Traditionally, businesses or business models are managed using financial metrics. However, financial metrics such as profit and revenue are lagging indicators that are available at the end of a financial period. In today's volatile, uncertain, complex, and ambiguous environment, real-time metrics are needed for (corrective) actions to be taken in real time and in particular, before the end of a financial period. Also, for innovation projects by startups, financial metrics are not useful in early stages of the project such as when discovering (paying) customers and finding product-market fit. Leading metrics are therefore required especially for startups. This presentation offers a tool - Business Model Scorecard - that can be used to monitor the progress of a project throughout its lifecycle: from idea through startup to established company. The Business Model Scorecard focuses on four categories of success metrics: Viability; Desirability; Sustainability; Feasibility. These metrics, which directly relate to the 4 engines of a business model, can be used to holistically monitor the performance of a business model throughout its lifecyle.

1. WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
MISSION
(Leap of
Faith)
VISION
(Goal/Objec?ve)
STRATEGY
BUSINESS MODEL ENGINE
(Engine/Project/Game
including DESIGN THINKING CYCLE:
How; What; Who; Why)
P: Problem (Job To Get Done)
E: End
W: Ways
M: Means
P.E.W.M. Pyramid for Business Model InnovaIon AccounIng
WHO
WHY
WHAT
HOW
DESIGN THINKING CYCLE (Means)
E: Empathize; D: Define; I: Ideate;
P: Prototype; T: Test; R: Review
FRACTAL PROBLEM
SOLVING (FPS) CYCLE
PROBLEM
Space
SOLUTION
Space

2. ApplicaIon of P.E.W.M. Pyramid
BUSINESS MODEL SCORECARD INNOVATION ACCOUNTING (BMIA)

3. BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
PROBLEM
Space
FRACTAL PROBLEM
SOLVING (FPS) CYCLE

4. BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
PROBLEM
Space
Problem/Job To Get Done (JTGD): ..............................................
FRACTAL PROBLEM
SOLVING (FPS) CYCLE

5. BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
PROBLEM
Space
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
FRACTAL PROBLEM
SOLVING (FPS) CYCLE

6. BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
PROBLEM
Space
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
WHERE (Context/Environment): .................................................................................................
FRACTAL PROBLEM
SOLVING (FPS) CYCLE

7. BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
WHERE (Context/Environment): .................................................................................................
PROBLEM
Space
SOLUTION
Space
FRACTAL PROBLEM
SOLVING (FPS) CYCLE

8. BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
WHERE (Context/Environment): .................................................................................................
PROBLEM
Space
SOLUTION
Space
FRACTAL PROBLEM
SOLVING (FPS) CYCLE

9. BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
WHERE (Context/Environment): .................................................................................................
VISION (End): .........................................
PROBLEM
Space
SOLUTION
Space
FRACTAL PROBLEM
SOLVING (FPS) CYCLE

10. BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
WHERE (Context/Environment): .................................................................................................
VISION (End): ......................................... STRATEGY (Ways): ..................................
PROBLEM
Space
SOLUTION
Space
FRACTAL PROBLEM
SOLVING (FPS) CYCLE

11. BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
WHERE (Context/Environment): .................................................................................................
VISION (End): ......................................... STRATEGY (Ways): ..................................
DESIGN THINKING CYCLE (Means)
E: Empathize; D: Define; I: Ideate;
P: Prototype; T: Test; R: Review
PROBLEM
Space
SOLUTION
Space
FRACTAL PROBLEM
SOLVING (FPS) CYCLE

12. BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
WHERE (Context/Environment): .................................................................................................
VISION (End): ......................................... STRATEGY (Ways): ..................................
DESIGN THINKING CYCLE (Means)
E: Empathize; D: Define; I: Ideate;
P: Prototype; T: Test; R: Review
PROBLEM
Space
SOLUTION
Space
FRACTAL PROBLEM
SOLVING (FPS) CYCLE

13. BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
WHERE (Context/Environment): .................................................................................................
VISION (End): ......................................... STRATEGY (Ways): ..................................
DESIGN THINKING CYCLE (Means)
E: Empathize; D: Define; I: Ideate;
P: Prototype; T: Test; R: Review
P.E.W.M. Pyramid for Business Model InnovaIon AccounIng
PROBLEM
Space
SOLUTION
Space
FRACTAL PROBLEM
SOLVING (FPS) CYCLE

14. BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
WHERE (Context/Environment): .................................................................................................
VISION (End): ......................................... STRATEGY (Ways): ..................................
DESIGN THINKING CYCLE (Means)
E: Empathize; D: Define; I: Ideate;
P: Prototype; T: Test; R: Review
P.E.W.M. Pyramid for Business Model InnovaIon AccounIng
P: Problem (Job To Get Done)
E: End
W: Ways
M: Means
PROBLEM
Space
SOLUTION
Space
FRACTAL PROBLEM
SOLVING (FPS) CYCLE

15. WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
MISSION
(Leap of
Faith)
VISION
(Goal/Objec?ve)
STRATEGY
BUSINESS MODEL ENGINE
(Engine/Project/Game
including DESIGN THINKING CYCLE:
How; What; Who; Why)
P: Problem (Job To Get Done)
E: End
W: Ways
M: Means
P.E.W.M. Pyramid for Business Model InnovaIon AccounIng
DESIGN THINKING CYCLE (Means)
E: Empathize; D: Define; I: Ideate;
P: Prototype; T: Test; R: Review
PROBLEM
Space
SOLUTION
Space
FRACTAL PROBLEM
SOLVING (FPS) CYCLE

16. WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
MISSION
(Leap of
Faith)
VISION
(Goal/Objec?ve)
STRATEGY
BUSINESS MODEL ENGINE
(Engine/Project/Game
including DESIGN THINKING CYCLE:
How; What; Who; Why)
P: Problem (Job To Get Done)
E: End
W: Ways
M: Means
P.E.W.M. Pyramid for Business Model InnovaIon AccounIng
WHO
WHY
WHAT
HOW
DESIGN THINKING CYCLE (Means)
E: Empathize; D: Define; I: Ideate;
P: Prototype; T: Test; R: Review
PROBLEM
Space
SOLUTION
Space
FRACTAL PROBLEM
SOLVING (FPS) CYCLE

17. WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
BUSINESS MODEL TOOL
(Means/System/Engine)
DESIGN THINKING CYCLE (Means)
E: Empathize; D: Define; I: Ideate;
P: Prototype; T: Test; R: Review

18. WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
BUSINESS MODEL TOOL
(Means/System/Engine)
WHAT IS A BUSINESS MODEL?
DESIGN THINKING CYCLE (Means)
E: Empathize; D: Define; I: Ideate;
P: Prototype; T: Test; R: Review

19. WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
BUSINESS MODEL TOOL
(Means/System/Engine)
WHAT IS A BUSINESS MODEL? A business model (engine/
project) is a system of 4 “engines” that sustainably creates,
delivers, and captures/shares value or happiness.
DESIGN THINKING CYCLE (Means)
E: Empathize; D: Define; I: Ideate;
P: Prototype; T: Test; R: Review

20. WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
BUSINESS MODEL TOOL
(Means/System/Engine)
WHAT IS BUSINESS MODEL
INNOVATION ACCOUNTING?
Business Model InnovaEon
AccounEng (BMIA) refers to
real-Eme performance manage-
ment of a business model
(engine) in each of the 5 phases
of a business model lifecycle.
DESIGN THINKING CYCLE (Means)
E: Empathize; D: Define; I: Ideate;
P: Prototype; T: Test; R: Review
WHAT IS A BUSINESS MODEL? A business model (engine/
project) is a system of 4 “engines” that sustainably creates,
delivers, and captures/shares value or happiness.

21. WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
BUSINESS MODEL TOOL
(Means/System/Engine)
5 Phases of a Business Model
InnovaQon AccounQng (BMIA)
Project: Business Model Lifecycle
i. Customer-Problem Fitness
ii. Problem-SoluIon Fitness
iii. Product-Market Fitness
iv. Business Model Scaling
v. Business Model Renewal
WHAT IS BUSINESS MODEL
INNOVATION ACCOUNTING?
Business Model InnovaEon
AccounEng (BMIA) refers to
real-Eme performance manage-
ment of a business model
(engine) in each of the 5 phases
of a business model lifecycle.
DESIGN THINKING CYCLE (Means)
E: Empathize; D: Define; I: Ideate;
P: Prototype; T: Test; R: Review
WHAT IS A BUSINESS MODEL? A business model (engine/
project) is a system of 4 “engines” that sustainably creates,
delivers, and captures/shares value or happiness.

22. 4 Visual Templates of
Business Model Engine

23. WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
BUSINESS MODEL TOOL
(Means/System/Engine)
WHAT IS A BUSINESS MODEL? A business model (engine/
project) is a system of 4 “engines” that sustainably creates,
delivers, and captures/shares value or happiness.

24. WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
Business Model Chain (List; Stack) 1
OrganizaIon
BUSINESS MODEL TOOL
(Means/System/Engine)
WHAT IS A BUSINESS MODEL? A business model (engine/
project) is a system of 4 “engines” that sustainably creates,
delivers, and captures/shares value or happiness.

25. WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
HOW WHAT WHO
Business Model Macro-Canvas
(Theater; House; Grid; Jigsaw; Brain)
Business Model Chain (List; Stack) WHY 1
2
OrganizaIon
BUSINESS MODEL TOOL
(Means/System/Engine)
WHAT IS A BUSINESS MODEL? A business model (engine/
project) is a system of 4 “engines” that sustainably creates,
delivers, and captures/shares value or happiness.

26. WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
HOW WHAT WHO
Business Model Macro-Canvas
(Theater; House; Grid; Jigsaw; Brain)
Business Model Chain (List; Stack)
Business Model Tree
(Mind Map; Hub; Fractal Brain)
HOW
WHAT
WHO
WHY
WHY
OrganizaIon
1
3
2
OrganizaIon
BUSINESS MODEL TOOL
(Means/System/Engine)
WHAT IS A BUSINESS MODEL? A business model (engine/
project) is a system of 4 “engines” that sustainably creates,
delivers, and captures/shares value or happiness.

27. WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
HOW WHAT WHO
Business Model Macro-Canvas
(Theater; House; Grid; Jigsaw; Brain)
Business Model Network
(Molecule; Diamond; Pyramid;
Periodic Table; Neural Brain)
Business Model Chain (List; Stack)
Business Model Tree
(Mind Map; Hub; Fractal Brain)
HOW
WHAT
WHO
WHY
WHY
OrganizaIon
1
3
4
2
OrganizaIon
BUSINESS MODEL TOOL
(Means/System/Engine)
WHAT IS A BUSINESS MODEL? A business model (engine/
project) is a system of 4 “engines” that sustainably creates,
delivers, and captures/shares value or happiness.

28. Business Model Morphological Deck
PLATFORM OF BUSINESS MODEL SCORECARD: “Plug-and-Play” Tools

29. WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
HOW WHAT WHO
Business Model Macro-Canvas
(Theater; House; Grid; Jigsaw; Brain)
Business Model Network
(Molecule; Diamond; Pyramid;
Periodic Table; Neural Brain)
Business Model Chain (List; Stack)
Business Model Tree
(Mind Map; Hub; Fractal Brain)
HOW
WHAT
WHO
WHY
WHY
OrganizaIon
1
3
4
2
OrganizaIon
BUSINESS MODEL TOOL
(Means/System/Engine)
WHAT IS A BUSINESS MODEL? A business model (engine/
project) is a system of 4 “engines” that sustainably creates,
delivers, and captures/shares value or happiness.

30. WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
HOW WHAT WHO
Business Model Macro-Canvas
(Theater; House; Grid; Jigsaw; Brain)
Business Model Network
(Molecule; Diamond; Pyramid;
Periodic Table; Neural Brain)
Business Model Chain (List; Stack)
Business Model Tree
(Mind Map; Hub; Fractal Brain)
HOW
WHAT
WHO
WHY
WHY
OrganizaIon
1
3
4
2
OrganizaIon
BUSINESS MODEL
MORPHOLOGICAL DECK
BUSINESS MODEL TOOL
(Morphological Deck)
WHAT IS A BUSINESS MODEL? A business model (engine/
project) is a system of 4 “engines” that sustainably creates,
delivers, and captures/shares value or happiness.

31. WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
HOW WHAT WHO
Business Model Macro-Canvas
(Theater; House; Grid; Jigsaw; Brain)
Business Model Network
(Molecule; Diamond; Pyramid;
Periodic Table; Neural Brain)
Business Model Chain (List; Stack)
Business Model Tree
(Mind Map; Hub; Fractal Brain)
HOW
WHAT
WHO
WHY
WHY
OrganizaIon
1
3
4
2
Engines
Elements
OPERATIONS
HOW
PRODUCTION
WHAT
MARKETING
WHO
FINANCE
WHY
Create Value 1 Create Value 2 Capture/Share Value
OrganizaIon
Deliver Value (Buy-in)
BUSINESS MODEL TOOL
(Morphological Deck)
WHAT IS A BUSINESS MODEL? A business model (engine/
project) is a system of 4 “engines” that sustainably creates,
delivers, and captures/shares value or happiness.

32. WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
HOW WHAT WHO
Business Model Macro-Canvas
(Theater; House; Grid; Jigsaw; Brain)
Business Model Network
(Molecule; Diamond; Pyramid;
Periodic Table; Neural Brain)
Business Model Chain (List; Stack)
Business Model Tree
(Mind Map; Hub; Fractal Brain)
HOW
WHAT
WHO
WHY
WHY
OrganizaIon
1
3
4
2
Engines
Elements
OPERATIONS
HOW
PRODUCTION
WHAT
MARKETING
WHO
FINANCE
WHY
Create Value 1 Create Value 2 Capture/Share Value
OrganizaIon
Deliver Value (Buy-in)
BUSINESS MODEL TOOL
(Morphological Deck)
WHAT IS A BUSINESS MODEL? A business model (engine/
project) is a system of 4 “engines” that sustainably creates,
delivers, and captures/shares value or happiness.

33. WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
HOW WHAT WHO
Business Model Macro-Canvas
(Theater; House; Grid; Jigsaw; Brain)
Business Model Network
(Molecule; Diamond; Pyramid;
Periodic Table; Neural Brain)
Business Model Chain (List; Stack)
Business Model Tree
(Mind Map; Hub; Fractal Brain)
HOW
WHAT
WHO
WHY
WHY
OrganizaIon
1
3
4
2
Engines
Elements
OPERATIONS
HOW
PRODUCTION
WHAT
MARKETING
WHO
FINANCE
WHY
K
Q
J
A
2
3
4
5
6
7
8
9
10
Create Value 1 Create Value 2 Capture/Share Value
OrganizaIon
Deliver Value (Buy-in)
BUSINESS MODEL TOOL
(Morphological Deck)
WHAT IS A BUSINESS MODEL? A business model (engine/
project) is a system of 4 “engines” that sustainably creates,
delivers, and captures/shares value or happiness.

34. WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
HOW WHAT WHO
Business Model Macro-Canvas
(Theater; House; Grid; Jigsaw; Brain)
Business Model Network
(Molecule; Diamond; Pyramid;
Periodic Table; Neural Brain)
Business Model Chain (List; Stack)
Business Model Tree
(Mind Map; Hub; Fractal Brain)
HOW
WHAT
WHO
WHY
WHY
OrganizaIon
1
3
4
2
Engines
Elements
OPERATIONS
HOW
PRODUCTION
WHAT
MARKETING
WHO
FINANCE
WHY
K
Q
J
A
2
3
4
5
6
7
8
9
10
Create Value 1 Create Value 2 Capture/Share Value
OrganizaIon
Deliver Value (Buy-in)
BUSINESS MODEL TOOL
(Morphological Deck)
WHAT IS A BUSINESS MODEL? A business model (engine/
project) is a system of 4 “engines” that sustainably creates,
delivers, and captures/shares value or happiness.

35. WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
HOW WHAT WHO
Business Model Macro-Canvas
(Theater; House; Grid; Jigsaw; Brain)
Business Model Network
(Molecule; Diamond; Pyramid;
Periodic Table; Neural Brain)
Business Model Chain (List; Stack)
Business Model Tree
(Mind Map; Hub; Fractal Brain)
HOW
WHAT
WHO
WHY
WHY
OrganizaIon
1
3
4
2
Engines
Elements
OPERATIONS
HOW
PRODUCTION
WHAT
MARKETING
WHO
FINANCE
WHY
K
Q
J
A
2
3
4
5
6
7
8
9
10
Create Value 1 Create Value 2 Capture/Share Value
OrganizaIon
Deliver Value (Buy-in)
BUSINESS MODEL TOOL
(Morphological Deck)
WHAT IS A BUSINESS MODEL? A business model (engine/
project) is a system of 4 “engines” that sustainably creates,
delivers, and captures/shares value or happiness.

36. WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
HOW WHAT WHO
Business Model Macro-Canvas
(Theater; House; Grid; Jigsaw; Brain)
Business Model Network
(Molecule; Diamond; Pyramid;
Periodic Table; Neural Brain)
Business Model Chain (List; Stack)
Business Model Tree
(Mind Map; Hub; Fractal Brain)
HOW
WHAT
WHO
WHY
WHY
OrganizaIon
1
3
4
2
Engines
Elements
OPERATIONS
HOW
PRODUCTION
WHAT
MARKETING
WHO
FINANCE
WHY
K SUPPLIER/
PROVIDER
OUTPUT/TOOL
(SOLUTION)
CUSTOMERS/
STAKEHOLDERS
VALUE (HAPPINESS)
Q INPUT/RESOURCES PRODUCT CHANNELS DELIGHT (Revenue)
J PROCESSING SERVICE PROBLEM PAIN (Cost; Waste)
A
2
3
4
5
6
7
8
9
10
Create Value 1 Create Value 2 Capture/Share Value
OrganizaIon
Deliver Value (Buy-in)
BUSINESS MODEL ENGINE
(Business Model System: 12 Topics)
WHAT IS A BUSINESS MODEL? A business model (engine/
project) is a system of 4 “engines” that sustainably creates,
delivers, and captures/shares value or happiness.

37. WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
HOW WHAT WHO
Business Model Macro-Canvas
(Theater; House; Grid; Jigsaw; Brain)
Business Model Network
(Molecule; Diamond; Pyramid;
Periodic Table; Neural Brain)
Business Model Chain (List; Stack)
Business Model Tree
(Mind Map; Hub; Fractal Brain)
HOW
WHAT
WHO
WHY
WHY
OrganizaIon
1
3
4
2
Engines
Elements
OPERATIONS
HOW
PRODUCTION
WHAT
MARKETING
WHO
FINANCE
WHY
K SUPPLIER/
PROVIDER
OUTPUT/TOOL
(SOLUTION)
CUSTOMERS/
STAKEHOLDERS
VALUE (HAPPINESS)
Q INPUT/RESOURCES PRODUCT CHANNELS DELIGHT (Revenue)
J PROCESSING SERVICE PROBLEM PAIN (Cost; Waste)
A
2
3
4
5
6
7
8
9
10
Create Value 1 Create Value 2 Capture/Share Value
OrganizaIon
BUSINESS MODEL ENGINE
(Business Model System: 12 Topics)
Deliver Value (Buy-in)
BUSINESS MODEL SYSTEM (BMS):
12 System Topics
WHAT IS A BUSINESS MODEL? A business model (engine/
project) is a system of 4 “engines” that sustainably creates,
delivers, and captures/shares value or happiness.

38. WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
HOW WHAT WHO
Business Model Macro-Canvas
(Theater; House; Grid; Jigsaw; Brain)
Business Model Network
(Molecule; Diamond; Pyramid;
Periodic Table; Neural Brain)
Business Model Chain (List; Stack)
Business Model Tree
(Mind Map; Hub; Fractal Brain)
HOW
WHAT
WHO
WHY
WHY
OrganizaIon
1
3
4
2
Engines
Elements
OPERATIONS
HOW
PRODUCTION
WHAT
MARKETING
WHO
FINANCE
WHY
K SUPPLIER/
PROVIDER
OUTPUT/TOOL
(SOLUTION)
CUSTOMERS/
STAKEHOLDERS
VALUE (HAPPINESS)
Q INPUT/RESOURCES PRODUCT CHANNELS DELIGHT (Revenue)
J PROCESSING SERVICE PROBLEM PAIN (Cost; Waste)
A
2
3
4
5
6
7
8
9
10
OrganizaIon
BUSINESS MODEL ENGINE
(Business Model System: 12 Topics)
BUSINESS MODEL SYSTEM (BMS):
12 System Topics
Feasibility Sustainability Viability Desirability
WHAT IS A BUSINESS MODEL? A business model (engine/
project) is a system of 4 “engines” that sustainably creates,
delivers, and captures/shares value or happiness.

39. WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
HOW WHAT WHO
Business Model Macro-Canvas
(Theater; House; Grid; Jigsaw; Brain)
Business Model Network
(Molecule; Diamond; Pyramid;
Periodic Table; Neural Brain)
Business Model Chain (List; Stack)
Business Model Tree
(Mind Map; Hub; Fractal Brain)
HOW
WHAT
WHO
WHY
WHY
OrganizaIon
1
3
4
2
Engines
Elements
OPERATIONS
HOW
PRODUCTION
WHAT
MARKETING
WHO
FINANCE
WHY
K SUPPLIER/
PROVIDER
OUTPUT/TOOL
(SOLUTION)
CUSTOMERS/
STAKEHOLDERS
VALUE (HAPPINESS)
Q INPUT/RESOURCES PRODUCT CHANNELS DELIGHT (Revenue)
J PROCESSING SERVICE PROBLEM PAIN (Cost; Waste)
A
2
3
4
5
6
7
8
9
10
Feasibility Sustainability Viability
OrganizaIon
BUSINESS MODEL ENGINE
(Business Model System: 12 Topics)
Desirability
WHAT IS A BUSINESS MODEL? A business model (engine/
project) is a system of 4 “engines” that sustainably creates,
delivers, and captures/shares value or happiness.

40. Topics & Blueprints
for
Business Model Engines
PLATFORM OF BUSINESS MODEL SCORECARD: “Plug-and-Play” Tools

41. WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
4BBM-BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
HOW WHAT WHO
Business Model Macro-Canvas
(Theater; House; Grid; Jigsaw; Brain)
Business Model Network
(Molecule; Diamond; Pyramid;
Periodic Table; Neural Brain)
Business Model Chain (List; Stack)
Business Model Tree
(Mind Map; Hub; Fractal Brain)
HOW
WHAT
WHO
WHY
WHY
OrganizaIon
1
3
4
2
Engines
Elements
OPERATIONS
HOW
PRODUCTION
WHAT
MARKETING
WHO
FINANCE
WHY
K SUPPLIER/
PROVIDER
OUTPUT/TOOL
(SOLUTION)
CUSTOMERS/
STAKEHOLDERS
VALUE (HAPPINESS)
Q INPUT/RESOURCES PRODUCT CHANNELS DELIGHT (Revenue)
J PROCESSING SERVICE PROBLEM PAIN (Cost; Waste)
A Internal
Business Process
Customer
2
3 Learning &
Growth
Financial
4
5
6
7
8
9
10
OrganizaIon
BUSINESS MODEL ENGINE:
Balanced Scorecard-4 Topics
BALANCED SCORECARD:
4 Topics
Feasibility Sustainability Viability Desirability
WHAT IS A BUSINESS MODEL? A business model (engine/
project) is a system of 4 “engines” that sustainably creates,
delivers, and captures/shares value or happiness.

42. WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
4BBM-BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
HOW WHAT WHO
Business Model Macro-Canvas
(Theater; House; Grid; Jigsaw; Brain)
Business Model Network
(Molecule; Diamond; Pyramid;
Periodic Table; Neural Brain)
Business Model Chain (List; Stack)
Business Model Tree
(Mind Map; Hub; Fractal Brain)
HOW
WHAT
WHO
WHY
WHY
OrganizaIon
1
3
4
2
Engines
Elements
OPERATIONS
HOW
PRODUCTION
WHAT
MARKETING
WHO
FINANCE
WHY
K SUPPLIER/
PROVIDER
OUTPUT/TOOL
(SOLUTION)
CUSTOMERS/
STAKEHOLDERS
VALUE (HAPPINESS)
Q INPUT/RESOURCES PRODUCT CHANNELS DELIGHT (Revenue)
J PROCESSING SERVICE PROBLEM PAIN (Cost; Waste)
A Key Processes Customer
Value Prop.
2
3 Key Resources Profit Formula
4
5
6
7
8
9
10
OrganizaIon
BUSINESS MODEL ENGINE:
4-Box Business Model-4 Topics
4-BOX BUSINESS MODEL (4BBM):
4 Topics
Feasibility Sustainability Viability Desirability
WHAT IS A BUSINESS MODEL? A business model (engine/
project) is a system of 4 “engines” that sustainably creates,
delivers, and captures/shares value or happiness.

43. WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
BMC-BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
HOW WHAT WHO
Business Model Macro-Canvas
(Theater; House; Grid; Jigsaw; Brain)
Business Model Network
(Molecule; Diamond; Pyramid;
Periodic Table; Neural Brain)
Business Model Chain (List; Stack)
Business Model Tree
(Mind Map; Hub; Fractal Brain)
HOW
WHAT
WHO
WHY
WHY
OrganizaIon
1
3
4
2
Engines
Elements
OPERATIONS
HOW
PRODUCTION
WHAT
MARKETING
WHO
FINANCE
WHY
K SUPPLIER/
PROVIDER
OUTPUT/TOOL
(SOLUTION)
CUSTOMERS/
STAKEHOLDERS
VALUE (HAPPINESS)
Q INPUT/RESOURCES PRODUCT CHANNELS DELIGHT (Revenue)
J PROCESSING SERVICE PROBLEM PAIN (Cost; Waste)
A Key AcEviEes Value
ProposiEon
Customer Segment Cost Structure
2 Customer RelaEonship Revenue Streams
3 Key Resources Channels
4
5 Key Partners
6
7
8
9
10
OrganizaIon
BUSINESS MODEL ENGINE:
Business Model Canvas-9 Topics
BUSINESS MODEL CANVAS (BMC):
9 Topics
Feasibility Sustainability Viability Desirability
WHAT IS A BUSINESS MODEL? A business model (engine/
project) is a system of 4 “engines” that sustainably creates,
delivers, and captures/shares value or happiness.

44. WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
LC-BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
HOW WHAT WHO
Business Model Macro-Canvas
(Theater; House; Grid; Jigsaw; Brain)
Business Model Network
(Molecule; Diamond; Pyramid;
Periodic Table; Neural Brain)
Business Model Chain (List; Stack)
Business Model Tree
(Mind Map; Hub; Fractal Brain)
HOW
WHAT
WHO
WHY
WHY
OrganizaIon
1
3
4
2
Engines
Elements
OPERATIONS
HOW
PRODUCTION
WHAT
MARKETING
WHO
FINANCE
WHY
K SUPPLIER/
PROVIDER
OUTPUT/TOOL
(SOLUTION)
CUSTOMERS/
STAKEHOLDERS
VALUE (HAPPINESS)
Q INPUT/RESOURCES PRODUCT CHANNELS DELIGHT (Revenue)
J PROCESSING SERVICE PROBLEM PAIN (Cost; Waste)
A Unique Value
ProposiEon
Customer Segments Cost Structure
2 Key Metrics SoluEon Revenue Streams
3 Channels
4 Unfair
Advantage
Problem
5
6
7
8
9
10
OrganizaIon
LEAN CANVAS (LC):
9 Topics BUSINESS MODEL ENGINE:
Lean Canvas-9 Topics
Feasibility Sustainability Viability Desirability
WHAT IS A BUSINESS MODEL? A business model (engine/
project) is a system of 4 “engines” that sustainably creates,
delivers, and captures/shares value or happiness.

45. WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
BMM-BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
HOW WHAT WHO
Business Model Macro-Canvas
(Theater; House; Grid; Jigsaw; Brain)
Business Model Network
(Molecule; Diamond; Pyramid;
Periodic Table; Neural Brain)
Business Model Chain (List; Stack)
Business Model Tree
(Mind Map; Hub; Fractal Brain)
HOW
WHAT
WHO
WHY
WHY
OrganizaIon
1
3
4
2
Engines
Elements
OPERATIONS
HOW
PRODUCTION
WHAT
MARKETING
WHO
FINANCE
WHY
K SUPPLIER/
PROVIDER
OUTPUT/TOOL
(SOLUTION)
CUSTOMERS/
STAKEHOLDERS
VALUE (HAPPINESS)
Q INPUT/RESOURCES PRODUCT CHANNELS DELIGHT (Revenue)
J PROCESSING SERVICE PROBLEM PAIN (Cost; Waste)
A Value Prop. Target Customers Costs
2 Product Road-
map; Pricing
Sales Plan;
MarkeEng Plan
Revenue Streams
3
4 CompeEEve
Advantages
5
6
7
8
9
10
OrganizaIon
BUSINESS MODEL MATRIX (BMM):
9 Topics BUSINESS MODEL ENGINE:
Business Model Matrix-9 Topics
Feasibility Sustainability Viability Desirability
WHAT IS A BUSINESS MODEL? A business model (engine/
project) is a system of 4 “engines” that sustainably creates,
delivers, and captures/shares value or happiness.

46. WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
BMD-BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
HOW WHAT WHO
Business Model Macro-Canvas
(Theater; House; Grid; Jigsaw; Brain)
Business Model Network
(Molecule; Diamond; Pyramid;
Periodic Table; Neural Brain)
Business Model Chain (List; Stack)
Business Model Tree
(Mind Map; Hub; Fractal Brain)
HOW
WHAT
WHO
WHY
WHY
OrganizaIon
1
3
4
2
Engines
Elements
OPERATIONS
HOW
PRODUCTION
WHAT
MARKETING
WHO
FINANCE
WHY
K SUPPLIER/
PROVIDER
OUTPUT/TOOL
(SOLUTION)
CUSTOMERS/
STAKEHOLDERS
VALUE (HAPPINESS)
Q INPUT/RESOURCES PRODUCT CHANNELS DELIGHT (Revenue)
J PROCESSING SERVICE PROBLEM PAIN (Cost; Waste)
A Key Ac?vi?es Value Prop. Customers/Stakeholders Cost (Structure)
2 Key Metrics Solu?on/
Product/Price
Sales/Marke?ng/
Rela?onship
Revenue (Streams)
3 Key Resources Channels
4 Unfair/Compe?-
?ve Advantage
Problem/Defect/
Trade-off
5
6
7
8
9
10
OrganizaIon
BUSINESS MODEL DECK (BMD):
Generic Topics BUSINESS MODEL ENGINE:
Business Model Deck-Topics
Feasibility Sustainability Viability Desirability
WHAT IS A BUSINESS MODEL? A business model (engine/
project) is a system of 4 “engines” that sustainably creates,
delivers, and captures/shares value or happiness.

47. WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
BMD-BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
HOW WHAT WHO
Business Model Macro-Canvas
(Theater; House; Grid; Jigsaw; Brain)
Business Model Network
(Molecule; Diamond; Pyramid;
Periodic Table; Neural Brain)
Business Model Chain (List; Stack)
Business Model Tree
(Mind Map; Hub; Fractal Brain)
HOW
WHAT
WHO
WHY
WHY
OrganizaIon
1
3
4
2
Engines
Elements
OPERATIONS
HOW
PRODUCTION
WHAT
MARKETING
WHO
FINANCE
WHY
K SUPPLIER/
PROVIDER
OUTPUT/TOOL
(SOLUTION)
CUSTOMERS/
STAKEHOLDERS
VALUE (HAPPINESS)
Q INPUT/RESOURCES PRODUCT CHANNELS DELIGHT (Revenue)
J PROCESSING SERVICE PROBLEM PAIN (Cost; Waste)
A Key Ac?vi?es Value Prop. Customers/Stakeholders Cost (Structure)
2 Key Metrics Solu?on/
Product/Price
Sales/Marke?ng/
Rela?onship
Revenue (Streams)
3 Key Resources Channels
4 Unfair/Compe?-
?ve Advantage
Problem/Defect/
Trade-off
5
6
7
8
9
10
OrganizaIon
TOTAL BUSINESS MODEL (TBM):
Generic Topics BUSINESS MODEL ENGINE:
Total Business Model-Topics
Feasibility Metrics Sustainability Metrics Viability Metrics Desirability Metrics
WHAT IS A BUSINESS MODEL? A business model (engine/
project) is a system of 4 “engines” that sustainably creates,
delivers, and captures/shares value or happiness.

48. Business Model “States”

49. WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
HOW WHAT WHO
Business Model Macro-Canvas
(Theater; House; Grid; Jigsaw; Brain)
Business Model Network
(Molecule; Diamond; Pyramid;
Periodic Table; Neural Brain)
Business Model Chain (List; Stack)
Business Model Tree
(Mind Map; Hub; Fractal Brain)
HOW
WHAT
WHO
WHY
WHY
OrganizaIon
1
3
4
2
Engines
Elements
OPERATIONS
HOW
PRODUCTION
WHAT
MARKETING
WHO
FINANCE
WHY
K SUPPLIER/
PROVIDER
OUTPUT/TOOL
(SOLUTION)
CUSTOMERS/
STAKEHOLDERS
VALUE (HAPPINESS)
Q INPUT/RESOURCES PRODUCT CHANNELS DELIGHT (Revenue)
J PROCESSING SERVICE PROBLEM PAIN (Cost; Waste)
A Agriculture Whole product 1-sided market/need Asset sale; Pre-order
2 Mining Part(s) of product 2-sided market/needs Usage fee; Licensing
3 Manufacturing
(Processing)
FuncIonality
(Un/Bundled)
MulE-sided market/needs
(Plaorm); Community
SubscripEon; Installment
Payment; Lump Sum
4 Service/Experience Quality/Perf. Luxury (High end) market Leasing/RenEng; Broker
5 Values/Culture Novelty/Beauty Mass (Low end) market Crowdsource/fund: Prize
6 Physical InteracIvity; Fun Niche; Non-customers Ad; AucEon; Subsidy
7 Intellectual Cost; Price; Size High touch; Self-service Brokerage; Royalty Fee
8 EmoEonal/Social Simplicity Online/Automated/Direct Shared infrastructure
9 Spiritual Accessibility Partners/Collaborators Open InnovaEon; Barter
10 Zero Time (Cycle);
Zero Space (Infra)
Time/Speed;
Convenience
Complementors/Affiliates;
Shareholders; Members
Flat/Fixed Price; Tiered
Pricing (Free/Premium)
OrganizaIon
BUSINESS MODEL ENGINE
(“States”)
Feasibility Sustainability Viability Desirability
WHAT IS A BUSINESS MODEL? A business model (engine/
project) is a system of 4 “engines” that sustainably creates,
delivers, and captures/shares value or happiness.

50. Templates for
Innovate Salone Projects

51. Engines
Elements
OPERATIONS
HOW
PRODUCTION
WHAT
MARKETING
WHO
FINANCE
WHY
K SUPPLIER/
PROVIDER
OUTPUT/TOOL
(SOLUTION)
CUSTOMERS/
STAKEHOLDERS
VALUE (HAPPINESS)
Q INPUT/RESOURCES PRODUCT CHANNELS DELIGHT (Revenue)
J PROCESSING SERVICE PROBLEM PAIN (Cost; Waste)
A Plan of AcQon/
AcQviQes
Proposed
SoluQon
Customers/
Stakeholders
Problem MoQvaQon/
Benefit
2 Resources
Needed
Other SoluQons Problem/
Challenge
Budget/
Cost
3
4
5
6
7
8
9
10
HOW WHAT WHO
Business Model Macro-Canvas
(Theater; House; Grid; Jigsaw; Brain)
Business Model Network
(Molecule; Diamond; Pyramid;
Periodic Table; Neural Brain)
Business Model Tree
(Mind Map; Hub; Fractal Brain)
HOW
WHAT
OrganizaIon
1
3
4
2
WHO
WHY
Business Model Chain (List; Stack)
OrganizaIon
WHY
WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
LIST BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
List of Innovate Salone Topics (LIST):
8 Topics
Feasibility Sustainability Viability Desirability
BUSINESS MODEL ENGINE
(LIST: List of Innovate Salone Topics)
WHAT IS A BUSINESS MODEL? A business model (engine/
project) is a system of 4 “engines” that sustainably creates,
delivers, and captures/shares value or happiness.

52. Engines
Elements
OPERATIONS
HOW
PRODUCTION
WHAT
MARKETING
WHO
FINANCE
WHY
K SUPPLIER/
PROVIDER
OUTPUT/TOOL
(SOLUTION)
CUSTOMERS/
STAKEHOLDERS
VALUE (HAPPINESS)
Q INPUT/RESOURCES PRODUCT CHANNELS DELIGHT (Revenue)
J PROCESSING SERVICE PROBLEM PAIN (Cost; Waste)
A Plan of AcQon/
AcQviQes
Proposed
SoluQon
Customers/
Stakeholders
Problem MoQvaQon/
Benefit
2 Resources
Needed
Other SoluQons Problem/
Challenge
Budget/
Cost
3
4
5
6
7
8
9
10
HOW WHAT WHO
Business Model Macro-Canvas
(Theater; House; Grid; Jigsaw; Brain)
Business Model Network
(Molecule; Diamond; Pyramid;
Periodic Table; Neural Brain)
Business Model Tree
(Mind Map; Hub; Fractal Brain)
HOW
WHAT
OrganizaIon
1
3
4
2
WHO
WHY
Business Model Chain (List; Stack)
OrganizaIon
WHY
WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
LIST BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
Feasibility Sustainability Viability Desirability
BUSINESS MODEL ENGINE
(LIST: List of Innovate Salone Topics)
WHAT IS A BUSINESS MODEL? A business model (engine/
project) is a system of 4 “engines” that sustainably creates,
delivers, and captures/shares value or happiness.

53. Engines
Elements
OPERATIONS
HOW
PRODUCTION
WHAT
MARKETING
WHO
FINANCE
WHY
K SUPPLIER/
PROVIDER
OUTPUT/TOOL
(SOLUTION)
CUSTOMERS/
STAKEHOLDERS
VALUE (HAPPINESS)
Q INPUT/RESOURCES PRODUCT CHANNELS DELIGHT (Revenue)
J PROCESSING SERVICE PROBLEM PAIN (Cost; Waste)
A
2
Feasibility Sustainability Viability Desirability
WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
LIST BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
SOLUTION SPACE TRADE-OFF SPACE
BUSINESS MODEL ENGINE
(LIST: List of Innovate Salone Topics)
DESIGN THINKING CYCLE (Means)
E: Empathize; D: Define; I: Ideate;
P: Prototype; T: Test; R: Review

54. Engines
Elements
OPERATIONS
HOW
PRODUCTION
WHAT
MARKETING
WHO
FINANCE
WHY
K SUPPLIER/
PROVIDER
OUTPUT/TOOL
(SOLUTION)
CUSTOMERS/
STAKEHOLDERS
VALUE (HAPPINESS)
Q INPUT/RESOURCES PRODUCT CHANNELS DELIGHT (Revenue)
J PROCESSING SERVICE PROBLEM PAIN (Cost; Waste)
A
2
Feasibility Sustainability Viability Desirability
WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
LIST BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
BUSINESS MODEL ENGINE
(LIST: List of Innovate Salone Topics)
DESIGN THINKING CYCLE (Means)
E: Empathize; D: Define; I: Ideate;
P: Prototype; T: Test; R: Review

