Lumenate is a technical consulting firm focused on enterprise virtualization, storage optimization, and business continuity with offices across the southern United States. They work with partners like Sun, Hitachi, Symantec, and VMware to provide consulting services around storage, helping clients move to a more services-oriented data center with the goals of reducing costs, improving availability, and making IT a strategic business partner. The presentation discusses Lumenate's services approach and how transitioning to a services-oriented storage model can provide benefits like OPEX reduction, outage time reduction, management labor effort savings, and net payback typically within three years.