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A Case Study in Social Media Measurement: Vistaprint

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Jeff Esposito
Jeff Esposito

The case study given by Jeff Esposito and Joe Cothrel at WOMMA's Talkable Brands on September 22 as part of Chicago Social Media Week 2011

1 of 21
A Case Study in Social Media Measurement: Vistaprint Joe Cothrel, Chief Community Officer, Lithium Jeff Esposito, Public Relations & Social Media Manager, Vistaprint
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Vistaprint: Some Background
[object Object],[object Object],[object Object],[object Object],[object Object]
Vistaprint: Pre Social
Forcing Factor
 
 
BOTTOM LINE: Business is still Business
First Year Grades ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
First Year Grades ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What a difference a year makes
Evolving the Measurement
Metrics Evolved ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Overall Mentions Share of Voice
 
 
What should you measure? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Rules of Engagement
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? Jeff - @jeffespo Joe - @cothrel

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