A Short Introduction November 2008
Who is Frantz Group? Integrated B2B direct marketing services for the technology marketplace John’s IBM experience – 17 years in Sales & Marketing Management roles In operation since 1993 – consistently profitable every year Attributable to strength and growth of key customer relationships Fundamental premise of our business remains unchanged – delivery of highly qualified leads Frantz value proposition Single source provider of marketing & sales services Vertical expertise Integration with a large account Deliver solutions that will optimize cost/results
What do we do? The Frantz Group is a marketing services company - we help technology companies… Identify and prioritize high potential target markets Develop their go-to-market and marketing campaign strategies Build effective marketing & campaign materials to communicate their value proposition Cultivate relationships that result in specific and highly qualified opportunities and pipeline Close those opportunities at the lowest possible expense-to-revenue ratio Ensure lasting & profitable customer relationships You are at the center!
Identify List acquisition Data augmentation, standardization, de-duplication Data scrub calling Market research & account profiling CRM sales & services Database hosting Database assessment & score-carding Market management & database scoring
Strategize Quarterly/annual marketing planning  Marketing plan rationalization Integrated campaign plan development Marketing staff augmentation Internal team build-out consulting
Communicate Direct mail, email Micro-site, landing page, web form development (incl. personal URLs, click2chat, etc.) Web seminars Web surveys Banner advertisements & newsletter sponsorships Search marketing Online & CD demonstrations
Cultivate Guided voicemails Event boosting Lead qualification Appointment setting Large account profiling Lead development & nurture
Close Telesales (quoting, contract administration, etc.) Outside sales Sales support/administration Sales process/effectiveness training & consulting Pipeline & sales reporting Implementation/installation scheduling
Service Service contract sales & renewal Help desk Training sales & execution Customer satisfaction surveying
We’d like to hear from you! Frantz Group Website Mike Kissel Account Executive frantzgroup  | 1245 Cheyenne Ave  | Grafton WI 53024 262.204.6175  |  262.546.0800 (fax) [email_address]

Who Is Frantz Group

  • 1.
    A Short IntroductionNovember 2008
  • 2.
    Who is FrantzGroup? Integrated B2B direct marketing services for the technology marketplace John’s IBM experience – 17 years in Sales & Marketing Management roles In operation since 1993 – consistently profitable every year Attributable to strength and growth of key customer relationships Fundamental premise of our business remains unchanged – delivery of highly qualified leads Frantz value proposition Single source provider of marketing & sales services Vertical expertise Integration with a large account Deliver solutions that will optimize cost/results
  • 3.
    What do wedo? The Frantz Group is a marketing services company - we help technology companies… Identify and prioritize high potential target markets Develop their go-to-market and marketing campaign strategies Build effective marketing & campaign materials to communicate their value proposition Cultivate relationships that result in specific and highly qualified opportunities and pipeline Close those opportunities at the lowest possible expense-to-revenue ratio Ensure lasting & profitable customer relationships You are at the center!
  • 4.
    Identify List acquisitionData augmentation, standardization, de-duplication Data scrub calling Market research & account profiling CRM sales & services Database hosting Database assessment & score-carding Market management & database scoring
  • 5.
    Strategize Quarterly/annual marketingplanning Marketing plan rationalization Integrated campaign plan development Marketing staff augmentation Internal team build-out consulting
  • 6.
    Communicate Direct mail,email Micro-site, landing page, web form development (incl. personal URLs, click2chat, etc.) Web seminars Web surveys Banner advertisements & newsletter sponsorships Search marketing Online & CD demonstrations
  • 7.
    Cultivate Guided voicemailsEvent boosting Lead qualification Appointment setting Large account profiling Lead development & nurture
  • 8.
    Close Telesales (quoting,contract administration, etc.) Outside sales Sales support/administration Sales process/effectiveness training & consulting Pipeline & sales reporting Implementation/installation scheduling
  • 9.
    Service Service contractsales & renewal Help desk Training sales & execution Customer satisfaction surveying
  • 10.
    We’d like tohear from you! Frantz Group Website Mike Kissel Account Executive frantzgroup | 1245 Cheyenne Ave | Grafton WI 53024 262.204.6175 | 262.546.0800 (fax) [email_address]