The document discusses the importance of communication. Effective communication establishes customer requirements, aligns with company objectives, and improves winning percentages. It recommends paying attention, listening carefully, speaking up when appropriate, and prioritizing issues to create a clear roadmap to success. The tips provided include outlining current processes, determining future needs, developing plans to address gaps, measuring outcomes, and establishing the right forums for education and working together.

1. DON’T ASK YOURSELF,
“WHAT WENT WRONG”?
Measure your
Communication
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2. COMMUNICATING
Why is it important?
Establishes your Customer
Requirements and how your going to
align with Your Company Objectives
Improves Your Winning Percentage
Creates A Road Map to Success
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3. WHY IS IT IMPORTANT?
Experience after experience indicates that there
is a great need for:
visible, comprehensive, structured, and
balanced communication
Pay attention and listen carefully when others
are speaking
It’s about, Doing the Right Things…Right
Simple is Better 3

4. MEET YOUR CUSTOMER REQUIREMENTS
OBTAIN COMPANY OBJECTIVES
Get to the main point quickly
Pay attention to the details
Speak up or take action when you believe it is
the right thing to do
Do what you believe is the right thing to do
Meet and exceed standards 4

5. IMPROVE YOUR WINNING
PERCENTAGE
Turn ordinary events into an extraordinary
experience
Be encouraging
Be specific with facts
Pay attention to the people and matters at hand
Know the value you provide 5

6. CREATE A ROAD MAP
TO SUCCESS
Prioritize issues or opportunities
Allocate the right resources
Drive activities that are totally consistent with an
agreed, concise, direction between you and the
customer
Gain a clear understanding of
outcomes your seeking
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7. COMMUNICATION TIPS AND
TOOLS
Outline how things are done today
Determine how things will need to be done in
the future
Develop a plan to go from the current to the
desired levels
Resource and execute the plan
Monitor the outcome and determine the
effectiveness of the effort
Measure 7

8. IMPROVE QUALITY AND
OUTCOMES
WORKING TOGETHER
 Discovery Meeting
 Gain Alignment
 Plan
 Present
EXECUTE
 Review Findings
 Agree
 Install
 Implement
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Establish and tailor the Right Forum

9. EDUCATION
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► Make education valuable and fun for the
customer so that they want to be a part of the
process
► Have all necessary data and reports
► Offer recommendations and solutions that can
be achieved through your mutual efforts
Drive the process