This document discusses statistics about the growing popularity and usage of video for communications and public relations in 2016. Some key points include: two-thirds of the UK population now own smartphones; 72% of UK adults watch short-form video content; video drives significant web traffic for websites like Buzzfeed and local newspapers. The document also provides 10 different platforms and methods for distributing video content, such as YouTube, Facebook, Twitter, email, embedding on websites, and playing videos on loop on welcome screens.

1. comms2point0.co.uk
@comms2point0
A pile of stats about video for comms
and PR in 2016

2. comms2point0.co.uk
@comms2point0
Introductions
“Going back about 10
years, most of what
we shared and
experienced was
text. Then it was
photos. And now
we’re entering into
a world where that’s
video.”
- Mark Zuckerburg, Facebook
Creativecommons:AlessioJaconahttps://flic.kr/p/EixX1V

3. comms2point0.co.uk
@comms2point0
In 2016 two thirds
of the UK population
have a smartphone
- Ofcom
s
PowerhouseMuseumhttps://flic.kr/p/czbH7o

4. comms2point0.co.uk
@comms2point0
s
Power
house
Museu
m
https
://fl
ic.kr
/p/cz
b
72 per cent of UK adults watch
short-form video
- Ofcom
Mooganic https://flic.kr/p/2sbbA

5. comms2point0.co.uk
@comms2point0
Video drives Buzzfeed web traffic
Creativecommons:AlessioJaconahttps://flic.kr/p/EixX1V

6. comms2point0.co.uk
@comms2point0
Video drives
local newspaper web traffic
Creativecommons:AlessioJaconahttps://flic.kr/p/EixX1V

7. comms2point0.co.uk
@comms2point0
10 places you could distribute
your video
1.YouTube direct.
2.Facebook direct – use insight and tag.
3.Twitter direct – use insight and tag.
4.Another social platform direct – use insight
5.Email people the link.
6.Embed in a web page.
7.A staff meeting or event.
8.A link attached to a press release.
9.Target media and influencers directly via
social media.
10. On a welcome screen on a loop.

8. @comms2point0
Dan Slee
@danslee
Email:
dan:@comms2point0.co.uk