Die Press Release Die, Die! And Six Things Press Officers Need To Know


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A handful of things a pres officer needs to know. From Tom Foremski's landmark 2006 landmark post 'Die Press Release! Die! Die!' to being able to mix the traditional with the digital to what the next generation of PR people can do. Contact: daniel.slee1972 at gmail.com.

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Die Press Release Die, Die! And Six Things Press Officers Need To Know

  1. 1. Die, press release! Die! Die!And six other things press officers need to knowDan Slee, Walsall Council, LGComms 2013
  2. 2. A Some stats 12.88 is the average percentage year-on-yearC fall for UK national newspapers. Source: Guardian Nov 2012
  3. 3. A Some stats24 per cent of comms people think they’ll be writing lessC press releases. Source: comms2point0 Dec 2012
  4. 4. A Dstats Some48 per cent of comms people think writing a press releaseC is the most important skill they have. Source: comms2point0 Dec 2012
  5. 5. A Some stats79 per cent of comms people think social media is theC most important skill they have. Source: comms2point0 Dec 2012
  6. 6. A Some stats 134,086 is the number of Twitter accounts reached inC 24-hours by the #wmgrit hashtag Source: Tweetreach Jan 2013
  7. 7. A Some stats7.6m people in the UK have never used the internetC Source: Office for National Statistics Nov 2012
  8. 8. Die press release! Die! Die!... - Tom Foremski, 2006.http://bit.ly/3c0N9c 144
  9. 9. Share the sweets 2 44
  10. 10. A human face...
  11. 11. A human face...
  12. 12. A human face...
  13. 13. A human face...
  14. 14. A human face...
  15. 15. A human face...
  16. 16. 344
  17. 17. Gatwick Airport
  18. 18. Marry thetraditional with the digital 444
  19. 19. What channelswill there be?
  20. 20. 5 44Evaluation: channel shift
  21. 21. Face to face: £8.62 Telephone: £2.83 5 44 Web: 15p Evaluation: channel shift
  22. 22. 644Be humanBe human http://flic.kr/p/nf4q1
  23. 23. Casestudy
  24. 24. Casestudy
  25. 25. Casestudy
  26. 26. Casestudy “Thanks so much for your letter. I think renaming tiger bread giraffe bread is a brilliantidea – it looks more like the blotches on a giraffe than stripes on a tiger doesn’t it?”
  27. 27. Casestudy “It is called tiger bread because the first baker who made it a looong time ago thought itlooked like a tiger. Maybe they were a bit silly.”
  28. 28. Casestudy
  29. 29. Casestudy
  30. 30. 744 Innovate
  31. 31. “My generation of the Web 3.O PR will be a digitallynative team with skills… yes there will be the specialists,but I’ll be the cost effective one, the one who will buildyour campaign, take the photos, make the videos, stick iton a web site, tweet about it and get your brand thepress attention you want. “The future is diverse, and the industry needs peoplewho can adapt and change across all platforms, digitaland otherwise.” - Jarrod Williams, PRO, Bromford Housing on comms2point0
  32. 32. Thank you.Any questions?Dan SleeEmail: daniel.slee1972@gmail.comTwitter: @danslee
  33. 33. Creative commons creditsAngry man: http://flic.kr/p/5unp4vZX 81 http://en.wikipedia.org/wiki/File:Sinclair-ZX81.jpgIpod http://flic.kr/p/iMeQKSweets http://flic.kr/p/ApPPaNewspapers http://flic.kr/p/5Tv6GtCow http://flic.kr/p/a9iHaKReading http://flic.kr/p/7eEr6Flowers http://flic.kr/p/dTfU6Arrows http://flic.kr/p/7Scx4URed arrows http://flic.kr/p/2sgD5MStrawberryhttps://twitter.com/theberrypub/status/294802806374797312/photo/1Be human http://flic.kr/p/nf4q1