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Crossmedia voor Thieme Groningen en Wiedruktwat

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Presentatie over crossmedia voor print op 31 mei 2010. Gastheer Thieme Groningen en Wiedruktwat. Locatie: TT Circuit van Assen.

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Crossmedia voor Thieme Groningen en Wiedruktwat

  1. 1. WieDruktWat | crossmedia | 31 mei 2010
  2. 2. Omgeving Voorbeelden Doen
  3. 3. http://www.flickr.com/photos/kevinl8888/2502133315/ Text
  4. 4. http://www.flickr.com/photos/95572727@N00/2462457722/ Text
  5. 5. http://www.flickr.com/photos/7773396@N07/2979032807/ Text
  6. 6. http://www.youtube.com/watch?v=6ILQrUrEWe8 Text
  7. 7. Trends en ontwikkelingen
  8. 8. http://www.flickr.com/photos/82995349@N00/219336779/ Advertenties
  9. 9. Advertentiemarkt
  10. 10. Entertainment & Media Outlook 2009 - 2013 PricewaterhouseCoopers Overall 2013 -10% Advertentiemarkt
  11. 11. Entertainment & Media Outlook 2009 - 2013 PricewaterhouseCoopers 2013 games +15% Advertentiemarkt
  12. 12. Entertainment & Media Outlook 2009 - 2013 PricewaterhouseCoopers 2013 print - 20% Advertentiemarkt
  13. 13. http://www.flickr.com/photos/82995349@N00/219336779/ Consument
  14. 14. Entertainment & Media Outlook 2009 - 2013 PricewaterhouseCoopers Televisie en internet 48% Nieuws en informatie
  15. 15. Entertainment & Media Outlook 2009 - 2013 PricewaterhouseCoopers Prijs -50% Digitale content
  16. 16. http://www.uitzendinggemist.nl/ On demand
  17. 17. http://www.flickr.com/photos/jonathansin/4340472016/in/set-72157623247097763 Op maat: long tail
  18. 18. http://www.flickr.com/photos/82995349@N00/219336779/ Convergentie
  19. 19. http://www.apple.com Apparaat of medium
  20. 20. Televisie, internet of telefoon?
  21. 21. http://www.apple.com Computer of krant of tijdscrift?
  22. 22. http://www.ifa.philips.com/products/pp_net_tv.html Internet televisie
  23. 23. http://www.flickr.com/photos/82995349@N00/219336779/ Social Media
  24. 24. http://theconversationprism.com/ Text
  25. 25. http://www.mullen.com/2009/06/back-by-popular-demand-the-new-marketing-ecosystem-poster/ Text
  26. 26. http://www.youtube.com/watch?v=D3qltEtl7H8 Text
  27. 27. Crossmedia?
  28. 28. Crossmedia een integrale inzet van verschillende mediakanalen ten behoeve van één communicatieve en/of marketing doelstelling
  29. 29. Crossmedia integrale inzet verschillende mediakanalen één communicatieve doelstelling
  30. 30. Media: ?
  31. 31. Media: televisie, radio, print, online, games, mobiel, live events, theater, film etc.
  32. 32. http://www.flickr.com/photos/58932090@N00/49545547/ Text
  33. 33. http://www.flickr.com/photos/7466508@N06/3840027061/ Doelstelling
  34. 34. http://www.flickr.com/photos/scriptingnews/2699829038/ Verhaal
  35. 35. http://www.apple.com Toegankelijk
  36. 36. http://www.flickr.com/photos/44124348109@N01/4239651/ Medium specifiek
  37. 37. Activeren en meedoen
  38. 38. Relevant zijn
  39. 39. Voorbeelden
  40. 40. bron: nrc.next 22 april 2010
  41. 41. Text
  42. 42. Text
  43. 43. Text
  44. 44. Text
  45. 45. http://ikampioen.nl/ Text
  46. 46. Text http://www.youtube.com/watch?v=LGwHQwgBzSI
  47. 47. Text
  48. 48. Text
  49. 49. http://farm3.static.flickr.com/2580/3749673425_324aa42784_b.jpg Text
  50. 50. http://www.flickr.com/photos/66606673@N00/4016377260/ ... met zenden!
  51. 51. Ga samenwerken!
  52. 52. Convergentie: middelen vrij denken
  53. 53. http://www.flickr.com/photos/46871800@N00/2491755602/ Relevantie
  54. 54. Text
  55. 55. Peter van Teeseling crossmediaspecialist.nl T +31 6 81369008 Feel free to ... connect, interact or contact!

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