The document outlines steps for real estate agents to build an integrated online presence through blogging, social media marketing, and search engine optimization. It recommends starting a blog, creating profiles on Facebook, Twitter, LinkedIn and Flickr, and connecting accounts using tools like Hootsuite. The document also provides tips for driving web traffic, such as listing properties on sites and building backlinks through directories, articles and press releases. Resources for various social media and marketing tools are listed at the end.
The document discusses how interior designers can use social media for marketing. It provides guidance on setting up profiles and pages on key social media platforms like Facebook, Twitter, LinkedIn, YouTube and Flickr. It also discusses using tools like Hootsuite to automate sharing across multiple accounts. The time commitment for participating in social media ranges from 2 hours per week for beginners to over 20 hours per week for experienced users.
The document discusses internet marketing strategies and social media marketing. It provides information on setting up profiles and pages on various social media platforms like Facebook, Twitter, LinkedIn, and using them to engage customers and drive traffic to a website. It also discusses tracking and measuring the results of social media marketing efforts. The document is copyrighted and provided by an internet marketing solutions company.
Digital Marketing is latest trend of marketing in Indian Real Estate. It helps in generating targeted customer efficiently along this it reduces MARKETING & PROMOTION cost by 50%.
This presentation was used to present to volunteers for PSYBT (Prince's Scottish Youth Business Trust) in a webinar for 'Why social media' - check it out!
Using Email to Accelerate Marketing & Sales PerformanceJoel Book
Using Email to Accelerate Marketing and Sales Performance discusses how email can be used throughout the customer lifecycle from attracting new customers to the website to retaining existing customers. It provides examples of how companies like Best Buy, Motorcycle Superstore, Expedia, and Hitachi use personalized email communications to engage customers, aid in the buying process, and drive repeat business. The document also discusses how social media and email can be combined to amplify messaging and attract new customers, as shown in Papa John's example.
IBM Case Study: "Guiding Your Organization Through The Social Media Landscape”
- IBM Social engagement strategy
- how we have addressed social media governance from both an internal and external perspective at IBM.
-insights on IBM’s social computing guidelines
- Education on how IBMers can successfully leverage social technologies for improved business results.
- Best practices example
The document discusses how interior designers can use social media for marketing. It provides guidance on setting up profiles and pages on key social media platforms like Facebook, Twitter, LinkedIn, YouTube and Flickr. It also discusses using tools like Hootsuite to automate sharing across multiple accounts. The time commitment for participating in social media ranges from 2 hours per week for beginners to over 20 hours per week for experienced users.
The document discusses internet marketing strategies and social media marketing. It provides information on setting up profiles and pages on various social media platforms like Facebook, Twitter, LinkedIn, and using them to engage customers and drive traffic to a website. It also discusses tracking and measuring the results of social media marketing efforts. The document is copyrighted and provided by an internet marketing solutions company.
Digital Marketing is latest trend of marketing in Indian Real Estate. It helps in generating targeted customer efficiently along this it reduces MARKETING & PROMOTION cost by 50%.
This presentation was used to present to volunteers for PSYBT (Prince's Scottish Youth Business Trust) in a webinar for 'Why social media' - check it out!
Using Email to Accelerate Marketing & Sales PerformanceJoel Book
Using Email to Accelerate Marketing and Sales Performance discusses how email can be used throughout the customer lifecycle from attracting new customers to the website to retaining existing customers. It provides examples of how companies like Best Buy, Motorcycle Superstore, Expedia, and Hitachi use personalized email communications to engage customers, aid in the buying process, and drive repeat business. The document also discusses how social media and email can be combined to amplify messaging and attract new customers, as shown in Papa John's example.
IBM Case Study: "Guiding Your Organization Through The Social Media Landscape”
- IBM Social engagement strategy
- how we have addressed social media governance from both an internal and external perspective at IBM.
-insights on IBM’s social computing guidelines
- Education on how IBMers can successfully leverage social technologies for improved business results.
- Best practices example
IBM Belgium Assistants Day. Presenting Assistants how to use Social Media for themselves or in name of their manager. Also discussed the thin line between always available in Social Media and private life
The document discusses how social media has become an important tool for businesses to engage with customers, employees, and other stakeholders. It provides examples of how companies like Blendtec and GTBank have used creative social media strategies to grow their brands and increase sales. The key lessons are that businesses need to have a clear social media strategy, integrate social and traditional marketing, engage authentically with customers online, and measure the results of their social media efforts.
