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Blogging and social media
Eirik Solheim
Norwegian Broadcasting Corporation



eirikso@eirikso.com
www.eirikso.com




    ...
Tell a story




http://www.eirikso.com/2007/06/03/so-what-happened/
http://eirikso.com/2006/05/16/the-convergence-that-makes-things-difficult/
2005


http://eirikso.com/2005/06/06/how-bob-the-millionaire-became-a-pirate/
eirikso.com
eirikso.com
eirikso.com
social media?




Image credit - Family watching TV: Danielle Sainton
http://www.flickr.com/photos/dapmapmgmp/
social media?




Image credit - Concert: Pete Ashton
http://www.flickr.com/photos/peteashton/
Image credit - Concert with cellular: Nick Helderman
http://www.flickr.com/photos/nickhelderman/
social




         Image credit - Cafe in Ljubljana - Eirik Solheim
         http://eirikso.smugmug.com
social




         Image credit - Cafe in Ljubljana - Eirik Solheim
         http://eirikso.smugmug.com
Image credit - Logos: Ludwig Gatzke
http://flickr.com/people/stabilo-boss/
Image credit - Snowkiting - Marius Arnesen
http://happygolucky.no
Image credit - Snowkiting - Marius Arnesen
http://happygolucky.no
Image credit - Snowkiting - Marius Arnesen
http://happygolucky.no
“To do some
      facebooksofting”

http://eirikso.com/2007/11/05/facebooksofting/
Traditional
media and
marketing



    http://eirikso.com/2006/12/22/broadcast-20/
http://eirikso.com/2006/05/23/the-future-of-tv-distribution/
http://eirikso.com/2006/11/22/more-on-the-conversation-and-the-content/
http://www.eirikso.com/2006/10/11/content-isnt-king/
http://eirikso.com/2006/10/30/the-conversation-society/
http://eirikso.com/2006/11/28/how-to-be-successful-on-the-internet-roundup/
http://eirikso.com/2006/11/28/how-to-be-successful-on-the-internet-roundup/
http://eirikso.com/2006/05/23/the-future-of-tv-distribution/
http://www.eirikso.com/2006/12/22/broadcast-20/
Traditional
 media and
 marketing



http://www.eirikso.com/2006/12/22/broadcast-20/
Blog. Definition.
Blog. Definition.


             usability
http://www.eirikso.com/2006/10/09/when-will-a-new-technology-break-through/
http://eirikso.com/2006/06/16/the-power-of-citizen-journalism/
democratization of production
democratization of distribution




http://www.eirikso.com/2006/05/18/commercials-gone-wild/
the discussion and
     the creativity
one year outside a window...
http://www.eirikso.com/2005/12/16/the-video-of-the-seasons-in-norway/
http://www.eirikso.com/2005/12/16/the-video-of-the-seasons-in-norway/
The discussion,
           the creativity,
                and the attention.


            ...is good for your business.
...
but before blogging will
change your business...
you must change your
communication strategy!
open
   honest
   direct
  personal
    listen
conversation
Blog. Definition.
      open
     honest
     direct
    personal
      listen
  conversation
high quality
original content
patience
answer all
comments
use images
http://www.eirikso.com/2007/06/05/close/
Use your logs
write an english article...




                                               ...just for the traffic
                    ...
http://nrkbeta.no/how-to-get-a-bigger-screen-on-nokia-n95-than-iphone/
http://nrkbeta.no/how-to-get-a-bigger-screen-on-nokia-n95-than-iphone/
http://www.engadget.com/2007/07/04/nokia-n95-one-ups-apples-iphone-via-unrefined-display-hack/
Heinrich Stammler




http://eirikso.com/2007/05/24/the-controversy-around-heinrich-stammler/
the front page
Air+
                        Web
Start   Pilot   Prod.
Air+
                        Web
Start   Pilot   Prod.
Video answer: http://youtube.com/watch?v=5v7Z6th9Olo
http://eirikso.com/2007/06/15/heinrich-stammler-the-us-friendly-version/



More from Heinrich Stammler:
Interview with st...
http://eirikso.com/2006/11/26/all-the-tv-you-would-ever-want-on-the-internet/
possibility
not fear
           eirik.solheim@nrk.no
                www.eirikso.com
                 www.nrkbeta.no
Blogging and Social Media
Blogging and Social Media
Blogging and Social Media
Blogging and Social Media
Blogging and Social Media
Blogging and Social Media
Blogging and Social Media
Blogging and Social Media
Blogging and Social Media
Blogging and Social Media
Blogging and Social Media
Blogging and Social Media
Blogging and Social Media
Blogging and Social Media
Blogging and Social Media
Blogging and Social Media
Blogging and Social Media
Blogging and Social Media
Blogging and Social Media
Blogging and Social Media
Blogging and Social Media
Blogging and Social Media
Blogging and Social Media
Blogging and Social Media
Blogging and Social Media
Blogging and Social Media
Blogging and Social Media
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Blogging and Social Media

