This document discusses content in the context of interactive marketing. It defines the three C's of internet resources as content, channel, and communication. It then provides an overview of different types of content available on the internet, including information from people, companies, customers, and the press. It also describes how content is enabled by technology and can include multimedia, streaming video, 3D animation and more. The document discusses how content can be used for various marketing purposes like providing product information, comparisons, and incentives. It raises issues that can arise from user generated content and interactions with technology.