This document discusses Web 2.0 business models and strategies. It provides examples of typical Web 2.0 business models like creating a niche user community and selling API access or services. It emphasizes that most Web 2.0 startups get to market with 200k Euros or less by giving value for free initially. The document also outlines strategies for positioning a Web 2.0 business, driving users through bottom-up innovations, and leveraging the power law of participation to engage users at different levels.
Integrated eMarketing discusses how companies can use digital media like email, mobile, social media, and websites to attract, engage, and retain customers. It provides examples of how Milwaukee Tools and Volvo Construction Equipment use strategies like email newsletters, videos, online communities, and integrated technology to connect with customers and aid in sales. The document emphasizes that customers now expect personalized, relevant, and timely communications across multiple channels.
The Global Work Hub document describes The Booyango Advantage, which is a global internet portal that matches providers and companies to address global talent needs. It offers (1) a central location for all work needs, (2) a global talent pool and source of work and leads, and (3) tools and services to automate processes and manage remote work so users can focus on their important work.
Creating a social media strategy for a tourism business | Block 3: E-Commerce...Francisco Hernandez-Marcos
Creating a social media strategy for a tourism business
Block 3: E-Commerce in Tourism
International Master in Hospitality and Tourism Management
ESCP Europe - Cornell University School of Hotel Administration
Resource Interactive's Kelly Mooney, President and author of The Open Brand, and Dan Shust, Director of Emerging Media, revealed the business implications of existing and emerging digital trends within the context of the web-empowered consumer.
Business is now Social, Jeremy Cooper, Salesforce.comPaul Writer
Businesses are looking to leverage social media as a way to gain deeper insight into what customers want and get feedback on how to improve the customer experience, while also attempting to navigate and utilize these same platforms for internal communication and creativity. Jeremy Cooper will share his insights on how cloud computing can bring together industry leading cloud platforms like Google, Facebook and Twitter with traditional contact center channels like phone, email and chat to capture every conversation and leverage every community expert in the cloud. He will also demonstrate how consumer driven sites have shown companies a smarter way to collaborate, leveraging ease-of-use and social features to create rich user experiences and improve productivity.
This document discusses how companies can use web listening and social media research to monitor sentiment expressed about their brands online. It provides an overview of how to analyze different social media sources, including blogs, forums, reviews and comments across websites, to understand customer sentiment. The goal of web listening is to gain actionable business insights from social media to improve marketing, operations, product development, and reputation management.
Social media can increase business success in several ways:
1) It allows businesses to directly engage with customers and get feedback on products/services.
2) Examples show how social media campaigns for brands like Ford and Kellogg's increased sales, brand awareness, and customer engagement.
3) Most internet users, especially younger generations, now use social media which businesses must engage with to reach customers where they are online.
Webinar: Leverage Digital Marketing to Grow your Agency's Retainer-Based Busi...Optify
Digital marketing services like SEO, social media and content marketing present a huge growth opportunity for agencies. In fact AdAge reported that digital revenue for agencies surged 16.4% in 2011 to $10.1 billion. Moreover, digital specialty agencies led all other agency segments in terms of growth in 2011, despite a weak economy. Digital services not only represent the largest growth potential for agencies, they are also ideal candidates for retainer-based contracts -think predictable monthly revenue, better resource planning, long-term customer relationships etc.
So how does your agency grab a share of this digital marketing revenue and convert one-off projects into retained services agreements?
Download this presentation to learn:
- The digital opportunity for agencies
- Which digital marketing services are best suited to retained contracts
- 6 tips for moving from project to retainer
- Ideas for packaging and pricing your service offerings
The document discusses measuring social media interactions and provides examples of relevant metrics. It recommends measuring interactions based on their demonstrable relevance to your business. Key metrics include content, relevance, and impact of interactions. The document also provides examples of tools that can help with social media monitoring, web analytics, advertising measurement, and customer relationship management.
This document discusses social media strategies for businesses. It outlines the history and evolution of social media from early message boards and chat rooms to modern platforms. It then discusses the different types of social media marketing including paid, earned, and owned channels. The document provides examples of businesses like Dell, Comcast, and Starbucks that have successfully utilized social media. Finally, it recommends steps to build an effective social media strategy including establishing goals, understanding audiences, choosing appropriate channels, engaging communities, and analyzing results.
