Presentation delivered by Deepak Pareek, CEO & Founder, MyCrop at BiharAgriTech Conference held on 16th December 2017 at Patna. The world is getting larger with the population growing by nearly 3 more people every second, which is 240,000 people a day. By 2025, the global population will reach 8 billion people and 9.6 billion by 2050. This means within one generation, there will be more people additionally on the planet than there were at the beginning of the 20th century. Feeding the growing world population poses an unprecedented challenge to human ingenuity. By 2050, food production must increase by 70% to keep pace. Achieving the level of agricultural productivity necessary to meet the immensely risen world demand for food, fiber, and fuel by 2050 will be a challenge. Meeting this challenge is made even more daunting by a number of stringent constraints including environmental challenges and need to make benefits of development reach all. While Precision Agriculture has been in circulation for more than few decades but has been confined to the developed and the rich due to prohibitive cost and marginal value it brought to the table. Further complexity of the concept made it difficult or repulsive to smallholder farmers the core of agriculture ecosystem in developing the world. Big Data technologies have suddenly changed this equation. The impact is so profound that Precision Agriculture which seemed to be the muse of the elite has suddenly become a rage for the underserved. This presentation takes you through a complete set of reasons and facts which are driving Big Data revolution in AgTech and the resulting adoption of Precision Agriculture by Smallholder farmers.

1. CHANGING THE WORLD, ONE FARMER AT A TIME
FARMER EMPOWERMENT BY
OPEN COLLABORATION
AN SOCIAL ENTERPRISE
TO TOUCH 20 MILLION
LIVES POSITIVELY

2. Today Human Civilization
is at the cross roads
Plagued by three major
challenges
FOOD
Security
Climate
Change
Agrarian
Distress

3. We can tackle these
challenges
By producing more food with less
land, Limited Water and fewer
resources hence making farming
profitable for small holder farmers

4. 2.5 Billion SmallHolder Farmers are Key to Food Security as A
Largest cultivators of food Crop, they manage 500 Million Farms
But SmallHolder Farmers are in enormous
distress
Because of
Information
Vacuum
Availability
Of Quality Input
Access
To Credit
Market
Linkages

5. Current agriculture Problems In Developing Economies..
Ecosystem
Players
(Lack of..)
Accurate
Farm&
FarmerData
Last Mile
Accessto
Farmers
Real-Time
Data of
Farmer
Activities
Meaningful
Information
Dissemination
Farming
Automation &
Mechanization
Intelligent
Insights
from
Complex Data
Farmers
(Lackof..)
Accessto
Resources
Relevant
Customized
Information
Actionable
Insights to
assist
Decision
making
Real-Time
Intervention
& Support
Profit
Enhancement
& Risk
Mitigation
Tools
Say in there
own Future

6. Current agriculture Solutions Landscape..
Digital Farming
Farm Management Systems
Agriculture E-Commerce
Decision Support Tools
Agriculture Supply Chain
Agri-Finance & Payments
Precision Agriculture
Artificial Intelligence
Big Data Processing
Predictive Analytics
Farm Automation
Internet of Things
Extension Services
Farmer Skill Development
Agriculture Information Dissemination
Good Agriculture Practices
E-Learning
Availableagriculture Solutions cover one or more of
Focus on
Technology or
Process
Target a
Problem in
Isolation
Are better
suited to
LargeHolder
Farmers
Needs
Technology
Literate
Farmers
Have limited
data
collection and
validation
points
Difficult to
Scale Up
rapidly
Current Solutions are adding value however most of them

7. new agricultural
technology and
Business Models Are
needed

8. A Technology enabled initiative for farmers that empower
them through Farmer Mitra (a village Level Entrepreneur)
delivering them Information, Expertise and Resources, to
increase their Productivity & Profitability hence
improving their Standard of Living.

9. LIFE
A platformthat brings
all stakeholderstogether
by combining Cutting Edge
technology, Innovative
Business Model, Focused
Human efforts.

10. Information Inputs
Finance Markets
Delivering all
resources At
Doorsteps

11. Farmer Information
System
Monitoring, Analysis
& Prediction
Decision Support
Tool
Agri Inputs & Output
E-Commerce
An All-
encompassing
Solution for
Problems

12. a truly Sustainable Agrifood System
Data Driven
Insightful
Scalable
Holistic
Environment Friendly
Self-Learning
Intelligent
Real-Time
Collaborative
Profitable

13. A Futuristic Platform for Farmers

14. Public Data Sources
Weather & Climate
• Satellite
• Predictions
• Historic Database
Soil Database
Crop Models
Markets Info.
Agro Input Datasheets
Best Practices Inventories
• Global
• National
• Regional
Farmer Info.
• Demographics
• Yield & Production
Other Info.
Decision Models, Evaluators & Algorithms
Integrated Farm Models
Crop Growth Models
Water Balance Models
Soil Nutrition Models
Precision Agriculture Algorithms
Best Practice Evaluators
Farm Optimization Models
Shortest Supply Chain Analytics
Risk Assessment Models
Proprietary Data and Sensors
Local Sensors
• Soil
• Weather
• Crop
Crop Variety Yield Database
Private Inventories
Remote Sensing Images
• Satellite
• Drones
Input Prices
Yield Maps
BIG DATA &
MACHINE LEARNING
PLATFORM
Data Driven Decision Making for all stakeholders