55. Engines
Elements
OPERATIONS
HOW
PRODUCTION
WHAT
MARKETING
WHO
FINANCE
WHY
K SUPPLIER/
PROVIDER
OUTPUT/TOOL
(SOLUTION)
CUSTOMERS/
STAKEHOLDERS
VALUE (HAPPINESS)
Q INPUT/RESOURCES PRODUCT CHANNELS DELIGHT (Revenue)
J PROCESSING SERVICE PROBLEM PAIN (Cost; Waste)
A Plan of AcQon/
AcQviQes
Proposed
SoluQon
Customers/
Stakeholders
Problem MoQvaQon/
Benefit
2 Resources
Needed:
Other
SoluQons
Problem/Challenge Detailed Budget/Cost
Feasibility Sustainability Viability Desirability
WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
LIST BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
BUSINESS MODEL ENGINE
(LIST: List of Innovate Salone Topics)
DESIGN THINKING CYCLE (Means)
E: Empathize; D: Define; I: Ideate;
P: Prototype; T: Test; R: Review

56. Engines
Elements
OPERATIONS
HOW
PRODUCTION
WHAT
MARKETING
WHO
FINANCE
WHY
K SUPPLIER/
PROVIDER
OUTPUT/TOOL
(SOLUTION)
CUSTOMERS/
STAKEHOLDERS
VALUE (HAPPINESS)
Q INPUT/RESOURCES PRODUCT CHANNELS DELIGHT (Revenue)
J PROCESSING SERVICE PROBLEM PAIN (Cost; Waste)
A Plan of AcQon/
AcQviQes:
What steps are
you planning on
taking to make
this project a
reality?
Proposed
SoluQon:
How are you
planning on
fixing this
problem?
Customers/
Stakeholders:
Who are most important
customers/stakeholders?
Problem MoQvaQon/
Benefit:
Why is this problem
important to you?
2 Resources
Needed:
What are
resources needed
for solving
problem?
Other
SoluQons:
What other
solu?ons exist
for solving the
problem?
Problem/Challenge:
What is problem that
you are trying to solve?
Detailed Budget/Cost:
What would the costs
be for comple?ng your
project?
Feasibility Sustainability Viability Desirability
WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
LIST BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
BUSINESS MODEL ENGINE
(LIST: List of Innovate Salone Topics)
DESIGN THINKING CYCLE (Means)
E: Empathize; D: Define; I: Ideate;
P: Prototype; T: Test; R: Review

57. Engines
Elements
OPERATIONS
HOW
PRODUCTION
WHAT
MARKETING
WHO
FINANCE
WHY
K SUPPLIER/
PROVIDER
OUTPUT/TOOL
(SOLUTION)
CUSTOMERS/
STAKEHOLDERS
VALUE (HAPPINESS)
Q INPUT/RESOURCES PRODUCT CHANNELS DELIGHT (Revenue)
J PROCESSING SERVICE PROBLEM PAIN (Cost; Waste)
A Plan of AcQon/
AcQviQes:
What steps are
you planning on
taking to make
this project a
reality?
Proposed
SoluQon:
How are you
planning on
fixing this
problem?
Customers/
Stakeholders:
Who are most important
customers/stakeholders?
Problem MoQvaQon/
Benefit:
Why is this problem
important to you?
2 Resources
Needed:
What are
resources needed
for solving
problem?
Other
SoluQons:
What other
solu?ons exist
for solving the
problem?
Problem/Challenge:
What is problem that
you are trying to solve?
Detailed Budget/Cost:
What would the costs
be for comple?ng your
project?
WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
LIST BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
TEAM CREATIVITY IMPACT SCALABILITY
BUSINESS MODEL ENGINE
(LIST: List of Innovate Salone Topics)
DESIGN THINKING CYCLE (Means)
E: Empathize; D: Define; I: Ideate;
P: Prototype; T: Test; R: Review

58. Engines
Elements
OPERATIONS
HOW
PRODUCTION
WHAT
MARKETING
WHO
FINANCE
WHY
K SUPPLIER/
PROVIDER
OUTPUT/TOOL
(SOLUTION)
CUSTOMERS/
STAKEHOLDERS
VALUE (HAPPINESS)
Q INPUT/RESOURCES PRODUCT CHANNELS DELIGHT (Revenue)
J PROCESSING SERVICE PROBLEM PAIN (Cost; Waste)
A Plan of AcQon/
AcQviQes:
What steps are
you planning on
taking to make
this project a
reality?
Proposed
SoluQon:
How are you
planning on
fixing this
problem?
Customers/
Stakeholders:
Who are most important
customers/stakeholders?
Problem MoQvaQon/
Benefit:
Why is this problem
important to you?
2 Resources
Needed:
What are
resources needed
for solving
problem?
Other
SoluQons:
What other
solu?ons exist
for solving the
problem?
Problem/Challenge:
What is problem that
you are trying to solve?
Detailed Budget/Cost:
What would the costs
be for comple?ng your
project?
WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
LIST BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
TEAM CREATIVITY IMPACT SCALABILITY
7
6
1
5
34
8 2
BUSINESS MODEL ENGINE
(LIST: List of Innovate Salone Topics)
DESIGN THINKING CYCLE (Means)
E: Empathize; D: Define; I: Ideate;
P: Prototype; T: Test; R: Review

59. Engines
Elements
OPERATIONS
HOW
PRODUCTION
WHAT
MARKETING
WHO
FINANCE
WHY
K SUPPLIER/
PROVIDER
OUTPUT/TOOL
(SOLUTION)
CUSTOMERS/
STAKEHOLDERS
VALUE (HAPPINESS)
Q INPUT/RESOURCES PRODUCT CHANNELS DELIGHT (Revenue)
J PROCESSING SERVICE PROBLEM PAIN (Cost; Waste)
A Plan of AcQon/
AcQviQes:
Proposed
SoluQon
Customers/
Stakeholders
Problem MoQvaQon/
Benefit
2 Resources
Needed
Other
SoluQons
Problem/Challenge Detailed Budget/Cost
WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
LIST BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
TEAM CREATIVITY IMPACT SCALABILITY
7
6
1
5
34
8 2
BUSINESS MODEL ENGINE
(LIST: List of Innovate Salone Topics)
DESIGN THINKING CYCLE (Means)
E: Empathize; D: Define; I: Ideate;
P: Prototype; T: Test; R: Review

60. Engines
Elements
OPERATIONS
HOW
PRODUCTION
WHAT
MARKETING
WHO
FINANCE
WHY
K SUPPLIER/
PROVIDER
OUTPUT/TOOL
(SOLUTION)
CUSTOMERS/
STAKEHOLDERS
VALUE (HAPPINESS)
Q INPUT/RESOURCES PRODUCT CHANNELS DELIGHT (Revenue)
J PROCESSING SERVICE PROBLEM PAIN (Cost; Waste)
A Plan of AcQon/
AcQviQes:
Proposed
SoluQon
Customers/
Stakeholders
Problem MoQvaQon/
Benefit
2 Resources
Needed
Other
SoluQons
Problem/Challenge Detailed Budget/Cost
WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
LIST BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
TEAM CREATIVITY IMPACT SCALABILITY
7
6
1
5
34
8 2
BUSINESS MODEL ENGINE
(LIST: List of Innovate Salone Topics)
5 Phases of a Business Model
InnovaQon AccounQng (BMIA)
Project: Business Model Lifecycle
i. Customer-Problem Fitness
ii. Problem-SoluIon Fitness
iii. Product-Market Fitness
iv. Business Model Scaling
v. Business Model Renewal
DESIGN THINKING CYCLE (Means)
E: Empathize; D: Define; I: Ideate;
P: Prototype; T: Test; R: Review

61. Engines
Elements
OPERATIONS
HOW
PRODUCTION
WHAT
MARKETING
WHO
FINANCE
WHY
K SUPPLIER/
PROVIDER
OUTPUT/TOOL
(SOLUTION)
CUSTOMERS/
STAKEHOLDERS
VALUE (HAPPINESS)
Q INPUT/RESOURCES PRODUCT CHANNELS DELIGHT (Revenue)
J PROCESSING SERVICE PROBLEM PAIN (Cost; Waste)
A Plan of AcQon/
AcQviQes:
Proposed
SoluQon
Customers/
Stakeholders
Problem MoQvaQon/
Benefit
2 Resources
Needed
Other
SoluQons
Problem/Challenge Detailed Budget/Cost
WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
LIST BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
TEAM CREATIVITY IMPACT SCALABILITY
7
6
1
5
34
8 2
5 Phases of a Business Model
InnovaQon AccounQng (BMIA)
Project: Business Model Lifecycle
i. Customer-Problem Fitness
ii. Problem-SoluIon Fitness
iii. Product-Market Fitness
iv. Business Model Scaling
v. Business Model Renewal i.
BUSINESS MODEL ENGINE
(LIST: List of Innovate Salone Topics)
DESIGN THINKING CYCLE (Means)
E: Empathize; D: Define; I: Ideate;
P: Prototype; T: Test; R: Review

62. Engines
Elements
OPERATIONS
HOW
PRODUCTION
WHAT
MARKETING
WHO
FINANCE
WHY
K SUPPLIER/
PROVIDER
OUTPUT/TOOL
(SOLUTION)
CUSTOMERS/
STAKEHOLDERS
VALUE (HAPPINESS)
Q INPUT/RESOURCES PRODUCT CHANNELS DELIGHT (Revenue)
J PROCESSING SERVICE PROBLEM PAIN (Cost; Waste)
A Plan of AcQon/
AcQviQes
Proposed
SoluQon
Customers/
Stakeholders
Problem MoQvaQon/
Benefit
2 Resources
Needed
Other
SoluQons
Problem/Challenge Detailed Budget/Cost
WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
LIST BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
TEAM CREATIVITY IMPACT SCALABILITY
7
6
1
5
34
8 2
5 Phases of a Business Model
InnovaQon AccounQng (BMIA)
Project: Business Model Lifecycle
i. Customer-Problem Fitness
ii. Problem-SoluQon Fitness
iii. Product-Market Fitness
iv. Business Model Scaling
v. Business Model Renewal i.
ii.
BUSINESS MODEL ENGINE
(LIST: List of Innovate Salone Topics)
DESIGN THINKING CYCLE (Means)
E: Empathize; D: Define; I: Ideate;
P: Prototype; T: Test; R: Review