Twitter and facebook marketing bringing it all homeRegalix
The document discusses a social media marketing webinar presented by an experienced digital marketing expert. The webinar covered the growth of social media and how it is changing marketing from one-way communication to two-way engagement. Examples were provided of how companies like The Gap, Ford, Starbucks, and Volkswagen are using social platforms like Facebook, Twitter, and mobile apps to better engage customers at a lower cost. The presenter emphasized that social media marketing can be measurable using metrics like number of fans, comments, new visitors, and online surveys to track awareness, advocacy, and purchase intent.
This document discusses the need for contextual social collaboration in businesses. It notes that while businesses have tried to centralize information in the past, email and individual siloed applications have prevented true collaboration. The presentation argues that social media has now surpassed email as the primary communication method, and cloud technologies allow for centralized collaboration platforms. An ideal platform would embed collaboration and social features directly into business processes and applications to break down silos. This would enable contextual recall and ad hoc workflows across departments in a way that current disconnected social "add-ons" to individual apps do not support.
Brightcove - Video Marketing Trend Across Customer LifecycleJames Yoon
This deck was presented at IDG Digital Marketing Conference 2013 which was held @ Conrad Seoul on Feb. 6, 2013. It includes best practices of video marketing across customer lifecycle. Local examples are also showcased as well.
A Complete Guide To FHA Purchase LoansScott Schang
The document provides an overview of FHA purchase loan options, including what's new in 2009, borrower eligibility requirements, property eligibility, down payment and closing cost options, mortgage insurance details, and things to watch out for. It encourages asking questions throughout and states the goals are to educate about FHA loans, empower home buyers, and encourage informed decisions.
Edmonton is the most affordable city in terms of searching real estate in Edmonton at a reasonable and affordable price. A reputable real estate agency provides best services for selling and buying homes properties.
This document discusses conventional financing options in Canada. It outlines the major banks and provides an overview of common financing structures like mortgages, lines of credit, and loans. It also describes how financial institutions evaluate borrowers' income, expenses, employment, credit history and the property value to determine eligibility. Metrics like gross debt service ratios, total debt service ratios and loan-to-value ratios are examined. The document also briefly touches on alternative financing products and qualifying for loans to purchase properties in the United States.
This one-year marketing plan introduces TD Bank's new "TD Express Mortgage" product for first-time home buyers. The plan includes an overview of the Canadian mortgage market and competitors, goals to increase market share and profits, and strategies for the product, pricing, distribution, promotion, budget, and timeline. Key elements are offering a competitive 5-year fixed rate, pre-approval online or in branch, a 120-day rate guarantee, and financial advice. The plan is to test the product in Manitoba over 3 months and launch a national campaign, with milestones of attracting 20,000 customers and growing market share to 17% by the end of 2016.
The document is a presentation by Susan K Klatt and others from Coldwell Banker for a home buyers' workshop. It introduces the presenters and their qualifications and experience in real estate. It provides an overview of the home buying process including assessing affordability, getting pre-approved, choosing a home, making an offer, inspections, closing and more. It emphasizes the importance of insurance and getting professional guidance.
IBM Belgium Assistants Day. Presenting Assistants how to use Social Media for themselves or in name of their manager. Also discussed the thin line between always available in Social Media and private life
The document discusses how social media has become an important tool for businesses to engage with customers, employees, and other stakeholders. It provides examples of how companies like Blendtec and GTBank have used creative social media strategies to grow their brands and increase sales. The key lessons are that businesses need to have a clear social media strategy, integrate social and traditional marketing, engage authentically with customers online, and measure the results of their social media efforts.
This document discusses Web 2.0 business models and strategies. It provides examples of typical Web 2.0 business models like creating a niche user community and selling API access or services. It emphasizes that most Web 2.0 startups get to market with 200k Euros or less by giving value for free initially. The document also outlines strategies for positioning a Web 2.0 business, driving users through bottom-up innovations, and leveraging the power law of participation to engage users at different levels.
Integrated eMarketing discusses how companies can use digital media like email, mobile, social media, and websites to attract, engage, and retain customers. It provides examples of how Milwaukee Tools and Volvo Construction Equipment use strategies like email newsletters, videos, online communities, and integrated technology to connect with customers and aid in sales. The document emphasizes that customers now expect personalized, relevant, and timely communications across multiple channels.
The Global Work Hub document describes The Booyango Advantage, which is a global internet portal that matches providers and companies to address global talent needs. It offers (1) a central location for all work needs, (2) a global talent pool and source of work and leads, and (3) tools and services to automate processes and manage remote work so users can focus on their important work.
