Foredrag holdt av Marc Myers for bedriftsnettverket NettUpp (www.nettupp.no) på Otta 20. mai 2010

1. ‘A Practical Guide to Sustainable Tourism
Development’
‘The Nord-Gudbrandsdalen perspective – May
20th 2010’

2. Adventures and Activities
A PRACTICAL APPROACH TO
SUSTAINABLE TOURISM
DEVELOPMENT

3. Sustainable tourism development is about
changing behaviour on three levels
1. Sustainable Destinations
2. Sustainable Tourism Enterprises
3. Responsible Tourists
The conduits for change

4. The practical approach to sustainable enterprise
development
Sustainable tourism development embraces the triple bottom line of
environmental protection, social responsibility, and economic health. It is
therefore, essential to address your business’ environmental, socio-cultural
and economic impacts as apart of your commitment to sustainable
tourism.
The first 5 steps ‘towards’ sustainable tourism development are;
Step 1 – Determine your business’ commitment to the triple bottom line and
your capacity for change – incorporate , corporate/SME mission
Step 2 – Determine your positive and negative impacts and
prioritize efforts to the most significant impacts – simple steps first
Step 3 – Develop a sustainability policy and appoint a company
representative – sustainability manager – pass on knowledge
Step 4 – Continually measure and manage your impacts and
celebrate successes achieved through ‘best practice’
Step 5 – Review and update the sustainability policy, it should be a
living document – something that will evolve with the business
INTERPRETATION – CODES OF CONDUCT - SIGNIFICANT GUIDE TRAINING

5. Sustainable travel ‘Codes of Conduct’
Use locally owned infrastructure for accommodation and transport where possible
Spread the financial benefits amongst local people and operators
Provide employment and leadership opportunities for local people
Respect local customs and culture
Provide safe trips for your staff and travellers
Educate travellers and operators about how and why you choose to travel in this way
Limit the negative impacts to the daily lifestyles of local people not involved with the tour
Limit the physical impact of trips in all destination communities-particularly sensitive natural
and cultural environments
Provide support to organisations and local communities visited by ALL groups
Provide opportunities for travellers to interact with locals
Actively ban leader and passenger participation in or endorsement of commercial sexual
activities or illegal domestic
Actively discourage the participation of tour groups in activities which exploit animals – wild
or domestic
Use local operators that adhere to these guidelines and provide the best possible service
Work to prevent the exploitation of children in tourism
Support and encourage fair employment practices
Give the best value for the customers

6. Best Practice Guidelines

7. The ‘3 point’ Sustainability Triangle
Green living guide Innovation Norway
www.greenyour.com http://www.innovasjonnorge.no/baerekraftigreiseliv
Tourism Consultants Workshops and seminars hosted by associations and regions
www.re-plan.no Sustainable Travel –
Sustainable tourism research www.sustainabletravel.com
Government institute - www.vestforsk.no Tread lightly Best
Policy and Practices
ISO 14001/14064
Legislation
Leave no trace ADVICE www.treadlightly.org
www.iso.org www.lnt.org UNEP www.thecode.org
Green Globe 21 Green Pioneers Best Practice www.climateneutral.unep.org
Revaluate, Industry Indicators
www.greenglobe.com Educate, Sustainability
Quality assurance international
Ecotourism Norway Advise and Policy
www.ecotourismnorway.org Market Global Sustainable Tourism Criteria
Norwegian Hospitality Association How to www.sustainabletourismcriteria.org
www.nhoreiseliv.no Nordic Swan improve your The Norwegian Board of Technology
The European eco-label www.svanen.nu sustainability www.teknologiradet.no
www.ecolabel-tourism.eu capacity? Carbon footprint tools developed in
Federation of tour operatorsSustainable
Norway
www.fto.co.uk STANDARDS
Tourism Tourism TOOLS &
Indicators
Travel life ‘sustainability Stewardship
in tourism Certification Benchmarking
Energy Efficiency and Tools for Sustainability
www.travellife.eu Council & Quality www.environmental-expert.com
European networks for sustainable tourism Standardswww.eurima.org
www.ecotrans.org
Air Quality www.controllingpollution.com/no/
European monitor and benchmarking initiative
www.tourbench.info Carbon Carbon Calculators www.greenhotels.com
Offsetting &
Quality Standards www.carbon2go.org
Awards
www.theaa.com www.carbonresponsible.com

