Colgate is a manufacturer of oral hygiene products including toothpastes, toothbrushes, and mouthwashes. It has been in business for over 200 years since being founded in 1806. Colgate holds 43% of the global toothpaste market and has over 36,000 employees worldwide. Some of Colgate's most popular toothpaste brands contain sodium fluoride and provide 12 hours of protection against germs.
This document discusses benefit segmentation for marketing different toothpaste brands as low involvement products. It identifies target demographics and psychographic characteristics for popular toothpaste brands like Sensodyne, Pepsodent G+, Close Up, Colgate, and Meswak. Benefits sought include low price, decay prevention, brightness, good flavor, gentler formula, fresh breath, and whiter teeth. Brand positioning is analyzed based on benefit sought, demographic traits, behavioral characteristics, and psychographic characteristics. Findings show Colgate, Pepsodent, and Close Up are commonly used, while consumer preferences are driven by cleaning power, habit, brand loyalty, taste, preventative qualities, and packaging attributes.
The document discusses Sensodyne's integrated marketing communication campaign in India. It aimed to increase awareness of tooth sensitivity as a dental issue and position Sensodyne as the preferred brand for sensitive teeth relief. The campaign used various touchpoints like in-store demonstrations, print ads, TV commercials, dentist recommendations, and free samples. By educating consumers and emphasizing Sensodyne's clinical efficacy, the brand was able to gain a leadership position in the tooth sensitivity category in India.
Dentisse Natural Reflection toothpaste and Natural Solution oral rinse are oral care products developed by dental scientists using natural ingredients as an alternative to conventional products. They spent 10 years researching and developing unique formulas combining natural ingredients like kaolin clay, bentonite clay, and essential oils in a proprietary way that enhances oral health without compromising effectiveness. Clinical studies show the Dentisse products outperform other dentifrices in cleaning efficiency and polishing enamel without abrasion.
This document provides an overview of commercial toothpaste, including its history, composition, classification, and current status in India. It discusses the key ingredients and purposes of different toothpaste types such as fluoridated, plaque prevention, anticalculus, and desensitizing toothpastes. The document also reviews the advantages and disadvantages of toothpaste, prices of popular brands in India, and market share data, noting that while awareness is growing, per capita consumption in India remains the lowest worldwide.
Toothpaste is a substance used to clean teeth. It contains abrasives like silica or calcium carbonate to scrub away plaque and stains. Toothpaste also includes ingredients like fluoride, humectants, surfactants, and flavors. There are different types for purposes like cavity protection, whitening, or sensitivity relief. Factors like abrasiveness, ingredients, and personal needs should be considered when choosing a toothpaste. Toothpaste can be toxic in high amounts, so proper usage is important.
Toothpaste is a paste or gel used to clean teeth with a toothbrush. It contains abrasives to remove plaque, humectants to keep it moist, surfactants, binders, flavors, and active ingredients. Common active ingredients include sodium fluoride and sodium monofluorophosphate to prevent cavities by strengthening enamel. Toothpastes are classified based on their main functions, such as preventing cavities, plaque/gingivitis, whitening teeth, reducing sensitivity or tartar buildup, or freshening breath. The role of fluoride in toothpaste is to incorporate into enamel during and after brushing to form fluoroapatite, making enamel more resistant to acid attacks that cause cavities
This document discusses the formulation of toothpaste. It begins by outlining the requirements and purposes of toothpaste, which include cleaning teeth, polishing teeth, and reducing tooth decay. It then describes the main ingredients in toothpaste, such as cleaning agents, surfactants, humectants, sweetening agents, flavors, and pH regulators. Example ingredients and their functions are provided. The document also presents formulations for different types of toothpaste, such as anti-cavity and whitening toothpastes. It concludes by emphasizing the importance of oral hygiene habits like brushing, flossing, and using fluoride to maintain oral health and minimize problems.
