The document discusses the branding, design, and formatting choices made for a Digipak album packaging project for a hip hop artist. The record label Interscope was chosen to brand the project to attract existing fans. The digipak features colorful, bright visuals to appeal to the target audience. The cover art was inspired by Logic's album "Under Pressure" and features graffiti-style artwork created in Photoshop. Continuity between elements was prioritized over strictly adhering to hip hop conventions. Simple, clean designs were preferred over busy images. Font choices carried over from other pieces to maintain consistency across the project.
Evaluation question- In what ways does your media product use, develop or challenge forms and conventions of real media products?
(music video, digipak and poster)
Evaluation question- In what ways does your media product use, develop or challenge forms and conventions of real media products?
(music video, digipak and poster)
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
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2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
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2. Branding of my chosen record label
• During the process of creating my Digipak, my group decided
we would go for a well known music institution that would
promote our chosen artist. This is why we chose Interscope
Records. By using this to brand our product, we could sell
numerous copies as fans and followers of Interscope will take a
look at our artists work. Also, followers of artists who are
partners with this record label will also think about listening to
our artists as he is also part of the same record label. Interscope
records helps us to relate to products found in the genre and
other products found outside of the genre.
• My digipak has taken on a light feel as it is colourful and
attractive. This is to attract my target audience as they like
bright, and colourful images, but also because I want to attract
another audience to make my artist more diverse.
3. Cover Page
• My cover page was inspired by the rapper Logic. One of his
albums (Under Pressure) has one of the most fascinating
covers I have ever seen. This is the reason why I wanted to
make a cover like this one. For me to do this, I went on
YouTube and looked at various videos on how to convert a
normal image into Graffiti. Unfortunately, none of the ways of
doing it was going to look like my vision. This is when I just
took inspiration from the cover and worked hard on
photoshop to find out how to do this. I feel that this way of
creating a cover that is casual and stylistic fits the Hip-hop
genre. Although my cover does not reflect a stereotypical view
on Hip-hop, it still screams “hip-hop.” I think that the colours
on the other hand do not fit the hip hop genre as a stereotype
of hip hop is dark and dull. My cover does not do this and
appeals to a wider audience, rather than just the niche
mainstream audience of Hip-hop.
4. Back Panel
• The back panel is just a simple idea that has no effect
from ancillary texts. This is because all of the
templates that I looked at did not really have any
effect on my work. I don’t really like how most of the
back panels contained an image next to the writing. I
feel that the images on the rest of the panels takes the
audience away from the cover and distances them from
the album. This is why I didn’t include another image
on the back and kept it plain and simple. For this
reason, I feel that my back panel does not fit the
conventions of a normal Hip-hop back panel.
5. Inside panel
• My inside panel was really easily done. I wanted
something that had continuity between the cover. This is
why I added in the same image, but also added in the
stylistic symbol ‘D,’ taken from my magazine
advertisement. This just to add continuity between the
two. I believe this does not suit the conventions of Hip-
hop as most artists add information about the albums
creation, shoutouts to family or friends and also other
artists who worked on the album or collaborations. I feel
like my inside cover looks much better without any
information on it as it carries on the idea of simplicity
and authenticity through my album.
6. Disk
• For my disk, I added my main image with a simple
message that is a slight Easter egg from my music
video. This was taken from my magazine
advertisement draft which was then changed later for
my final version. Because I really liked the writing, I
wanted to keep it and add it onto my inside cover, until
I had the idea of adding it onto my disk. I feel that my
disk does fit into the hip hop conventions but it isn’t
normal for a disk to have a main image on. I took this
idea from Eminem’s album ‘Curtain Call’ and thought
it would be a really nice idea.
7. Fonts
• The fonts I used span across my magazine advertisement
and my digipak. I used Arial, freehand and a font
downloaded from adobes website. I also used a very fancy
font for the title of Distinct for my advertisement. The
reason I used these fonts across my work is to just add
continuity and so each piece of worked resembled one
another. I didn’t put any of the font in bold as I believe the
writing looks much more stylistic in a simple and skinny
form. I believe that the fonts fit the conventions of Hip-
hop as our sub genre in Hip-hop is mainstream Hip-hop.