Keynote Presentation by Mr. Deepak Pareek, CEO & Founder Deepak delivered this presentation at Grow Asia 2018 held on 23rd April at Singapore. He is talking about enabling a transformation of Palm Oil ecosystem through Data Innovation without Disruption.

1. CHANGING THE WORLD, ONE FARMER AT A TIME
ENABLING TRANSFORMATION OF PALM OIL
ECOSYSTEM THROUGH DATA INNOVATION
A SUSTAINABLE PALM
OIL PLATFORM (SPOP)

2. DEEPAK PAREEK, FOUNDER &
CEO, MYCROP. A ML/AI BASED
PLATFORM FOR SMALLHOLDERS,
OPERATIONAL IN INDIA &
INDONESIA.
A PUBLISHED AUTHOR OF 7
BOOKS
A SERIAL SOCIAL ENTREPRENEUR
WITH 20 YEARS IN BUILDING
TECHNOLOGY SOLUTIONS FOR
MULTIPLE DOMAINS
ABOUT ME

3. TRANSFORMING WITHOUT DISRUPTING
BETTERMENT OF THE
SMALLHOLDER
FARMERS’ LIFE MAKING
THEN MORE
PROFITABLE AND
PRODUCTIVE
HELPING ECOSYSTEM
PLAYER TO SERVE
SMALLHOLDER FARMERS
MORE EFFICIENTLY
AND EFFECTIVELY
A DATA DRIVEN
COLLABORATIVE
SYSTEM FOR
FARM/FARMER
MANAGEMENT, GEO-
TRACEABILITY,
DECISION SUPPORT AND
AGRICULTURE E-
COMMERCE
DELIVERED IN A
SEAMLESSLY
INVISIBLE WAY TO
FARMERS THROUGH
AGGREGATOR
INDEPENDENT OF
FARMER’S ACCEPTANCE
OR UNDERSTANDING OF
TECHNOLOGY

4. SMALLHOLDER
FARMER
AGGREGATOR
/COLLECTION
AGENT
MILLS/BUYERS
GOVERNMENT/REGULATORS
INPUT
COMPANIES
NGOS/FARMER COOPERATIVES
FINANCE/BANKS
THIRD PARTY
DATASETS
(SAT/SENSORS)
DATA SHARING TO UNLOCK VALUE
ALL STAKE HOLDERS CONTRIBUTE DATA TO THE
PLATFORM AND TAKE AWAY INSIGHTS.

5. ECOSYSTEM PLAYERS
• WEATHER & CLIMATE
• SOIL DATABASE
• HISTORIC PEST PROFILE
• MAPS -
ROAD/FOREST/MILLS/INFRA
• MARKETS INFO.
• AGRO INPUT DATASHEETS
• BEST PRACTICES INVENTORIES
• MILL INFO.
• IMAGES
• SATELLITE/DRONES
• REFERENCE / TRAINING
• OTHER INFO.
AGGREGATORS &
FARMERS
• FARMER INFO
• DEMOGRAPHICS
• FINANCIALS
• FARM INFO
• GEO-FENCING
• SOIL CHEMISTRY
• AUTOMATION
• CROP INFO
• HISTORIC
• CURRENT (IMAGES)
• HARVEST CYCLE
• QUALITY
SPOP
AI/ML
ENGINE
(CNN/ANN)
• INTEGRATED FARM MODELS
• CROP GROWTH MODELS
• WATER BALANCE MODELS
• SOIL NUTRITION MODELS
• PRECISION AGRICULTURE
ALGORITHMS
• BEST PRACTICE EVALUATORS
• FARM OPTIMIZATION MODELS
• SHORTEST ROOT ANALYTICS
• RISK ASSESSMENT MODELS
DATA DRIVEN DECISION MAKING
A SOLUTION WHICH EVERY AGRICULTURE
STAKEHOLDER CAN TRUST & VALUE

6. FARMERS AT THE CENTER
BETTER VALUE FOR HARVEST – GEO-
TRACEABILITY AND INPUT USAGE TRACKING
INTELLIGENT CONTEXT DRIVEN
CUSTOMIZED FARMING DECISION SUPPORT
ACCESS TO RESOURCES AT DOORSTEP -
INPUTS, INSIGHTS, FINANCE, MARKETS
BUY (AGRO-INPUTS) & SALE (COMMODITIES
PRODUCED) SIDE ECOMMERCE
DELIVERED THROUGH MOBILE APP, CALL
CENTER, SMS, AGGREGATOR (IN PERSON)

7. AGGREGATOR AS GATEWAY
OPPORTUNITY TO EARN MORE -
ENGAGING IN SPOP ACTIVITIES AND
FARMING ECOMMERCE
UBERIZING FOR EFFICIENCY - PICKUP
OF FFB AND DELIVERY OF INPUTS
LAST MILE CONNECT TO FARMERS -
DELIVERING SPOP/PARTNERS’
PRODUCTS AND SERVICES
INFLUENCER STATUS, TRUST AND
RESPECT - TECHNOLOGY (SPOP TAB)
AND TRAINING

8. ECOSYSTEM PLAYERS AS BENEFICIARIES
TRACKING OF ACTIVITIES - CROP
STATUS IN NEAR REAL-TIME
GEO-TRACEABILITY - FARMERS,
AGGREGATORS AND VALUE CHAIN
PLAYERS
DECISION SUPPORT - DELIVERING
SERVICES AND PRODUCT
EFFICIENTLY AND ECONOMICALLY
INTELLIGENT INSIGHTS THROUGH
CUSTOMIZED DASHBOARDS AND
ALERTS

9. DATA AS DOLLARS (INSIGHTS WHICH PAY)
PLATFORM AS
A SERVICE
MILLS/BUYERS
GOVERNMENTORGANIZATIONS
DEVELOPMENT&AIDAGENCIES
NON-GOVERNMENT
ORGANIZATIONS
COMMISSIONS
AGRO-INPUT(FERTILIZER,
AGRO-CHEMICALS,SEEDS)
BANKINGANDFINANCIAL
SERVICESCOMPANIES
OTHERANCILLARY
PRODUCT/SERVICECOMPANIES
COMMODITYSALES
DATA INSIGHTS
AGRO-INPUT(FERTILIZER,
AGRO-CHEMICALS,SEEDS)
COMMODITYAGGREGATORSAND
BUYERS
GOVERNMENTBODIES
BANKINGANDFINANCIAL
SERVICESCOMPANIES
NON-GOVERNMENT
ORGANIZATIONS
ZERO COST TO SMALLHOLDER FARMERS

10. LET’S CREATE SOME
MAGIC
THANK YOU
www.mycrop.tech
deepak@mycrop.tech
Deepak Pareek, CEO & Founder
+91 98982 69489