This document discusses benefit segmentation for marketing different toothpaste brands as low involvement products. It identifies target demographics and psychographic characteristics for popular toothpaste brands like Sensodyne, Pepsodent G+, Close Up, Colgate, and Meswak. Benefits sought include low price, decay prevention, brightness, good flavor, gentler formula, fresh breath, and whiter teeth. Brand positioning is analyzed based on benefit sought, demographic traits, behavioral characteristics, and psychographic characteristics. Findings show Colgate, Pepsodent, and Close Up are commonly used, while consumer preferences are driven by cleaning power, habit, brand loyalty, taste, preventative qualities, and packaging attributes.
The document discusses Sensodyne's integrated marketing communication campaign in India. It aimed to increase awareness of tooth sensitivity as a dental issue and position Sensodyne as the preferred brand for sensitive teeth relief. The campaign used various touchpoints like in-store demonstrations, print ads, TV commercials, dentist recommendations, and free samples. By educating consumers and emphasizing Sensodyne's clinical efficacy, the brand was able to gain a leadership position in the tooth sensitivity category in India.
Dentisse Natural Reflection toothpaste and Natural Solution oral rinse are oral care products developed by dental scientists using natural ingredients as an alternative to conventional products. They spent 10 years researching and developing unique formulas combining natural ingredients like kaolin clay, bentonite clay, and essential oils in a proprietary way that enhances oral health without compromising effectiveness. Clinical studies show the Dentisse products outperform other dentifrices in cleaning efficiency and polishing enamel without abrasion.
This document provides an overview of commercial toothpaste, including its history, composition, classification, and current status in India. It discusses the key ingredients and purposes of different toothpaste types such as fluoridated, plaque prevention, anticalculus, and desensitizing toothpastes. The document also reviews the advantages and disadvantages of toothpaste, prices of popular brands in India, and market share data, noting that while awareness is growing, per capita consumption in India remains the lowest worldwide.
Toothpaste is a substance used to clean teeth. It contains abrasives like silica or calcium carbonate to scrub away plaque and stains. Toothpaste also includes ingredients like fluoride, humectants, surfactants, and flavors. There are different types for purposes like cavity protection, whitening, or sensitivity relief. Factors like abrasiveness, ingredients, and personal needs should be considered when choosing a toothpaste. Toothpaste can be toxic in high amounts, so proper usage is important.
Toothpaste is a paste or gel used to clean teeth with a toothbrush. It contains abrasives to remove plaque, humectants to keep it moist, surfactants, binders, flavors, and active ingredients. Common active ingredients include sodium fluoride and sodium monofluorophosphate to prevent cavities by strengthening enamel. Toothpastes are classified based on their main functions, such as preventing cavities, plaque/gingivitis, whitening teeth, reducing sensitivity or tartar buildup, or freshening breath. The role of fluoride in toothpaste is to incorporate into enamel during and after brushing to form fluoroapatite, making enamel more resistant to acid attacks that cause cavities
This document discusses the formulation of toothpaste. It begins by outlining the requirements and purposes of toothpaste, which include cleaning teeth, polishing teeth, and reducing tooth decay. It then describes the main ingredients in toothpaste, such as cleaning agents, surfactants, humectants, sweetening agents, flavors, and pH regulators. Example ingredients and their functions are provided. The document also presents formulations for different types of toothpaste, such as anti-cavity and whitening toothpastes. It concludes by emphasizing the importance of oral hygiene habits like brushing, flossing, and using fluoride to maintain oral health and minimize problems.
Colgate was the first company to sell toothpaste in collapsible tubes in 1896. It is now one of the largest consumer products companies in the world, selling its oral care, personal care, home care, and pet nutrition products in over 200 countries. Colgate offers a wide range of over 40 patented toothpastes under its brand, targeting issues like cavities, stains, gum disease, sensitivity, and whitening through formulations containing abrasives, fluoride, and other ingredients that fight bacteria. Its top-selling product line is Colgate Total, which promotes 12-hour protection against various oral health issues through multiple product variants.
This document provides information about a marketing project report on the marketing strategies of Colgate toothpaste in India. It includes an introduction, company profile, product profiles of various Colgate toothpaste products, details of competitors, and research methodology. The project report aims to study Colgate's innovations in toothpaste products and the reasons for new product introductions. It discusses Colgate's diverse toothpaste line and competitive strategies in India.