8. Adventures and Activities
INTERNATIONAL ADVENTURE
BASED ‘CASE STUDIES’

9. International Adventure based
‘Case Studies’
Social Web Based Initiatives & EU legislation
• Tour operators initiative - www.toinitiative.org
• Federation of tour operators – www.fto.co.uk
• The adventure travel and trade association – www.adventuretravel.biz
• Green your life ‘your guide to green living’ – www.greenyour.com
• Tread lightly – www.treadlightly.org
• Leave no trace – www.lnt.org
• Travel Mole – www.travelmole.com
International Case Studies
• Conservation Corporation Africa, Africa – www.ccafrica.com
• Wild Horizons, Zimbabwe – www.wildhorizons.co.za
• G.A.P Adventures, Canada – www.gapadventures.com
• Intrepid Travel – www.intrepidtravel.com

11. Committed to providing world-class
experiences for discerning travellers,
Conservation Corporation is Africa's leading
responsible luxury adventure tourism
company.
With over 23 lodges through out Africa and
expansions in to India and South America
planned for 2010.
Conservation Corporation Africa has;
• at Phinda Wildlife Reserve, a groundbreaking
land claim agreement restored 9 000 acres (22
200 hectares) of land to ancestral owners
• Staff and Guides receive ‘in house’
training of the highest levels
• Affiliated with the majority of Africa’s wild
life conservation societies
• Implemented Sustainability policy at all
levels
• Environmental Management
programmes for all lodges and activities

12. Wild horizons has developed a strong
reputation within the Victoria Falls region as
being a conservation minded adventure
specialist.
• Have assisted some of the larger national
parks with repairing and maintaining the
numerous water holes and pumps
• Provide exceptional guided services for
all of their products
• Reclaimed and managed a wildlife
sanctuary and animal orphanage
• Provide education to local children on
conservation efforts and the plight of the
African Elephant
• Assisted in providing the local municipality
with a life line through tough political
hardships
• Set up a wild life trust for the
communities flora and fauna that
resides within Victoria Falls

13. G.A.P Adventures
•Employ’s local guides, suppliers and operators in the
destinations we travel.
• Provides economic benefit and leadership
opportunities for people involved in community-based
tourism.
• Maintains small-group sizes to limit negative social
and environmental impacts.
• Training and employment opportunities are provided
to local cooks and porters and they ensure fair
payment.
• They support the local economy by visiting local
restaurants and markets.
• No use of suppliers that support exploitative
practices.
• Instead of staying in large foreign-owned resorts or
hotel chains, we support the local economy by staying
in small-scale hotels where possible, otherwise, the
best feasible option is employed.

14. For travellers with a yearning to get off the beaten
track, Intrepid opens up a whole new world. With a
huge variety of travel styles available, Intrepid
travellers explore some of the world's most amazing
places and discover real people, real cultures and have
incredible real life experiences along the way.
Environmental responsibility
• Work towards protecting the environment both locally
and globally
• Design trips that limit the physical impacts on our
planet and the places visited
Social responsibility
• Protect human rights within their sphere of
operations and ensure all stakeholders are treated with
fairness and respect
• Work with stakeholders to remove barriers to
responsible practice
Economic responsibility
• Ensure the distribution of wealth while ensuring the
continued growth of Intrepid and their associated
companies

15. Adventures and Activities
ITS GOOD TO BE GREEN!

16. A Conscience Decision
Companies that adopt sustainable development as a core principle are
strategically positioning themselves to achieve lasting competitive
advantage or ‘future proofing’ by:
STAYING AHEAD OF GOVERNMENT REGULATIONS, BROADER SOCIETAL
CHANGES AND COMMUNITY EXPECTATIONS
CAPITALIZING ON AN INCREASING NUMBER OF MARKET BASED MECHANISMS,
SUCH AS CAP AND TRADE SCHEMES FOR GREENHOUSE GAS EMISSIONS
FORSEEING AND AVOIDING MAJOR THREATS AND ADAPTING TO MAJOR
SOCIETAL CHANGE
IMPROVED PROFITABILITY THROUGH RESOURCE EFFICIENCY
ATTRACTION OF NEW INNOVATIVE PROFESSSIONALS IN THE MARKET FOR
COMPANY GROWTH
CONSERVATION OF THE ENVIRONMENT AND CULTURAL ASSETS
INCREASED MARKET STRENGTH AND ENSURED FUTURE PROOFING OF THE
BUSINESS

17. Community, Private, Public, Partnerships
A mutually reinforcing process to achieve lasting competitive advantage
through lowering cost and differentiating products and services while
delivering genuinely sustainable progress

18. WHAT PRODUCTS DO I WANT TO
OFFER?
WHAT PRODUCTS DO I NOT
WANT TO OFFER?
printing this information
printing this information
environment before
environment before
Please consider the
Please consider the
WHICH MARKETS DO I WANT TO
TARGET?
WHICH MARKETS DO I WANT TO
AVOID?
WHO DO I CHOOSE TO COMPETE
WITH IN NORWAY AND EUROPE?
WHO DO I CHOOSE NOT TO
COMPETE WITH IN NORWAY AND
EUROPE?

