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Hello World…
The World is Changing@ Mahidol University Siriporn Patcharawat  Developer & Platform Strategy Director  Microsoft Thailand Limited June 7, 2008
Microsoft created 1975
First Company Photo
“A PC on Every Desk and  in Every Home” Bill Gates, 1975
“I see no need for an individual to have a computer in their home.” Ken Olson President of Digital Equipment Corp. 1977
“I think there is a world market for about five computers.”  Thomas J. Watson Chairman of the Board, IBM , 1943
The World is Changing
Ten forces that flattened the world
3 1 2 4 5 Ten forces that flattened the world  InformationRevolution Work Flow Software Connectivity Outsourcing Uploading
6 7 8 10 Ten forces that flattened the world  1 Offshoring Supply- Chaining Insourcing 9 In-forming Digital Devices
1 2 3 4 5 6 7 8 10 The global platform of the world!  9
1.1B+ 2008
264M 2006
Megatrends Broadband,Wireless, Mobility,Form Factors Performance of Hardware Digitizationof the Economy Software Breakthroughs
Microsoft Strategy Be the industry-leading innovator of software …delivered through applications, hardware & services …spanning four businesses DESKTOP ENTERPRISE ONLINE DEVICES
Microsoft R&D Communications & Productivity Servers EnterpriseInfrastructure PCs Investment $4.2B  Investment $7.2B Investment $2.2B Investment $2.7B Phones Other Search & Ads Entertainment & TV DYNAMICS MSN RESEARCH HARDWARE ENTERPRISE SERVICES/AARF … Investment $2.1B Investment $1.6B Investment $2.7B Investment $1.0B R&D in 2009: $9.5B INNOVATION LONG TERM TENACIOUS
Public Healthcare video
The Next Big Thing Software as a service Internal cloud Service platform Cloud services Online services Hosted cloud Utility computing Platform as a service Infrastructure as a service Global cloud SOA Web services 2006 2009 2003 Public cloud Cloud computing Software as a service Grid computing Virtualized Hosting Cloud platform Scale-out cloud On demand Hybrid computing Private cloud
3 Screen + Cloud CLOUD AZURE LIVE     ONLINE SERVER PC PHONE TV NATURAL USER INTERFACE
Natural User Interface video
S+S Story Apps CHOICE Platform
What is Software + Services video
Windows 7 +Windows LiveComplete communications and sharing experience + Windows Live Services Services @ home.live.com Windows Live Essentials Rich Applications Windows 7 Core PC Platform Software + Services
The journey so far… 1975  Microsoft founded 1981  Microsoft incorporates 1981  IBM PC w/ MS-DOS 1.0	 1986  Microsoft stock goes public 1989  Earliest version of Office suite	 1990  Windows 3.0	 1995  Windows 95	 1995  Bill Gates outlines commitment to the Internet 1998  Windows 98	 2000  Windows 2000	 2000  Bill Gates and Steve Ballmer outline .NET strategy 2001  Windows XP & Office XP  2002  Bill Gates outlines commitment to Trustworthy Computing 2003  Windows Server 2003 & Office System 2006  Ray Ozzie outlines commitment to software services 2007  Windows Vista & Office 2007 2008  Windows Server 2008 & SQL & Visual Studio 2008 2009  Bing Search, Windows 7 & Windows Server 2008 R2
Our Mission TO  ENABLE  PEOPLE  AND  BUSINESSESTHROUGHOUT  THE  WORLD  TO  REALIZE  THEIR  FULL  POTENTIAL
Realizing Potential
Transforming Education video
“Reason why I’m still with this company!”
It takes more than great product to make great company Bill Gates Chairman of the Board and Chief Software Architect, Microsoft
© 2009 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