Colgate has been operating since 1806 and introduced the first toothpaste in a tube in 1896. It has numerous products across oral care, personal care, and surface care. Colgate remains the number one trusted brand in India with over 50% market share in toothpaste. Going forward, Colgate aims to introduce more innovative products targeted at different consumer segments and expand distribution to reach more rural areas through strategies around the 4Ps of marketing.
William Colgate founded Colgate & Company in 1806 as a starch, soap, and candle factory in New York. In the 1870s, the company introduced its first toothpaste in a jar. It began selling toothpaste in tubes with its Colgate Ribbon Dental Cream in 1896. Over the decades, Colgate expanded its oral care products and global reach, becoming the largest oral care company in the world with a presence in over 200 countries. Today, Colgate offers toothpastes, toothbrushes, mouthwashes and other oral care products to promote oral health.
Colgate is the number one recommended toothpaste brand by dentists in India. It has the widest distribution network across over 4.3 million retail outlets in the country. Colgate dominates the Indian toothpaste market with over 50% market share. It offers various toothpaste products targeted towards adults, kids, whitening, herbal, etc. Colgate has been operating in India since 1937 and globally since 1806. It focuses on oral care, personal care, home care, and pet nutrition businesses worldwide.
This document discusses Colgate-Palmolive Company and its history and products. It provides details about:
- The founding of Colgate in 1806 and its evolution over the decades through acquisitions.
- Colgate's numerous products across personal care, household care, and oral care categories.
- Colgate's market leadership in India as the most trusted brand for several years running.
- How Colgate applies the marketing mix principles of product, price, place, and promotion to reach customers in India.
Many adults suffer from sensitive teeth caused by cold, heat, or sugary foods altering fluid dynamics in tooth tubules and stimulating nerves, causing pain. Colgate Sensitive toothpaste provides instant relief from sensitive teeth using a new "Pro-Argin" technology combining arginine and calcium carbonate, which removes the cause from the root for long-lasting relief. The brand positioning is "Faster to the Nerve for Long Lasting Relief" through this technology.
Colgate toothpaste content analysis by s sreekanth and snathavi raosreekanth sadhu
The document analyzes Colgate and its competitors in the Indian toothpaste market. It finds that Colgate has the largest market share at 55% and is considered synonymous with toothpaste by most consumers. It also examines the top 5 brands, including Close-Up, Pepsodent, Sensodyne, and Dant Kanti. The report then performs a SWOT analysis on Colgate and details several of Colgate's advertising campaigns and products over time such as Colgate Active Salt and Colgate Max Fresh.
William Colgate introduced a starch, soap and candle factory in 1806 in New York City, which later became known as Colgate & Company. In 1873, the company introduced its first toothpaste. Colgate became a global leader in oral care by introducing innovations like toothpaste in a tube and through acquisitions. Today, Colgate has numerous subsidiaries worldwide and maintains the top market share for oral care products in India through a variety of oral care products, promotions, and distribution channels.
Colgate Palmolive is a leading global consumer products company focused on oral care, personal care, household surface care, fabric care, and pet nutrition. It is headquartered in New York City and is the largest seller of toothpaste worldwide. Some key points about Colgate Palmolive include that it operates in over 70 countries, sells products in over 200 countries, and has well-known brands such as Palmolive, Ajax, and Hill's Science Diet pet food. Its core values are caring, global teamwork, and continuous improvement.
This document provides a project report on Colgate submitted for a Bachelor's degree. It includes an acknowledgements section thanking various professors and individuals for their guidance. It then provides a profile of Colgate including details about its founding, operations, management, finances, and business sectors. The report also gives a history of Colgate dating back to its founding in the 1800s and its evolution into a global consumer products company. It discusses Colgate's presence and market leadership in India as well.
Colgate-Palmolive Company is an American company focused on producing and distributing household products like soaps, detergents, and oral hygiene products. It was founded in 1806 and is headquartered in New York City. Colgate has a 51% market share in toothpaste and holds the number one spot for most trusted brand in India from 2003-2007. The presentation discusses Colgate's business, history, products, competitors, and future strategies around its 4P's.
