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A Unique Global Sports
Project
The British & Irish Lions
Challenges & How Overcome
Challenges and How Overcome
Where Start?
• Where start?
 2.5yrs out
 Business start up
 New email address/phone/office
Challenges and How Overcome
Where Start?
Phase 5
Review
Research &
Fact Finding
Phase 1
Sep 10 Mar 11 Jan 12
Outline
Planning
Phase 2
Mar 13
Phase 3
Detailed
Planning
May 13
Consolidation
Phase 4
Jul 13
Implementation
Aug 13
Lions Planning Timeline
Phase 6
Solid foundations is the key to project management
Challenges and How Overcome
Where Start?
• Planning Timeline gave me:
 Clarity
 Achievable goals
 A measurement of progress
 Confident that on track
Challenges and How Overcome
Where Start?
• Research & Fact Finding
 Purpose
 Spoke to 32 Players / Coaches
 Covering 16 tours from 1955 - 2009
Key Message 1
Do your homework
ahead of the project
starting and put in place
a timeline
Challenges and How Overcome
4 Teams into 1
• Jan – Mar 2013: 6 Nations
• May – Jul 2013: Lions Tour
=
Challenges and How Overcome
4 Teams into 1
• Player selection key – reps from all 4 countries
• Did the best players go? Best tourists went
• Twin rooms
• 1 room concept for team room
• Nothing sent to players by email
=
Key Message 2
Take time to select the
right team (who
compliment each other)
to deliver the project
Challenges and How Overcome
4 Teams into 1
• Led through empowering senior players
• Players committees: fines, music, entertainment, tour guides
• Strong values – huge importance to players
o Legacy
o Friendship
o Responsibility
=
Key Message 3
Be a collaborative
leader who empowers
people
Challenges and How Overcome
Players
• New players in / injured players out
 Average on tour 9 get injured & go home
 All about relationships – Embassies, airlines, national teams
 Anytime of day
 Kit – formal / training
Key Message 4
Consider early on in
planning…are there key
allies that you need to
tap into?
Challenges and How Overcome
Stakeholders
• Dealing with stakeholders both internal and external
 All important
 All needing attention
 Groups such as ….
Challenges and How Overcome
External Stakeholders
GOVERNING
BODIES
SPONSORSVIPS
WAGs
LIONS BOARD
EMBASSIES/
CONSULATES HOST CITIES
HOST UNION
NATIONAL
SQUADS
PROFESSIONAL
CLUBS
SUPPORTERS
TRAVEL
COMPANIES
Challenges and How Overcome
Internal Stakeholders
COACHES
MARKETING
MEDICS
KIT
COMMERCIAL
PLAYERS
MEDIA
DIGITAL OPERATIONS
Challenges and How Overcome
Stakeholders
• Dealing with all stakeholders
 Ahead of tour agreed communications plan
 Conducted structured daily meetings across functions
 Looked back and forward 24hrs
Commercial Initiatives
Sponsorship Family
Broadcast Partner
Principle Partners
Global Sponsors
Formal Wear
Training Kit
Commercial Initiatives
Sponsorship Family
Official Airline Partner
Nutritional Partner
Professional Services
Vehicle Partner
Commercial Initiatives
Sponsorship Family
• Sponsors portal on website
 Aim to assist in with the management and delivery of rights
 Flexible tool continuously updated
 A platform to share key information, artwork files and specs
Key Message 5
Agree a clear
communication plan
with all stakeholders
Keys to Success
Keys To Success
• Collaborative Leadership
 Share the things that are really challenging you
 Ask and listen to the views of others throughout
 Delegate responsibilities early on
Keys To Success
• Ensure your project team + support staff aligned
Project team & support staff aligned
PERFORMANCE IMPERATIVES
VALUES
MARKETING
FINANCE
? ?