63. Engines
Elements
OPERATIONS
HOW
PRODUCTION
WHAT
MARKETING
WHO
FINANCE
WHY
K SUPPLIER/
PROVIDER
OUTPUT/TOOL
(SOLUTION)
CUSTOMERS/
STAKEHOLDERS
VALUE (HAPPINESS)
Q INPUT/RESOURCES PRODUCT CHANNELS DELIGHT (Revenue)
J PROCESSING SERVICE PROBLEM PAIN (Cost; Waste)
A Plan of AcQon/
AcQviQes
Proposed
SoluQon
Customers/
Stakeholders
Problem MoQvaQon/
Benefit
2 Resources
Needed
Other
SoluQons
Problem/Challenge Detailed Budget/Cost
WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
LIST BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
TEAM CREATIVITY IMPACT SCALABILITY
7
6
1
5
34
8 2
5 Phases of a Business Model
InnovaQon AccounQng (BMIA)
Project: Business Model Lifecycle
i. Customer-Problem Fitness
ii. Problem-SoluIon Fitness
iii. Product-Market Fitness
iv. Business Model Scaling
v. Business Model Renewal i.
ii.
iii.
BUSINESS MODEL ENGINE
(LIST: List of Innovate Salone Topics)
DESIGN THINKING CYCLE (Means)
E: Empathize; D: Define; I: Ideate;
P: Prototype; T: Test; R: Review

64. Engines
Elements
OPERATIONS
HOW
PRODUCTION
WHAT
MARKETING
WHO
FINANCE
WHY
K SUPPLIER/
PROVIDER
OUTPUT/TOOL
(SOLUTION)
CUSTOMERS/
STAKEHOLDERS
VALUE (HAPPINESS)
Q INPUT/RESOURCES PRODUCT CHANNELS DELIGHT (Revenue)
J PROCESSING SERVICE PROBLEM PAIN (Cost; Waste)
A Plan of AcQon/
AcQviQes
Proposed
SoluQon
Customers/
Stakeholders
Problem MoQvaQon/
Benefit
2 Resources
Needed
Other
SoluQons
Problem/Challenge Detailed Budget/Cost
WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
LIST BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
TEAM CREATIVITY IMPACT SCALABILITY
7
6
1
5
34
8 2
5 Phases of a Business Model
InnovaQon AccounQng (BMIA)
Project: Business Model Lifecycle
i. Customer-Problem Fitness
ii. Problem-SoluIon Fitness
iii. Product-Market Fitness
iv. Business Model Scaling
v. Business Model Renewal i.
ii.
iii.
BUSINESS MODEL ENGINE
(LIST: List of Innovate Salone Topics)
DESIGN THINKING CYCLE (Means)
E: Empathize; D: Define; I: Ideate;
P: Prototype; T: Test; R: Review

65. Engines
Elements
OPERATIONS
HOW
PRODUCTION
WHAT
MARKETING
WHO
FINANCE
WHY
K SUPPLIER/
PROVIDER
OUTPUT/TOOL
(SOLUTION)
CUSTOMERS/
STAKEHOLDERS
VALUE (HAPPINESS)
Q INPUT/RESOURCES PRODUCT CHANNELS DELIGHT (Revenue)
J PROCESSING SERVICE PROBLEM PAIN (Cost; Waste)
A Plan of AcQon/
AcQviQes
Proposed
SoluQon
Customers/
Stakeholders
Problem MoQvaQon/
Benefit
2 Resources
Needed
Other
SoluQons
Problem/Challenge Detailed Budget/Cost
WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
LIST BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
TEAM CREATIVITY IMPACT SCALABILITY
7
6
1
5
34
8 2
5 Phases of a Business Model
InnovaQon AccounQng (BMIA)
Project: Business Model Lifecycle
i. Customer-Problem Fitness
ii. Problem-SoluIon Fitness
iii. Product-Market Fitness
iv. Business Model Scaling
v. Business Model Renewal i.
ii.
iii.
BUSINESS MODEL ENGINE
(LIST: List of Innovate Salone Topics)
DESIGN THINKING CYCLE (Means)
E: Empathize; D: Define; I: Ideate;
P: Prototype; T: Test; R: Review

66. Engines
Elements
OPERATIONS
HOW
PRODUCTION
WHAT
MARKETING
WHO
FINANCE
WHY
K SUPPLIER/
PROVIDER
OUTPUT/TOOL
(SOLUTION)
CUSTOMERS/
STAKEHOLDERS
VALUE (HAPPINESS)
Q INPUT/RESOURCES PRODUCT CHANNELS DELIGHT (Revenue)
J PROCESSING SERVICE PROBLEM PAIN (Cost; Waste)
A Plan of AcQon/
AcQviQes
Proposed
SoluQon
Customers/
Stakeholders
Problem MoQvaQon/
Benefit
2 Resources
Needed
Other
SoluQons
Problem/Challenge Detailed Budget/Cost
BUSINESS MODEL ENGINE
(LIST: List of Innovate Salone Topics)
WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
LIST BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
TEAM CREATIVITY IMPACT SCALABILITY
7
6
1
5
34
8 2
5 Phases of a Business Model
InnovaQon AccounQng (BMIA)
Project: Business Model Lifecycle
i. Customer-Problem Fitness
ii. Problem-SoluIon Fitness
iii. Product-Market Fitness
iv. Business Model Scaling
v. Business Model Renewal i.
ii.
iii.
T: Test
(Measure)
D: Define
P: Prototype
(Build/Do)
I: Ideate
(Plan)
E: Empathize
R: Review
(Learn)
DESIGN THINKING CYCLE (Means)
E: Empathize; D: Define; I: Ideate;
P: Prototype; T: Test; R: Review

67. Engines
Elements
OPERATIONS
HOW
PRODUCTION
WHAT
MARKETING
WHO
FINANCE
WHY
K SUPPLIER/
PROVIDER
OUTPUT/TOOL
(SOLUTION)
CUSTOMERS/
STAKEHOLDERS
VALUE (HAPPINESS)
Q INPUT/RESOURCES PRODUCT CHANNELS DELIGHT (Revenue)
J PROCESSING SERVICE PROBLEM PAIN (Cost; Waste)
A Plan of AcQon/
AcQviQes
Proposed
SoluQon
Customers/
Stakeholders
Problem MoQvaQon/
Benefit
2 Resources
Needed
Other
SoluQons
Problem/Challenge Detailed Budget/Cost
BUSINESS MODEL ENGINE
(LIST: List of Innovate Salone Topics)
WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
LIST BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
7
6
1
5
34
8 2
5 Phases of a Business Model
InnovaQon AccounQng (BMIA)
Project: Business Model Lifecycle
i. Customer-Problem Fitness
ii. Problem-SoluIon Fitness
iii. Product-Market Fitness
iv. Business Model Scaling
v. Business Model Renewal
q R: Revenue q E: Engagement
q A: Acquisi?on
q A: Ac?va?on
q R: Reten?on
q R: Referral
TEAM CREATIVITY IMPACT SCALABILITY
cf. “Pirate Metrics”: AARRR
DESIGN THINKING CYCLE (Means)
E: Empathize; D: Define; I: Ideate;
P: Prototype; T: Test; R: Review
i. ii.
iii.

68. Engines
Elements
OPERATIONS
HOW
PRODUCTION
WHAT
MARKETING
WHO
FINANCE
WHY
K SUPPLIER/
PROVIDER
OUTPUT/TOOL
(SOLUTION)
CUSTOMERS/
STAKEHOLDERS
VALUE (HAPPINESS)
Q INPUT/RESOURCES PRODUCT CHANNELS DELIGHT (Revenue)
J PROCESSING SERVICE PROBLEM PAIN (Cost; Waste)
A Plan of AcQon/
AcQviQes
Proposed
SoluQon
Customers/
Stakeholders
Problem MoQvaQon/
Benefit
2 Resources
Needed
Other
SoluQons
Problem/Challenge Detailed Budget/Cost
BUSINESS MODEL ENGINE
(LIST: List of Innovate Salone Topics)
WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
LIST BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
7
6
1
5
34
8 2
5 Phases of a Business Model
InnovaQon AccounQng (BMIA)
Project: Business Model Lifecycle
i. Customer-Problem Fitness
ii. Problem-SoluIon Fitness
iii. Product-Market Fitness
iv. Business Model Scaling
v. Business Model Renewal
q R: Revenue q E: Engagement
q A: Acquisi?on
q A: Ac?va?on
q R: Reten?on
q R: Referral
q C: Customer Acquisi?on
(Life?me) Cost
TEAM CREATIVITY IMPACT SCALABILITY
cf. “Pirate Metrics”: AARRR
DESIGN THINKING CYCLE (Means)
E: Empathize; D: Define; I: Ideate;
P: Prototype; T: Test; R: Review
i. ii.
iii.

