SlideShare a Scribd company logo
MODERN CUSTOMER SERVICE
Engage Customers, Empower Employees, Adapt Quickly
TODAY’S SERVICE LANDSCAPE
98%
of customers move between devices
in the same day1
60%
of your agents will recommend your company2
29%
of organizations say inflexible technology prevents
new ways of doing business3
only
THE FUTURE OF CUSTOMER ENGAGEMENT
AGENTS AREN’T EMPOWERED
REAP THE BENEFITS



Make it
easy for
customers
to engage
with you



Make it
easy to
serve
customers
Easily rise
to the
needs of
your
business
use 3 to 4 channels to
complete a single interaction4
52%
of all web self-service
interactions will be handled by a
virtual assistant by 20155
50%
of organizations that view customer
experience as a differentiator offer
multiple contact channels6
92%
of companies have a single system
for tracking customer data7
47%
decline in first contact resolution from
2009 to 2014. Top 3 factors:
①  Incomplete processes
②  Advisor knowledge
③  System constraints & information7
of IT organizations that use cloud
solutions point to cost savings8
88%
of IT organizations say that
cloud services have helped
boost profits
8
56%
of organizations that saved money
are reinvesting back into the
business to increase headcount,
boost wages and drive innovation
8
62%
MODERN CUSTOMER SERVICE means you
Start modernizing today: www.oracle.com/service
ENGAGE CUSTOMERS
 EMPOWER EMPLOYEES
 ADAPT QUICKLY
1.  Google™, The New Multi-Screen World, August 2012
2.  Bain & Company. Bain Brief: Who’s Responsible for Employee Engagement
3.  Oracle Global Customer Experience Survey, February 2013
4.  Ovum. “Optimizing Customer Service in a Multi-Channel World.” October, 2010
5.  Gartner, Gartner Says Organizations That Integrate Communities Into Customer Support Can
Realize Cost Reductions of up to 50 Percent, February 21, 2012 
6.  Deloitte. “2013 Global Contact Center Survey Results.” March, 2013
7.  Dimension Data. “2013 Global Contact Center Benchmarking Report.” November, 2013
8.  CIO Magazine, How Cloud Computing Helps Cut Costs, Boost Profits, March 12, 2013
12%
only

More Related Content

What's hot

BrightPay & QuickFile: Connecting Payroll and Accounting Software
BrightPay & QuickFile: Connecting Payroll and Accounting SoftwareBrightPay & QuickFile: Connecting Payroll and Accounting Software
BrightPay & QuickFile: Connecting Payroll and Accounting Software
BrightPay Payroll and Auto Enrolment Software
 
Loyalty matters
Loyalty mattersLoyalty matters
Loyalty matters
Experian Data Quality
 
Digital Optimisation Infographic - Forrester Report
Digital Optimisation Infographic - Forrester ReportDigital Optimisation Infographic - Forrester Report
Digital Optimisation Infographic - Forrester Report
Omer Celep
 
Mft for grc for corporate data movement
Mft for grc for corporate data movementMft for grc for corporate data movement
Mft for grc for corporate data movement
Chris Yaldezian
 
How to Transform Contact Centers into Profit Centers
How to Transform Contact Centers into Profit CentersHow to Transform Contact Centers into Profit Centers
How to Transform Contact Centers into Profit Centers
Appian
 
Conversational AI Strategies for Charities
Conversational AI Strategies for CharitiesConversational AI Strategies for Charities
Conversational AI Strategies for Charities
Roy Murphy
 
Charting a Course for the Future [Infographic]
Charting a Course for the Future [Infographic]Charting a Course for the Future [Infographic]
Charting a Course for the Future [Infographic]
Wolters Kluwer Tax & Accounting US
 
Revealed- key takeaways from Silverfin's technology trends research
Revealed- key takeaways from Silverfin's technology trends researchRevealed- key takeaways from Silverfin's technology trends research
Revealed- key takeaways from Silverfin's technology trends research
Silverfin
 
Building a successful omnichannel marketing experience - Why data quality is key
Building a successful omnichannel marketing experience - Why data quality is keyBuilding a successful omnichannel marketing experience - Why data quality is key
Building a successful omnichannel marketing experience - Why data quality is key
Experian Data Quality
 
Improve your data usage in 2016
Improve your data usage in 2016Improve your data usage in 2016
Improve your data usage in 2016
Experian Data Quality
 