MEDIA
EXECUTIVE
SUPPORT
HR
COMMERCIAL
PROJECT TEAM
SUPPORTING
SUPPORTED
Key Message 6
Ensure that ‘support
staff’ in the wider
environment are aligned
to your plans
Keys To Success
• Meticulous planning – visualisation
• How you deal with the unexpected
• Flexibility
Key Message 7
No plan survives
contact with the enemy
Dangers to Success
The dangers…
• Not delegating enough
• Not having short realistic, achievable goals
• Complacency
• Burn out
A Unique Global Sports
Project
The British & Irish Lions

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A unique global sports project - the British and Irish lions (Guy Richardson) SCOT100915

  • 1. A Unique Global Sports Project The British & Irish Lions
  • 2. Challenges & How Overcome
  • 3. Challenges and How Overcome Where Start? • Where start?  2.5yrs out  Business start up  New email address/phone/office
  • 4. Challenges and How Overcome Where Start? Phase 5 Review Research & Fact Finding Phase 1 Sep 10 Mar 11 Jan 12 Outline Planning Phase 2 Mar 13 Phase 3 Detailed Planning May 13 Consolidation Phase 4 Jul 13 Implementation Aug 13 Lions Planning Timeline Phase 6 Solid foundations is the key to project management
  • 5. Challenges and How Overcome Where Start? • Planning Timeline gave me:  Clarity  Achievable goals  A measurement of progress  Confident that on track
  • 6. Challenges and How Overcome Where Start? • Research & Fact Finding  Purpose  Spoke to 32 Players / Coaches  Covering 16 tours from 1955 - 2009
  • 7. Key Message 1 Do your homework ahead of the project starting and put in place a timeline
  • 8. Challenges and How Overcome 4 Teams into 1 • Jan – Mar 2013: 6 Nations • May – Jul 2013: Lions Tour =
  • 9. Challenges and How Overcome 4 Teams into 1 • Player selection key – reps from all 4 countries • Did the best players go? Best tourists went • Twin rooms • 1 room concept for team room • Nothing sent to players by email =
  • 10. Key Message 2 Take time to select the right team (who compliment each other) to deliver the project
  • 11. Challenges and How Overcome 4 Teams into 1 • Led through empowering senior players • Players committees: fines, music, entertainment, tour guides • Strong values – huge importance to players o Legacy o Friendship o Responsibility =
  • 12. Key Message 3 Be a collaborative leader who empowers people
  • 13. Challenges and How Overcome Players • New players in / injured players out  Average on tour 9 get injured & go home  All about relationships – Embassies, airlines, national teams  Anytime of day  Kit – formal / training
  • 14. Key Message 4 Consider early on in planning…are there key allies that you need to tap into?
  • 15. Challenges and How Overcome Stakeholders • Dealing with stakeholders both internal and external  All important  All needing attention  Groups such as ….
  • 16. Challenges and How Overcome External Stakeholders GOVERNING BODIES SPONSORSVIPS WAGs LIONS BOARD EMBASSIES/ CONSULATES HOST CITIES HOST UNION NATIONAL SQUADS PROFESSIONAL CLUBS SUPPORTERS TRAVEL COMPANIES
  • 17. Challenges and How Overcome Internal Stakeholders COACHES MARKETING MEDICS KIT COMMERCIAL PLAYERS MEDIA DIGITAL OPERATIONS
  • 18. Challenges and How Overcome Stakeholders • Dealing with all stakeholders  Ahead of tour agreed communications plan  Conducted structured daily meetings across functions  Looked back and forward 24hrs
  • 19. Commercial Initiatives Sponsorship Family Broadcast Partner Principle Partners Global Sponsors Formal Wear Training Kit
  • 20. Commercial Initiatives Sponsorship Family Official Airline Partner Nutritional Partner Professional Services Vehicle Partner
  • 21. Commercial Initiatives Sponsorship Family • Sponsors portal on website  Aim to assist in with the management and delivery of rights  Flexible tool continuously updated  A platform to share key information, artwork files and specs
  • 22. Key Message 5 Agree a clear communication plan with all stakeholders
  • 24. Keys To Success • Collaborative Leadership  Share the things that are really challenging you  Ask and listen to the views of others throughout  Delegate responsibilities early on
  • 25. Keys To Success • Ensure your project team + support staff aligned
  • 26. Project team & support staff aligned PERFORMANCE IMPERATIVES VALUES MARKETING FINANCE ? ? MEDIA EXECUTIVE SUPPORT HR COMMERCIAL PROJECT TEAM SUPPORTING SUPPORTED
  • 27. Key Message 6 Ensure that ‘support staff’ in the wider environment are aligned to your plans
  • 28. Keys To Success • Meticulous planning – visualisation • How you deal with the unexpected • Flexibility
  • 29. Key Message 7 No plan survives contact with the enemy
  • 31. The dangers… • Not delegating enough • Not having short realistic, achievable goals • Complacency • Burn out
  • 32. A Unique Global Sports Project The British & Irish Lions