Colgate Palmolive started operations in Pakistan in 1977 as a joint venture between Colgate Palmolive USA and Lakson Group. It is one of the largest ventures of the group with assets over Rs. 400 million and annual turnover of Rs. 1500 million. Colgate's main competitors are Macleans, Medicam, Close-up, English, and Pepsodent. Its target market is middle to upper income families and it maintains a premium pricing strategy while emphasizing quality. The document discusses Colgate's product lines, distribution channels, and recommendations for expanding its brand.
- Colgate was founded in 1806 as a starch, soap and candle factory in New York called William Colgate & Company. It introduced its first toothpaste in 1873.
- Today Colgate is a global company with numerous subsidiaries in over 200 countries. It holds the number one market share for toothpaste in India.
- Colgate faces competition from other brands like HUL's Pepsodent but maintains market leadership through innovation, new products, and promotional campaigns.
The document provides a history and overview of Colgate. It discusses that Colgate was founded in 1806 and initially produced soap and candles. It introduced its first toothpaste in 1873. Colgate has numerous products and a large global market share in oral care products. The document outlines Colgate's future strategies around its 4P's (Product, Price, Promotion, Place) and provides a SWOT analysis.
Colgate began in 1806 as a starch, soap, and candle company founded by William Colgate in New York. It introduced the first toothpaste in 1873. Since then it has grown significantly and now operates in over 200 countries. It holds the top market share for toothpaste in India at 51% and has been India's most trusted brand for several years running. Colgate focuses on innovation through new products, targeting different age groups and populations. It uses advertising slogans and promotions like free dental checkups to promote oral health and build its brand recognition worldwide.
Colgate has launched an improved super premium toothpaste called Colgate Sensitive Pro-Relief to increase their market share in the sensitive toothpaste segment. The toothpaste uses Pro-Argin technology containing arginine and calcium carbonate that is clinically proven to provide instant relief from tooth sensitivity with one direct application to the sensitive tooth. It also provides long-lasting relief from sensitivity with regular twice daily brushing by desensitizing nerves and building a protective shield on the teeth. Colgate aims to change perceptions that sensitive teeth issues can be treated without visiting the dentist through regular use of their new toothpaste.
Colgate-Palmolive Company is an American company founded in 1806 that produces household and personal care products. It is a leading producer of oral care products like toothpaste and toothbrushes, with over 30% of the global toothpaste market. The company operates in over 200 countries and regions and has over 36,000 employees. Its competitors include Procter & Gamble, Unilever, Church & Dwight, Clorox, and Kimberly-Clark.
Colgate-Palmolive Company is an American company founded in 1806 that produces and distributes household and personal care products worldwide. It has a portfolio of oral care brands like Colgate toothpaste and Palmolive soaps. The company generates over $15 billion in annual revenue and has over 36,000 employees. Colgate is a leader in the oral care market with a 33% global share and continues to focus on innovation and expanding into emerging markets. Its main competitors are Procter & Gamble, Unilever, Church & Dwight, Clorox, and Kimberly-Clark.
Colgate Total uses an indirect distribution channel involving dentists, drug stores, grocery stores, large retail stores, and department stores to reach consumers across many geographic areas. Key distribution activities include transportation via truck, rail, water and air. Promotion of Colgate Total involves advertising through television commercials, magazines, radio, billboards and dental office ads. Promotional strategies include coupons, rebates, in-store displays and demonstrations to induce trial of the new product.
Colgate was the first company to sell toothpaste in collapsible tubes in 1896. It is now one of the largest consumer products companies in the world, selling its oral care, personal care, home care, and pet nutrition products in over 200 countries. Colgate offers a wide range of over 40 patented toothpastes under its brand, targeting issues like cavities, stains, gum disease, sensitivity, and whitening through formulations containing abrasives, fluoride, and other ingredients that fight bacteria. Its top-selling product line is Colgate Total, which promotes 12-hour protection against various oral health issues through multiple product variants.
