Keynote Presentation by Mr. Deepak Pareek, CEO & Founder MyCrop at Grow Asia 2018 held on 23rd April at Singapore. He is talking about enabling transformation of Palm Oil ecosystem through Data Innovation

1. CHANGING THE WORLD, ONE FARMER AT A TIME
ENABLING TRANSFORMATION OF PALM OIL
ECOSYSTEM THROUGH DATA INNOVATION
A SUSTAINABLE
PALM OIL PLATFORM

2. DEEPAK PAREEK, FOUNDER &
CEO, MYCROP. A ML/AI BASED
PLATFORM FOR SMALLHOLDERS,
OPERATIONAL IN INDIA &
INDONESIA.
A PUBLISHED AUTHOR OF 7
BOOKS
A SERIAL SOCIAL ENTREPRENEUR
WITH 20 YEARS IN BUILDING
TECHNOLOGY SOLUTIONS FOR
MULTIPLE DOMAINS
ABOUT ME

3. SMALLHOLDER
FARMER
AGGREGATOR
/COLLECTION
AGENT
MILLS
REFINERIES, BUYERS
INPUT
COMPANIES
NGOS, FARMER COOPERATIVES
FINANCE/BANKS
THIRD PARTY
DATASETS
(SAT/SENSORS)
DATA SHARING TO UNLOCK VALUE
ALL STAKE HOLDERS CONTRIBUTE DATA TO THE
PLATFORM AND TAKE AWAY INSIGHTS.

4. ECOSYSTEM PLAYERS
• WEATHER & CLIMATE
• SOIL DATABASE
• HISTORIC PEST PROFILE
• MAPS -
ROAD/FOREST/MILLS/INFRA
• MARKETS INFO.
• AGRO INPUT DATASHEETS
• BEST PRACTICES INVENTORIES
• MILL INFO.
• IMAGES
• SATELLITE/DRONES
• REFERENCE / TRAINING
• OTHER INFO.
AGGREGATORS &
FARMERS
• FARMER INFO
• DEMOGRAPHICS
• FINANCIALS
• FARM INFO
• GEO-FENCING
• SOIL CHEMISTRY
• AUTOMATION
• CROP INFO
• HISTORIC
• CURRENT (IMAGES)
• HARVEST CYCLE
• QUALITY
MYCROP –
AI/ML
ENGINE
(CNN/AN
N)
• INTEGRATED FARM MODELS
• CROP GROWTH MODELS
• WATER BALANCE MODELS
• SOIL NUTRITION MODELS
• PRECISION AGRICULTURE
ALGORITHMS
• BEST PRACTICE EVALUATORS
• FARM OPTIMIZATION MODELS
• SHORTEST ROOT ANALYTICS
• RISK ASSESSMENT MODELS
DATA DRIVEN DECISION MAKING
A SOLUTION WHICH EVERY AGRICULTURE
STAKEHOLDER CAN TRUST & VALUE

5. FARMERS AT THE CENTER
BETTER VALUE FOR HARVEST DUE TO
GEOTRACIBILITY AND RECORD OF INPUT
USAGE SHOWING SUSTAINABILITY
INTELLIGENT CONTEXT DRIVEN
CUSTOMIZED FARMING DECISION SUPPORT
ACCESS TO RESOURCES (INPUTS,
EXTENSION SERVICES, FINANCE, MARKET
LINKAGES) AT DOORSTEP
BUY (AGRO-INPUTS) & SALE
(COMMODITIES PRODUCED) SIDE
ECOMMERCE
DELIVERED THROUGH MOBILE
APPLICATION, CALL CENTER, SMS AND IN
PERSON BY AGGREGATOR/COMMUNITY
MANAGER

6. AGGREGATOR AS GATEWAY
BETTER COMMISSIONS AND PICKUP OF
FFB AND DELIVERY OF INPUTS IN MOST
OPTIMIZED MANNER. HENCE
OPPORTUNITY TO EARN MORE BY
ENGAGING IN MYCROP ACTIVITIES AND
FARMING ECOMMERCE
ACT AS LAST MILE CONNECT
DELIVERING MYCROP SERVICES AND
MYCROP PARTNER PRODUCTS AND
SERVICES TO FARMERS. UBERIZING FOR
EFFICIENCY
INFLUENCER STATUS AND RESPECT DUE
TO EMPOWERMENT - TECHNOLOGY
(MYCROP TAB) AND TECHNOLOGY
TRAINING

7. ECOSYSTEM PLAYERS AS BENEFICIARIES
REAL-TIME TRACKING OF ACTIVITY
INCLUDING CROP STATUS IN NEAR
REAL-TIME
TRACEABILITY OF EVERY CONNECTED
FARMER, AGGREGATOR AND VALUE
CHAIN PLAYER
DECISION SUPPORT IN DELIVERING
SERVICES AND PRODUCT SEAMLESSLY
IN MOST EFFICIENT AND ECONOMICAL
MANNER
INTELLIGENT INSIGHTS DELIVERED
THROUGH CUSTOMIZED DASHBOARDS

8. DATA AS DOLLARS (INSIGHTS WHICH PAY)
PLATFORM AS
A SERVICE
MILLS/BUYERS
GOVERNMENTORGANIZATIONS
DEVELOPMENT&AIDAGENCIES
NON-GOVERNMENT
ORGANIZATIONS
COMMISSIONS
AGRO-INPUT(FERTILIZER,
AGRO-CHEMICALS,SEEDS)
BANKINGANDFINANCIAL
SERVICESCOMPANIES
OTHERANCILLARY
PRODUCT/SERVICECOMPANIES
COMMODITYSALES
DATA INSIGHTS
AGRO-INPUT(FERTILIZER,
AGRO-CHEMICALS,SEEDS)
COMMODITYAGGREGATORSAND
BUYERS
GOVERNMENTBODIES
BANKINGANDFINANCIAL
SERVICESCOMPANIES
NON-GOVERNMENT
ORGANIZATIONS
ZERO COST TO SMALLHOLDER FARMERS

9. TRANSFORMING WITHOUT DISRUPTION
LEADS TO THE BETTERMENT OF
THE SMALLHOLDER FARMERS’ LIFE
PROVIDING THEM ACCESS TO ALL
THEY NEED FOR AGRICULTURE
WHILE HELPING ECOSYSTEM
PLAYER TO SERVE SMALLHOLDER
FARMERS MORE EFFICIENTLY AND
EFFECTIVELY
IS A TRULY SUSTAINABLE DATA
DRIVEN, SCALABLE, INTELLIGENT,
SELF-LEARNING, REAL-TIME,
COLLABORATIVE SYSTEM WHICH
SERVES AS FARM/FARMER
MANAGEMENT SOLUTION, GEO-
TRACEABILITY ENABLER,
PREDICTIVE ANALYTICS &
MONITORING TOOL, DECISION
SUPPORT SYSTEM AND
AGRICULTURE (BUY/SALES SIDE)
E-COMMERCE PLATFORM
DELIVERED IN A SEAMLESSLY
INVISIBLE WAY TO FARMERS
THROUGH AGGREGATOR
INDEPENDENT OF FARMER’S
ACCEPTANCE OR UNDERSTANDING
OF TECHNOLOGY.

10. LET’S CREATE SOME
MAGIC
THANK YOU
www.mycrop.tech
deepak@mycrop.tech
Deepak Pareek, CEO & Founder
+91 98982 69489