Creating a social media strategy for a tourism business | Block 3: E-Commerce...Francisco Hernandez-Marcos
Creating a social media strategy for a tourism business
Block 3: E-Commerce in Tourism
International Master in Hospitality and Tourism Management
ESCP Europe - Cornell University School of Hotel Administration
Resource Interactive's Kelly Mooney, President and author of The Open Brand, and Dan Shust, Director of Emerging Media, revealed the business implications of existing and emerging digital trends within the context of the web-empowered consumer.
Business is now Social, Jeremy Cooper, Salesforce.comPaul Writer
Businesses are looking to leverage social media as a way to gain deeper insight into what customers want and get feedback on how to improve the customer experience, while also attempting to navigate and utilize these same platforms for internal communication and creativity. Jeremy Cooper will share his insights on how cloud computing can bring together industry leading cloud platforms like Google, Facebook and Twitter with traditional contact center channels like phone, email and chat to capture every conversation and leverage every community expert in the cloud. He will also demonstrate how consumer driven sites have shown companies a smarter way to collaborate, leveraging ease-of-use and social features to create rich user experiences and improve productivity.
This document discusses how companies can use web listening and social media research to monitor sentiment expressed about their brands online. It provides an overview of how to analyze different social media sources, including blogs, forums, reviews and comments across websites, to understand customer sentiment. The goal of web listening is to gain actionable business insights from social media to improve marketing, operations, product development, and reputation management.
Social media can increase business success in several ways:
1) It allows businesses to directly engage with customers and get feedback on products/services.
2) Examples show how social media campaigns for brands like Ford and Kellogg's increased sales, brand awareness, and customer engagement.
3) Most internet users, especially younger generations, now use social media which businesses must engage with to reach customers where they are online.
Webinar: Leverage Digital Marketing to Grow your Agency's Retainer-Based Busi...Optify
Digital marketing services like SEO, social media and content marketing present a huge growth opportunity for agencies. In fact AdAge reported that digital revenue for agencies surged 16.4% in 2011 to $10.1 billion. Moreover, digital specialty agencies led all other agency segments in terms of growth in 2011, despite a weak economy. Digital services not only represent the largest growth potential for agencies, they are also ideal candidates for retainer-based contracts -think predictable monthly revenue, better resource planning, long-term customer relationships etc.
So how does your agency grab a share of this digital marketing revenue and convert one-off projects into retained services agreements?
Download this presentation to learn:
- The digital opportunity for agencies
- Which digital marketing services are best suited to retained contracts
- 6 tips for moving from project to retainer
- Ideas for packaging and pricing your service offerings
The document discusses measuring social media interactions and provides examples of relevant metrics. It recommends measuring interactions based on their demonstrable relevance to your business. Key metrics include content, relevance, and impact of interactions. The document also provides examples of tools that can help with social media monitoring, web analytics, advertising measurement, and customer relationship management.
This document discusses social media strategies for businesses. It outlines the history and evolution of social media from early message boards and chat rooms to modern platforms. It then discusses the different types of social media marketing including paid, earned, and owned channels. The document provides examples of businesses like Dell, Comcast, and Starbucks that have successfully utilized social media. Finally, it recommends steps to build an effective social media strategy including establishing goals, understanding audiences, choosing appropriate channels, engaging communities, and analyzing results.
Twitter and facebook marketing bringing it all homeRegalix
The document discusses a social media marketing webinar presented by an experienced digital marketing expert. The webinar covered the growth of social media and how it is changing marketing from one-way communication to two-way engagement. Examples were provided of how companies like The Gap, Ford, Starbucks, and Volkswagen are using social platforms like Facebook, Twitter, and mobile apps to better engage customers at a lower cost. The presenter emphasized that social media marketing can be measurable using metrics like number of fans, comments, new visitors, and online surveys to track awareness, advocacy, and purchase intent.
This document discusses the need for contextual social collaboration in businesses. It notes that while businesses have tried to centralize information in the past, email and individual siloed applications have prevented true collaboration. The presentation argues that social media has now surpassed email as the primary communication method, and cloud technologies allow for centralized collaboration platforms. An ideal platform would embed collaboration and social features directly into business processes and applications to break down silos. This would enable contextual recall and ad hoc workflows across departments in a way that current disconnected social "add-ons" to individual apps do not support.
Brightcove - Video Marketing Trend Across Customer LifecycleJames Yoon
This deck was presented at IDG Digital Marketing Conference 2013 which was held @ Conrad Seoul on Feb. 6, 2013. It includes best practices of video marketing across customer lifecycle. Local examples are also showcased as well.