19. Sustainability makes sense
STREAMLINED PROCESSES BY THEIR
VERY NATURE CONSUME LESS TIME,
RESOURCES AND MONEY, CREATING
INSTANT SAVINGS WITH A TANGIBLE
EFFECT ON THE BOTTOM LINE
THE SUSTAINABLE PATH IS A SMART
WAY TO SAVE MONEY AND INCREASE
THE GROWTH OF YOUR BUSINESS
THERE IS A CLEAR OPPORTUNITY TO
INNOVATE AND ULTIMATELY TAKE
ADVANTAGE OF THE GREEN
MOVEMENT
THINK BEYOND JUST RECYCLING AND
SAVING ELECTRICITY:
TAKING STEPS TO PRESERVE THE
ENVIRONMENT SAVES MONEY AND
ALSO HELPS FUTURE-PROOF YOUR
BUSINESS

20. Does green pay?
ENVIRONMENTAL AND SOCIAL ISSUES ARE
BECOMING MORE IMPORTANT IN THE
HOLIDAY CHOICES OF CONSUMERS
ETHICAL PURCHASING HAS BEEN ON A
CONTINUAL RISE SINCE THE LATE 90’S
ACCELARATING IN 2008 DUE TO THE
CONTINUED THREAT OF GLOBAL WARMING
& HEALTH CONCERNS
A RECENT GLOBAL SURVEY FOUND THAT
70% OF TOUR OPERATORS CONSIDER
SUSTAINABLE TOURISM IMPORTANT TO
THE QUALITY OF EXPERIENCE THEY OFFER
THEIR CLIENTS
87% OF BRITISH TOURISTS THINK THAT IT
IS IMPORTANT THAT THEIR HOLIDAY
DOES NOT DAMAGE THE ENVIRONMENT

21. Adventures and Activities
HOW CAN LILLEHAMMER TAKE
THE LEAD IN SUSTAINABLE
DEVELOPMENT?

22. MEASURING AND MANAGING

23. How can you help take the lead in
Sustainable Development?
Norway has made a fresh commitment to sustainability early in 2008, by pledging
to become carbon neutral by 2030. Cutting the 50 million tons of CO2 emitted
per year...
Two thirds of the emission cuts will be reduced domestically, 17 millions tons by
2020. The rest will be covered through donations to the developing world in the
form of cash and the environment
The Government has pledged increased spending on the development of
renewable energy
Coordinate efforts already undertaken by the EU in 2007 – ‘ACTION FOR MORE
SUSTAINABLE EUROPEAN TOURISM’ and the subsequent report developed by
Innovation Norway – ‘A FRAMEWORK FOR SUSTAINABLE TOURISM DEVELOPMENT
IN NORWAY’
A massive mobilisation of the key stakeholders in close cooperation with the
communities and the media. Combined with the development of new and
innovative products that will assist in breaking the current trends in tourism
behaviour
‘INDUSTRY BUY IN’ – ‘PUBLIC AWARENESS’ – ‘MOBILIZATION’ – ‘PERSONAL ACTION’
‘CROSS INDUSTRY PARTNERSHIPS’

24. The Norwegian sustainability vision
PARTICIPATION ACCESSIBLE CRITICAL
ORGANIC
TREND
COMMITMENT ETHICAL
PASSION
Community
CONSERVATION
SUSTAINABLE
BUY IN - ACTION
LEADERSHIP CERTIFICATION
ACCREDITATION
LANDSCAPE Cooperation MEDIA COVERAGE
RESPONSIBLE DESIRE ACTION
WILDLIFE
AWARENESS CARBON NEUTRAL BEST PRACTICES
QUALITY GREEN
Triple Bottom Line PRACTICAL
EVOLVING EDUCATION
SEA LIFE SUSTAINABLE INNOVATION
RE-USE & RECYCLE GOVERNMENT HEALTHY
VIABLE
HERITAGE HISTORY
Environment POLICY & LEGISLATION
MARKET
CULTURE Partnership
EFFICIENT
RESOURCES TOOLS LANGUAGE INDICATORS
GEOTOURISM ECOTOURISM
Measurement & Management

25. Q&A
Re-Plan AS
Tourism, Conservation & Sustainable Development
M: 92 22 20 62
E: marc@re-plan.com