László Szabó How to growww within price aggregator channels

1. How to growww within price
aggregator channels
Dataweps / E-commerce Hungary event
2019. 05. 30.
László Szabó
Head of Growth
Growww Digital
1

2. GROWWW DIGITAL INTRO
 Result-oriented digital marketing agency
 Building success stories in CEE region
 Performance
 Brand Communication campaigns
 80%+ avg. client YoY growth in main
business KPIs for the past 3 years
 CEE average: 10-15%

3. PUBLIC REFRENCES

4. KEYNOTE
1. In most e-commerce online projects there is a
growth potential of 50-100% in price aggregator
channels.
2. Price aggregator optimisation is not about (your) prices
only.

5. SUMMARY
 State of price aggregator optimisation in Hungary
 Biggest growth potential
 Kytary.hu use case

6. Organic + Promotion
Organic presence
No presence on price
aggregators
PERSONAS BY PRICE AGGREGATOR OPTIMISATION

7. GROWTH TIPS
Pro: optimisation
on a product level
Advanced: Trusted
store badge
Basics: fixing your XML feed

8. BASICS: TIPS FOR FIXING YOUR XML FEED
 EAN (optional) is your friend
 Proper categorisation is key
 ask Arukereso for category list
 Proper product pictures (opt.) help
 Exclude non-converting products
 Don’t change your XML feed URL (manual approval)
 Tool tip: Mergado

9. GROWTH TIPS
Pro: optimisation
on a product level
Advanced: Trusted
store badge
Basics: fixing your XML feed

10. ADVANCED: TRUSTED STORE BADGES
 Badge also taken into consideration in bidding
 Pro tip: resolve issues before the evaluation e-mail

11. GROWTH TIPS
Pro: ROI
optimisation on a
segment level
Advanced: Trusted
store badge
Basics: fixing your XML feed

12. PRO USE CASE: KYTARY.HU ÁRUKERESŐ OPTIMISATION

13. USE CASE: KYTARY.HU ÁRUKERESŐ OPTIMISATION
WHAT WE DID:
 Segmentation on a product and category level
 Optimising with custom rules set on product or category level
RESULTS:
TOOL USED
 Beed
2018 Q4 YoY
Visits +70%
Revenue +150%
ROI +30%

14. USE CASE: KYTARY.HU ÁRUKERESŐ OPTIMISATION

15. SUMMARY
 Price aggregator optimisation is not only
about pricing
 Exploit your full growth potential by:
 Fixing and finu tuning your XML feed
 Pro level is available to every player: Beed

16. More detailed info after the presentation or in e-mail: szabo@growwwdigital.com