Crm
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This document provides an overview of SAP CRM functionality including the foundation architecture, user interface, business partners, organizational model, marketing management, marketing calendar, personalized communications, business partner segmentation, and contact information for training. It outlines key areas like the CRM server technology, marketing and campaign planning, performing marketing projects, segment builder, and more. The document is from an online training site that provides SAP CRM training.
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Get organized by planning activities in the pipeline.
Acquire leads and convert them to opportunities.
Easy activity management from lead generation to reporting.
Assign and track leads based on scoring.
Analyze performance -Win/Lost ratio and probable turnover.
Optimize your Day-to-Day work.
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Get organized by planning activities in the pipeline.
Acquire leads and convert them to opportunities.
Easy activity management from lead generation to reporting.
Assign and track leads based on scoring.
Analyze performance -Win/Lost ratio and probable turnover.
Optimize your Day-to-Day work.
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This document describes an online SAP CRM training course that is 35-40 hours long. It provides an overview of the course content, which includes instruction on SAP CRM fundamentals, configuration, sales, marketing, services, and middleware. The training is led by a certified SAP trainer using online meeting software and includes access to an SAP system for hands-on practice. Support is provided throughout the course.
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Customer Relationship Management (CRM) aims to manage interactions with customers through the use of technology and systems to organize, automate, and synchronize business processes. CRM involves four key processes: contact/account management, marketing, sales, and customer service. These processes together provide a 360 degree view of customers by capturing customer interactions and allowing companies to track things like marketing campaign effectiveness, sales pipelines, customer complaints. For CRM to be effective, accurate data must be input by staff.
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This is not necessary that all the leads which you are getting from various sources are sales – ready. Normally you get sales from 50 % leads only. If you think that your sales team will convince lead by too much talking with them, you are completely wrong. If you really want to get good sales, you will have to take some right steps for nurturing these leads properly. The use of lead management software of Enterprise Lead is one of these worthwhile steps.
Crm
Get organized by planning activities in the pipeline.
Acquire leads and convert them to opportunities.
Easy activity management from lead generation to reporting.
Assign and track leads based on scoring.
Analyze performance -Win/Lost ratio and probable turnover.
Optimize your Day-to-Day work.
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Get organized by planning activities in the pipeline.
Acquire leads and convert them to opportunities.
Easy activity management from lead generation to reporting.
Assign and track leads based on scoring.
Analyze performance -Win/Lost ratio and probable turnover.
Optimize your Day-to-Day work.
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Crm
Get organised by planning activities in pipeline.
Acquire leads and convert them to opportunities.
Easy activity management from lead generation to reporting .
Assign and track leads based on scoring.
Analyze performance -Win/Lost ratio and probable turn over.
Optimize your Day-to-Day work.
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Get organised by planning activities in pipeline.
Acquire leads and convert them to opportunities.
Easy activity management from lead generation to reporting .
Assign and track leads based on scoring.
Analyze performance -Win/Lost ratio and probable turn over.
Optimize your Day-to-Day work.
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Get organised by planning activities in pipeline.
Acquire leads and convert them to opportunities.
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Analyze performance -Win/Lost ratio and probable turn over.
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Get organised by planning activities in pipeline.
Acquire leads and convert them to opportunities.
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Assign and track leads based on scoring.
Analyze performance -Win/Lost ratio and probable turn over.
Optimize your Day-to-Day work.
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The document discusses customer relationship management (CRM) and its evolution with technology. It explains that CRM aims to optimize profitability through enhanced customer satisfaction, automating and enhancing customer-centric processes. eCRM expands traditional CRM by integrating electronic channels like web and wireless technologies. Effective eCRM requires understanding customers, capturing and analyzing data, and providing personalized, targeted experiences across channels to improve customer retention and reduce costs.
ECRM and ROLES of CRM
The document discusses electronic customer relationship management (E-CRM). It defines E-CRM as using information technology to integrate internal resources and external marketing strategies to understand and fulfill customer wants. E-CRM offers sharing of information and analytical tools to analyze customer needs and maintain long-term relationships. Key components of an E-CRM strategy include collaborative technologies, web services, e-sales, e-marketing, e-profiling, and e-services. The document also outlines advantages like mass customization and convenient customer access, and disadvantages such as difficulty identifying business problems and potential network failures irritating customers.
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