ObservePoint_Overview
ObservePoint_OverviewObservePoint_Overview
ObservePoint_OverviewEaston Morrow
 
10 steps to better data quality
10 steps to better data quality10 steps to better data quality
10 steps to better data quality
Experian Data Quality
 
Enterprise mobile applications in Corporates
Enterprise mobile applications in CorporatesEnterprise mobile applications in Corporates
Enterprise mobile applications in CorporatesShubham Shelley
 
The Leaky Pipe for Insurance - what's preventing you from increasing revenues...
The Leaky Pipe for Insurance - what's preventing you from increasing revenues...The Leaky Pipe for Insurance - what's preventing you from increasing revenues...
The Leaky Pipe for Insurance - what's preventing you from increasing revenues...
John Smith
 
'The Well-Oiled Data Machine' from Experian Data Quality
'The Well-Oiled Data Machine' from Experian Data Quality'The Well-Oiled Data Machine' from Experian Data Quality
'The Well-Oiled Data Machine' from Experian Data Quality
Experian Data Quality UK
 
Medical CRM ERP Solution
Medical CRM ERP SolutionMedical CRM ERP Solution
Medical CRM ERP Solution
Carl-Johan Larsson
 
Digitally Transforming Government
Digitally Transforming GovernmentDigitally Transforming Government
Digitally Transforming Government
Lucy Allen-Free
 
5 ramp jovan sterling noel
5 ramp jovan sterling noel5 ramp jovan sterling noel
5 ramp jovan sterling noel
DaljeetBhamra
 
Building a data hygiene toolkit
Building a data hygiene toolkitBuilding a data hygiene toolkit
Building a data hygiene toolkit
Experian Data Quality
 
Achievable Digital Transformation for Retailers
Achievable Digital Transformation for RetailersAchievable Digital Transformation for Retailers
Achievable Digital Transformation for Retailers
Tata Consultancy Services
 

What's hot (20)

BrightPay & QuickFile: Connecting Payroll and Accounting Software
BrightPay & QuickFile: Connecting Payroll and Accounting SoftwareBrightPay & QuickFile: Connecting Payroll and Accounting Software
BrightPay & QuickFile: Connecting Payroll and Accounting Software
 
Loyalty matters
Loyalty mattersLoyalty matters
Loyalty matters
 
Digital Optimisation Infographic - Forrester Report
Digital Optimisation Infographic - Forrester ReportDigital Optimisation Infographic - Forrester Report
Digital Optimisation Infographic - Forrester Report
 
Mft for grc for corporate data movement
Mft for grc for corporate data movementMft for grc for corporate data movement
Mft for grc for corporate data movement
 
How to Transform Contact Centers into Profit Centers
How to Transform Contact Centers into Profit CentersHow to Transform Contact Centers into Profit Centers
How to Transform Contact Centers into Profit Centers
 
Conversational AI Strategies for Charities
Conversational AI Strategies for CharitiesConversational AI Strategies for Charities
Conversational AI Strategies for Charities
 
Charting a Course for the Future [Infographic]
Charting a Course for the Future [Infographic]Charting a Course for the Future [Infographic]
Charting a Course for the Future [Infographic]
 
Revealed- key takeaways from Silverfin's technology trends research
Revealed- key takeaways from Silverfin's technology trends researchRevealed- key takeaways from Silverfin's technology trends research
Revealed- key takeaways from Silverfin's technology trends research
 
Building a successful omnichannel marketing experience - Why data quality is key
Building a successful omnichannel marketing experience - Why data quality is keyBuilding a successful omnichannel marketing experience - Why data quality is key
Building a successful omnichannel marketing experience - Why data quality is key
 
Improve your data usage in 2016
Improve your data usage in 2016Improve your data usage in 2016
Improve your data usage in 2016
 
ObservePoint_Overview
ObservePoint_OverviewObservePoint_Overview
ObservePoint_Overview
 
10 steps to better data quality
10 steps to better data quality10 steps to better data quality
10 steps to better data quality
 
Enterprise mobile applications in Corporates
Enterprise mobile applications in CorporatesEnterprise mobile applications in Corporates
Enterprise mobile applications in Corporates
 
The Leaky Pipe for Insurance - what's preventing you from increasing revenues...
The Leaky Pipe for Insurance - what's preventing you from increasing revenues...The Leaky Pipe for Insurance - what's preventing you from increasing revenues...
The Leaky Pipe for Insurance - what's preventing you from increasing revenues...
 
