myma was founded in Kolkata, India and has experience in business functions and sectors across India. Its mission is to help businesses become sustainably profitable. Its vision is to be the most preferred partner for businesses, employees, and stakeholders. myma's core values include ethical behavior, individual empowerment, and collective responsibility. It aims to ensure clients are satisfied and receive a fair price.

1. Corporate Profile April, 2009 1

2. myma was born in Kolkata, at the illustrious campus of Indian Institute of
Management Calcutta, wherefrom it embarked on an enriching journey of
6000 km, almost touching the four extremities of India. During this journey
we came together, bringing with us extensive and diverse experiences in NINE
business functions from ELEVEN sectors and TWENTY THREE top Indian
corporate institutions.
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3. Helping every business become
Mission sustainably profitable
To be the most preferred & trusted
Vision partner for all businesses, every
employee and each stakeholder
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4. Each member of myma is an owner of the company and we all pride
ourselves to be entrepreneurs and being our own bosses. We
swear by Unswerving Ethical Behaviour, Individual
Empowerment and Collective Responsibility so that “YOU”- the
most important part of our business, can sit back without an iota
of worry, while we deliver all that we have committed and our
ethics ensure that we follow the policy of Fair Result Based
Pricing.
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5. We literally swear by these values and commitment 
- we ACTUALLY have a “myma pledge” which each
member has to take before coming on board .
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6. We are in business because you are there. We grow when you grow. Recognising this
our policy on pricing is :
• You should at least make four times the money we make
• Total Quantitative Appraisal of results and deliverables- we develop the
measurement algorithm along with you
• 100 % Money back guarantee
• 100% Customer Satisfaction- we charge after you are fully satisfied
• 100% delivery on time
• Being a part of execution till the end
• A RISK-LESS PROPOSITION FOR YOU – OUR COMMITMENT
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7. BECAUSE v/s INSPITE
Well, yes. The biggest companies hire consultants not because
• they are flush with funds or rich
• or their challenges are tougher
But, they do so
In spite of their ability to hire as much talent or manpower as they want
Consider this :
• The global consulting industry is worth $ 310 billion1, in which case
• It is the bigger than the GDP of 209 countries (out of 235) 2
• In other words bigger than 89% of the countries 2
• Had it been a country, it would’ve ranked 27th 2
Who is paying this money? The BIG players, of course
1. Plunkett Research Estimate
2. World Bank- 2008 Report
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8. You need consultancy services because:
• Let experts do the tough things
• Benefit from their past experiences across many, many companies and sectors
• Consultants can help your organisation adopt the best industry practices
• You can focus on the running the core operations
• You pay for expertise as and when you need it, unlike employing manpower
If BIG companies save money and earn higher profits by hiring consultants,
shouldn’t you?
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9. HR
BAS
Legal
Strategy
Sales and
Training
Analytics
IT Services
Marketing
Operations
Energy
Lubricants
I T a n d Te l e c o m m u n i c a t i o n s
Corporate Profile
Automobiles
Banking and Financial Services
Retailing
Consumer Goods
April, 2009
Industrial Goods
9

