosen and
think that it is good that they match the clothes
of the actor within my work.
• I could change the design of the disc as it has
been said to be too simple but on the other hand
it has also been said to be sweet.

8. How did you use new media technologies in the
construction and research, planning and
evaluation stages.
• To film my music video I used a HD camera that I borrowed
from the college. To create and edit my music video I used the
Apple Macs that were supplied at the college. I used the
programmes ‘Final cut Pro’ and ‘soundtrack pro’ to make my
track.
• To create the rest of my digipak I used the PC’s at the college
and also my own personal laptop. I used the programme
‘Photoshop’ to create my DVD cover, magazine advert and my
disk design.
• To research into digipaks I used the internet and Google,
there are many ideas and examples on the internet. I used
youtube to research music videos, there are also a lot of
examples and ideas on this sight.
• I have been uploading my findings, ideas, working progress
and final pieces on a blog called ‘Word Press’.