Delivered at Casual Connect Europe 2017. In the overly saturated and ultra-competitive mobile gaming landscape, simply showing fun gameplay only goes so far. In this session from Psyop, the creators of the iconic Clash/Clash Royale commercials, as well as content for several other brands, understand the importance of branding and good creative ideas that build an emotional connection with audiences, transcending any one title or feature.

1. Justin Booth-Clibborn, Chief Marketing and Business Development Officer

3. OUR MISSION:
PERSUADE
CHANGE &
INFLUENCE

5. WE BLUR THE LINE
BETWEEN MARKETING AND
ENTERTAINMENT,
EMOTIONALLY
CONNECTING BRANDS
WITH AUDIENCES

6. TRUSTED BY THE WORLD’S
LEADING BRANDS

7. WHY
BRANDING
MATTERS

9. STAND OUT
FROM THE
CROWD

11. BRANDING BASICS

12. • IDENTIFY YOUR AUDIENCE
BRANDING BASICS

13. • IDENTIFY YOUR AUDIENCE
• DEFINE WHAT YOU STAND FOR
BRANDING BASICS

14. • IDENTIFY YOUR AUDIENCE
• DEFINE WHAT YOU STAND FOR
• DEVELOP YOUR TONE OF VOICE AND PERSONALITY
BRANDING BASICS

15. • TAKE THE TIME TO DEVELOP GOOD CREATIVE IDEAS
BRANDING BASICS

16. • TAKE THE TIME TO DEVELOP GOOD CREATIVE IDEAS
• ROOTED IN YOUR BRAND’S DNA/USP
• STAND OUT FROM THE CROWD
• CONNECT ON AN EMOTIONAL LEVEL
• MAINTAIN CONSISTENCY OF VOICE
BRANDING BASICS

17. BEFORE PSYOP AFTER PSYOP

18. BEFORE PSYOP AFTER PSYOP

19. BEFORE PSYOP AFTER PSYOP

20. IT’S NOT AS
EXPENSIVE AS
YOU THINK

22. PROBLEM
How to reinvigorate old fans and bring new fans into the mix
SOLUTION
Create a social media based content marketing campaign around the idea of “A Day in the Life of the
Demon Monkey”

25. 0
20000
40000
60000
80000
Jan 2014 April July Oct Jan 2015 April July Oct Jan 2016
TOTAL FB FAN INTERACTIONS
MOST EVER FAN INTERACTIONS
Campaign Start
HIGHEST EVER SOCIAL
REACH FOR THE GAME
UP 200+ PLACES IN IOS APP STORE RANKING TO #5 MOST DOWNLOADED

26. WHY
BRANDING
MATTERS

28. THANK YOU
www.psyop.tv