Learn how to grow revenue and gain valuable brand equity without spending a cent.

1. Boost Sales With CNAM
Learn how to grow revenue and gain valuable
brand equity without spending a cent

2. But if you’re not maximizing its functionality,
you might be turning off customers before
you even get the chance to say, “Hello”.
If you’re not using CNAM, you’re giving up
easy sales points, portraying your brand as
untrustworthy, and limiting growth potential.
Caller ID Name (CNAM) is a carrier service
that gives you up to 15 characters of
identification data to send with your phone
number. So when you call a prospect for
the first time, they see the name of your
business or even the reason you’re calling
(e.g. ‘Phone Discounts’) before they
pick up.
When CNAM data isn’t there, the person
or business you’re calling will see
‘Unavailable’, your carrier’s name, or
Your telephone connection has the potential to be your most
valuable sales tool.
Realize the full potential of VoIP.
INCREASE IN CALL
ANSWER RATES
7%
INCREASE IN SALES
PRODUCTIVITY
4%
ALMOST
nothing at all – just an anonymous phone
number ripe for screening.
Research has proven that calls are
answered more often when the caller is
specifically identified using CNAM. One
study showed a 7% increase in call answer
rates, and almost a 4% increase in sales
productivity, just by letting people know
who’s calling.
Supporting research indicates people are
more likely to do business with companies
and company representatives who are
open, up-front, and honest.
Sending CNAM is good for your brand
and your bottom line.
2flowroute.com

3. Here’s how CNAM works:
The CNAM Storage benefit:
• Establishes brand presence on all
outgoing calls.
• By announcing it’s you, CNAM projects
an open and honest image.
• Letting people know who’s calling
increases call answer rates.
• And more answered calls means more
sales people making their pitch.
Adding strong CNAM to your Internet
telephone account helps your sales team
build stronger relationships, and increase
sales, while establishing trust in your brand.
Wireless or wireline caller
initiates a call
Calling name and number
displayed at called party
Originating telephone
company switch
Terminating telephone
company switch
Signal transfer points
(STPs)
Calling names
stored in the LIDB
Flowroute
CNAM Lookup
When you place a call, the carrier of the
person you’re calling queries LIDB for your
CNAM information and displays it for their
subscriber along with your phone number.
CNAM Storage
Your carrier stores (up to) a 15-character
identifier associated with your number
in LIDB.
3flowroute.com

4. The benefits of CNAM far outweigh the cost.
Adding strong CNAM to your Internet telephone account helps
your sales team build stronger relationships, and increase sales,
while establishing trust in your brand.
If your sales team is making 100 sales a week, you can expect
four more simply by adding CNAM to outgoing cold calls.
Plus, it’s an easy way to build actual personal relationships
with prospects and clients by proving you have nothing to hide.
And customers that trust you report higher levels of satisfaction.
And satisfied customers stick around longer, come back more
often, and typically buy a wider range of products and services.
Grow sales, and build more personal relationships,
without spending an extra penny. Switch to a carrier that
gives you CNAM.
FREE*
CNAM
STORAGE
* Not all providers offer this as a free service.
As the world’s first pure SIP carrier,
Flowroute delivers advanced SIP trunking
that answers the needs of communications
developers, SaaS service providers, and
high-tech enterprises. Flowroute’s unique
technology and network services provide
communications experts unparalleled
performance, transparency and control of
the voice communications that power their
businesses.
For more information about why we’re
the experts’ SIP trunking choice:
www.flowroute.com
blog.flowroute.com
1-855-FLOW-ROUTE (356-9768)
hello@flowroute.com
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