15. Gatherfarmer and field data
DataDriven Farm Plan Creation
Farmeractivitiesbasedon Farm Plan
Quality inputs recommendationbasedon Farm Plan
Algorithms
Identificationof finance requirementsfor the cropPLAN
Best practicesbasedon current activitiesand context
Order for inputsusing best scenario
Monitor/Benchmarkprogressof farmer/crop
Providescenariobasedaccessto experts,if farmer Needs
Auto documentationfor financeand insurance
Deliverytrackingof inputs
Facilitateproduct traceabilityand sales
Predictionof demand of Inputsand produce output
EXECUTE
Recommendationsfor improvement in productivity
Suggestionfor input salesand supply chain efficiency
Identificationof farmerpain points not coveredpreviously
Auto benchmarkingof effectivenessof MyCrop
technology/tools/recommendations
ASSESS
Machine Learning Assisted Decision Making
DRIVEN BY FARMER
MITRA

16. A Platform Bringing Farmers at The Center
Farmers
Intelligent Context Driven Customized
Farming DecisionSupport
Access to Resources (Inputs,
Extension Services, Finance, Market
Linkages)
Buy (Agro-Inputs) & Sale (Commodities
Produced) Side Ecommerce
Delivered through Mobile Application,
Call Center, SMS and In Person by
Farmer Mitra
Farmer Mitra
Opportunity to Earn More by engaging
in MyCrop activities and Farming
Ecommerce
Act as Last Mile deliveringMyCrop
Services and MyCrop Partner
Products and Services to Farmers
Influencer Status and Respect due to
empowerment - Technology (MyCrop
Tab) and Technology Training
Partners
Last mile access to farmers for
efficient deliveryof services,
products and projects
Real-Time validated data about all
aspect of Farmers, Farms and Farming
Activity
Better trust and traction leading to
greater understanding of the end
customer, the farmer
Intelligent insights Delivered
through customized Dashboards

17. MyCrop works with young entrepreneurs or seasoned farmers
trusted by smallholder farmers and provides best in class tools,
training and support to Them for the mission.
Farmer Mitra, Connecting SmallHolder
Farmers with MyCrop Platform

18. leads to the betterment of the
providing them access to all they
need for Agriculturewhile
helpingecosystemplayerto
serve smallholderfarmers more
efficiently and effectively
Is a Truly SustainableData
Driven, Scalable,Intelligent,
Self-learning,Real-time,
CollaborativeAgrifoodSystem
which serves as Farm/Farmer
Management Solution,Predictive
Analytics& MonitoringTool,
Decision SupportSystem and
Agriculture(Buy/SalesSide) E-
Commerce Platform
Uses Cutting edge Technology
including Big Data,ML/AI, IoT
(ready) delivered inA
seamlessly invisibleway to
Farmers through Farmer Mitra
acceptanceor understandingof
technology.
MyCrop Value Proposition

19. Farmer Earning Increase Path
35
55
73
90
105
0
20
40
60
80
100
120
1st Year 2nd Year 3rd Year 4th Year 5th Year
Income per Month Increase (%)

20. Farmer Mitra Earning Path
130
195
300
420
550
0
100
200
300
400
500
600
1st Year 2nd Year 3rd Year 4th Year 5th Year
Income per Month (US$)

21. ROAD MAp
Pilot(Aug 16 Dec 17)
Target Market 10,000
Farmers
Registered Farmer
Mitras 30
Revenue - .1 Mil USD
Phase1 (Jan 18 Dec 19)
Target Market .4 Mil
Farmers
Registered Farmer
Mitras 1,000
Revenue - .5 Mil+ USD
Phase2(Jan 20 Jun 21)
Target Market 1.6 Mil
Farmers
Registered Farmer
Mitras 5,000
Revenue - 10 Mil USD
Phase3(Jul 21 Dec 24)
Target Market 5 Mil
Farmers
Registered Farmer
Mitras 15,000
Revenue 100 Mil USD
Amongst
Top 12

22. Journey So Far is nothing less than AWESOME
LAUNCH PAD
INDONESIA
(SUMATRA, JAVA)
INDIA
(GUJARAT)
Launched in March 2017 in Indonesia we
are working with 2000 + Farmers
In India we started on ground
operations in July 2017 and are working
with 1000 + Farmers

23. Our key partners

24. Why Agriculture
Stakeholders
Must Partner
MyCrop
Farm
Management
Agri-
Commerce &
Payments
Intelligent
Agriculture
Recommendat
ion
Rapid
Information
Dissemination
Rural Data
Collection
Multi-
Dimensional
Predictive
Analytics
Farming
Automation &
Mechanization

25. Thank You!
www.mycrop.tech
deepak@mycrop.tech
Deepak Pareek, Co-Founder
+91 98982 69489