Walsall Council’s 6 golden rules of social media Be consistent - Encourage constructive criticism and deliberation.Be cordial, honest, sensible and professional at all times. Move the debate forward if you can do so constructively. Be responsive - When you gain insight, share it where appropriate. Take debate offline where you can. Respond within 24 hours. Even if this is just an acknowledgement.Be integrated - Wherever possible, align online participation with other offline communications. Be a reponsible officer - Remember that you are an ambassador for the Council. Comment on what you are authorised to comment on. Remember your comments will remain online and the laws of defamation apply.Be connected – Remember you are part of a team. Feedback activity to communications and use them as a source of advice.