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Mahidol.Siriporn.Draft2

  • 2. The World is Changing@ Mahidol University Siriporn Patcharawat Developer & Platform Strategy Director Microsoft Thailand Limited June 7, 2008
  • 5. “A PC on Every Desk and in Every Home” Bill Gates, 1975
  • 6. “I see no need for an individual to have a computer in their home.” Ken Olson President of Digital Equipment Corp. 1977
  • 7. “I think there is a world market for about five computers.” Thomas J. Watson Chairman of the Board, IBM , 1943
  • 8. The World is Changing
  • 9. Ten forces that flattened the world
  • 10. 3 1 2 4 5 Ten forces that flattened the world InformationRevolution Work Flow Software Connectivity Outsourcing Uploading
  • 11. 6 7 8 10 Ten forces that flattened the world 1 Offshoring Supply- Chaining Insourcing 9 In-forming Digital Devices
  • 12. 1 2 3 4 5 6 7 8 10 The global platform of the world! 9
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. Megatrends Broadband,Wireless, Mobility,Form Factors Performance of Hardware Digitizationof the Economy Software Breakthroughs
  • 20. Microsoft Strategy Be the industry-leading innovator of software …delivered through applications, hardware & services …spanning four businesses DESKTOP ENTERPRISE ONLINE DEVICES
  • 21. Microsoft R&D Communications & Productivity Servers EnterpriseInfrastructure PCs Investment $4.2B Investment $7.2B Investment $2.2B Investment $2.7B Phones Other Search & Ads Entertainment & TV DYNAMICS MSN RESEARCH HARDWARE ENTERPRISE SERVICES/AARF … Investment $2.1B Investment $1.6B Investment $2.7B Investment $1.0B R&D in 2009: $9.5B INNOVATION LONG TERM TENACIOUS
  • 23. The Next Big Thing Software as a service Internal cloud Service platform Cloud services Online services Hosted cloud Utility computing Platform as a service Infrastructure as a service Global cloud SOA Web services 2006 2009 2003 Public cloud Cloud computing Software as a service Grid computing Virtualized Hosting Cloud platform Scale-out cloud On demand Hybrid computing Private cloud
  • 24. 3 Screen + Cloud CLOUD AZURE LIVE ONLINE SERVER PC PHONE TV NATURAL USER INTERFACE
  • 26. S+S Story Apps CHOICE Platform
  • 27. What is Software + Services video
  • 28. Windows 7 +Windows LiveComplete communications and sharing experience + Windows Live Services Services @ home.live.com Windows Live Essentials Rich Applications Windows 7 Core PC Platform Software + Services
  • 29. The journey so far… 1975 Microsoft founded 1981 Microsoft incorporates 1981 IBM PC w/ MS-DOS 1.0 1986 Microsoft stock goes public 1989 Earliest version of Office suite 1990 Windows 3.0 1995 Windows 95 1995 Bill Gates outlines commitment to the Internet 1998 Windows 98 2000 Windows 2000 2000 Bill Gates and Steve Ballmer outline .NET strategy 2001 Windows XP & Office XP 2002 Bill Gates outlines commitment to Trustworthy Computing 2003 Windows Server 2003 & Office System 2006 Ray Ozzie outlines commitment to software services 2007 Windows Vista & Office 2007 2008 Windows Server 2008 & SQL & Visual Studio 2008 2009 Bing Search, Windows 7 & Windows Server 2008 R2
  • 30. Our Mission TO ENABLE PEOPLE AND BUSINESSESTHROUGHOUT THE WORLD TO REALIZE THEIR FULL POTENTIAL
  • 33. “Reason why I’m still with this company!”
  • 34.
  • 35. It takes more than great product to make great company Bill Gates Chairman of the Board and Chief Software Architect, Microsoft
  • 36. © 2009 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

Editor's Notes

  1. Just show the first company photo and move to next slide.
  2. But now, you see the world is changing. With all technologies and communications make the world flatter.
  3. Thomas Friedman, the winner of Financial Times business book of the year award said the 10 forces that flattened the world.
  4. Describe the 10 forces…..
  5. … continue describe.Change Google to be Bing
  6. This is good for short version to describe in one slide.** Change Google to be Bing
  7. There were 241 mil PC in 1996 and now there are 1.1 bill in 2008.
  8. The broadband worldwide was only 0.1 mil in 1996, and now 264 mil in 2006
  9. In 1994, there were only 1% mobile cellular penetration rates worldwide, comparing with 41% in 2006.** Source ITU World Telecom: Mobile cellular penetration rates worldwide and for developed and developing regions, between 1994 and 2006
  10. During 1996 – 2011, it’s estimated that there will be only 6.8M photos taken on traditional 35mm film compare to the estimate of 216M photos on mobile phone and 278M photos on digital camera
  11. The fall of traditional audio CD began in 2001, with the rise of downloadable digital audio format (MP3, WMA, etc). It was the year 2006 that the # of digital audio download (614M) met the # of audio CD produced (618M).
  12. The world is changing, the technologies today make people stay connected, with Connected Experiences from all devices.
  13. - Need Surface video in this slide.
  14. - Need Surface video in this slide.
  15. I am very comfortable with the brightest human beings alive on my team! Always get the best people. If you don’t, you are short changing yourself. All these things I have learned, If I knew 11 years ago what I know today, I would be in a better position. Microsoft is a learning company, I learn every day…keep searching.