This document provides information about a marketing project report on the marketing strategies of Colgate toothpaste in India. It includes an introduction, company profile, product profiles of various Colgate toothpaste products, details of competitors, and research methodology. The project report aims to study Colgate's innovations in toothpaste products and the reasons for new product introductions. It discusses Colgate's diverse toothpaste line and competitive strategies in India.
Colgate has been operating since 1806 and introduced the first toothpaste in a tube in 1896. It has numerous products across oral care, personal care, and surface care. Colgate remains the number one trusted brand in India with over 50% market share in toothpaste. Going forward, Colgate aims to introduce more innovative products targeted at different consumer segments and expand distribution to reach more rural areas through strategies around the 4Ps of marketing.
William Colgate founded Colgate & Company in 1806 as a starch, soap, and candle factory in New York. In the 1870s, the company introduced its first toothpaste in a jar. It began selling toothpaste in tubes with its Colgate Ribbon Dental Cream in 1896. Over the decades, Colgate expanded its oral care products and global reach, becoming the largest oral care company in the world with a presence in over 200 countries. Today, Colgate offers toothpastes, toothbrushes, mouthwashes and other oral care products to promote oral health.
Colgate is the number one recommended toothpaste brand by dentists in India. It has the widest distribution network across over 4.3 million retail outlets in the country. Colgate dominates the Indian toothpaste market with over 50% market share. It offers various toothpaste products targeted towards adults, kids, whitening, herbal, etc. Colgate has been operating in India since 1937 and globally since 1806. It focuses on oral care, personal care, home care, and pet nutrition businesses worldwide.
This document discusses Colgate-Palmolive Company and its history and products. It provides details about:
- The founding of Colgate in 1806 and its evolution over the decades through acquisitions.
- Colgate's numerous products across personal care, household care, and oral care categories.
- Colgate's market leadership in India as the most trusted brand for several years running.
- How Colgate applies the marketing mix principles of product, price, place, and promotion to reach customers in India.
Many adults suffer from sensitive teeth caused by cold, heat, or sugary foods altering fluid dynamics in tooth tubules and stimulating nerves, causing pain. Colgate Sensitive toothpaste provides instant relief from sensitive teeth using a new "Pro-Argin" technology combining arginine and calcium carbonate, which removes the cause from the root for long-lasting relief. The brand positioning is "Faster to the Nerve for Long Lasting Relief" through this technology.
Colgate toothpaste content analysis by s sreekanth and snathavi raosreekanth sadhu
The document analyzes Colgate and its competitors in the Indian toothpaste market. It finds that Colgate has the largest market share at 55% and is considered synonymous with toothpaste by most consumers. It also examines the top 5 brands, including Close-Up, Pepsodent, Sensodyne, and Dant Kanti. The report then performs a SWOT analysis on Colgate and details several of Colgate's advertising campaigns and products over time such as Colgate Active Salt and Colgate Max Fresh.
William Colgate introduced a starch, soap and candle factory in 1806 in New York City, which later became known as Colgate & Company. In 1873, the company introduced its first toothpaste. Colgate became a global leader in oral care by introducing innovations like toothpaste in a tube and through acquisitions. Today, Colgate has numerous subsidiaries worldwide and maintains the top market share for oral care products in India through a variety of oral care products, promotions, and distribution channels.
Colgate Palmolive is a leading global consumer products company focused on oral care, personal care, household surface care, fabric care, and pet nutrition. It is headquartered in New York City and is the largest seller of toothpaste worldwide. Some key points about Colgate Palmolive include that it operates in over 70 countries, sells products in over 200 countries, and has well-known brands such as Palmolive, Ajax, and Hill's Science Diet pet food. Its core values are caring, global teamwork, and continuous improvement.
This document provides a project report on Colgate submitted for a Bachelor's degree. It includes an acknowledgements section thanking various professors and individuals for their guidance. It then provides a profile of Colgate including details about its founding, operations, management, finances, and business sectors. The report also gives a history of Colgate dating back to its founding in the 1800s and its evolution into a global consumer products company. It discusses Colgate's presence and market leadership in India as well.