'The Well-Oiled Data Machine' from Experian Data Quality
'The Well-Oiled Data Machine' from Experian Data Quality'The Well-Oiled Data Machine' from Experian Data Quality
'The Well-Oiled Data Machine' from Experian Data Quality
 
Medical CRM ERP Solution
Medical CRM ERP SolutionMedical CRM ERP Solution
Medical CRM ERP Solution
 
Digitally Transforming Government
Digitally Transforming GovernmentDigitally Transforming Government
Digitally Transforming Government
 
5 ramp jovan sterling noel
5 ramp jovan sterling noel5 ramp jovan sterling noel
5 ramp jovan sterling noel
 
Building a data hygiene toolkit
Building a data hygiene toolkitBuilding a data hygiene toolkit
Building a data hygiene toolkit
 
Achievable Digital Transformation for Retailers
Achievable Digital Transformation for RetailersAchievable Digital Transformation for Retailers
Achievable Digital Transformation for Retailers
 

Viewers also liked

blessed chavara
blessed chavara blessed chavara
blessed chavara Ben Tom
 
Fractions
FractionsFractions
Fractions
hjkirankumar
 
Brochure josh Archive!
Brochure josh Archive!Brochure josh Archive!
Brochure josh Archive!
it Consult
 
Crawford,unit 2
Crawford,unit 2Crawford,unit 2
Crawford,unit 2
akoocrawford
 
Edgar J Ortiz II Prubea Int. a la Ing. Civil
Edgar J Ortiz II Prubea Int. a la Ing. CivilEdgar J Ortiz II Prubea Int. a la Ing. Civil
Edgar J Ortiz II Prubea Int. a la Ing. Civil
Edgar Ortiz
 
نصيحتی چند برای سعادت زندگی زن و شوهر
نصيحتی چند برای سعادت زندگی زن و شوهرنصيحتی چند برای سعادت زندگی زن و شوهر
نصيحتی چند برای سعادت زندگی زن و شوهر
hemayata
 
presentation kelas 9 bab 5
presentation kelas 9 bab 5 presentation kelas 9 bab 5
presentation kelas 9 bab 5 amaliadhea
 
SoCast Webinar: A-Z Social Strategy for Radio
SoCast Webinar: A-Z Social Strategy for RadioSoCast Webinar: A-Z Social Strategy for Radio
SoCast Webinar: A-Z Social Strategy for Radio
SoCast
 
Sales supervisor cover letter
Sales supervisor cover letterSales supervisor cover letter
Sales supervisor cover letterpereztracy615
 
Staying on Target
Staying on TargetStaying on Target
DATA DRIVEN RETAIL SUCCESS White Paper
DATA DRIVEN RETAIL SUCCESS White PaperDATA DRIVEN RETAIL SUCCESS White Paper
DATA DRIVEN RETAIL SUCCESS White PaperKen Prokopec
 
Некрасов2014
Некрасов2014Некрасов2014
Некрасов2014azia95
 
Film openings research
Film openings researchFilm openings research
Film openings researchbeebarlow25
 
Presentation kelas 9 bab 3 -MENAMBAH TABEL,GRAFIK DAN DIAGRAM
Presentation kelas 9 bab 3  -MENAMBAH TABEL,GRAFIK DAN DIAGRAMPresentation kelas 9 bab 3  -MENAMBAH TABEL,GRAFIK DAN DIAGRAM
Presentation kelas 9 bab 3 -MENAMBAH TABEL,GRAFIK DAN DIAGRAMamaliadhea
 
James
JamesJames
Drogy a Alkohol
Drogy a AlkoholDrogy a Alkohol
Drogy a Alkoholmichalske
 

Viewers also liked (17)

blessed chavara
blessed chavara blessed chavara
blessed chavara
 
Fractions
FractionsFractions
Fractions
 
Brochure josh Archive!
Brochure josh Archive!Brochure josh Archive!
Brochure josh Archive!
 
