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Leverage thought leadership to build a consulting practice

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Leverage thought leadership to build a consulting practice

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Leverage thought leadership to build a consulting practice

  1. 1. REPLACE • Find employment that is commensurate with talent and experience REDUCE • Lower sights, take positions for which you are overqualified REVAMP • Launch consulting practice as interim or permanent career strategy © 2010 All Rights Reserved for Deepak Pareek: www.deepakpareek.com
  2. 2. 1 •Uncertainty - About ability to earn 2 •Self Confidence - Can I go alone? •Scarcity - Lack of infrastructure and 3 institutional support © 2010 All Rights Reserved for Deepak Pareek: www.deepakpareek.com
  3. 3. Why? What is your mission? What issues are you interested in solving? Why do these issues make you passionate? © 2010 All Rights Reserved for Deepak Pareek: www.deepakpareek.com
  4. 4. ISSUES • What is the problem you seek to address? • What is the problem costing your potential clients CONSEQUENCES in terms of time, money and human resources ? • Are there proof points/stats that document these VALIDATION problems? © 2010 All Rights Reserved for Deepak Pareek: www.deepakpareek.com
  5. 5. CONSULTATIVE ANTICIPATED TRACK APPROACH OUTCOMES RECORD •How do you •What is the specific •How have you propose to help list of benefits secured these your clients address clients get from benefits in the past? this challenge? working with you? © 2010 All Rights Reserved for Deepak Pareek: www.deepakpareek.com
  6. 6. HORIZONTAL • Corporate discipline (Marketing, Operations, Finance, etc.) LEVEL • What is is your entry point? (C-level, VP, Director, Management) VERTICAL • What industries do you serve? (Gov., Financial Services, Manufacturing, Retail, Energy, etc.) © 2010 All Rights Reserved for Deepak Pareek: www.deepakpareek.com
  7. 7. WHAT DOES YOUR IDEAL PROSPECT LOOK LIKE? STRATEGIC ASSESSMENT What are prospects’ long-term objectives OPERATIONAL ANALYSIS Critique of current practices, and alternative options FINANCIAL SITUATION How does cash position or disposition affect engagement © 2010 All Rights Reserved for Deepak Pareek: www.deepakpareek.com
  8. 8. WHERE ARE ORGANIZATIONS AND EXECUTIVES THAT MEET YOUR IDEAL PROSPECT PROFILE? CURRENT HOT SEGMENTS KEY GROUPS AND ASSOCIATIONS SOCIAL NETWORKS (LINKEDIN, ETC.) AND VIRAL/REFERRAL MARKET © 2010 All Rights Reserved for Deepak Pareek: www.deepakpareek.com
  9. 9. HOW CAN CLIENTS ENGAGE WITH YOU TO TACKLE THESE CHALLENGES? PROJECT-BASED (VALUE-PRICING) HOURLY-BASED (TIME AND MATERIALS) RETAINER-BASED (USE IT OR LOSE IT) OTHER/COMBO? © 2010 All Rights Reserved for Deepak Pareek: www.deepakpareek.com
  10. 10. ASSESSMENT/DIAGNOSIS GENERAL PRESCRIPTION AND OPTIONS ROADMAP DEVELOPMENT IMPLEMENTATION © 2010 All Rights Reserved for Deepak Pareek: www.deepakpareek.com SERVICES AND SUPPORT PROGRESS AND PROJECT IMPACT ASSESSMENT
  11. 11. WEB SITE -- DESIGN AND SET UP COLLEGIAL CALLS -- WHO ARE PEOPLE YOU KNOW AND CAN BOUNCE POTENTIAL PROPOSALS OFF OF? COLD CALLS -- WHO ARE PEOPLE YOU DO NOT CURRENTLY KNOW BUT WOULD LIKE TO BOUNCE POTENTIAL PROPOSALS OFF OF? LEAD GENERATION & FOLLOW UP -- HOW CAN WE GENERATE LEADS…AND WHAT IS OUR FOLLOW-UP STRATEGY? MEDIA MARKETING -- WHAT TRADE PRESS (PRINT AND ONLINE) DOES YOUR TARGET MARKET CONSUME? SOCIAL MEDIA & VIRAL MARKETING -- WHAT DOES YOUR TARGET MARKET CONSUME AND TALK ABOUT? PROMOTION -- ARE THERE ARTICLE DEVELOPMENT OPPORTUNITIES? © 2010 All Rights Reserved for Deepak Pareek: www.deepakpareek.com
  12. 12. WHITE PAPERS • Establish your Thought Leadership Position CASE STUDIES • Document best practices PRESS RELEASES • Promote your ideas and contributions © 2010 All Rights Reserved for Deepak Pareek: www.deepakpareek.com
  13. 13. WEBCASTS/PODCASTS • Leverage for Intelligent and joint Exposure SOCIAL NETWORK • Interact with prospect and clients thru Conversation LIVE EVENT • Thought Leadership Speaking Opportunities TRANSITIONING • Converting public outreach to private sales presentations © 2010 All Rights Reserved for Deepak Pareek: www.deepakpareek.com
  14. 14. TOPIC DESIRED MARKET OUTCOMES SCHEDULE DELIVERABLES © 2010 All Rights Reserved for Deepak Pareek: www.deepakpareek.com
  15. 15. SOLE PROPRIETORSHIP PARTNERSHIP LIMITED LIABILITY (PRIVATE OR PUBLIC) © 2010 All Rights Reserved for Deepak Pareek: www.deepakpareek.com
  16. 16. Extend Your Reach CALL + 91 98982 69489 SKYPE deepak.pareek E-MAIL info@deepakpareek.com

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