Colgate-Palmolive Company is an American company focused on producing and distributing household products like soaps, detergents, and oral hygiene products. It was founded in 1806 and is headquartered in New York City. Colgate has a 51% market share in toothpaste and holds the number one spot for most trusted brand in India from 2003-2007. The presentation discusses Colgate's business, history, products, competitors, and future strategies around its 4P's.
Colgate Palmolive started operations in Pakistan in 1977 as a joint venture between Colgate Palmolive USA and Lakson Group. It is one of the largest ventures of the group with assets over Rs. 400 million and annual turnover of Rs. 1500 million. Colgate's main competitors are Macleans, Medicam, Close-up, English, and Pepsodent. Its target market is middle to upper income families and it maintains a premium pricing strategy while emphasizing quality. The document discusses Colgate's product lines, distribution channels, and recommendations for expanding its brand.
- Colgate was founded in 1806 as a starch, soap and candle factory in New York called William Colgate & Company. It introduced its first toothpaste in 1873.
- Today Colgate is a global company with numerous subsidiaries in over 200 countries. It holds the number one market share for toothpaste in India.
- Colgate faces competition from other brands like HUL's Pepsodent but maintains market leadership through innovation, new products, and promotional campaigns.
The document provides a history and overview of Colgate. It discusses that Colgate was founded in 1806 and initially produced soap and candles. It introduced its first toothpaste in 1873. Colgate has numerous products and a large global market share in oral care products. The document outlines Colgate's future strategies around its 4P's (Product, Price, Promotion, Place) and provides a SWOT analysis.
Colgate began in 1806 as a starch, soap, and candle company founded by William Colgate in New York. It introduced the first toothpaste in 1873. Since then it has grown significantly and now operates in over 200 countries. It holds the top market share for toothpaste in India at 51% and has been India's most trusted brand for several years running. Colgate focuses on innovation through new products, targeting different age groups and populations. It uses advertising slogans and promotions like free dental checkups to promote oral health and build its brand recognition worldwide.
Colgate has launched an improved super premium toothpaste called Colgate Sensitive Pro-Relief to increase their market share in the sensitive toothpaste segment. The toothpaste uses Pro-Argin technology containing arginine and calcium carbonate that is clinically proven to provide instant relief from tooth sensitivity with one direct application to the sensitive tooth. It also provides long-lasting relief from sensitivity with regular twice daily brushing by desensitizing nerves and building a protective shield on the teeth. Colgate aims to change perceptions that sensitive teeth issues can be treated without visiting the dentist through regular use of their new toothpaste.
Colgate-Palmolive Company is an American company founded in 1806 that produces household and personal care products. It is a leading producer of oral care products like toothpaste and toothbrushes, with over 30% of the global toothpaste market. The company operates in over 200 countries and regions and has over 36,000 employees. Its competitors include Procter & Gamble, Unilever, Church & Dwight, Clorox, and Kimberly-Clark.
Colgate-Palmolive Company is an American company founded in 1806 that produces and distributes household and personal care products worldwide. It has a portfolio of oral care brands like Colgate toothpaste and Palmolive soaps. The company generates over $15 billion in annual revenue and has over 36,000 employees. Colgate is a leader in the oral care market with a 33% global share and continues to focus on innovation and expanding into emerging markets. Its main competitors are Procter & Gamble, Unilever, Church & Dwight, Clorox, and Kimberly-Clark.
Colgate Total uses an indirect distribution channel involving dentists, drug stores, grocery stores, large retail stores, and department stores to reach consumers across many geographic areas. Key distribution activities include transportation via truck, rail, water and air. Promotion of Colgate Total involves advertising through television commercials, magazines, radio, billboards and dental office ads. Promotional strategies include coupons, rebates, in-store displays and demonstrations to induce trial of the new product.