Crawford,unit 2
Crawford,unit 2Crawford,unit 2
Crawford,unit 2
 
Edgar J Ortiz II Prubea Int. a la Ing. Civil
Edgar J Ortiz II Prubea Int. a la Ing. CivilEdgar J Ortiz II Prubea Int. a la Ing. Civil
Edgar J Ortiz II Prubea Int. a la Ing. Civil
 
نصيحتی چند برای سعادت زندگی زن و شوهر
نصيحتی چند برای سعادت زندگی زن و شوهرنصيحتی چند برای سعادت زندگی زن و شوهر
نصيحتی چند برای سعادت زندگی زن و شوهر
 
presentation kelas 9 bab 5
presentation kelas 9 bab 5 presentation kelas 9 bab 5
presentation kelas 9 bab 5
 
SoCast Webinar: A-Z Social Strategy for Radio
SoCast Webinar: A-Z Social Strategy for RadioSoCast Webinar: A-Z Social Strategy for Radio
SoCast Webinar: A-Z Social Strategy for Radio
 
Sales supervisor cover letter
Sales supervisor cover letterSales supervisor cover letter
Sales supervisor cover letter
 
Staying on Target
Staying on TargetStaying on Target
Staying on Target
 
DATA DRIVEN RETAIL SUCCESS White Paper
DATA DRIVEN RETAIL SUCCESS White PaperDATA DRIVEN RETAIL SUCCESS White Paper
DATA DRIVEN RETAIL SUCCESS White Paper
 
Некрасов2014
Некрасов2014Некрасов2014
Некрасов2014
 
JCC_2016011515340886
JCC_2016011515340886JCC_2016011515340886
JCC_2016011515340886
 
Film openings research
Film openings researchFilm openings research
Film openings research
 
Presentation kelas 9 bab 3 -MENAMBAH TABEL,GRAFIK DAN DIAGRAM
Presentation kelas 9 bab 3  -MENAMBAH TABEL,GRAFIK DAN DIAGRAMPresentation kelas 9 bab 3  -MENAMBAH TABEL,GRAFIK DAN DIAGRAM
Presentation kelas 9 bab 3 -MENAMBAH TABEL,GRAFIK DAN DIAGRAM
 
James
JamesJames
James
 
Drogy a Alkohol
Drogy a AlkoholDrogy a Alkohol
Drogy a Alkohol
 

Similar to 02 Modern Customer Service Infographic

6 Trends Transforming IT Business Management
6 Trends Transforming IT Business Management6 Trends Transforming IT Business Management
6 Trends Transforming IT Business Management
Autotask
 
The Next Generation of Contact Centers
The Next Generation of Contact CentersThe Next Generation of Contact Centers
The Next Generation of Contact Centers
Appian
 
Digital Transformation Imperative for Banking & Financial Services
Digital Transformation Imperative for Banking & Financial ServicesDigital Transformation Imperative for Banking & Financial Services
Digital Transformation Imperative for Banking & Financial Services
Tata Consultancy Services
 
Improve user productivity with cloud accounting
Improve user productivity with cloud accountingImprove user productivity with cloud accounting
Improve user productivity with cloud accounting
Stuart Crawford
 
Dynamics Day 2016: CRM Field Service and Project Service
Dynamics Day 2016: CRM Field Service and Project ServiceDynamics Day 2016: CRM Field Service and Project Service
Dynamics Day 2016: CRM Field Service and Project Service
Intergen
 
Digital Customer Service
Digital Customer ServiceDigital Customer Service
Digital Customer Service
Operational Excellence Consulting
 
Why Core IT Automation Matters to Your Customers
Why Core IT Automation Matters to Your Customers Why Core IT Automation Matters to Your Customers
Why Core IT Automation Matters to Your Customers
Enterprise Management Associates
 
Building Intelligent Customer Service using Microsoft Dynamics
Building Intelligent Customer Service using Microsoft DynamicsBuilding Intelligent Customer Service using Microsoft Dynamics
Building Intelligent Customer Service using Microsoft Dynamics
Paul Hennessy
 
Building Intelligent Customer Service
Building Intelligent Customer ServiceBuilding Intelligent Customer Service
Building Intelligent Customer Service
Yvonne McGarry
 
2016 global outsourcing survey infographic
2016 global outsourcing survey infographic2016 global outsourcing survey infographic
2016 global outsourcing survey infographic
Deloitte United States
 
