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BA 257 C5.C2

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mattheweric

This document summarizes case studies of three companies - Applebee's, Travelocity, and VistaPrint - using data mining and analytics to improve business decisions and customer experience. It describes each company's background, challenges they faced regarding large amounts of customer data, the solutions they implemented using various software programs, and the potential results and obstacles in using these new analytics tools.

TechnologyBusiness
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Ch. 5, Case 2: Applebee’s, Travelocity, & Others: Data Mining for Business Decisions Team 2: Ali Alsagor Anthony Datollo Stacy Genelow Kevin McNavage Matthew Vital
Applebee’s (Background) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Applebee’s (Case) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Problem ,[object Object],[object Object],[object Object],[object Object]
The Problem: Applebee’s ,[object Object],[object Object],[object Object],[object Object],[object Object]
Solution: Applebee’s ,[object Object],[object Object]
Evaluation of Alternatives: Applebee’s ,[object Object],[object Object],[object Object]
Recommendations: Applebee’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Possible Results & Obstacles to Implementation ,[object Object],[object Object],[object Object],[object Object]
Possible Results & Obstacles to Implementation: Applebee’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Travelocity (Background) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Bill of Rights ,[object Object]
Travelocity (Case) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Problem: Travelocity ,[object Object],[object Object],[object Object],[object Object]
Solution: Travelocity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Evaluation of Alternatives: Travelocity ,[object Object],[object Object],[object Object]
Recommendations: Travelocity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Possible Results & Obstacles to Implementation: Travelocity ,[object Object],[object Object],[object Object],[object Object],[object Object]
VistaPrint Ltd. (Background & Case) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Problem: VistaPrint ,[object Object],[object Object],[object Object]
Solution: VistaPrint ,[object Object],[object Object],[object Object]
Evaluation of Alternatives: VistaPrint ,[object Object],[object Object],[object Object]
Recommendations: VistaPrint ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Possible Results & Obstacles to Implementation: Vista Print ,[object Object],[object Object],[object Object],[object Object],[object Object]
References ,[object Object],[object Object],[object Object]
QUESTIONS????

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