69. Engines
Elements
OPERATIONS
HOW
PRODUCTION
WHAT
MARKETING
WHO
FINANCE
WHY
K SUPPLIER/
PROVIDER
OUTPUT/TOOL
(SOLUTION)
CUSTOMERS/
STAKEHOLDERS
VALUE (HAPPINESS)
Q INPUT/RESOURCES PRODUCT CHANNELS DELIGHT (Revenue)
J PROCESSING SERVICE PROBLEM PAIN (Cost; Waste)
A Plan of AcQon/
AcQviQes
Proposed
SoluQon
Customers/
Stakeholders
Problem MoQvaQon/
Benefit
2 Resources
Needed
Other
SoluQons
Problem/Challenge Detailed Budget/Cost
BUSINESS MODEL ENGINE
(LIST: List of Innovate Salone Topics)
WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
LIST BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
7
6
1
5
34
8 2
5 Phases of a Business Model
InnovaQon AccounQng (BMIA)
Project: Business Model Lifecycle
i. Customer-Problem Fitness
ii. Problem-SoluIon Fitness
iii. Product-Market Fitness
iv. Business Model Scaling
v. Business Model Renewal
q R: Revenue q E: Engagement
q A: Acquisi?on
q A: Ac?va?on
q R: Reten?on
q R: Referral
q C: Customer Acquisi?on
(Life?me) Cost
~ 10 users/customers in X wks
~ 100 users/customers in Y mnths
~ 1000 users/customers in Z yrs
TEAM CREATIVITY IMPACT SCALABILITY
cf. “Pirate Metrics”: AARRR
DESIGN THINKING CYCLE (Means)
E: Empathize; D: Define; I: Ideate;
P: Prototype; T: Test; R: Review
i. ii.
iii.

70. Engines
Elements
OPERATIONS
HOW
PRODUCTION
WHAT
MARKETING
WHO
FINANCE
WHY
K SUPPLIER/
PROVIDER
OUTPUT/TOOL
(SOLUTION)
CUSTOMERS/
STAKEHOLDERS
VALUE (HAPPINESS)
Q INPUT/RESOURCES PRODUCT CHANNELS DELIGHT (Revenue)
J PROCESSING SERVICE PROBLEM PAIN (Cost; Waste)
A Plan of AcQon/
AcQviQes
Proposed
SoluQon
Customers/
Stakeholders
Problem MoQvaQon/
Benefit
2 Resources
Needed
Other
SoluQons
Problem/Challenge Detailed Budget/Cost
BUSINESS MODEL ENGINE
(LIST: List of Innovate Salone Topics)
WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
LIST BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
7
6
1
5
34
8 2
i. ii.
iii.
q R: Revenue q E: Engagement
q A: Acquisi?on
q A: Ac?va?on
q R: Reten?on
q R: Referral
q C: Customer Acquisi?on
(Life?me) Cost
cf. “Pirate Metrics”: AARRR
DESIGN THINKING CYCLE (Means)
E: Empathize; D: Define; I: Ideate;
P: Prototype; T: Test; R: Review
T: Test; (Measure) D: Define
P: Prototype
(Build/Do)
I: Ideate
(Plan)
E: Empathize
R: Review
(Learn)
5 Phases of a Business Model
InnovaQon AccounQng (BMIA)
Project: Business Model Lifecycle
i. Customer-Problem Fitness
ii. Problem-SoluIon Fitness
iii. Product-Market Fitness
iv. Business Model Scaling
v. Business Model Renewal
~ 10 users/customers in X wks
~ 100 users/customers in Y mnths
~ 1000 users/customers in Z yrs
TEAM CREATIVITY IMPACT SCALABILITY

71. Engines
Elements
OPERATIONS
HOW
PRODUCTION
WHAT
MARKETING
WHO
FINANCE
WHY
K SUPPLIER/
PROVIDER
OUTPUT/TOOL
(SOLUTION)
CUSTOMERS/
STAKEHOLDERS
VALUE (HAPPINESS)
Q INPUT/RESOURCES PRODUCT CHANNELS DELIGHT (Revenue)
J PROCESSING SERVICE PROBLEM PAIN (Cost; Waste)
A Plan of AcQon/
AcQviQes:
What steps are
you planning on
taking to make
this project a
reality?
Proposed
SoluQon:
How are you
planning on
fixing this
problem?
Customers/
Stakeholders:
Who are most important
customers/stakeholders?
Problem MoQvaQon/
Benefit:
Why is this problem
important to you?
2 Resources
Needed:
What are
resources needed
for solving
problem?
Other
SoluQons:
What other
solu?ons exist
for solving the
problem?
Problem/Challenge:
What is problem that
you are trying to solve?
Detailed Budget/Cost:
What would the costs
be for comple?ng your
project?
WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
LIST BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
TEAM CREATIVITY IMPACT SCALABILITY
7
6
1
5
34
8 2
BUSINESS MODEL ENGINE
(LIST: List of Innovate Salone Topics)
5 Phases of a Business Model
InnovaQon AccounQng (BMIA)
Project: Business Model Lifecycle
i. Customer-Problem Fitness
ii. Problem-SoluIon Fitness
iii. Product-Market Fitness
iv. Business Model Scaling
v. Business Model Renewal
DESIGN THINKING CYCLE (Means)
E: Empathize; D: Define; I: Ideate;
P: Prototype; T: Test; R: Review

72. Engines
Elements
OPERATIONS
HOW
PRODUCTION
WHAT
MARKETING
WHO
FINANCE
WHY
K SUPPLIER/
PROVIDER
OUTPUT/TOOL
(SOLUTION)
CUSTOMERS/
STAKEHOLDERS
VALUE (HAPPINESS)
Q INPUT/RESOURCES PRODUCT CHANNELS DELIGHT (Revenue)
J PROCESSING SERVICE PROBLEM PAIN (Cost; Waste)
A Plan of AcQon/
AcQviQes:
What steps are
you planning on
taking to make
this project a
reality?
Proposed
SoluQon:
How are you
planning on
fixing this
problem?
Customers/
Stakeholders:
Who are most important
customers/stakeholders?
Problem MoQvaQon/
Benefit:
Why is this problem
important to you?
2 Resources
Needed:
What are
resources needed
for solving
problem?
Other
SoluQons:
What other
solu?ons exist
for solving the
problem?
Problem/Challenge:
What is problem that
you are trying to solve?
Detailed Budget/Cost:
What would the costs
be for comple?ng your
project?
WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
LIST BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
VISION (End): ......................................... STRATEGY (Ways): ..................................
TEAM CREATIVITY IMPACT SCALABILITY
7
6
1
5
34
8 2
BUSINESS MODEL ENGINE
(LIST: List of Innovate Salone Topics)
5 Phases of a Business Model
InnovaQon AccounQng (BMIA)
Project: Business Model Lifecycle
i. Customer-Problem Fitness
ii. Problem-SoluIon Fitness
iii. Product-Market Fitness
iv. Business Model Scaling
v. Business Model Renewal
WHAT IS BUSINESS MODEL
INNOVATION ACCOUNTING?
Business Model InnovaEon
AccounEng (BMIA) refers to
real-Eme performance manage-
ment of a business model
(engine) in each of the 5 phases
of a business model lifecycle.
DESIGN THINKING CYCLE (Means)
E: Empathize; D: Define; I: Ideate;
P: Prototype; T: Test; R: Review
WHAT IS A BUSINESS MODEL? A business model (engine/
project) is a system of 4 “engines” that sustainably creates,
delivers, and captures/shares value or happiness.

73. Example
Electric Hoist Project

74. LIST BUSINESS MODEL SCORECARD (BMS) for Electric Hoist Project
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
ü FUTURE (To Do) – Short term q PRESENT (Doing) q PAST (Done)
Pain/Delight (-/+): …..... Problem/Job To Get Done (JTGD): Safely and cheaply get clean water: 24x7?
WHERE (Context/Environment): Water Well in Freetown, Sierra Leone; WATER & SANITATION
VISION (End): Instantly Get Potable Water 24x7 STRATEGY (Ways): Develop Electric Hoist
Engines
Elements
OPERATIONS
HOW
PRODUCTION
WHAT
MARKETING
WHO
FINANCE
WHY
K SUPPLIER/
PROVIDER
OUTPUT/TOOL
(SOLUTION)
CUSTOMERS/
STAKEHOLDERS
VALUE (HAPPINESS)
Q INPUT/RESOURCES PRODUCT CHANNELS DELIGHT (Revenue)
J PROCESSING SERVICE PROBLEM PAIN (Cost; Waste)
A Plan of AcQon/
AcQviQes
Proposed
SoluQon
Customers/
Stakeholders
Problem MoQvaQon/
Benefit
2 Resources
Needed
Other
SoluQons
Problem/Challenge Detailed Budget/Cost
BUSINESS MODEL ENGINE
(LIST: List of Innovate Salone Topics)
Feasibility Sustainability Viability Desirability
DESIGN THINKING CYCLE (Means)
E: Empathize; D: Define; I: Ideate;
P: Prototype; T: Test; R: Review

75. LIST BUSINESS MODEL SCORECARD (BMS) for Electric Hoist Project
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
ü FUTURE (To Do) – Short term q PRESENT (Doing) q PAST (Done)
Pain/Delight (-/+): …..... Problem/Job To Get Done (JTGD): Safely and cheaply get clean water: 24x7?
WHERE (Context/Environment): Water Well in Freetown, Sierra Leone; WATER & SANITATION
VISION (End): Instantly Get Potable Water 24x7 STRATEGY (Ways): Develop Electric Hoist
Engines
Elements
OPERATIONS
HOW
PRODUCTION
WHAT
MARKETING
WHO
FINANCE
WHY
K SUPPLIER/
PROVIDER
OUTPUT/TOOL
(SOLUTION)
CUSTOMERS/
STAKEHOLDERS
VALUE (HAPPINESS)
Q INPUT/RESOURCES PRODUCT CHANNELS DELIGHT (Revenue)
J PROCESSING SERVICE PROBLEM PAIN (Cost; Waste)
A Plan of AcQon/
AcQviQes
Proposed
SoluQon
Customers/
Stakeholders
Problem MoQvaQon/
Benefit
2 Resources
Needed
Other
SoluQons
Problem/Challenge Detailed Budget/Cost
BUSINESS MODEL ENGINE
(LIST: List of Innovate Salone Topics)
TEAM CREATIVITY IMPACT SCALABILITY
DESIGN THINKING CYCLE (Means)
E: Empathize; D: Define; I: Ideate;
P: Prototype; T: Test; R: Review

