Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.

3,311 views

Published on

How can local government use socioa

  • Be the first to comment

Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.

  1. 1. Learning Pool webinar: Walsall 24<br />Connecting people <br />with social media and hyperlocal sites<br />Dan Slee, Walsall Council <br />
  2. 2. A blizzard of stats...<br />
  3. 3. A blizzard of stats...<br />
  4. 4. Stats<br />Source: Simply Zesty<br />
  5. 5. Stats<br />Source: Simply Zesty<br />
  6. 6. Stats<br />Source: Simply Zesty<br />
  7. 7. Phone engagement is constant...<br />5.3 hours Android<br />4.6 hours Blackberry<br />4.5 hours iphone<br />Source: Magellan Media<br />
  8. 8. Mobile will become the first screen for web access by 2013<br />Source: Magellan Media<br />
  9. 9. UK Social media 2011<br />
  10. 10. 5-10 million?<br />29 million<br />5 billion images<br />
  11. 11. UK Hyperlocal 2011<br />
  12. 12. There are 475 hyperlocal<br />sites in the UK <br />Source: Openly Local, May 2011<br />
  13. 13. You need to map your landscape<br />
  14. 14. 475 sites in the UK <br />Source: Openly Local, May 2011<br />
  15. 15. The Walsall media landscape 2005<br />
  16. 16. The Walsall media landscape 2005<br />21 journalists or photographers<br />
  17. 17. The Walsall media landscape 2011<br />
  18. 18. The Walsall media landscape 2011<br />
  19. 19. The Walsall media landscape 2011<br />9<br />21 journalists or photographers<br />
  20. 20. The Walsall media landscape 2011<br />23,000<br />
  21. 21. The Walsall media landscape 2011<br />23,000<br />20,000?<br />
  22. 22. The Walsall media landscape 2011<br />23,000<br />20,000?<br />7,000<br />
  23. 23. The Walsall media landscape 2011<br />23,000<br />20,000?<br />7,000<br />222,000<br />
  24. 24. Basic principles<br />#1: Realise that the landscape has changed (and your skills need to too.)<br />
  25. 25. Basic principles<br />#2: The channels of communication have changed.<br />
  26. 26. Basic principles<br />#3: Remember that social media is social.<br />
  27. 27. Basic principles<br />#4: Mainstream it. Make social media part of what you do.<br />
  28. 28. Basic principles<br />#5: The best social media tool is common sense.<br />
  29. 29. Basic principles<br />#6: Be prepared to share the fun. (It’s not just about the website).<br />
  30. 30. Case study: Flickr<br />
  31. 31.
  32. 32. Walsall Council House Flickr meet<br />101 images and 1,000 views <br />
  33. 33. Case study 2:Flickr header<br />
  34. 34. Tag: ‘walsallweb’<br />430 in two days<br />
  35. 35. Case study 2:Flickr header<br />
  36. 36.
  37. 37. Winter photos in Dudley Flickr Group<br />169 members and 471 pictures<br />
  38. 38. Case study:<br />Twitter Gritter<br />
  39. 39. Why?<br />If you’re doing a good job <br />TELL PEOPLE...<br />
  40. 40. Tweet to keep people informed...<br />
  41. 41. Gritting...<br />
  42. 42. What was the feedback like?<br />
  43. 43.
  44. 44. Praise...<br />
  45. 45. Case study:<br />Social media on the frontline<br />
  46. 46.
  47. 47. @walsallwildlife On Twitter...<br />
  48. 48. Linked to Flickr...<br />
  49. 49.
  50. 50.
  51. 51. Good things happen when you give people the power to use social media<br />
  52. 52. A hyperlocal case study:<br />Fire in Selly Oak<br />
  53. 53.
  54. 54.
  55. 55.
  56. 56.
  57. 57. Five hours later...<br />
  58. 58. Four hours later...<br />
  59. 59. Hyperlocal blogs 2011<br />60 a day <br />4,000 a month<br />1,000 Facebook<br />likes <br />6,000 <br />a day <br />
  60. 60. Case study: <br />Pelsall Common People<br />
  61. 61.
  62. 62. 17,000 visitors in 7 months<br />
  63. 63. 1. Gallery of Pelsall in the snow<br />2. Pelsall woman wins Civic award<br />3. Future of Pelsall library<br />4. Village pupils sing for Mayor<br />
  64. 64. “I’d looked at hyperlocal sites and thought Pelsall would be the right fit as we residents think of it as a real community.”<br />- Jayne Howarth<br />
  65. 65. “We set up wv11.co.uk after a local school closed down and our save our school campaign was heavily censored because the forums we had to use were heavily biased.<br />“It was to give the community a place to discuss things that really mattered to them, that's why our facebook page is so successful.”<br />- Steph Jennings<br />
  66. 66. Opening of Cosmo Pan restaurant<br />Category tag: ‘Bentley Bridge’<br />Facebook rumours<br />Gym opens<br />Resource page<br />
  67. 67. What bloggers want...<br />
  68. 68. Re-usable content...<br />
  69. 69.
  70. 70. RSS...<br />
  71. 71. Open data...<br />
  72. 72. Case study: <br />Yammer<br />
  73. 73. YAMMER<br />Yammer...<br />
  74. 74. Case study: <br />Walsall 24<br />
  75. 75. Walsall 24 <br />
  76. 76. Aim: ‘It’s not just bins...’<br />
  77. 77.
  78. 78. Walsall 24 <br />
  79. 79. Walsall 24 <br /><ul><li>18 Twitter accounts (4 specially created) </li></li></ul><li>Walsall 24 <br /><ul><li>18 Twitter accounts (4 specially created)
  80. 80. 22 People tweeting</li></li></ul><li>Walsall 24 <br /><ul><li>18 Twitter accounts (4 specially created)
  81. 81. 22 People tweeting
  82. 82. 23 Supplying data</li></li></ul><li>Walsall 24 <br /><ul><li>18 Twitter accounts (4 specially created)
  83. 83. 22 People tweeting
  84. 84. 23 Supplying data
  85. 85. For 24 hours</li></li></ul><li>116,000<br />
  86. 86. This is linked social...<br />
  87. 87. Walsall 24 <br />Conclusions:<br />Hyperlocal sites are not the enemy...<br />
  88. 88. Walsall 24 <br />Conclusions:<br />Hyperlocal sites are not the enemy...<br />Your website no longer has the monopoly...<br />
  89. 89. Walsall 24 <br />Conclusions:<br />Hyperlocal sites are not the enemy...<br />Your website no longer has the monopoly...<br />Linked social is the future... <br />
  90. 90. Walsall 24 <br />Conclusions:<br />Hyperlocal sites are not the enemy...<br />Your website no longer has the monopoly...<br />Linked social is the future... <br />It’s not if we use social media, it’s how...<br />
  91. 91. Thank you<br />Any questions?<br />Dan Slee<br />sleed@walsall.gov.uk<br />www.danslee.wordpress.com<br />Twitter: @danslee<br />
  92. 92. Creative commons<br />Smartphone: http://www.flickr.com/photos/proctoracademy/4449173378/sizes/o/in/photostream/<br />Iphone: http://www.flickr.com/photos/3gstore/4744909311/sizes/l/in/photostream/<br />Smiling man and woman <br />http://www.flickr.com/photos/cyberuly/4742800632/sizes/l/in/photostream/<br />All other pics: http://www.flickr.com/photos/danieldslee/<br />

×