Resources from Marketo Engage Champion Office Hours May 2021

1. Marketo Engage
Champion
Office Hours
May 27, 2021

2. • Introductions
• House rules
• Housekeeping
• Upcoming Adobe opportunities
• Q&A panel
Agenda

3. Moderator Panelist Panelist
Panelist Panelist
Your Champion Panel
Chris Willis Amanda Thomas Helen Abramova
Jenny Robertson Natalie Kremer

4. Need to Update your Marketo Engage Certification?
The Adobe Credential Program recently launched a new exam for the Adobe Certified Expert – Marketo
Engage Business Practitioner credential.
Become certified with either exam:
AD0-E552 Adobe Marketo Engage Business Practitioner Expert exam – This is the former Marketo Certified Expert,
and its target audience are customers who are Core end users only (no experience with Marketo advanced features)
AD0-E554 Adobe Marketo Engage Business Practitioner Expert exam – This is the new exam designed by Marketo
Champions, and its target audience are Marketo end users, customers, partners and consultants with broad
operational experience using Marketo.
Visit https://spark.adobe.com/page/5mFIv2owp7cgi/ for more information & exam guides!

5. • Best practices around GDPR
• Optimizing smart lists and smart campaigns
• Best practices for teams new to Marketo
• ABM best practices
• How to clean up bad data
• Improving email metrics
• Backfilling Acquisition Program
• Lead scoring and marketing/sales alignment
• Preparing for the Adobe Certified Expert – Marketo Engage Business Practitioner exam (Marketo
Certified Expert)
• Being a Marketo Champion
Questions Covered

6. • Account smart lists
• Bounce management program
• Natalie’s Summit session on Marketing/Sales alignment
• Houston MUG on product interest scoring
• Helen’s Summit slides on product interest scoring
• Tips for taking the ACE-MEBP exam online
• Chicago MUG prep course for ACE-MEBP exam
Resources