Microsoft CRM xRM4legal 2015 Update
Microsoft CRM xRM4legal 2015 UpdateMicrosoft CRM xRM4legal 2015 Update
Microsoft CRM xRM4legal 2015 Update
David Blumentals
 
Autotask- Metrics that Matter 2014 - Len DiCostanzo
Autotask- Metrics that Matter 2014 - Len DiCostanzoAutotask- Metrics that Matter 2014 - Len DiCostanzo
Autotask- Metrics that Matter 2014 - Len DiCostanzo
MAXfocus
 
Customer relationship management and supply chain management
Customer relationship management and supply chain managementCustomer relationship management and supply chain management
Customer relationship management and supply chain managementRohit Kumar
 
Wipro + SugarCRM "Contact Center in a Box" solution for Medicaid
Wipro + SugarCRM "Contact Center in a Box" solution for MedicaidWipro + SugarCRM "Contact Center in a Box" solution for Medicaid
Wipro + SugarCRM "Contact Center in a Box" solution for Medicaid
Laurence Leong
 
Ensuring Effective Service Management in the Application Economy
Ensuring Effective Service Management in the Application EconomyEnsuring Effective Service Management in the Application Economy
Ensuring Effective Service Management in the Application Economy
CA Technologies
 
Achievable Digital Transformation for Communication Service Providers
Achievable Digital Transformation for Communication Service ProvidersAchievable Digital Transformation for Communication Service Providers
Achievable Digital Transformation for Communication Service Providers
Tata Consultancy Services
 
Manage in the Cloud: Prepare to be Future Ready
Manage in the Cloud: Prepare to be Future ReadyManage in the Cloud: Prepare to be Future Ready
Manage in the Cloud: Prepare to be Future Ready
Wolters Kluwer Tax & Accounting US
 
Accelerating Managed Services
Accelerating Managed ServicesAccelerating Managed Services
Accelerating Managed Services
CompTIA
 
Industry AHEAD: Embracing Digital Transformation
Industry AHEAD: Embracing Digital TransformationIndustry AHEAD: Embracing Digital Transformation
Industry AHEAD: Embracing Digital Transformation
Creuna
 
Unlocking the Power of Digital Transformation: Freeing IT from Legacy Constra...
Unlocking the Power of Digital Transformation: Freeing IT from Legacy Constra...Unlocking the Power of Digital Transformation: Freeing IT from Legacy Constra...
Unlocking the Power of Digital Transformation: Freeing IT from Legacy Constra...
Brocade
 

Similar to 02 Modern Customer Service Infographic (20)

6 Trends Transforming IT Business Management
6 Trends Transforming IT Business Management6 Trends Transforming IT Business Management
6 Trends Transforming IT Business Management
 
The Next Generation of Contact Centers
The Next Generation of Contact CentersThe Next Generation of Contact Centers
The Next Generation of Contact Centers
 
Digital Transformation Imperative for Banking & Financial Services
Digital Transformation Imperative for Banking & Financial ServicesDigital Transformation Imperative for Banking & Financial Services
Digital Transformation Imperative for Banking & Financial Services
 
Improve user productivity with cloud accounting
Improve user productivity with cloud accountingImprove user productivity with cloud accounting
Improve user productivity with cloud accounting
 
Dynamics Day 2016: CRM Field Service and Project Service
Dynamics Day 2016: CRM Field Service and Project ServiceDynamics Day 2016: CRM Field Service and Project Service
Dynamics Day 2016: CRM Field Service and Project Service
 
Digital Customer Service
Digital Customer ServiceDigital Customer Service
Digital Customer Service
 
Why Core IT Automation Matters to Your Customers
Why Core IT Automation Matters to Your Customers Why Core IT Automation Matters to Your Customers
Why Core IT Automation Matters to Your Customers
 
Building Intelligent Customer Service using Microsoft Dynamics
Building Intelligent Customer Service using Microsoft DynamicsBuilding Intelligent Customer Service using Microsoft Dynamics
Building Intelligent Customer Service using Microsoft Dynamics
 
Building Intelligent Customer Service
Building Intelligent Customer ServiceBuilding Intelligent Customer Service
Building Intelligent Customer Service
 
2016 global outsourcing survey infographic
2016 global outsourcing survey infographic2016 global outsourcing survey infographic
2016 global outsourcing survey infographic
 
