Facts and a moral responsibility are the keys to initiating and sustaining value partnerships capable of igniting youth capacity. Stefan Frey and Theophilus van Rensburg Lindzter presented those two elements during the 2 October launch of the ANT initiative. Over 2 years, starting January 2020 some 26 young people will participate in a multi-layered, interactive vocational training program that will dramatically increase employability, immediately create a real value chain and establish the beginnings of raising South African young people as in-demand-agricultural-role-players.