A Complete Guide To FHA Purchase LoansScott Schang
The document provides an overview of FHA purchase loan options, including what's new in 2009, borrower eligibility requirements, property eligibility, down payment and closing cost options, mortgage insurance details, and things to watch out for. It encourages asking questions throughout and states the goals are to educate about FHA loans, empower home buyers, and encourage informed decisions.
Edmonton is the most affordable city in terms of searching real estate in Edmonton at a reasonable and affordable price. A reputable real estate agency provides best services for selling and buying homes properties.
This document discusses conventional financing options in Canada. It outlines the major banks and provides an overview of common financing structures like mortgages, lines of credit, and loans. It also describes how financial institutions evaluate borrowers' income, expenses, employment, credit history and the property value to determine eligibility. Metrics like gross debt service ratios, total debt service ratios and loan-to-value ratios are examined. The document also briefly touches on alternative financing products and qualifying for loans to purchase properties in the United States.
This one-year marketing plan introduces TD Bank's new "TD Express Mortgage" product for first-time home buyers. The plan includes an overview of the Canadian mortgage market and competitors, goals to increase market share and profits, and strategies for the product, pricing, distribution, promotion, budget, and timeline. Key elements are offering a competitive 5-year fixed rate, pre-approval online or in branch, a 120-day rate guarantee, and financial advice. The plan is to test the product in Manitoba over 3 months and launch a national campaign, with milestones of attracting 20,000 customers and growing market share to 17% by the end of 2016.
The document is a presentation by Susan K Klatt and others from Coldwell Banker for a home buyers' workshop. It introduces the presenters and their qualifications and experience in real estate. It provides an overview of the home buying process including assessing affordability, getting pre-approved, choosing a home, making an offer, inspections, closing and more. It emphasizes the importance of insurance and getting professional guidance.
Edmonton realtors provides real estate services in Edmonton, Alberta. The document discusses defining target audiences to focus marketing efforts. It recommends specializing in a niche, like becoming known as the realtor for veterans ("VA realtors") and marketing directly to veteran groups. The document also discusses current conditions in the Edmonton real estate market, noting high commercial loan balances and increasing troubled asset sales. It predicts more troubled asset sales in 2010-2011 as loan rates remain low.
This document proposes hosting the XXIXth ICMRBS conference in Edmonton, Alberta, Canada in 2020. It outlines details of the venue, dates, budget, local organizers, and support. The primary venue would be the Shaw Conference Centre in downtown Edmonton, a 150,000 square foot facility on the riverfront. Tentative dates are August 16-21 or 23-28, 2020. The budget projects total expenses of $581,000 USD and total income of $590,000 USD from registration, exhibition, sponsorship, and city support, resulting in a surplus of $13,000. The local organizers are a group of NMR experts based at the University of Alberta.
Everything you need to know before you buy your first home. Includes steps of the process, descriptions of financing options, lender red flags and credit score information.
Futurum Training : FINANCE FOR REAL ESTATE Professionalsmputrawal
This document outlines the topics to be covered in a four-day weekend class on finance for real estate professionals to be held in August 2015. The class will cover topics such as mortgage loan foundations, fixed and adjustable rate mortgage loans, additional mortgage concepts, investment analysis of income properties, financial leverage and financing alternatives, risk analysis, financing corporate real estate, and more. The training will take place every Saturday from 9:00am to 5:00pm, with presentation slides distributed electronically. A minimum of 10 participants is required. Upon completion, participants can discuss the materials via email on the training website.
The document discusses Pakistan's Prudential Regulations for consumer financing issued by the State Bank of Pakistan. It outlines the purpose of establishing prudent regulations to protect financial system stability and users. It then describes various areas that prudential regulations cover, including corporate banking, SME financing, microfinancing, agricultural financing, and consumer financing. For consumer financing, it outlines key considerations like borrower creditworthiness, loan structuring, and collateral. It also provides details on specific prudential regulations for consumer financing facilities.
Pro-Poor Urban Development: China and Africa Workshop - "Affordable Housing F...AfricaChinaUrbanInitiative
Pro-Poor Urban Development: China and Africa Workshop - "Affordable Housing Finance in Africa ", Kecia Rust 07/30/2012
http://urban-africa-china.angonet.org/content/theme-2-financing-social-housing
O documento discute o seguimento de recém-nascidos de extremo baixo peso, descrevendo a evolução dos cuidados neonatais ao longo das décadas e a importância do acompanhamento destes pacientes após a alta hospitalar para avaliar o desenvolvimento e identificar possíveis complicações.