Integrating Ayurveda into Parkinson’s Management: A Holistic ApproachAyurveda ForAll
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Basavarajeeyam is an important text for ayurvedic physician belonging to andhra pradehs. It is a popular compendium in various parts of our country as well as in andhra pradesh. The content of the text was presented in sanskrit and telugu language (Bilingual). One of the most famous book in ayurvedic pharmaceutics and therapeutics. This book contains 25 chapters called as prakaranas. Many rasaoushadis were explained, pioneer of dhatu druti, nadi pareeksha, mutra pareeksha etc. Belongs to the period of 15-16 century. New diseases like upadamsha, phiranga rogas are explained.
Basavarajeeyam is a Sreshta Sangraha grantha (Compiled book ), written by Neelkanta kotturu Basavaraja Virachita. It contains 25 Prakaranas, First 24 Chapters related to Rogas& 25th to Rasadravyas.
1. Name of the product: Colgate
Colgate, an oral hygiene product line and one of the namesake brands of the
Colgate Company, is a manufacturer of a wide range of toothpastes,
toothbrushes, and mouthwashes.
Colgate is serving from last 200 years. Company was founded by William Colgate
in 1806, initially he started making soaps and candles but in 1873 he started with
toothpaste, it started advertising for its product in 1902. Most of Colgate
toothpaste brands use sodium fluoride.
Colgate constitutes 43% of world market of toothpaste, its having its
headquarters at New York and 36,002 employees are working for the company.
HISTORY
William Colgate starts a starch, soap and candle business on Dutch Street in
New York City.
1817
First Colgate advertisement appears in a New York newspaper.
1820
Colgate establishes a starch factory in Jersey City, New Jersey.
1857
Upon the death of founder William Colgate, the company is reorganized as
Colgate & Company under the management of Samuel Colgate, his son.
1873
Colgate introduces toothpaste in jars.
1879
Gerhard Mennen establishes a pharmacy in Newark, NJ, later becoming the
2. Mennen Company.
1896
Colgate introduces toothpaste in a collapsible tube.
1902
Stylish colgate advertising begins, emphasizing ingredient purity and product
benefits.
1906
Colgate & Company celebrates its 100th anniversary. Product line includes over
800 different products.
1911
Colgate distributes two million tubes of toothpaste and toothbrushes to schools,
and provides hygienists to demonstrate tooth brushing.
1914
Colgate establishes its first international subsidiary in Canada.
1930
On March 13, Colgate is first listed on the New York Stock Exchange.
1939
Dr. Mark L. Morris develops a pet food to help save a guide dog named Buddy
from kidney disease. This breakthrough leads to the first Hill's Prescription Diet
product.
1956
Colgate opens corporate headquarters at 300 Park Avenue in New York City.
1968
Colgate toothpaste adds MFP Fluoride, clinically proven to reduce cavities.
1972
Colgate acquires Hoyt Laboratories, which later becomes Colgate Oral
Pharmaceuticals.
3. 1985
Colgate-Palmolive enters into a joint venture with Hong Kong-based Hawley &
Hazel, a leading oral care company, which adds strength in key Asian markets.
1989
Annual Company sales surpass the $5 billion mark.
1995
Colgate enters Central Europe and Russia, expanding into fast-growing markets.
1997
Colgate Total toothpaste is introduced in the U.S. and quickly becomes the market
leader. Only Colgate Total, with its 12-hour protection, fights a complete range of
oral health problems.
2004
Colgate acquires the GABA oral care business in Europe, with its strength in the
important European pharmacy channel and its ties with the dental community.
Today …
Today, with sales surpassing $15 billion, Colgate focuses on four core businesses:
Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate now sells its
products in over 200 countries and territories worldwide.
COMPETITORS
Glister
Ajanta
Meswak
Close Up
Pepsodent
Babool
4. Nimboo
Choice
Optifresh
Himalaya
Colgate Total® Advanced
Combines the proven 12-hour germ-fighting formula of Colgate Total® with an advanced cleaning silica system to
help maintain a dentist-clean feeling.
Learn More
Products
Colgate Total® Advanced Whitening
Colgate Total® Advanced Clean
Colgate Total® Gum Defense
Colgate® Optic White™
Uses a unique technology with hydrogen peroxide to make it easier to achieve visible whitening every day.