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Blogging and Social Media

  1. 1. Blogging and social media Eirik Solheim Norwegian Broadcasting Corporation eirikso@eirikso.com www.eirikso.com http://www.eirikso.com/2006/05/15/predicting-the-future/
  2. 2. Tell a story http://www.eirikso.com/2007/06/03/so-what-happened/
  3. 3. http://eirikso.com/2006/05/16/the-convergence-that-makes-things-difficult/
  4. 4. 2005 http://eirikso.com/2005/06/06/how-bob-the-millionaire-became-a-pirate/
  5. 5. eirikso.com
  6. 6. eirikso.com
  7. 7. eirikso.com
  8. 8. social media? Image credit - Family watching TV: Danielle Sainton http://www.flickr.com/photos/dapmapmgmp/
  9. 9. social media? Image credit - Concert: Pete Ashton http://www.flickr.com/photos/peteashton/
  10. 10. Image credit - Concert with cellular: Nick Helderman http://www.flickr.com/photos/nickhelderman/
  11. 11. social Image credit - Cafe in Ljubljana - Eirik Solheim http://eirikso.smugmug.com
  12. 12. social Image credit - Cafe in Ljubljana - Eirik Solheim http://eirikso.smugmug.com
  13. 13. Image credit - Logos: Ludwig Gatzke http://flickr.com/people/stabilo-boss/
  14. 14. Image credit - Snowkiting - Marius Arnesen http://happygolucky.no
  15. 15. Image credit - Snowkiting - Marius Arnesen http://happygolucky.no
  16. 16. Image credit - Snowkiting - Marius Arnesen http://happygolucky.no
  17. 17. “To do some facebooksofting” http://eirikso.com/2007/11/05/facebooksofting/
  18. 18. Traditional media and marketing http://eirikso.com/2006/12/22/broadcast-20/
  19. 19. http://eirikso.com/2006/05/23/the-future-of-tv-distribution/
  20. 20. http://eirikso.com/2006/11/22/more-on-the-conversation-and-the-content/
  21. 21. http://www.eirikso.com/2006/10/11/content-isnt-king/
  22. 22. http://eirikso.com/2006/10/30/the-conversation-society/
  23. 23. http://eirikso.com/2006/11/28/how-to-be-successful-on-the-internet-roundup/
  24. 24. http://eirikso.com/2006/11/28/how-to-be-successful-on-the-internet-roundup/
  25. 25. http://eirikso.com/2006/05/23/the-future-of-tv-distribution/
  26. 26. http://www.eirikso.com/2006/12/22/broadcast-20/
  27. 27. Traditional media and marketing http://www.eirikso.com/2006/12/22/broadcast-20/
  28. 28. Blog. Definition.
  29. 29. Blog. Definition. usability http://www.eirikso.com/2006/10/09/when-will-a-new-technology-break-through/
  30. 30. http://eirikso.com/2006/06/16/the-power-of-citizen-journalism/
  31. 31. democratization of production
  32. 32. democratization of distribution http://www.eirikso.com/2006/05/18/commercials-gone-wild/
  33. 33. the discussion and the creativity
  34. 34. one year outside a window... http://www.eirikso.com/2005/12/16/the-video-of-the-seasons-in-norway/
  35. 35. http://www.eirikso.com/2005/12/16/the-video-of-the-seasons-in-norway/
  36. 36. The discussion, the creativity, and the attention. ...is good for your business. http://www.eirikso.com/2006/10/15/five-ways-to-check-a-web-site/
  37. 37. but before blogging will change your business...
  38. 38. you must change your communication strategy!
  39. 39. open honest direct personal listen conversation
  40. 40. Blog. Definition. open honest direct personal listen conversation
  41. 41. high quality original content
  42. 42. patience
  43. 43. answer all comments
  44. 44. use images
  45. 45. http://www.eirikso.com/2007/06/05/close/
  46. 46. Use your logs
  47. 47. write an english article... ...just for the traffic and the google rank http://www.eirikso.com/2006/10/03/goodbye-network-neutrality-in-norway/
  48. 48. http://nrkbeta.no/how-to-get-a-bigger-screen-on-nokia-n95-than-iphone/
  49. 49. http://nrkbeta.no/how-to-get-a-bigger-screen-on-nokia-n95-than-iphone/
  50. 50. http://www.engadget.com/2007/07/04/nokia-n95-one-ups-apples-iphone-via-unrefined-display-hack/
  51. 51. Heinrich Stammler http://eirikso.com/2007/05/24/the-controversy-around-heinrich-stammler/
  52. 52. the front page
  53. 53. Air+ Web Start Pilot Prod.
  54. 54. Air+ Web Start Pilot Prod.
  55. 55. Video answer: http://youtube.com/watch?v=5v7Z6th9Olo
  56. 56. http://eirikso.com/2007/06/15/heinrich-stammler-the-us-friendly-version/ More from Heinrich Stammler: Interview with stammler: http://youtube.com/watch?v=mclvMMH4LX4 The beer situation: http://youtube.com/watch?v=7zycjTsOZFA
  57. 57. http://eirikso.com/2006/11/26/all-the-tv-you-would-ever-want-on-the-internet/
  58. 58. possibility not fear eirik.solheim@nrk.no www.eirikso.com www.nrkbeta.no

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