10. • Channel sales management and execution
• Sales Network design, planning and selection
• Branding
• Design and execution of sales promotion activities
• Demand modeling
• Determination of Market size and sales projections
• Market research design
• Dealer selection and drafting of dealership agreement
• Product feasibility
• Pricing Determination
• Customer Profiling and design of engagement modalities
• Key Account Management
• Sales operations transformation
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11. • Positioning analysis
• Strategic repositioning – design of roadmap and execution
• M.O.S.T. analysis
• Industry Analysis
• Industry & Firm Evolution analysis and planning
• Firm level Boundary Management
• Partner profile creation and search
• Corporate Governance
• Design of Organisational structure, Hierarchy and Delegation of Authority
• Diversification of business
• New Business opportunities search & analysis of competitive fit
• India Entry Strategy
• Project Feasibility Study
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12. • Linux device driver(kernel and systems programming) related projects
• Linux based application development projects(c/python/ruby/java)
• GUI development -standalone application(c/python/ruby/java) & web based (Adobe FLEX
and action script)
• Javascript programming
• Troubleshooting and Debugging
• Test process automation and test framework development(java/c)
• Web based application development
• Test cases for Installer QA testing and End-to-End Integration testing
• National Language Services Testing
• Functional and Regression Testing
• Preparation and review of Test scripts
• Testing of E2E traffic
• Management of Networking devices of SNMP protocol
• Design of E3M for SDH/ PDH conversion
• Development of embedded firmware and applications
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13. • Design of HR policies and organisational restructuring
• Competency mapping
• Balanced Scorecard Design and Implementation
• Manpower Planning
• Performance management and appraisal design and management
• Manpower recruitment and selection
• Design of Performance Linked Incentive Scheme (PLIS)
• Payroll Outsourcing
• Designing of Salary Structure
• Compliance of Statutory Provisions
• Employee Satisfaction Measurement
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14. • Commercial and Corporate Law
• Communication, Entertainment and Media Laws
• Employment and Labour Laws
• Environment Laws
• Food & Beverage Laws
• Import- Export Laws
• Indirect Taxation Laws
• Consumer Protection
• Banking and Recovery
• Intellectual Property Rights
• Internet Law
• Anti trust and Trade Regulation
• Bankruptcy
• Contracts
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15. • Scenario Analysis
• Attach Rate Determination
• Benchmarking Analysis
• TAM
• Investment Model for Financial Planning
• Impact Analysis
• Pricing tools analysis
• Development of Capital Budgeting tool
• Gap Analysis
• Competitive Deep Dive Analysis
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16. • Financial Modeling
• Financial Analysis of companies and projects
• Corporate Profiling
• Cash Flow Management
• Activity Based Costing
• Vendor due diligence
• Risk Analysis
• Inventory Management
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17. • Business Process Reengineering
• Load and Bottleneck Analysis
• Supplier and Vendor profiling, selection and management
• Operations Modeling
• Project Scheduling and progress analysis
• Project management
• Component cycle management
• Productivity analysis
• DEA analysis
• Logistics analysis and management
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18. • Training based on Latest Research and findings in Organisational Behaviour
• Soft skills training
• Technical Training on IT, programming and testing
• Sales and Business Development training
• Training on Customer Dealing
• Employee Motivation enhancement
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19. • Benefit from the industry's best 11 Statistical and Financial Databases
• Over 165,000 management journals and books so that you benefit from the best
of management development and stay updated at par with the world
• Let the enormous Intellectual Capital of IIM Calcutta work for you with our
associations with the Consulting Group
• Fair pricing ensures the highest Return on Investment
• Minimum return guarantee
• 100% confidentiality guarantee- Client clearance before taking competitor’s
assignment
• 100% Customer Satisfaction and Money Back guarantee
• Revolutionary Strategic Positioning algorithm for competitive advantage
• Free demo of Industry Analysis – mail to : sales@myma.co.in
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20. Corporate Profile April, 2009 20

21. Kolkata:
D-301, Tagore Hall, IIM Calcutta, Kolkata- 104
+91- 93300 35977 // 98740 65781
New Delhi:
133, Aakriti Apartments, Plot No. 6, Sector – 4,
Dwarka, New Delhi- 78
+91- 98711 52081
Pune:
# 12, 3rd Floor, D.S. Vaibhav, Vidya Nagar,
Near New Dhanori Bridge, Pune – 32
+91- 99600 76478 // 93269 21884// 98500 55747
Chennai:
24, Defence Colony, Chennai – 32
+91- 9003224970
Bengalaru:
501, Shree Neelaya Aptts, No. 22, Church Street.
Murgeshpalya, Bengalaru- 17
+91-99867 42694
© Copyright 2009
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