Step by step process to buying a home. Everything you need to know from making the offer, to getting the proper inspections, the paperwork, and closing process.
Mike Hall
Http://www.myohiohouse.com
614-937-4162
The document provides a summary of a webinar on acquiring quality Facebook fans. It outlines 10 tips for acquiring fans, including optimizing the business page, using Facebook places and check-ins, implementing a fan gate, integrating email and websites, varying content, networking with other businesses, running contests, and using paid advertising. The webinar also reviewed the company Milestone and its social media products and services and provided resources and instructions for a Q&A session.
Digital and Social Media in Aesthetics MarketingVincent Teo
This is a presentation I gave at a Regional Aesthetics Marketing Workshop on how clinics in Asia can leverage on digital and social media to engage consumers and acquire new prospects.
COGO is a leading provider of internet marketing expertise headquartered in Herndon, VA. They offer full-service internet marketing consulting with over 25 years of experience in marketing, management, and business development. Their services include expert internet marketing strategy, email campaigns, social media marketing, search engine optimization, blog development, and multimedia content like videos and podcasts.
SEO for Startups - #StartupSEO.TO by Powered by SearchPowered by Search
Slides from the 1st ever StartupSEO.TO event by Powered by Search.
This meetup is for startups and marketers curious about the building blocks and foundation of proper SEO and Inbound Marketing, come join us for a session where Dev Basu and his team at Powered by Search walks you through a crash course session of the low hanging fruit that you can pick off to get your website generating more traffic, conversions, leads and ultimately more business from search engines for your startup.
Slides Images Credit: SEOMoz & Eliance.
The document discusses social media strategies and objectives. It emphasizes that social media is about people, not clicks. Possible social media objectives include increasing brand equity, customer relations, PR, campaigns, customer satisfaction, and brand advocates. Measurable objectives could include numbers of videos, pictures, posts, comments, tweets, followers, and incoming links. The document provides a three-step model for social media initiatives: attract traffic, activate visitors, and engage users in conversations. It also discusses listening to conversations, engaging respectfully, and taking action such as social news marketing or blogger outreach.
Leveraging digital media for trade show marketing joel_bookrlyons1
This document discusses how marketers can leverage digital marketing and email to promote trade shows and fuel conversation. It provides tips on using email, social media, mobile marketing and more to maximize event ROI. Some key points:
- Marketers are shifting budgets to digital channels like email, social media, mobile and search.
- Email is a backbone of customer engagement throughout the customer lifecycle.
- Social media usage is growing rapidly and companies are increasing social media budgets.
- Email and mobile are powerful combinations for direct response, retail sales acceleration and attracting new subscribers.
- Events can be used to attract customers while follow up email drives conversion.
- Case studies show how companies like Hit
The document discusses the importance of social media and highlights the top social media platforms - Facebook, blogs, LinkedIn, Twitter, and YouTube. It provides statistics on usage for each platform and advice on how companies can engage on these channels to grow their brand and engage customers. The key is for companies to have a social media strategy, set up accounts on relevant platforms, and consistently share content to build an online community.
Digital Media Agency provides digital media solutions since 2000. It is a member of the Pakistan Software Export Board and partners with various companies. It has expertise in areas like Google Adwords, social media, SEO, software development, and digital media buying and selling. The document outlines its organizational structure, major clients, campaigns executed, achievements and social media portfolio showing various campaigns.
Getyoo bridges the gap between social networks and real-world connections. It uses a physical device called a Clickey and smart tags to allow users to exchange virtual contact information in the real world. This information can then be accessed on Getyoo's website, which aggregates social networks and provides community and analytics tools. The company aims to make networking at events more efficient and provide marketing benefits to advertisers.
Using Inbound Marketing To Build Your BusinessinterlinkONE
This presentation was shared during a webinar by the Grow Socially team on July 24th, 2012.
The content throughout the webinar is designed to help companies effectively use inbound marketing tactics to achieve their business objectives.
The presentation covered items such as:
- Social Media
- Search Engine Optimization (SEO)
- Website Design
- And more!
Matt Sullivan also shared some of the practical ways that companies can use Grow Socially's services to achieve success with inbound marketing.
This document discusses social media and provides guidance on establishing a social media presence. It outlines the top five social media platforms: blogging, Facebook, LinkedIn, Twitter, and YouTube. For each platform, it provides statistics on user numbers, a description of what the platform is used for, and tips on how to use the platform effectively as part of a social media strategy. The document emphasizes that social media requires an ongoing time commitment and should align with and support a company's overall marketing and branding goals. It clarifies the role of a social media strategist in developing and managing a social media plan.