76. LIST BUSINESS MODEL SCORECARD (BMS) for Electric Hoist Project
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
ü FUTURE (To Do) – Short term q PRESENT (Doing) q PAST (Done)
Pain/Delight (-/+): …..... Problem/Job To Get Done (JTGD): Safely and cheaply get clean water: 24x7?
WHERE (Context/Environment): Water Well in Freetown, Sierra Leone; WATER & SANITATION
VISION (End): Instantly Get Potable Water 24x7 STRATEGY (Ways): Develop Electric Hoist
Engines
Elements
OPERATIONS
HOW
PRODUCTION
WHAT
MARKETING
WHO
FINANCE
WHY
K SUPPLIER/
PROVIDER
OUTPUT/TOOL
(SOLUTION)
CUSTOMERS/
STAKEHOLDERS
VALUE (HAPPINESS)
Q INPUT/RESOURCES PRODUCT CHANNELS DELIGHT (Revenue)
J PROCESSING SERVICE PROBLEM PAIN (Cost; Waste)
A Plan of AcQon/
AcQviQes
Proposed
SoluQon
Customers/
Stakeholders
Problem MoQvaQon/
Benefit
2 Resources
Needed
Other
SoluQons
Problem/Challenge Detailed Budget/Cost
BUSINESS MODEL ENGINE
(LIST: List of Innovate Salone Topics)
TEAM CREATIVITY IMPACT SCALABILITY
5 Phases of a Business Model
InnovaQon AccounQng (BMIA)
Project: Business Model Lifecycle
i. Customer-Problem Fitness
ii. Problem-SoluIon Fitness
iii. Product-Market Fitness
iv. Business Model Scaling
v. Business Model Renewal
DESIGN THINKING CYCLE (Means)
E: Empathize; D: Define; I: Ideate;
P: Prototype; T: Test; R: Review

77. LIST BUSINESS MODEL SCORECARD (BMS) for Electric Hoist Project
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
ü FUTURE (To Do) – Short term q PRESENT (Doing) q PAST (Done)
Pain/Delight (-/+): …..... Problem/Job To Get Done (JTGD): Safely and cheaply get clean water: 24x7?
WHERE (Context/Environment): Water Well in Freetown, Sierra Leone; WATER & SANITATION
VISION (End): Instantly Get Potable Water 24x7 STRATEGY (Ways): Develop Electric Hoist
Engines
Elements
OPERATIONS
HOW
PRODUCTION
WHAT
MARKETING
WHO
FINANCE
WHY
K SUPPLIER/
PROVIDER
OUTPUT/TOOL
(SOLUTION)
CUSTOMERS/
STAKEHOLDERS
VALUE (HAPPINESS)
Q INPUT/RESOURCES PRODUCT CHANNELS DELIGHT (Revenue)
J PROCESSING SERVICE PROBLEM PAIN (Cost; Waste)
A Plan of AcQon/
AcQviQes
What steps are
you planning on
taking to make
this project a
reality?
Proposed
SoluQon:
How are you
planning on
fixing this
problem?
Customers/
Stakeholders:
Who are most important
customers/stakeholders?
Problem MoQvaQon/
Benefit:
Why is this problem
important to you?
2 Resources
Needed:
What are
resources needed
for solving
problem?
Other
SoluQons:
What other
solu?ons exist
for solving the
problem?
Problem/Challenge:
What is problem that
you are trying to solve?
Detailed Budget/Cost:
What would the costs
be for comple?ng your
project?
BUSINESS MODEL ENGINE
(LIST: List of Innovate Salone Topics)
TEAM CREATIVITY IMPACT SCALABILITY
5 Phases of a Business Model
InnovaQon AccounQng (BMIA)
Project: Business Model Lifecycle
i. Customer-Problem Fitness
ii. Problem-SoluIon Fitness
iii. Product-Market Fitness
iv. Business Model Scaling
v. Business Model Renewal
DESIGN THINKING CYCLE (Means)
E: Empathize; D: Define; I: Ideate;
P: Prototype; T: Test; R: Review

78. LIST BUSINESS MODEL SCORECARD (BMS) for Electric Hoist Project
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
ü FUTURE (To Do) – Short term q PRESENT (Doing) q PAST (Done)
Pain/Delight (-/+): …..... Problem/Job To Get Done (JTGD): Safely and cheaply get clean water: 24x7?
WHERE (Context/Environment): Water Well in Freetown, Sierra Leone; WATER & SANITATION
VISION (End): Instantly Get Potable Water 24x7 STRATEGY (Ways): Develop Electric Hoist
Engines
Elements
OPERATIONS
HOW
PRODUCTION
WHAT
MARKETING
WHO
FINANCE
WHY
K SUPPLIER/
PROVIDER
OUTPUT/TOOL
(SOLUTION)
CUSTOMERS/
STAKEHOLDERS
VALUE (HAPPINESS)
Q INPUT/RESOURCES PRODUCT CHANNELS DELIGHT (Revenue)
J PROCESSING SERVICE PROBLEM PAIN (Cost; Waste)
A Plan of AcQon/
AcQviQes:
What steps are
you planning on
taking to make
this project a
reality?
Proposed
SoluQon:
How are you
planning on
fixing this
problem?
Customers/
Stakeholders:
Who are most important
customers/stakeholders?
Problem MoQvaQon/
Benefit:
Why is this problem
important to you?
2 Resources
Needed:
What are
resources needed
for solving
problem?
Other
SoluQons:
What other
solu?ons exist
for solving the
problem?
Problem/Challenge:
What is problem that
you are trying to solve?
Detailed Budget/Cost:
What would the costs
be for comple?ng your
project?
BUSINESS MODEL ENGINE
(LIST: List of Innovate Salone Topics)
TEAM CREATIVITY IMPACT SCALABILITY
7
6
1
5
3
2
4
8
5 Phases of a Business Model
InnovaQon AccounQng (BMIA)
Project: Business Model Lifecycle
i. Customer-Problem Fitness
ii. Problem-SoluIon Fitness
iii. Product-Market Fitness
iv. Business Model Scaling
v. Business Model Renewal
DESIGN THINKING CYCLE (Means)
E: Empathize; D: Define; I: Ideate;
P: Prototype; T: Test; R: Review

79. LIST BUSINESS MODEL SCORECARD (BMS) for Electric Hoist Project
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
ü FUTURE (To Do) – Short term q PRESENT (Doing) q PAST (Done)
Pain/Delight (-/+): …..... Problem/Job To Get Done (JTGD): Safely and cheaply get clean water: 24x7?
WHERE (Context/Environment): Water Well in Freetown, Sierra Leone; WATER & SANITATION
VISION (End): Instantly Get Potable Water 24x7 STRATEGY (Ways): Develop Electric Hoist
Engines
Elements
OPERATIONS
HOW
PRODUCTION
WHAT
MARKETING
WHO
FINANCE
WHY
K SUPPLIER/
PROVIDER
OUTPUT/TOOL
(SOLUTION)
CUSTOMERS/
STAKEHOLDERS
VALUE (HAPPINESS)
Q INPUT/RESOURCES PRODUCT CHANNELS DELIGHT (Revenue)
J PROCESSING SERVICE PROBLEM PAIN (Cost; Waste)
A Plan of AcQon/
AcQviQes
Proposed
SoluQon
Customers/
Stakeholders
Problem MoQvaQon/
Benefit
2 Resources
Needed
Other
SoluQons
Problem/Challenge Detailed Budget/Cost
BUSINESS MODEL ENGINE
(LIST: List of Innovate Salone Topics)
TEAM CREATIVITY IMPACT SCALABILITY
7
6
1
5
3
2
4
8
5 Phases of a Business Model
InnovaQon AccounQng (BMIA)
Project: Business Model Lifecycle
i. Customer-Problem Fitness
ii. Problem-SoluIon Fitness
iii. Product-Market Fitness
iv. Business Model Scaling
v. Business Model Renewal
DESIGN THINKING CYCLE (Means)
E: Empathize; D: Define; I: Ideate;
P: Prototype; T: Test; R: Review

80. LIST BUSINESS MODEL SCORECARD (BMS) for Electric Hoist Project
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza?on; Project; Enterprise; Supply Chain) Works
ü FUTURE (To Do) – Short term q PRESENT (Doing) q PAST (Done)
Pain/Delight (-/+): …..... Problem/Job To Get Done (JTGD): Safely and cheaply get clean water: 24x7?
WHERE (Context/Environment): Water Well in Freetown, Sierra Leone; WATER & SANITATION
VISION (End): Instantly Get Potable Water 24x7 STRATEGY (Ways): Develop Electric Hoist
Engines
Elements
OPERATIONS
HOW
PRODUCTION
WHAT
MARKETING
WHO
FINANCE
WHY
K SUPPLIER/
PROVIDER
OUTPUT/TOOL
(SOLUTION)
CUSTOMERS/
STAKEHOLDERS
VALUE (HAPPINESS)
Q INPUT/RESOURCES PRODUCT CHANNELS DELIGHT (Revenue)
J PROCESSING SERVICE PROBLEM PAIN (Cost; Waste)
A Plan of AcQon/
AcQviQes:
q Build electric
hoist system
(for lieing
buckets from
water well)
Proposed
SoluQon:
q Safely and
cheaply get
clean water:
Electric Hoist
System
Customers/
Stakeholders:
q Water-gefers/
bearers/carriers
(from water well)
Problem MoQvaQon/
Benefit:
q Accidents, high
cost, and pain of
lieing buckets
2 Resources
Needed:
q Khadija
Daramy
Other
SoluQons:
q Rope for
lieing bucket
from well
Problem/Challenge:
q Risky way of lieing
full bucket of water
from well
Detailed Budget/Cost:
q High cost
BUSINESS MODEL ENGINE
(LIST: List of Innovate Salone Topics)
TEAM CREATIVITY IMPACT SCALABILITY
7
6
1
5
3
2
4
8
5 Phases of a Business Model
InnovaQon AccounQng (BMIA)
Project: Business Model Lifecycle
i. Customer-Problem Fitness
ii. Problem-SoluIon Fitness
iii. Product-Market Fitness
iv. Business Model Scaling
v. Business Model Renewal
DESIGN THINKING CYCLE (Means)
E: Empathize; D: Define; I: Ideate;
P: Prototype; T: Test; R: Review