Learn More
Products
Colgate® Optic White™ Toothpaste
5. Colgate Total®
Delivers 12-hour germ-fighting protection to help prevent many common oral health conditions.
Learn More
Products
Colgate Total® Enamel Strength
Colgate Total® Whitening Paste
Colgate Total® Mint Stripe
Colgate® Sensitive Pro-Relief™
Clinically proven to relieve sensitivity faster vs. a leading sensitivity toothpaste within 2 weeks. Lasting pain relief with
continued use.
Learn More
Products
Colgate® Sensitive Pro-Relief™ Original
Colgate® Sensitive Pro-Relief™ Gentle Whitening
Colgate® Sensitive Pro-Relief™ Enamel Repair
Colgate® Max Fresh®
Wipe out bad breath with our freshest line of minty, cool toothpastes.
Learn More
Products
Colgate® Max White® with Mini Bright Strips
Colgate Max Clean™ with SmartFoam™
Colgate® Max Fresh® with Mini Breath Strips
Colgate® Luminous™
Reinforces enamel layers to help protect against stains and yellowing that occur over time.
Learn More
Products
Colgate® Luminous™ Crystal Clean Mint
Colgate® ProClinical™ White
Provides professionally inspired, clinically proven results.
Learn More
6. Products
Colgate® ProClinical™ White Paste
Colgate® ProClinical™ Gel
Colgate® Sensitive
Provides clinically proven, everyday protection from painful sensitivity.
Learn More
Products
Colgate® Sensitive Multi Protection
Colgate® Sensitive Enamel Protection
Colgate® Sensitive Whitening
Colgate® 2in1
Available in five convenient liquid gel varieties so you can enjoy a brighter, fresher smile.
Learn More
Products
Colgate® 2in1 Oxygen Whitening
Colgate® 2in1 Whitening
Colgate® 2in1 Icy Blast
Colgate® Sparkling White
Clinically proven, stain protection formula for sparkling, healthy white teeth with two unique flavors.
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Products
Colgate® Sparkling White Mint Zing
Colgate® Sparkling White CinnaMint
Colgate® Cavity Protection
Strengthens teeth with active fluoride. Fights cavities and leaves your mouth with a fresh feeling.
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Products
Colgate® Cavity Protection Great Regular Flavor
Colgate® Baking Soda and Peroxide Whitening Bubbles
Refreshes and cleans for whiter teeth. Removes stains, protects against tartar and fights cavities.
7. Learn More
Products
Colgate® Baking Soda and Peroxide Whitening Bubbles Whitening Brisk Mint® Paste
Colgate® Baking Soda and Peroxide Whitening Bubbles Frosty Mint Striped™ Gel
Colgate® Tartar Protection with Whitening
Fights tarter for whiter teeth. Removes stains and fights tartar build-up for a brighter smile.
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Products
Colgate® Tartar Protection Whitening Crisp Mint Paste
Colgate® Tartar Protection Whitening Cool Mint Gel
Kids' Toothpastes
Designed to make brushing enjoyable so your children will develop great habits for life.
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Products
Colgate® Dora the Explorer™
Colgate® SpongeBob™ SquarePants
Colgate® 2in1
Ultrabrite®
Cleans and removes surface stains so your teeth look and feel clean and smooth.
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Products
Ultrabrite® Advanced Whitening
Ultrabrite® Baking Soda and Peroxide Whitening
Colgate® Triple Action™
Cavity protection, whitening and breath freshening for the whole family.
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Products
Colgate® Triple Action™ Original Mint
9. Free Dental Check-up by sending a SMS
Scholarship offers like Learn & earn offer
Attractive offers likeSuper Saver Offer for 'All Around Decay Protection'. Buy 200g plus a
100g tube with a Colgate Extra Clean Toothbrush in a Family Value Pack for Rs. 82/-
. Save Rs. 18/-.
Tag line:The Colgate ring of confidence" .
10. Features :
Attractive packing
Attractive design
Economical
Energetic