The Social Media Boot Camp for business discussion focusses on the major social media platforms and how businesses can best leverage the platforms to engage their audience in a meaningful way and grow their brand through meaningful interaction. Now that the search engines are considering social signals there is even more reason to engage with social media than ever before.
The document provides information about The Dubs, a digital marketing and social media agency. It discusses their services which include social media marketing, corporate communications, website development, and mobile applications. Case studies are presented for social media campaigns conducted for Citibank and AMP Capital that achieved engagement goals. Clients highlighted include Citibank, AMP Capital, and ING Direct for whom The Dubs has created websites, videos, and mobile apps to enhance the client's digital presence and marketing.
This document provides an overview of social media and how businesses can utilize various social media platforms. It discusses the most popular social media sites including blogging, Facebook, LinkedIn, Twitter, and YouTube. For each platform, it provides statistics on usage, reasons for businesses to use the platform, and tips on how to engage on each channel. The document also discusses measuring return on investment from social media efforts and provides additional resources for learning more.
This document discusses different types of internet advertising and its growth potential in India. It covers the three main types of communication media - print, television, and internet. Internet advertising has the highest recall rate of 85% as it allows people to see, hear, and participate. The internet advertising market in India is projected to grow significantly between 2011-2016. Key areas of internet advertising discussed are website design, search engine optimization, and social media. Various career opportunities in these fields for graduates are also mentioned.
The document discusses using social media and web 2.0 technologies like LinkedIn, Facebook, Twitter, and podcasting to build relationships and expand client communications. It provides an overview of what constitutes web 2.0, different types of social media and their benefits. It then discusses how to build an online presence, manage online reputation, and offers specific tips on using platforms like LinkedIn, Facebook, and Twitter as well as creating podcasts.
2. Internet Marketing
Solutions
Internet Marketing That Works™
An Integrated Online Presence
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
3. Internet Marketing
Solutions
Internet Marketing That Works™
Step 1 - Start a Blog
Quick, easy addition of new content
Builds awareness and trust
Helps with search rank
Create on Wordpress
Include links to website
Include links to Social Media
Add an RSS feed to allow subscribes
Add a “Share” link - IM, Social, Email
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
4. Internet Marketing
Solutions
Internet Marketing That Works™
Step 1 - Start a Blog
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
5. Internet Marketing
Solutions
Internet Marketing That Works™
Get a Share Badge!
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
6. Internet Marketing
Solutions
Internet Marketing That Works™
Step 2 - Create a Fan Page on Facebook
Social platform of about 200 million users
About building relationships
Find new customers
Build awareness
Create a fan page using FBML
Include link to website
Include LinkedIn badge on Fan Page
Blog posts to FB via HootSuite, Twitterfeed, or Notes App
Include link in email signature
Add “Become a Fan” badge on home page
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
7. Internet Marketing
Solutions
Internet Marketing That Works™
Step 2 - Create a Fan Page on Facebook - con’t.
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
8. Internet Marketing
Solutions
Internet Marketing That Works™
Step 3 - Create a Business Twitter Account
Friendly, conversational Micro-blogging tool
Build opt-in list
Gives a business personality and a voice
Great lead development tool
Add a “Retweet” button to blog, articles, newsletter
Post a link to your Twitter page on email signature
Add a “Follow Me” button on web, blog, newsletter, email
Register on Twello - a twitter directory
Set up on Hootsuite or Tweetdeck
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
9. Internet Marketing
Solutions
Internet Marketing That Works™
Step 3 - Create a Business Twitter Account - con’t.
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
10. Internet Marketing
Solutions
Internet Marketing That Works™
Step 4 - Create a LinkedIn Account
Business-oriented networking site
Great way to reach self-employed
Network with business alliances
Search great lead development
Add Twitter posts to network updates feed
Post a link to your LinkedIn page on email signature
Add LinkedIn badge on web, blog, newsletter
Import blog posts using blog link or Wordpress app
Add yourself to network updates feed
Set up on Hootsuite
Create a video slideshow using slideshare and upload to YouTube
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
11. Internet Marketing
Solutions
Internet Marketing That Works™
Step 4 - Create a LinkedIn Account - con’t.
