Amazon PPC Audit

1. Advertised Product
Report
January 2022

2. Raw Data
Data Organization
ASINs Performance
Troubleshooting Advertised Product
High Impressions - Low Clicks
High Clicks - Low Conversion
Low Clicks - Low Conversion
Low Impressions - Low Conversion
Audit Items

3. Advertised product report highlights the performance of
products you advertise. Advertised SKU and advertised
ASINs are the most valuable data sets in this report.
Raw Data

4. You can simply set a filter on column 7 Day Total
Orders to see the ASINs/SKUs that converted well,
but to quickly summarize large amounts of data, we
can use pivot table to analyze the data in detail.
Data Organization

5. Best Performing ASINs
Least Performing ASINs
ASINs Performance

6. Troubleshooting Advertised Product
High Impressions - Low Clicks
High Clicks - Low Conversion
Low Clicks - Low Conversion
Low Impressions - Low Conversion

7. High Impressions - Low Clicks
Listing is not 100% Retail Ready
Listing is not quite relevant to the target audience
Keywords used are slightly off to describe the
product
Possible Reasons:
Check image, price, and ratings
Check keyword relevancy on manual campaigns
Do competitor analysis and look for listing
differences
Suggested Actions:

8. High Clicks - Low Conversion
Image, title, reviews are not good
Price is too high
Competitive market
Shipping options are not satisfactory
Possible Reasons:
Optimize the listing
Decrease bids or pause target
Check if your listing is being targeted by a
better product
Suggested Actions:

9. Low Clicks - Low Conversion
Ads not showing in the prime position
It's not the product they're looking for
Irrelevant products
Listing is not optimized
Possible Reasons:
Increase bids
Check your listings
Check product seasonality
Suggested Actions:

10. Low Impressions - Low Conversion
Low search volume
Very low bids
Low budget
Irrelevant keywords
Possible Reasons:
Increase budgets
Increase bids
Change match type
Suggested Actions:

11. Questions:
1. What is your short and long term goals?
2. What is your PPC main goal?
a. Brand Awareness?
b. Increase Profit?
3. How much is your PPC Campaign budget?
4. What is your target breakeven ACoS?

12. THANK YOU
For any questions and concerns, please email:
ricardoaj980@gmail.com