This document discusses how retail stores can use customer relationship marketing (CRM) software to more effectively target customers and improve sales. The CRM software allows retailers to segment customers, increase shopping frequency, build relationships at points of sale, track results, minimize waste, and incentivize customer loyalty through personalized marketing campaigns. It introduces Datavantage Relate Retail CRM software, which unifies planning, management, and tracking tools to help marketing teams create and manage an unlimited number of targeted campaigns from headquarters.