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
12. Internet Marketing
Solutions
Internet Marketing That Works™
Step 5 - Create a Flickr Account
Owned by Yahoo with strong & active user base
Social photo-sharing network
Strengthens search optimization of website
Upload quality photos of your listings
Add Flickr badge on web, blog, newsletter
Find & join appropriate groups and share your photos
Set up on Ping.fm
Use your web site address as your Flickr screen name
Assign your website address as a tag on each uploaded photo (SEO!)
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
13. Internet Marketing
Solutions
Internet Marketing That Works™
Step 5 - Create a Flickr Account - con’t.
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14. Internet Marketing
Solutions
Internet Marketing That Works™
Step 7 - Connect and Automate
Publish and repurpose using social media tools
Allows you to monitor several social sites at once
Monitor tags or keywords
Monitor any mention of your name or business
Maintain multiple accounts
Set up Hootsuite & integrate with Ping.fm
Tweetdeck is another app that allows you to publish 1x
Nutshell mail brings summary of social network updates in an email
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
15. Internet Marketing
Solutions
Internet Marketing That Works™
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
16. Internet Marketing
Solutions
Internet Marketing That Works™
Blog feeds to all media
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
17. Internet Marketing
Solutions
Internet Marketing That Works™
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
18. Internet Marketing
Solutions
Internet Marketing That Works™
How are other agents social media marketing?
Blogging
Tweeting about listings, tips, events
Facebook Fan pages
Facebook ads
Posting video about listings - SEO!
Syndicating listings
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
19. Internet Marketing
Solutions
Internet Marketing That Works™
Driving Web Traffic
Build links using business directories - Google Business, Yahoo, Yelp
Build pages on Amazon & ebay if B2C - will show up quickly
Build a branded Social Media presence
Launch an eNewsletter
Start a blog
Send out press releases
Put as much out there as possible - search engines index:
Web
-‐
Blogs
-‐
LinkedIn
-‐
Facebook
Fan
pgs.
-‐
Press
Releases
-‐
Newsle;ers
-‐
Photos
Include a CALL-TO-ACTION on everything - increases engagement & sales
20. Internet Marketing
Solutions
Internet Marketing That Works™
Drive Traffic/Place Listings/Back links!
Active Rain - blogging tool/listing tool
Redfin - listing service w/large forum
discussion
City-Data.com - listing service with large
consumer forum
ListingBook.com - CRM tool/add comments/
sign up clients & prospects - “search like an
agent”
21. Internet Marketing
Solutions
Internet Marketing That Works™
Drive Traffic/Place Listings/Back links!
Trulia.com - listing service/answer
questions on forum/find unclaimed
listings
Postlets.com - free ad creation and
syndicate to Craigslist/FB/other sites
Zillow.com - listing service and syndicate/
answer questions on forum
Google Goggles - new technology that will
allow you or your client to take a picture of a
property and get all the details on your
phone
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22. Internet Marketing
Solutions
Internet Marketing That Works™
6 steps you can take now to drive traffic
Basic SEO
• Make sure your listed on Google Local
• Add business to Yahoo Local listings
• Add profile to any industry directories
• Use tools to create keywords
Start and maintain a blog - and post!
Create a social media presence
Create an eNewsletter
Send out press releases - free tools
Write articles - get published
23. Internet Marketing
Solutions
Internet Marketing That Works™
Resources
Twitip.com - Twitter tips
Share badge - http://tellafriend.socialtwist.com/?fh
lazyfeed - feeds by topic
WPBest.com - wordpress web themes to download
tweetadder - finding followers - great tool!
twello
socialoomph.com - automatic direct messages
ping.fm
twiiterfeed - feed blog to twitter, fb, etc.
tweetdeck
HootSuite
SlideShare - upload presentations
SocialMarker
Twiggit
Ping.FM
PRlog.org - press release distribution
Freepressrelease.com -press release distribution
1888release.com - press release distribution
ezinearticles.com - article submission
technorati.com - blog submission
Press Release & Article resources
google alerts - monitor anything
Google.com/local - add your business!
tubemogul - distribute videos
24. Internet Marketing
Solutions
Internet Marketing That Works™
An Integrated Online Presence
25. Internet Marketing
Solutions
Internet Marketing That Works™
Integrated Online Presence
Expert Internet Marketing Strategy
Social Media Marketing
Search Engine Optimization
Blog Development
Info Product Development
- E-books
- CDs/DVDs
- Online training tools
26. Internet Marketing That Works™
www.cogoresults.com facebook.com/cogoresults
peg@cogoresults.com linkedin.com/pegmcdermott
www.thecogoblog.com @cogomojo
703.885.8406 twitter.com/cogomojo