Microsoft CRM xRM4legal 2015 Update
Microsoft CRM xRM4legal 2015 UpdateMicrosoft CRM xRM4legal 2015 Update
Microsoft CRM xRM4legal 2015 Update
 
Autotask- Metrics that Matter 2014 - Len DiCostanzo
Autotask- Metrics that Matter 2014 - Len DiCostanzoAutotask- Metrics that Matter 2014 - Len DiCostanzo
Autotask- Metrics that Matter 2014 - Len DiCostanzo
 
Customer relationship management and supply chain management
Customer relationship management and supply chain managementCustomer relationship management and supply chain management
Customer relationship management and supply chain management
 
Wipro + SugarCRM "Contact Center in a Box" solution for Medicaid
Wipro + SugarCRM "Contact Center in a Box" solution for MedicaidWipro + SugarCRM "Contact Center in a Box" solution for Medicaid
Wipro + SugarCRM "Contact Center in a Box" solution for Medicaid
 
Ensuring Effective Service Management in the Application Economy
Ensuring Effective Service Management in the Application EconomyEnsuring Effective Service Management in the Application Economy
Ensuring Effective Service Management in the Application Economy
 
Achievable Digital Transformation for Communication Service Providers
Achievable Digital Transformation for Communication Service ProvidersAchievable Digital Transformation for Communication Service Providers
Achievable Digital Transformation for Communication Service Providers
 
Manage in the Cloud: Prepare to be Future Ready
Manage in the Cloud: Prepare to be Future ReadyManage in the Cloud: Prepare to be Future Ready
Manage in the Cloud: Prepare to be Future Ready
 
Accelerating Managed Services
Accelerating Managed ServicesAccelerating Managed Services
Accelerating Managed Services
 
Industry AHEAD: Embracing Digital Transformation
Industry AHEAD: Embracing Digital TransformationIndustry AHEAD: Embracing Digital Transformation
Industry AHEAD: Embracing Digital Transformation
 
Unlocking the Power of Digital Transformation: Freeing IT from Legacy Constra...
Unlocking the Power of Digital Transformation: Freeing IT from Legacy Constra...Unlocking the Power of Digital Transformation: Freeing IT from Legacy Constra...
Unlocking the Power of Digital Transformation: Freeing IT from Legacy Constra...
 

02 Modern Customer Service Infographic

  • 1. MODERN CUSTOMER SERVICE Engage Customers, Empower Employees, Adapt Quickly TODAY’S SERVICE LANDSCAPE 98% of customers move between devices in the same day1 60% of your agents will recommend your company2 29% of organizations say inflexible technology prevents new ways of doing business3 only THE FUTURE OF CUSTOMER ENGAGEMENT AGENTS AREN’T EMPOWERED REAP THE BENEFITS Make it easy for customers to engage with you Make it easy to serve customers Easily rise to the needs of your business use 3 to 4 channels to complete a single interaction4 52% of all web self-service interactions will be handled by a virtual assistant by 20155 50% of organizations that view customer experience as a differentiator offer multiple contact channels6 92% of companies have a single system for tracking customer data7 47% decline in first contact resolution from 2009 to 2014. Top 3 factors: ①  Incomplete processes ②  Advisor knowledge ③  System constraints & information7 of IT organizations that use cloud solutions point to cost savings8 88% of IT organizations say that cloud services have helped boost profits 8 56% of organizations that saved money are reinvesting back into the business to increase headcount, boost wages and drive innovation 8 62% MODERN CUSTOMER SERVICE means you Start modernizing today: www.oracle.com/service ENGAGE CUSTOMERS EMPOWER EMPLOYEES ADAPT QUICKLY 1.  Google™, The New Multi-Screen World, August 2012 2.  Bain & Company. Bain Brief: Who’s Responsible for Employee Engagement 3.  Oracle Global Customer Experience Survey, February 2013 4.  Ovum. “Optimizing Customer Service in a Multi-Channel World.” October, 2010 5.  Gartner, Gartner Says Organizations That Integrate Communities Into Customer Support Can Realize Cost Reductions of up to 50 Percent, February 21, 2012 6.  Deloitte. “2013 Global Contact Center Survey Results.” March, 2013 7.  Dimension Data. “2013 Global Contact Center Benchmarking Report.” November, 2013 8.  CIO Magazine, How Cloud Computing Helps Cut Costs, Boost Profits, March 12, 2013 12% only